Chapter 171 One stone stirs up waves (7K chapter, please subscribe~)

   Wei Zhaohui is an ordinary clerk in Central. This person usually has no hobbies and only likes watching movies. Naturally, it is impossible to miss the midnight show held by Xiangjiang.

  Last night, I went to the Mongkok Grand Theater to watch the midnight show of "Across the World", which made Wei Zhaohui still sleepy.

  Standing at the bus stop sign, he yawned like he was still awake.

   "Hey, Wang Yu's current movies are getting more and more boring."

  Wei Zhaohui said helplessly to himself that he also watched the midnight shows of Wang Yu's previous movies this year, but each time the results disappointed Wei Zhaohui.

   If Wang Yu’s films are not desperate, it’s not true. An old movie fan like Wei Zhaohui still has a certain appreciation, so he can also see that Wang Yu’s films are actually no different from his previous films.

  But, looking at it now, it just doesn’t look good!

   "It seems that in the future, you won't be able to watch the midnight shows of Wang Yu's movies."

   "By the way, Shaw Brothers' movie will be released in a few days. It's still directed by Zhang Cheh. It should be very good. You can go and see it."

"There is also "Great Warlord" directed by Li Hanxiang. Li Hanxiang's previous two "Tales of Deception" and "Great View of Deceit" are also good, but now who is using this "Great Warlord"? If there is no money for black and white images , don't sign director Li Hanxiang!"

   "These two movies are released on the same day and show at midnight on the same day. Which one should I watch?"

   "Forget it, it's still Zhang Che's. His movies are still very good, and this time he also brought Chen Guantai, Ti Lung, and Jiang Dawei, three proud disciples, which must be very good!"

  Wei Zhaohui silently thought about his plans for the next few days.

  His thinking is actually the thinking of most Xiangjiang movie fans. Li Hanxiang was once very brilliant, but now the Xiangjiang film market is different from his time.

  Now Xiangjiang Film Market is dominated by Zhang Cheh!

  But when Wei Zhaohui was thinking about these things, the bus came, and Wei Zhaohui, who was about to get on the bus, suddenly stopped his steps.

  The previous advertisement on the bus body is gone, replaced by a horizontal movie poster.

  On the poster, a bald-headed warlord in military uniform scolded Fang Qiu. At the same time, there was a woman with winking eyes and several officers beside him.

   "The Great Warlord", the latest masterpiece of director Li Hanxiang, reveals the secrets of the warlord era for you!

   These words were printed on the poster.

  After seeing this poster, Wei Zhaohui showed a surprised look. This kind of situation has never happened in Xiangjiang before!

  As a senior movie fan, although he has already decided to watch Shaw Brothers' "Youth" at the midnight show, he has also paid attention to the movie "The Great Warlord" and read some news in the newspaper.

  Naturally, I also know that the bald warlord in the poster is Xu Guanwen, the male lead of the film, and the female lead, Tian Ni.

   "The trick of black and white images is good. Let the audience in Xiangjiang know about this movie in advance. Those audiences who are not as professional as me will definitely choose the movie that impressed them the most."

  Wei Zhaohui smiled and shook his head, feeling that the black and white images are interesting.

   But then he laughed again: "But the black-and-white image is wrong. How can professional movie fans like us be attracted by such flashy things? I still have to watch "Youth" first."

   "Hey, wait, wait, I'm not in the car, I'm not in the car!"

  After talking to himself, Wei Zhaohui found that the minibus had already left. He was too busy thinking about the movie "The Great Warlord", but forgot to get on the bus.

  After a few steps but failed to catch up, Wei Zhaohui could only come back with downcast eyes, ready to take a taxi to the company.

   "I'm so **** off, you have black and white images, I just don't want to watch your movies!"

  Wei Zhaohui got into the taxi, muttering about black and white images.

  Xiangjiang Radio Station was playing on the taxi.

  However, today Xiangjiang Radio is not broadcasting the previous program, but telling a story. The content of the story is some absurd things about the warlord Han Fuju during the Republic of China.

  And these absurd things are not individual stories, but the storyteller strings these stories together, and the jokes come out one after another.

   Wei Zhaohui listened to the stories on the radio, the depression in his heart disappeared, and he laughed with the taxi guys all the way.

   "If you want to know more interesting stories about warlords, please pay attention to the upcoming movie "The Great Warlord". There are only stories you can't think of, and there are no stories you can't see!"

