A week after the "Lighthouse Evening News" was published, the war of words that had been raging has finally come to an end.

Occasionally, acrimonious words appear in the newspapers, but they are very rare.

The siege ended not only because Sean Dickinson said he would no longer respond to any criticism, but those almost crazy attackers finally discovered that the sharp and fierce criticism not only did not discredit the "Evening Beacon" and Dickinson Even gave them a free advert sir...

So, including Steve Ryan, those who hated Sean finally realized their mistake and quickly covered their mouths.

Unfortunately, their awareness came too late.

"Evening News" won the first battle, and within a week, it created quite astonishing results.

First, annual subscriptions grew by 1,200 to 2,200 households.

The annual subscription fee for each household is NZ$5, and only 1,200 new annual subscriptions have brought Sean 6,000 New Zealand dollars in liquidity.

In addition, after the war of words ended and the bubble receded, the daily sales of the "Lighthouse Evening News" stabilized at 10,000 copies, including annual subscriptions.

This has surpassed Sean's previous goal of 8,400 copies. The "Lighthouse Evening News" has squeezed from a newspaper on the verge of bankruptcy to the "10,000 copies club" above the survival line.

If the sales volume can be maintained at about 10,000, the monthly income of loose sales will reach about 4,700 New Zealand dollars - the newspaper has achieved a balance of payments relying on daily sales.

break even. Sounds like a humble standard, perhaps one that many entrepreneurs despise…

But for a newspaper on the verge of collapse, reaching this goal is quite encouraging.

As Sean and Moonlight predicted earlier, newspapers are a "winner takes all" game because of the advertising industry.

For Sean and other members of the newspaper, the improvement in sales and income is not the most exciting thing, but the most exciting and elated thing is the call from the "advertising department".

Everyone noticed that the advertising department, which was originally deserted and silent all day long, had been ringing non-stop since the morning.

And Mr. Dupres, whose mental state was affected by his dismal performance, was in the office answering the phone all day.

His tone is no longer lifeless, his voice is gradually filled with high-spirited fighting spirit and passion, and he fought back and forth with the cunning advertising agents...

After the advertising department rejuvenated, about three days later, Di Press finally knocked on the door of the president's office.

"Mr. Dickinson—reporting to you!" Sean found that the gloomy temperament surrounding Dupres had disappeared. The director of the advertising department in front of him is no longer the image of yawning with dark circles under his eyes, he has a confident smile on his face, and the white shirt on his body seems to be shining slightly, "All the advertising pages of the Evening News have been rented out!

"The current advertising revenue is 1,500 yuan a month.

"In the 10,000 copies club, this is quite a high number!"

Sean clenched his fist in satisfaction. He stood up, walked to Di Press, and patted his supervisor's arm forcefully: "Good job!"

Sean knew that the Evening Post, which seemed hopeless before, was actually a sleeping giant.

The reason why this giant died was not because his body lost strength, but because his heart—

His heart is rotten.

As long as its heart is restored to strength, this giant will gradually wake up and create dazzling achievements!

However, for Sean, the monthly sales exceeded 10,000, the monthly surplus of NZ$1,500, and the extra NZ$6,000 in working capital did not give him much feeling.

What really excited and comforted him was the rejuvenation of the Evening Post itself.

Mr. DiPres is like a miniature, all the scattered members are working hard in one direction...

Although there is still a long way to go before "ZTE" and even "hegemony", the little miracle created this week is already a very good start.

After Dupress left, John, who went to the office to ask Sean about the manuscript, asked Sean a question.

Instead of taking it for granted in the new atmosphere of the newspaper, the young man had some reflections of his own.

However, limited by his experience, he had some doubts in his thinking, which made him unable to help but want to ask Sean some questions outside of his job.

"Mr. Dickinson..." John asked as he was about to leave the office with the manuscript in hand, "I have a question that I have been thinking about for a few days without any result, and I would like to ask you for advice."

Sean, who originally picked up the pen to sign the advertising agency contract, raised his eyes again: "Please tell me, John."

Little John took a few steps back: "Actually, I am very concerned about some criticisms from other newspapers.

"Many commentators have pointed out that our current concept of running a newspaper, whether it is the fast version or the more refined and professional news, obviously caters to the middle class in New York City, or the elite crowd...

"Is this judgment correct?"

Sean also likes to discuss this kind of issue, he put down his pen and said in a relaxed tone: "That's right, John.

"No matter which newspaper nowadays, unless it is a very targeted one, the middle class should be regarded as the main readership."

"That's why I have doubts..." John frowned, "If we are targeting the middle-class people with stronger spending power, is it necessary to lower the price?"

In John Jackson's understanding, the quality of "Evening News" is completely comparable to that of some 50,000 club newspapers.

And among those newspapers, there are still non-penny newspapers priced at 4 cents

What if the Evening Post doesn't lower its price?

It may take more time to reach the current sales volume, but won't the income double after that, and Mr. Dickinson can also hire more people to make the newspaper more professional and comprehensive?

This is the question that John is puzzling over.

Hearing John's question, Sean smiled: "John, it's good that you are willing to think. Be sure to keep this habit.

"The question arises because you're making the mistake of simplifying the question."

"Simplistic mistake?"

"That's right," Sean said slowly, "If you think that the middle-level elites are the main readers, then those who buy the "Evening Post" will all be people in this category."

John's eyes widened in surprise: "Isn't it?"

Shaking his head slightly, Sean changed the topic: "John, what kind of country is Newlander in your heart?"

John didn't care about Sean's jump, and while organizing his words, he said sincerely: "Uh...Compared with other countries, our country has a lot of immigrants.

"Many people came here for the dream of starting a new life in a new world,

"Newlander has a lot of dreamers, in the sense that

"This is a dream country..."

"That's right," Sean nodded repeatedly, "The Kingdom of Dream Chaser.

"This country has the powerful, the rich, the elite, and a vast class of civilians who dream of a better life...

"Their life may be very difficult," Sean thought of Little Leon, Mrs. Garcia, and those people with shabby clothes but bright eyes under the protection of his faith—Henry Hart, Carman...

"However, each of them dreams that tomorrow will be a little better than today, and they continue to work hard for it."

"So..." Sean paused.

He smiled and continued: "So, in order to get closer to their ideal life, so that one day, myself or my descendants can also become the elite and middle class of this society...

"They will follow and learn from the lives of those who are better off."

John understood a little, and his eyes widened slightly involuntarily.

"Maybe they can't live in a clean and spacious apartment for a while, maybe it's all manual work...

"However, they can afford a newspaper.

"That way they'll be reading the same papers as the well-dressed gentlemen walking along Wall Street.

"They can learn the desired lifestyle and habits by reading newspapers."

John suddenly understood why Mr. Dickinson insisted on including some articles about refined lifestyles in the paper-he knew the significance of this newspaper from the beginning.

"Remember, John—

"With the middle class as the main readership, the readers will not be limited to the middle class.

"And the reason for this is because of a magical power called 'dream'~lightnovelpub.net~Under Sean's words, John suddenly felt a sense of enlightenment.

His eyes were empty, and he felt as if he had become an eagle soaring high in the city.

He saw people walking hurriedly in this modern city.

Some of them are well-dressed, while others are wearing old leather shoes, but all of them have the same direction, pace and expression on their faces...

Their faces were all lit by the same sunlight.

"I see, Mr. Dickinson," murmured John,

He never knew what it meant to run a newspaper.

Now he understands.

"thank you."

The young man's eyes were red, he clenched his fists, and when he turned to leave, tears slid down his cheeks