Sean Dickinson holds a piece of chalk and writes numbers on a small blackboard in the independent reporter's office in the West Street Building.

"...The Evening Post is now selling 2,500 copies a day."

"Advertising agencies have completely ignored us due to poor sales, and advertising revenue is negligible today."

He thought of Mr. Dupres, the gray, unmotivated head of the advertising department.

John had told him that Dupress hadn't been like this when he first came to the paper.

At that time, he was full of energy. He communicated with the advertising agency every day. He spoke very vigorously and walked very fast...

Later, after the sales of the Evening News declined again and again, the advertising agency didn’t even bother to answer his phone calls. He lost his energy, and he was the only employee left in the advertising department, almost in name only…

Many colleagues heard that Du Press was suffering from insomnia and suggested that he see a psychiatrist, but it is unknown if he has.

"So, the "Evening Post" can only rely on sales revenue to survive, and the dismal daily sales can only bring a monthly income of 3,000 New Zealand dollars to the newspaper."

While talking to Moonlight and Olivia, Sean was trying to figure out his thoughts.

"The revamped evening paper sells for 2 cents, and if you want to break even without relying on advertising revenue, the target daily sales volume is . . .

"8400 copies.

"After the revision of the evening paper, the daily sales volume must reach 8,400 copies in order to achieve a balance of payments."

This number has more than tripled, and it can be said that it is very difficult for the current Evening News.

"If the sales can really be boosted to this level, the advertising agency will take the initiative to call us.

"At that point, there will be an extra $1000 a month in advertising revenue."

"Mr. Dupres should be in a better mood."

Moonlight smiled knowingly, and then said: "When the sales increase to a certain level, there will be a breakthrough in income..."

"As long as the sales volume can realize the cost return, it means making money!"

Sean threw the chalk into the slot and clapped his hands: "You are right. As long as you get back the money, it means making money—

"The newspaper industry is also a winner-takes-all industry because of the business opportunity of advertising.

"When you have no sales, the advertising agency will ignore you;

"When you have a certain amount of sales, the ruthless one will call;

"When your sales far surpass other newspapers, they will start kneeling and licking you, competing to send you money."

"Sales are king."

"Then what are you going to do next?" Moonlight stood up interested. He noticed that his friend didn't seem to be discouraged by the current "difficult situation" at all, and faintly, he even noticed a hint of excitement.

"Undoubtedly..." Sean raised his hands contentedly, "Because of my insistence on reforming the Evening Post, I fired the editor-in-chief Ryan, which caused other newspapers to criticize me fiercely, which inexplicably attracted me. the public eye,

"It is conceivable that in the first issue after the revision, the sales volume will definitely have a considerable bubble.

"I estimate the bubble to be around 10,000 to 12,000 copies—of course, advertising agencies are very smart, and this single-day sales volume does not mean anything, and they will not seek us to cooperate because of this.

"As you said, the public's attention is not necessarily a good thing, maybe my little mistake will be infinitely magnified...

"However, considering that I have no extra money now, this 'dangerous' bubble is also a very good time to advertise!"

Moonlight·1902 tilted his head: He heard a hint of aggressiveness from Xiao En's tone—usually, this state would only appear when his partner discovered the enemy's weakness and was ready to give it a go.

"I want to take this risk," Sean lowered his voice, "I plan to prolong this bubble...

"At least one more day!"

"Extend the time of public attention caused by negative news?" Yue Guang spread his hands in confusion, "What should I do?"

"Response." Sean had a slightly dangerous smile on his face, "I will give other newspapers a response to my criticism, and I will state my position in the response, and I will provoke the 'progressive force' The collision of these two trends of thought with the 'conservative forces'.

"I'm certainly not a provocateur, and I have no intention of probing the truth with the public...

"The purpose of my doing this is to take the opportunity to prolong the bubble, to ensure that there will be a sales bubble on the second or even third day after the revision, because the topic is still fresh."

Moonlight narrowed his eyes on purpose and said, "Man, use negative news to get attention—you're becoming more and more like a businessman."

Xiao En waved his hand: "If the newspaper office is not at the critical moment of life and death, if it is not now that there are dozens of people to support...

"If it wasn't..." He pointed to the slow total solar eclipse in their field of vision, "the sword hanging above our heads."

"I probably wouldn't have done that."

The pianist laughed and patted Sean on the back: "Captain, needless to say, I support you.

"So, after the 'bubble' subsides, the stable daily sales volume should reach 8,400 copies. This is your goal, right?"

Excluding the false sales in the first three days due to the high topic attention, the stable daily sales volume must reach the break-even point, 8,400 copies.

Sean nodded: "Yes, this is my goal."

It took two years for the "New Testament Evening Post" to slip from 10,000 daily sales to today's 2,500.

Sean intends to return to above 8400 in three days.

For others, it's an absolutely impossible goal.

Moonlight blinked, and murmured: "If you want to achieve such an effect, it seems that you can only do this—

"The public's attention, once passed, is gone.

"Perhaps, the Evening Post has only this chance."

Sure enough... Moonlight looked at Sean: It's not so much that Sean is like a businessman now, it's better to say that this chess player will always change his strategy according to the situation...

It's just that his current strategy is similar to that of businessmen.

Moonlight suddenly understood Sean's excitement.

Although the two of them are not wearing masks now, and they are discussing issues such as "sales" and "break-even"...

But starting a business in this ever-changing modern age feels like being on a quest for some reason.

Olivia Fengling, who was reading Nietzsche's works with lowered eyebrows, raised her crystal red eyes ~lightnovelpub.net~ Those eyes were very quiet.

Even though she had been with Sean for so long, she still couldn't understand the man's inexplicable passion.

Completing a difficult quest, or achieving some kind of feat in reality, will make them excited...

He was once a stranger to this era, but he has gradually integrated into it. Looking at Xiao En and Yueguang at this moment, it seems that he is looking at two teenagers full of ambition.

The corner of his mouth couldn't help chuckling, his eyes lowered, and he returned to the words.

"Then what are the specific measures? What will the new newspaper look like?" Moonlight held her chin and was fully engaged in the conversation with Sean.

"Let's not go so far..." Sean waved his hand, "To achieve the effect I want, I still need a strong editor-in-chief...

"The first step is to find the right candidate!"