Friday, October 10, 2008.

The day when a large-scale public welfare outdoor competitive reality show premiered.

Season one!

The first episode!

It's a matter of opening the door to the red and black, and how the ratings are crucial.

The plot of the first episode, except for the bell messenger who tears the famous brand at the end, is completely modeled after Mai Xiaoyu’s dream.

In order to get a good start, Mai Xiaoyu and Blueberry Satellite TV also made their own money.

In the first episode, two guests, a man and a woman, Mai Xiaoyu specially recruited Huang Bo and Liu Tao, both of which are the hottest stars of Moeren. Use the popularity and popularity of celebrities to attract audiences to increase ratings.

Blueberry Satellite TV also took advantage of its own resources to contact various parties, and finally found a "heavyweight" guest to act as the bell ambassador of the famous brand link.

The two companies have made great efforts for their success. Whether it succeeds or not depends on tonight!

It's half past eight in the evening.

Sunshine Star City Building 8, Room 1701.

The TV is on and the channel has been changed to Blueberry TV.

Sitting on the sofa in her pajamas, Liu Tao picked up a piece of Korla fragrant pear with a small plastic fork and fed it into Mai Xiaoyu's mouth.

Mai Xiaoyu lay on the sofa, resting on Liu Tao's thigh, breathing in the fragrance of bathing from Liu Tao, and tasting the delicious Korla fragrant pear in his mouth.

"You are getting more and more lazy now. You used to be responsible for the fruit peeling." Liu Tao fed another piece of pear into Mai Xiaoyu's mouth, groaning.

"This time is too tired." Mai Xiaoyu ate the pear, rubbing his head on Liu Taofeng's thigh, "I will feed you next time."

"I'm joking, I know you have been exhausted in the past few months. Speaking of which, you have never been with the group before. It seems that you attach great importance to this show?"

"Variety shows are the general trend in the future. Advertisers are spending a lot of money. If the ratings are gratifying, I am still going to make a big movie."

This time, Mengren and Blueberry Satellite TV jointly created it. Because it was an outdoor reality show, it was not favored by the industry from the beginning.

But the reputation of Mengren is here, and there is gold and jade ahead; while Jiangsu and Zhejiang Province is prosperous and prosperous, Blueberry TV has succeeded in becoming a quasi-first line since the revision of the previous two years, and many large companies have invested in advertising.

So advertising sponsorship is difficult, but it is not too difficult, and there are still many sponsors interested.

In this recording, Moe Ren and Blueberry TV also crossed the river by feeling the stones. Out of cautious consideration by both parties, only seven sponsor advertisements were implanted in this season's ad placement.

Seven sponsor advertisements are divided into three levels: chief naming, joint naming, and industry sponsorship. With different levels and different prices, the duration and number of mentions given in the program are naturally different.

Among them, the chief naming has and must have only one seat, joint naming two seats, and industry sponsoring four seats,

According to recording needs, the sponsor's industry also has requirements. Among them, car companies must have them, beverage companies must have them, mobile phone companies must have them, and the others are more casual.

The car company was brought in by Blueberry Satellite TV and was the title dealer.

Among the two joint naming vendors, beverage companies were brought in by Mengren; mobile phone brand vendors took the initiative to visit Mengren's brand.

They used to name their names at the beginning of the broadcast. Later, due to the continued popularity of the broadcast, the competition between the name sponsors was too fierce.

This time I learned that it was also a variety show co-produced by Mengren and the TV station. Those who tasted the sweetness on the show, took the initiative to contact the program group to provide sponsorship, and wanted to fight for the chief naming right.

This is a gambling mentality. For variety shows that have just started airing, advertising fees are relatively cheap due to the uncertainty of ratings. Once the gambling is made, the ratings after the show is broadcast will generate an amazing return on investment.

It's a pity that the smart people are not the only one of them, but Blueberry Satellite TV is rich in resources to attract larger sponsors, and with their quotes, they only get the joint title seat in the end.

Regardless of the fact that there are only seven sponsors, the advertising costs are really a lot. Otherwise, if you see the media look bad, sponsors won't worry about adverts being lost.

This is one of the reasons why Mai Xiaoyu attaches great importance to it.

If it is broken, Moeren’s reputation in the hearts of sponsors will be greatly reduced. In the future, if we produce variety shows, the advertising costs will not be so high.

The second reason is that Mai Xiaoyu is considering big movies.