  When the story was preaching the highest C, the radio host suddenly stopped telling and started an advertisement for "The Great Warlord".

   This magical turn of events couldn't be done by Wei Zhaohui directly.

   "Boss, the place is here!" The taxi guy didn't care about this, and stopped the car after arriving at the destination.

  Wei Zhaohui reluctantly gave the money, and muttered again: "Ticking people's appetite, it's really hateful, hum, am I a person with a weak will? I don't want to go to the midnight show of "The Great Warlord"!"

   Wei Zhaohui, who joined the company, calmed down and decided not to think about movies, and work hard.

  But today, he couldn't devote himself to his work. All he could think about was the story he had just heard in the taxi, and then he subconsciously substituted Han Fuju's image into Xu Guanwen's warlord appearance.

   "Brother Wei, Brother Wei, look quickly, this actress is so beautiful, her movie will be released soon, let's go and see it together!"

  Although Wei Zhaohui didn’t want to think about the movie anymore, he couldn’t stand the fisherman around him. The other party took a copy of "Oriental Daily" and quietly approached Wei Zhaohui, pointing to the photo of Tian Ni in the newspaper and preaching excitedly.

  Wei Zhaohui simply turned his head, and then saw the promotion of the movie "The Great Warlord" in the newspaper.

  The propaganda in the newspaper is even more detailed. There are interviews with Li Hanxiang, Xu Guanwen, and Tian Ni.

  Li Hanxiang: The movie "The Great Warlord" will be the most satisfying movie I have ever been in the film.

  Xu Guanwen: Thank you very much. Director Li Hanxiang gave me this opportunity to act in the movie "The Great Warlord". When I read the script, I knew that I was the best candidate for Pang Hu (the name of the movie character).

  Tianni: This is the most interesting movie I have ever shot. I couldn’t stop laughing just reading the script. I believe the audience will laugh very happily in the cinema!

   Talking about not reading, not reading, Wei Zhaohui finally couldn't help but took the newspaper from his colleague and read it seriously.

   "Wei Zhaohui, you're lazy again!"

   At this time, the supervisor happened to appear, and when he saw Wei Zhaohui fishing during working hours, he reprimanded him directly.

  Wei Zhaohui: "..."

   Then Wei Zhaohui was called to the supervisor's office and reprimanded.

   "I'm so unlucky, I blame "The Great Warlord". If it weren't for him, I would have paid more to take a taxi to work and be reprimanded by the supervisor?"

  After Wei Zhaohui came out of the director's office, he once again slandered the movie "The Great Warlord".

   "Hmph, I won't go and see what other tricks you have!"

  Wei Zhaohui preached angrily.

   In this way, the whole morning passed, and at noon, Wei Zhaohui was going to buy some food at the Yunhai Convenience Store next to the company.

  The emergence of Yunhai Convenience Store really solved the big problem of wage earners like Wei Zhaohui.

   Wage earners like Wei Zhaohui can't go home at noon, they can only deal with it near the company, but their time is very limited.

In the past, they would choose to go to the nearby tea restaurant more often, but the consumption is still a bit expensive for them. In addition, the tea restaurant is also very noisy and crowded. There are many times because they are in the tea restaurant. Eat and delay the time to work in the afternoon.

  The appearance of the Yunhai Convenience Store has solved this problem. It not only has the things bought at Shiduo Store, but also some fast food. Although it is not nutritious, it can save you time if you are full.

  So now some wage earners in Central like to go to Yunhai Convenience Store to buy some food for their lunch.

  As usual, Wei Zhaohui came to Yunhai Convenience Store, and then he saw a poster with a height of one person standing at the entrance of Yunhai Convenience Store. The poster was the poster of the movie "The Great Warlord"!

  I am Nima!

  Why can’t I leave this movie?

  Wei Zhaohui couldn't help cursing in his heart.

  But scolding is scolding, what should be bought is still bought.

   Reluctantly, he walked into the convenience store, bought some food, and then walked out.

   "Hmph, I'm not so easily defeated, the more you want me to watch it, the more I won't watch it!"

   Clenching the bread in his hand, Wei Zhaohui returned to the company.

  One afternoon of part-time work is fleeting.

   Wei Zhaohui walked out of the company building, stretched himself, and went to the bus to go home.

This time he managed to ignore the movie poster of "The Great Warlord" on the bus body, but when he got on the bus, he found that eight out of ten passengers in the bus were actually discussing this movie, and even more so. Many people are saying that they must watch this movie.

