Chapter 348 The Second Half of the Textile War (7K chapter, please subscribe~)

  Jiahu Building, the meeting room of Jiaku Consulting Company!

Chu Huanduan sat in the first seat, next to him was his full-time secretary Xu Yi, and then on the left and right, sitting on the left were Luo Jichang, the general manager of Jiahu Textile, Xu Yuanguang, the deputy general manager, and Chu Duanqing, the financial manager. Situ Ziqiang, director of Jiahu No. 2 Factory.

   Sitting on the right are Ma Jizu, Manager of the Investigation Department of Jiaku Consulting Company, Liang Risi, Manager of the Public Relations Department, Cui Weihua, Manager of the Finance Department, and Qiao Yuehan, Manager of the Operations Department.

  Everyone sat together, looking at Chu Huan together, waiting for Chu Huan to give orders.

   "How is the company's financial situation? Is it enough to cope with this incident?" Chu Huan asked Cui Weihua first.

   As the saying goes, before soldiers and horses move food and grass, Chu Huan has to deal with the entire textile industry in Xiangjiang this time. Naturally, he needs to know his financial situation clearly!

Cui Weihua said with complacency on his face, "The financial situation is very good. In order to cope with the chairman's next plan, the company has prepared 300 million cash for this operation. After negotiation with the investigation team, the money should be accepted. More than enough to come down!"

  At this time, in the whole of Xiangjiang, except for those big banks, Cui Weihua dared to say proudly that there were not many companies that could spend 300 million Hong Kong dollars at one time during this period.

   It can even be said, no!

Chu Huan nodded in satisfaction. Although he didn't have to spend much money this time, the 300 million Hong Kong dollars was the last straw to crush those textile factories. Then he looked at the investigation team and asked, "Who are those Have you investigated everything about the textile factory?"

Ma Jizu nodded and said: "It has been investigated clearly that there are 13 textile factories participating in the price reduction with Jiahu Textile this time, the largest of which are Chen Tinghua's Nanfeng Textile, Liu Yinsheng's Tianma Textile, etc. In addition, these 13 textile factories , there are five listed companies, and the rest are non-listed companies. In addition, the specific amount of loans these textile factories have received from HSBC is unknown, but according to their order status during this period, each company should be operating in debt."

Speaking of this, Ma Jizu pointed to the documents in front of everyone, and said: "The specific order numbers of these factories have been marked in the documents, and through the cooperation between our investigation team and the operation team, we infer that the other party's orders are about two months. The number of losses!"

  Hearing what Ma Jizu said, everyone looked at the information in front of them.

  Luo Jichang saw the number of orders on the information, and couldn't help but said: "Are these people crazy? Such a large number of orders is simply not something their factory can afford."

   "If there is no loan from HSBC, they will naturally not be able to afford it!" Joe John said indifferently.

  Luo Jichang said: "But even if they have a loan from HSBC, the money still has to be repaid. Haven't they thought about what will happen if they repay the loan?"

"Of course they thought about it!" Qiao Yuehan continued to talk to Luo Jichang: "But they didn't think of it until after they signed the order. Before Jiahu Textile and their price reduction war, they were already jealous. At that time, it was not They will notice these things, but they will definitely think about it after Jiahu Textile launches it on its own initiative!"

  Luo Jichang shook his head helplessly. At this time, he was very sober. Jiahu Textile was stopped by Chu Huan at a critical moment.

Xu Guangyuan said calmly: "At that time, even if they didn't have red eyes, they must win the price war, because they started the price war. If we, Jiahu Textile, followed, they would have to lower the price, because The loans they got from HSBC were used to do this, and if they can’t grab our market, then they will also face the blow of being unable to repay the loans!”

  Everyone nodded at Xu Yuanguang's analysis. It wasn't the first time they sat together to study this matter. They naturally understood the cause and effect of this matter.

  Joe John said: "The only thing those textile mills thought wrong was that they didn't expect that we could maintain the current situation for such a long time without the need of the European and American markets!"

  According to the analysis of Chu Huan and others, after Jiahu Textile Factory lost the denim orders in the European and American markets, it would immediately fall into a state of losing money, and Chu Huan even gave up the business.

   But what they don't know is

   "What they don't know is that our previous orders in the European and American markets were just dispensable business for the company. Our biggest order now is actually an order from many low-end brands of Qingjin clothing!"