He remembered clearly that the big movie in his dream was almost just a show on the big screen. The shooting cycle is short, and the investment cost is not too high. Although it has been controversial and has been denounced by many people in the industry, the box office is quite gratifying.

Another reason is that five of the dragon **** are their own artists, and three of them are still cute.

Once it fails, the loss is too great.

...

Ren Tianye's house.

Ren Tianye, who is in charge of China National Power, and his wife Zhu Lixin are holding their two-year-old son in front of the TV.

Zhu Lixin graduated from the Chinese Opera Acting major in 2005. After graduation, she joined the theater troupe. She mainly filmed dramas. She occasionally appeared in film and television dramas and was considered an insider.

She knew very well what this variety show meant to her husband Ren Amano.

That is an opportunity, a great opportunity!

Seeing that it was almost nine o'clock in the evening, she picked up the remote control and took the initiative to switch to Blueberry TV.

Ren Tianye said: "The military program is well watched, why did you suddenly change the channel?"

"Because it premiered tonight." Zhu Lixin has been married to Ren Tianye for several years. The baby is two years old. Can you still see Ren Tianye's nervousness and deliberately not watch it? "Start at nine o'clock?"

"I don't know." Ren Tianye shook his head, "I don't think there is much to see."

"God rewards hard work, my husband is going to get ahead, how can he not look at him?"

"How easy is it, now the outside world is not optimistic."

"That's because they don't understand Mengren. At the last alumni meeting, I heard Tangtang say that their company's programs are often the less optimistic the outside world, the better the broadcast effect. It's a bit like the pretend to be a pig in a novel. Tiger slapped in the face."

"I don't have a strong sense of variety, and I am a bit at odds with other people when I record the show. My shots may be cut off the most. Even if the show's ratings are high, I may disappoint you."

"You are not allowed to say that! You will always be the best in my mind, and I will be by your side no matter what."

"My wife, thank you."

Ren Tianye hugged Julie Xin tightly, her eyes flushed.

...

The scene of a commercial reception.

Fiber Optic Media CEO Wang Tian is holding a wine glass and chatting with his friends.

I accidentally saw the time, it was past nine o'clock, said sorry, came to a secluded place, and dialed the phone of his young assistant.

"The show is about to start, watch it carefully, and report to me tomorrow."

"President Wang, don't worry, I'm in front of the TV right now..."

...

At 21:10, the broadcast officially started.

At the beginning of the show, it was the evening of the seven hosts. The Leifeng Pagoda, a famous historical site in Hangzhou, appeared in different ways and gathered together for the first time. While receiving the mission card, two guests Huang Bo and Liu Tao came to help out as "agents".

"I know Deng Chao and Wang Baoqiang for these stars... The one named Yang Ying is also pretty and seductive. Who are the others, can't you please order some famous ones?"

"Zeng Xiaoxian, Zi Qiao and Wan Yu, haven't you seen it? You said Yang Ying, who is very beautiful and seductive, plays Wan Yu in it."

"I haven't seen it... Huang Bo and Liu Tao are out! Did Brother Chopsticks fly solo?"

"I don't know, I haven't seen them fit together."

...

The picture changes from night to morning.

In a series of advertisements, the seven hosts and two guests were divided into three groups, and they took the sponsor-sponsored car to the famous West Lake Cultural Square in Hangzhou early in the morning.

On the square, hundreds of aunts in uniform costumes are dancing square dance together. The scene is very shocking when the camera is switched, and the soundtrack of the square dance is.

Now, the chopstick brothers are integrated.

Huang Bo and Deng Chao stepped forward excitedly, singing and dancing their works. Among them, the funny movements were constant, imitating the aunt to dance the square dance, everyone laughed forward and backward, and voice-over laughter cooperated.

Then, the task card issues tasks and game rules. Just like when the show was promoted, this is a competitive game where stars form a game.

The audience is not unfamiliar with this. Many variety shows have similar links. The difference is that they are outdoor... No, there are differences!

After the game started, the audience suddenly discovered that in the game link, the star used his life to play the game.

If you have doubts about the power of the Shiatsu board and think that the star is pretended to be, then a fat aunt who has a visual inspection of more than two hundred catties jumps on the body of the small Wang Zulan, that kind of sourness is absolutely impossible to pretend. .

"Change the channel, what can I watch this show."