   "All I saw today was the movie "The Great Warlord". It seems that Black and White Image has great confidence in their company's movie. Otherwise, it would be impossible to spend so much money to promote this movie."

   "That's right, I haven't seen the midnight show yet. This movie is so well promoted, why don't we go and see it when they hold the midnight show!"

   "Okay, okay, I'm really curious about what this movie is like!"

  Listening to the discussion of the movie "The Great Warlord" by the passengers in the car, Wei Zhaohui curled his lips and leaned against the car window, admiring the scenery outside the car, ready to be out of sight and out of mind.

only. ． ． ． ． ． ．

  Advertisements on the bodies of minibuses speeding past, giant posters at the entrances of certain theaters, and the voices of people discussing in the cars.

   Wei Zhaohui felt that he had been surrounded by the movie "The Great Warlord".

  Backing back to his rented apartment in a hurry, Wei Zhaohui finally breathed a sigh of relief. As a single dog, he naturally had no hot food or soup when he got home, so he could only solve it by himself.

  Turn on the TV, and broadcast it to Li's TV.

   There was still some time before the prime time TV series started, Wei Zhaohui didn't care, and started cooking for himself.

  After finishing dinner, Li's TV series also started. At this time, TVB also has its own TV series, but in the TV industry, TVB has not completely defeated Li's TV, so Li's TV also has a lot of viewers.

  The content of the TV series made Wei Zhaohui temporarily forget the movie "The Great Warlord", and felt that home is indeed a warm haven!

   It's just that after the TV series finished, Wei Zhaohui also went to clean up the dining table.

Then Wei Zhaohui heard the host's voice from a distance on the TV: "Director Li, you said that the movie "The Great Warlord" is the most satisfying movie you have ever made, so you can give us a good introduction. Do you want to watch this movie?"

   Bang Dang!

   Wei Zhaohui dropped the bowl and chopsticks on the ground, and Wei Zhaohui hurriedly bent down to pick it up, but ended up listening to the sound on the TV with his ears raised.

oops!

  Accidentally, Wei Zhaohui's finger was cut.

   "Great warlord!"

  Wei Zhaohui roared, came to the TV angrily, and turned off the TV directly.

   "Don't be angry, don't be angry, the world is so beautiful, but I am so irritable, this is not good, this is not good!"

   After comforting himself a few words, Wei Zhaohui's mood recovered.

   "Hmph, I just don't want to watch "The Great Warlord" to see what you can do to me!"

  . ． ． ． ． ． ．

  Shaw Brothers, Golden Harvest, these two companies, the atmosphere today seems a little weird.

  The young employees were even more cautious, not daring to breathe, for fear that they would be reprimanded after being caught in the wrong.

  Zou Wenhuai sat in his office, panting heavily, his face livid.

  He Guanchang hadn't seen such an expression for a long time.

   "What's going on in Chu Huan's head?"

  At this moment, Zou Wenhuai was roaring in his office.

   It seems that the movie "The Great Warlord" is still a week away from its release, and Chu Huan's sudden publicity strategy has no effect on "Across the World".

  But it’s actually not like this. Now because of the black-and-white promotional strategy, the whole Hong Kong is discussing the movie "The Great Warlord", and no one is discussing "Across the World" at all.

   And some movie fans who just want to watch movies casually, at this time also decided to save the movie ticket money of the movie "Across the World" and go to see what the hyped "The Great Warlord" is like.

  Zou Wenhuai made countless phone calls to the theaters today, asking about the number of viewers for each show.

  The result is a sharp reduction!

Such a result made Zou Wenhuai understand that the movie "Across the World" is over, and it is almost a foregone conclusion. What worries Zou Wenhuai now is that if this situation continues, Jiahe will even have to Lost money.

   At this time, the others were afraid to speak, only He Guanchang was left.

"Leimeng, don't be too angry. After all, before this, no one would have thought that Chu Huan would have such an operation, but everything has two sides. For us, this matter is not only a bad thing! "

  Zou Wenhuai glanced at He Guanchang and asked, "Achang, what do you think?"

  He Guanchang said: "According to our survey, the movie "The Great Warlord" is very hotly discussed, and all this is due to Chu Huan's promotion of this movie.

   In this way, he actually opened a way for us. Regardless of the box office of the movie "The Great Warlord" after its release, what is certain is that this kind of publicity can really make the company's movies get more people's attention.