  Luo Jichang's self-satisfied preaching.

Last year, Luo Jichang had a deep talk with Chu Huan. The main issue in the conversation was the development direction of Qingjin clothing. In Chu Huan's opinion at the time, the positioning of Qingjin clothing was obviously wrong. After chatting with Chu Huan, Luo Jichang The reform of Qingjin clothing was carried out immediately.

  First of all, the price of the fashion brand under Qingjin Clothing has been slightly lowered, which is similar to the price in the mid-end market. Later, it has established its own luxury brand level and several brands in the low-end market.

In fact, at this time, Qingjin clothing has completely broken away from the restriction of denim clothing, and has begun to tend to the whole clothing series. Level is still exploring the market, but the low-end market under Qingjin clothing has already begun to seize the market relying on its low price, and It is not only the Xiangjiang market that is seized, but the global market.

In the low-end clothing market, the sales strategy is negligible. The most important thing is that the price should be low, and Qingjin clothing relies on the supply of denim and other fabrics from Jiahu Textile, which can compete with other brands or even not. Branded clothing is fighting a price war.

It is precisely because of this that Qingjin clothing quickly began to seize the market in the low-end clothing market, and the ready-made clothing was shipped away one after another. Especially after Chu Huan acquired the shares of Li & Fung Group, low-end brands Clothing sales are even greater.

  In just two or three months, it has seized the global low-end ready-made clothing market. Africa, South America, Southeast Asia and other places are all these brand clothing.

So Luo Jichang was very satisfied during this period. The simplest and most intuitive thing is that in these three months, the sales of the low-end brand of Qingjin clothing alone have reached an astonishing 200 million, and the profit has also reached 40 million Hong Kong dollars. This is much more profitable than doing textiles.

  If you add the fashion and level brands of Qingjin clothing, as well as the orders of other textiles from Jiahu Textile, the profit of Jiahu Textile has exceeded the 70 million Hong Kong dollar mark during this period!

  Although there is no way to compare with "Fantasy Comics" and its peripheral toys, it is already a very high profit for most companies in Xiangjiang.

Of course, although Jiahu Textile makes money, it actually spends a lot of money, especially the level brand. Qingjin Clothing positions it as a top luxury brand clothing, so it must have its specifications. First of all, the flagship store must be the most expensive in Xiangjiang. The same is true for the luxurious decoration, and there are also overwhelming publicity, as well as hiring famous designers, hiring top brand spokespersons, and participating in top fashion shows, all of which require a huge investment of money.

  Luxury goods are never bought for quality, but for brand. As for how to build a brand, it is all about money!

  Only when you pile up this brand with a huge amount of funds, the brand level can be sold for money!

  So if you want to see Qingjin clothing really start to make money, it is not now, but in the future!

   And this process may take three years, maybe five years, depending on how Qingjin clothing works.

  So the funds for other textile factories in Xiangjiang naturally did not come from Jiahu Textile. At this stage, Jiahu Textile does not ask Chu Huan for money, and Chu Huan is already very grateful to them.

In any case, it is precisely because of the existence of Qingjin clothing that although Jiahu Textile’s denim orders do not seem to be so many, in fact it has not suffered much loss, at least it can maintain a balance of payments, but those crazy price cuts The other textile mills in China are not the same.

  They don’t have Qingjin clothing, and the funds they rely on are borrowed from HSBC Bank. Although Shen Bi has reduced their interest to the lowest level, they still have to pay, and their orders themselves are losing money.

  So, from Chu Huan's point of view, it was already clear at a glance which of the two sides was under more pressure.

  Chu Huan asked Liang Risi: "The follow-up publicity work must be done well. I don't want Jiahu Textile to give people an aggressive feeling. Although Jiahu Textile is doing aggressive things!"

  Liang Risi gave Chu Huan a gesture of reassurance, and said: "Chairman, don't worry, we are very familiar with the operation in this area!"

  Everyone smiled when they heard Liang Risi's answer. Liang Risi was the head of the public relations department of the police station before, and didn't he do these things!

   "Then, in the second half of this Xiangjiang textile industry war, your public relations department will fire the first shot!"

  Chu Huan preached to Liang Risi.

  Liang Risi nodded slightly, and said with a smile: "Don't worry, the chairman, it will definitely be a good start!"