"Mom, let me watch it for a while, I think it's quite interesting."

"What's the point, noisy. What kind of show... This kid is too miserable, that girl is three times as big as him, can he carry it back... The show group is too bad, and the children are already low. It just happens to have adjusted the horizontal bar so high, isn't it difficult for the kid?"

"Hahaha, this is a funny show, tricky star, different from other variety shows..."

At the end of the first game session, the three groups each got quest clues. During the game, the stars were horribly tossed by the fingerboard and the fat aunt, which made many viewers laugh.

Next, two games of "Flying! Memory Spring Cake" and "Water Ping Pong" were held in XX Hotel and West Lake respectively.

Each group obtained clues with different difficulty levels according to the level of performance, and finally came to the Xiangshan campus of Huaxia Academy of Fine Arts in the dark, and entered the ultimate game link-tearing up the famous brand.

In the last brand-removing link, the three groups not only have to compete with each other to obtain the four-digit code to open the lockbox, but also to prevent the mysterious bell man from tearing off their brand-names and being eliminated. It is also the high-level link of the program.

Seeing the audience here, they basically saw it, understood the rules of the game, and began to speculate about which superstar the mysterious Bell Man would be.

For the finale, the coffee rank must be higher, isn't it?

The three groups of stars searched for passwords everywhere in the building, which were full of "betrayals" among brothers, and a lot of "empty" boxes prepared by the program group. They laughed a lot.

But after the mysterious Bell Man appeared, many audiences were confused and forced.

do not know!

Shouldn't it be a superstar, who is this person?

Only a few spectators, after seeing the bell man, can immediately call out the name of the bell man-Long Qingquan!

Who is Long Qingquan?

2008 Olympic Games 56 kg weightlifting champion!

Won the first men's weightlifting gold medal for the China Team, and also the sixth gold medal of the China Team!

The most important thing is that he was born in 90, only 18 years old this year, and has been nominated for this year's China Top Ten Lawrence Championship.

The future is boundless, and the future is bright!

This information, introduced through subtitles and the mouth of stars, officially introduces the athletes who have won glory for the country at this year's Yanjing Olympics to the audience.

Inviting the domestic athletes who won gold medals in the Olympics to participate in the program was proposed by Mai Xiaoyu, which was operated by Blueberry TV and was finally successfully invited.

After the 18-year-old Long Qingquan appeared, Zheng Kai was the first to suffer.

"I think I was suppressed by a mountain." Zheng Kai was sent back to the "prison" with a sad face.

The worst is Wang Zulan.

He lay on the ground ~lightnovelpub.net~ trying to prevent Long Qingquan from tearing off the name tag on his back. As if lifting a barbell, Long Qingquan lifted him from the ground above his head and easily tore off the name tag.

"I'm a human, don't use me as a barbell!" Wang Zulan was sent to the "prison" sadly.

Yang Ying was torn most tenderly.

When Long Qingquan faced her, he was not as ferocious as when he treated others, but Yang Ying couldn't protect himself from the famous brand.

The fiercest confrontation unfolded between Long Qingquan and Ren Tianye.

Because of Long Qingquan's appearance, the seven hosts and two guests were torn off their name tags one after another.

Huang Bo watched as Long Qingquan said that he was a fan of Liu Tao, while tearing off Liu Tao's brand without hesitation. In order to "avenge" Liu Tao, he found Deng Chao and Ren Tianye, and decided to come to a three British battle with Lu Bu and fight Long Qingquan together.

As a result, in the melee, he and Deng Chao were eliminated, leaving only Ren Tianye.

Ren Tianye VS Long Qingquan.

The strongest is the strongest.

When the two were torn each other's T-shirts and vests during the entanglement process, revealing a whole body of tendons, the voice-over was called crazy...

After 106 minutes of broadcasting, Blueberry Satellite TV interrupted the cut-off footage for 20 minutes, and the rebroadcast began at 11 o'clock.

...

Saturday, October 11.

noon.

Sister Yu, the chief planner of the program group, sat in the office, stunned with the newly released ratings in her hand.

Dangdang.

The two directors who were concerned about the ratings knocked on the door and came in. Seeing Sister Yu's expression, they felt a little in their hearts.

"Why, ratings...no?"

Sister Yu didn't know what to say, so she simply handed over the report in her hand: "Look at it for yourself."

"The ratings are so low... No, is there a statistical error? Absolutely the statistical error!"