   Before our company’s films are released in the future, we can learn from his approach! "

  When Liang Feng heard this, he immediately objected, "I don't think this is good. If the movie "The Great Warlord" is promoted like this, the cost of each movie will increase by about 300,000 to 400,000 yuan.

   This is already equivalent to shooting a low-cost movie. It’s okay if the movie sells well at the box office, but what if it hits the street?

  Who will bear the consequences? "

  Liang Feng's opinion actually represents the attitude of many filmmakers of this era towards propaganda.

   It is true that doing so can let more Xiangjiang audiences know about this movie, but what if the quality of the movie is not good and it hits the street?

  As the executives of a film company, they have to consider the cost of the film.

"Everything is not yet settled. Don't look at Chu Huan's merriment now, but he has also successfully aroused the audience's sense of expectation for the movie "The Great Warlord". Not only the feedback at the box office, but also the potential to anger the audience at the scene."

  Liang Feng expressed all the worries in his heart in one breath.

  He Guanchang heard Liang Feng say this, but did not refute, but looked at Zou Wenhuai.

  After all, Jiahe still has the final say on what Zou Wenhuai said.

   But when Zou Wenhuai was thinking about the future, the door of his office was suddenly pushed open, and it was Wang Yu, the star of the movie "Across the World" who walked in!

  At this time, Wang Yu's face was full of anger, and he didn't care that the top executives of Jiahe were here, and he directly preached loudly.

"Raymond, this black-and-white image is really disgusting, it's playing dirty, we must fight back immediately, contact newspapers, magazines, TV stations, and by the way, the bus company, and ask them to advertise for us, I don't believe it "Across the World" is such a good movie that no one will watch it.

  Have all the movie audiences in Xiangjiang died? "

Faced with Wang Yu who broke in suddenly and was rude, Zou Wenhuai also frowned, obviously very dissatisfied with Wang Yu's behavior, but thinking that the company would need to use Wang Yu in the future, Zou Wenhuai forcibly suppressed it. the anger in his heart.

"Ah Yu, it's not that we don't want to do this now, but that there is no way to do it. Chu Huan must have signed contracts with those places. Even if we go to find them at this time, they will not accept us. Live.

   And now that "Across the World" has been released, if we do this again, it will not help the matter, and we will just waste our money! "

  Wang Yu dared to play with Shao Yifu and disappear, so how could he be afraid of Zou Wenhuai.

"Raymond, what you said is wrong. How can it be useless? Now many viewers don't know how good my "Across the World" is, and they are all deceived by the promotion of the current "Great Warlord". If we don't do anything, wouldn't we have surrendered before the fight?"

   Speaking of this, Wang Yu said angrily without hesitation: "Raymond, you must be afraid, right?"

  Zou Wenhuai's brows twitched rapidly, obviously annoyed by Wang Yu's words.

  Seeing this, He Guanchang hurriedly made peace.

"Ayu, how can you say that? Didn't you see that everyone is gathering together to discuss this matter? Even if you want to promote "Across the World", it's not something that can be resolved in a day or two. Don't worry, go back and wait for the news, and when we make a decision, I promise to notify you as soon as possible!"

  With He Guanchang's persuasion, Wang Yu finally became less irritable.

But he still said to Zou Wenhuai: "Raymond, that's not what we said when I came here with you at Shaw Brothers. If you don't care about my movies anymore, don't blame me for not being sympathetic." Yes, there are a lot of people out there looking for me to make a movie."

  After uttering harsh words, Wang Yu slammed the door and left Zou Wenhuai's office!

Snapped!

  Zou Wen threw the teacup on his table down to the ground in a fit of anger.

  He Guanchang and others felt helpless when they saw this.

  ． ． ． ． ． ． ．

  Jiahe's side was in a storm, and Shaw Brothers' side was not much better.

   "Uncle Six, it is very bad for our situation to continue like this!"

  Shaw Brothers Propaganda Department Director Chen Tongmin worried about the sermon.

  By the way, Chen Tongmin may be very unfamiliar to everyone, but Chen Tongmin's son should not be unfamiliar to everyone. Chen Kexin, a well-known Hong Kong director, is his son.

   "Today, the publicity about the movie "The Great Warlord" suddenly became overwhelming. According to the company's investigation, many people outside are now discussing this movie, and the voice of discussing Zhang Cheh's "Young Man" movie has become very small."