  Chu Huan nodded slightly, and said to Qiao Yuehan: "The second shot is a matter for your operation department. I have already greeted the people from Fengwu Securities, and they will fully cooperate with you!"

  Joe John made an OK gesture to Chu Huan, "Chairman, don't worry!"

  Chu Huan smiled, "Then I wish the two of you a successful start!"

   Then everyone began to discuss the details again. Although the public relations department was responsible for firing the first shot, it needed the support of other departments and Jiahu Textile. Only by working together can we guarantee this victory!

When the time came to the next day, when everyone was still discussing Chu Huan's purchase of the land at No. 12 Mount Kellett Road, the major newspapers in Xiangjiang began to report another matter, which was the textile industry that had already fallen silent. price war.

  The major newspapers in Xiangjiang seem to have planted undercover agents in these textile factories, and they have clearly investigated the orders they have obtained during this period.

  If it was a normal price, these orders would be a good thing, but now this price is a loss price, which shows that the more orders they have, the more they will lose.

  The most important thing is that Xiangjiang's newspaper media also published the approximate amount of money they lost.

  Nan Fung Textile probably lost 9 million Hong Kong dollars in this concentrated order.

  Tianma Textile probably lost 8 million Hong Kong dollars in this concentrated order.

  Tianbao Textile

  Shunhua Textile

  In addition, the newspapers in Xiangjiang also reported that most of these textile factories have loans from HSBC. The current situation will very likely cause them to have no way to repay the loans from HSBC.

As soon as this news came out, it immediately caused an uproar in Xiangjiang. As the most profitable textile industry in Xiangjiang in the 1950s and 1960s, although its current position in the business community of Xiangjiang has begun to be replaced by real estate, finance and other industries, it is undeniable that at this time Xiangjiang still has feelings for the textile industry.

   There are many people who were workers in these textile mills even before.

  So when this report was reported by the major newspapers in Xiangjiang, people immediately started asking about the situation of these textile factories.

   Seeing that the people of Xiangjiang paid so much attention to this matter, those newspapers naturally would not give up this opportunity, so they sent reporters from their respective newspaper offices to ask about the inside story.

  Under such circumstances, this matter instantly ignited the entire Xiangjiang.

The most intuitive situation is that the stock prices of the five listed textile companies are falling like a waterfall, and at this time, the bosses of the five listed companies are even more frightened. Short their stocks.

  This is an even worse blow!

  In Xiangjiang, a listed company rarely only focuses on one business. They all use the money raised from listing to expand their business territory.

  Just like Nanfeng Textile, after they went public, they used the funds in their hands to quickly establish Nanfeng Real Estate, and the same situation as Nanfeng Textile is also the same with companies such as Tianma Textile.

   As Xiangjiang’s traditional textile industry, they were already brilliant in the 1950s and 1960s, so they were listed earlier than real estate companies, which also means that their equity distribution will be more dispersed!

  In the board of directors, there are more people who are not from this family.

  When there is nothing wrong, these shareholders will naturally keep their own place, but once something happens, they can't sit still.

As a result, five textile factories with the status of listed companies held their own board meetings one after another. At the meeting, these responsible persons could only fight with each other, saying that the current situation is only temporary, as long as they can survive until Jiahu Textile stops denim Cloth business, when the time comes the global denim market will be in their hands.

"Everyone, although the company has lost some money now, everyone should know that the cooperation between the company and HSBC, as long as, as long as you give me another three months, Jiahu Textile will definitely be closed due to continuous losses. Abandon the production of denim.

  At that time, we will not only be able to increase the price of denim to the original price, but even to a higher price, and these losses now will be able to make up for it in due course.

   At that time, we had seized the original denim market of Jiahu Textile, which was only three months for the company! "

  Chen Tinghua's heart was a little battered, but his face remained very calm.

  He needs to use these composure to stabilize the company's board of directors.

A director said: "Chairman, we all understand what you said, but the crux of the problem now is that Jiahu Textile will really be like what you said, and it won't last for three months." Is it? To put it bluntly, the real financial situation of Chu Huan is probably unknown to everyone in Xiangjiang. If Chu Huan is determined to compete with us, whether everyone can survive until then and not know! "

  Chu Huan's unpredictable financial situation has now become the sword of Damocles hanging over everyone's heads.

Chen Tinghua remained calm, and said: "Everyone, since Chu Huan took a loan from Standard Chartered Bank last year, it means that his funds must be limited, and now he has spent so much money to buy No. 12 Mount Kellett Road. I would like to ask everyone, according to the financial reports of various listed companies last year, how many companies in Xiangjiang can make so much money, and now we have reached the final moment of our decisive battle with Jiahu Textile. If we choose to give up at this time, then All previous efforts will be in vain.”

  Chen Tinghua's words still have some effect, but the shareholders of Nanfeng Textile are more concerned about their own financial situation.

  The stock price of Nanfeng Textile is the one they are most concerned about.

"Chen Dong, we understand what you mean, but now you have seen the company's stock price. The stock market in Xiangjiang is not good at all. Your family's big industry doesn't care about it, but we can't. Just today, Hang Seng Bank gave I called and said that the stock of our company I mortgaged in their bank is no longer enough to bear the current mortgage value, and I need to provide more collateral.

  I think everyone sitting here should have encountered my situation more or less. This is a problem before us. I would like to ask the chairman, how should we solve the current problem! "

  In Xiangjiang, loans are the norm for every businessman. Even Chu Huan had a lot of loans when he first started, let alone these ordinary Xiangjiang businessmen.

  Most of the mortgages they use come from stocks or real estate in their hands. Those mortgaged to banks are better, but those mortgaged to securities firms are in trouble.

  If the securities firm finds that they are insolvent, they will definitely sell their stocks without hesitation if someone takes over the order!

  That's why these businessmen in Xiangjiang care so much about the rise and fall of the stock price.

  Chen Tinghua also knew that he had to appease this matter, otherwise, before the day of victory, they would already be disintegrated internally.

   "I have a good relationship with General Manager Shen of HSBC. I will discuss this matter with him and try my best to help everyone make up for this loss!"

  The rest of the shareholders were relieved when they heard what Chen Tinghua said. This is what they wanted.

You and Chu Huan fight to death, that is your own business, if we can make money, of course we are willing to come with you, but if we can’t make money, then I’m sorry, no matter how close everyone’s cooperation was before Wujian, now I have to settle accounts with my brothers.

  After inviting these shareholders away, Chen Tinghua sat in his seat and sighed, "This is a mess!"

At the beginning of this matter, Chen Tinghua's Nanfeng Textile was not involved, but after he had a private chat with Shen Bi, Shen Bi offered to provide assistance to Nanfeng Real Estate in the future if there were problems in real estate. The condition of the help made Chen Tinghua participate in this matter.

   Now Chen Tinghua suddenly discovered one thing, that is, Nan Fung Real Estate and Nan Fung Textile are actually both prosperous and both are prosperous, and both are lost.

  To tell the truth, Chen Tinghua’s Nanfeng Textile did not get a loan from HSBC, but Nanfeng Real Estate did, and this loan was actually when he joined the war.

  Chen Tinghua has discovered that many Xiangjiang real estate companies have been enclosing land, enclosing land, and enclosing land in the past two years. Seeing such behavior, it is impossible to say that Chen Tinghua is not moved.

  So Chen Tinghua took a loan from HSBC and joined the ranks of land enclosure.

   Without today’s report, Chen Tinghua, Nan Fung Textile, and Nan Fung Real Estate would have been able to afford a loss of 9 million yuan, not to mention that since 1975, Xiangjiang’s land prices have begun to increase.

  The land I bought by myself is enough to make up for the loss this time.

   But the problem now is that the land he bought is real estate, and he needs cash now!

   Only cash can stabilize the shareholders of Nanfeng Textile and the securities firms outside!

  By this time, Chen Tinghua has begun to regret participating in this matter. Although this will slow down the development of Nanfeng Real Estate, it can guarantee the stability of Nanfeng Real Estate!

   "I've been talking about being careful and prudent, but I don't want to be blinded by greed at this time!"

   Just as Chen Tinghua was regretting this matter, his secretary walked in.

   "Chairman, just now Director Liu of Tianma Textile called and said that he wants to invite you to the Xiangjiang Club for a sit down!"

  Hearing what the secretary said, Chen Tinghua knew that they must have encountered the same problem as herself.

"I see!"

  Chen Tinghua got up helplessly, but he didn't go to Xiangjiang to meet Liu Yinsheng immediately, but returned to his office and dialed Shen Bi's phone number.