  Although there is no Internet in this era, it is impossible to accurately grasp the degree of audience discussion on a movie, but it is not without other ways for everyone to understand.

  Find some places with a lot of people to inquire a little bit, and look at the discussions of people around you, you can get a glimpse of it!

  Shao Yifu also sat there with a bad face. In fact, he had already heard some rumors, which were black and white images about the promotion of the movie "The Great Warlord".

   But Shao Yifu didn't take it seriously at the time, thinking that Chu Huan's publicity was at most the current basic publicity strategy, and there shouldn't be any out-of-the-box behavior.

   It's not that Yifu Shao thought Chu Huan too simply, but that the current environment is like this.

  Chu Huan's propaganda efforts can be said to be the largest since Xiangjiang was opened.

  The first time of anything in history is not what people of that era can think of at the first time.

  The same is true for Shao Yifu.

  But Shao Yifu was more calm than Zou Wenhuai, and asked aloud: "How is the situation at Golden Harvest Cinemas?"

  Since he is his most important competitor, Shao Yifu naturally pays a lot of attention to Golden Harvest.

  Chen Tongmin said: "The movie "Across the World" is over. According to the news from our people, the number of people watching this movie is dropping sharply."

  Although Yifu Shao was still thinking about making Wang Yu unlucky yesterday, but now that he heard about the movie, Yifu Shao is not happy at all.

   There is one thing that even if Shao Yifu doesn't want to admit it, he must admit it.

  That is, the fate of the movie "Across the World" is very likely to be the fate of the movie "Youth" in the future.

   Even, the fate of the movie "Young Man" may not be as good as "Across the World". After all, the movie "Young Man" was released at the same time as the movie "The Great Warlord".

  In the case of choosing one of the two, which movie will those audiences choose?

  This problem, in today's situation, seems to be no longer a problem.

"Uncle Six, I don't think we need to worry too much. After all, the quality of the movie is still important. Now the movie "The Great Warlord" seems to be very popular, but if the movie is released, it will not satisfy the audience's psychology. It is expected that the feedback received will be more severe."

  Shaw Brothers Production Director Yuan Qiufeng had the same idea as Liang Feng.

  Chen Tongmin said: "But even so, if they are allowed to continue to promote like this, the early box office of the movie "The Great Warlord" will definitely explode."

  Yuan Qiufeng stopped talking, because what Chen Tongmin was talking about was very likely to happen.

Then Chen Tongmin said to Shao Yifu: "Uncle Liu, fortunately, there is still time for us. As long as we can increase the promotion of the movie "Young Man", we can still compete with the promotion of "The Great Warlord". All together."

  Yuan Qiufeng looked at Chen Tongmin speechlessly, don't you understand Shao Yifu's character?

  Increase publicity efforts, that is to let Shaw increase more budget and spend money. ． ． ． ． ． Uncle Six never liked it.

   After Chen Tongmin finished speaking, he was also silent for a while, because he also thought of Shao Yifu's character, and his own idea obviously would not get Shao Yifu's approval.

   "Well, it seems that things can only be like this now!"

   As a result, Shao Yifu's answer made the two suspect that they had heard it wrong.

  Shao Yifu continued: "Amin, you should contact TVB right now and ask them to tune up a program on weekends to promote the movie "Youth".

   At the same time, you can tell "Nanguo Magazine" to let them devote these few issues to the "Youth" column.

  As for other publicity channels. ． ． ． ． ． ． "

   Speaking of this, Yifu Shao is a little silent. He is the major shareholder of TVB, and "Southland Magazine" is a film magazine under Shaw Brothers. The investment in these places is not too big for Yifu Shao.

   But if you want to achieve the same publicity as black and white images in other channels, it will cost a lot of money, and Shao Yifu doesn't want to take it.

  But then Yifu Shao thought of the bet between himself and Chu Huan.

   After a long sigh, Shao Yifu said: "Contact other publicity channels as well!"

  Yuan Qiufeng and Chen Tongmin were a little stunned. No one thought that Shao Yifu, who was always stingy, would be so generous today.

  But Chen Tongmin did not ask, but excitedly said: "Uncle Six, don't worry, I will definitely help the company fight this publicity war!"

   After finishing speaking, Chen Tongmin thought about going to work, but was stopped by Shao Yifu.

   "Make the budget first, let me see!"

   There is another chapter in the afternoon~

  

  

  (end of this chapter)