   "Mr. Shen, please help us with this matter, otherwise our business has not been successful, and we have already been caught off guard!"

  Although Chen Tinghua regretted it, he had already boarded the boat at this time, and knew that he could not get off, so he could only continue to ask Shen Bi for help.

  Shen Bi also saw today's newspaper and said, "Don't worry, Chairman Chen, I will handle this matter myself!"

  Received Shen Bi's guarantee, Chen Tinghua finally breathed a sigh of relief, then picked up his coat, asked the secretary to prepare the car, and then he went to the Xiangjiang meeting.

  When he came to Xiangjiang Club, he had already seen Liu Yinsheng from Tianma Textile, Yao Tianbao from Tianbao Textile, Ms. Song Ting from Shunhua Textile, and Ye Yongchang from Yongchang Textile.

  In addition to Nanfeng Textile, Tianma Textile, Tianbao Textile, Shunhua Textile, and Yongchang Textile are the other four listed textile factories.

  A meeting like today, in their opinion, does not require the participation of those small textile factories.

  As Chen Tinghua said, the four of them are also facing the same situation as Nanfeng Textile.

  The company's shareholders forced the palace, the stock price plummeted, and it was even maliciously sold short!

  Seeing Chen Tinghua approaching, the four of them got up immediately without exchanging greetings. Liu Yinsheng asked directly: "Chen Dong, everyone is waiting for your decision on the current situation!"

  Hehe, something happened now, and I thought of asking me for a decision. Chen Tinghua thought coldly, when their alliance was formed, Liu Yinsheng was always thinking about taking the right to speak!

Everyone knows that if their alliance can really defeat Jiahu Textile, then their alliance will become the talker of the denim market in Hong Kong and even the world. Whoever can hold the absolute right to speak in this alliance, then Whoever benefits the most.

  So there is also intrigue between them.

   "Before I came, I had already called Mr. Shen, and Mr. Shen was willing to help!"

Hearing that Shen Bi was willing to come forward to help, these people finally breathed a sigh of relief. Liu Yinsheng said angrily at this time: "The most abominable thing now is that some people are maliciously selling our company's stocks. If we have If you have enough funds to buy the company's stock, then the other party will really be in trouble!"

   Everyone naturally understood what Liu Yinsheng meant, but unfortunately, they didn't have much cash in their hands.

   "Chen Dong, who do you think is the person who short-sells our company's stock?"

  Yao Tianbao asked Chen Tinghua.

  Chen Tinghua smiled bitterly and said, "Do you still need to think about it? It must be Chu Huan!"

   Several people looked at each other speechlessly. Although everyone had guessed the result, they still hoped that it was not true, but now Chen Tinghua's words broke all their fantasies.

"Let's tell Boss Shen about this. Since Chu Huan is shorting our company's stock now, he will have to buy the same stock in the future. At that time, everyone can make a fortune from him. I think Shen I will always be willing to see this scene!"

  Liu Yinsheng preached.

   "I think what Chairman Liu said is right. Since Mr. Shen has always wanted to suppress it, this is indeed a good opportunity!" Song Ting of Shunhua Textile agreed.

  Chen Tinghua looked at Yao Tianbao and Ye Yongchang of Yongchang Textile.

  The two thought for a while and nodded, and said: "We also agree with Chairman Liu's suggestion!"

  Chen Tinghua said: "Since everyone agrees, then I will contact Mr. Shen, hoping to get Mr. Shen's support!"

  Everyone nodded in unison. For them, this incident is both a crisis and a turning point. If they can use this opportunity to hit Chu Huan in the stock market, then they will be closer to success!

   Now is to use every opportunity to suppress Chu Huan's liquidity. Although I don't know how much money Chu Huan has, but suppressing it is a bit!

   "Okay, now everyone should pay attention to the stocks of their own companies, and don't let people really get control of their companies!"

  Hearing what Chen Tinghua said, everyone nodded again.

   After finishing talking with everyone, Chen Tinghua went to find Shen Bi!

Sorry everyone, there are only two chapters today. I checked the information yesterday to check the business war in the textile circle and the business war in the video recorder. I checked the business war in the video recorder. I didn’t write the third chapter. I owe two chapters~~

  

  

  (end of this chapter)