Chapter 352 Huge electrical appliance market (7K chapter, please subscribe~)

  Japan, Tokyo, Hotel Okura!

   "Well, I see, I will let someone deal with this matter!"

  Chu Huan sat on the sofa in the living room, listening to Lin Qingxia telling herself about Li Hanxiang's request.

   It's not that something happened to Li Hanxiang, but Li Hanxiang's concubine Bai Xiaoman.

  Through Li Hanxiang's films, Bai Xiaoman quickly became famous in Hong Kong, Japan, Southeast Asia and other places, especially in Japan, they seem to be very partial to Li Hanxiang's romance films.

  Japanese movie fans are crazy. The reason why Cheng Long didn’t dare to disclose his marriage was because Japanese movie fans threatened to jump off the building.

   This also scared Cheng Long, and he never dared to talk about it again.

   And Bai Xiaoman did the same. A Japanese movie fan fell in love with Bai Xiaoman crazily, and even flew to Xiangjiang by himself.

   But this person should have some money. After arriving in Xiangjiang, he seemed very high-profile, and drove a sports car to visit Bai Xiaoman on the set in person.

  There is no comparison between rich people chasing girls and ordinary people chasing girls.

Although Bai Xiaoman didn't care much at first, he just regarded him as an ordinary movie fan, but after a few contacts, Bai Xiaoman fell in love with this man, and the two began to live together and fly together, waiting for Bai Xiaoman to finish the filming. My own movie came to Tokyo with this Japanese man.

   As a result, Li Hanxiang couldn't get in touch with Bai Xiaoman again after a few days.

This made Li Hanxiang a little worried. After thinking about it for a while, he knew that Chu Huan had great powers, so he wanted to ask Chu Huan to find out. If his concubine really met true love, then it would be nothing. Congratulations then, but If he meets another scumbag again, Li Hanxiang is worried that his concubine will commit suicide by cutting his wrists just like the scumbag he met last time in Malaysia.

   "What's that man's name?" Chu Huan asked Lin Qingxia on the phone.

  If the other party is really a rich man, it will not be too difficult to find.

   "Kosuke Nozaki." Lin Qingxia said.

"Nozaki Kosuke?" Chu Huan felt that the name was a little familiar, but he couldn't remember it for a while, but Chu Huan still said to Lin Qingxia: "I see, I will ask the relationship here to help find out! "

  Lin Qingxia smiled and said, "Then please trouble Brother Huan!"

  Chu Huan chuckled, and asked concerned: "How are you doing in Xiangjiang?"

  Lin Qingxia said: "Tomorrow I'm going to the etiquette class, and the next step is to shoot for Director Li's "A Dream of Red Mansions"!"

  The two of them will be talking on the phone without nutrition.

  When she hung up the phone, Chu Huan also learned from Lin Qingxia that Zhong Chuhong had signed a black and white video contract.

   Bang Dang!

  The door of the room was opened, and Chen Haichao, who was wearing a suit, walked in with a tired face, and then slumped down on the sofa.

   "Where are the others?" Chu Huan asked out loud.

   "I've already gone back to my room to rest!" Chen Haichao said weakly.

  Seeing Chen Haichao's appearance, Chu Huan smiled and said, "It seems that the meeting with Matsuno Kokichi did not go well!"

  Matsuno Kokichi is currently the president of JVC.

  JVC was founded in 1927 as a subsidiary of Victor Talking Machine Company, the leader of North American gramophones and vinyl records at that time.

   In 1930, JVC produced phonographs and vinyl records.

  In 1932, JVC started producing radios and in 1939, exhibited Japan's first TV.

  During the war, Japanese companies severed ties with foreign partners.

   In 1929, most of the ownership of JVC was transferred to RCA-Victor (Radio Corporation of America).

  In 1943, the full name of JVC was changed to Japan Audio Company.

  In 1945, the full name of JVC was changed to Japan Victor Company.

   Until 1953, JVC was owned by Matsushita Electric.

   In 1960, JVC began selling color TV sets.

Although JVC can be regarded as a subsidiary of Panasonic in the legal sense, in fact, the two parties do not have much affiliation relationship. The Japanese consortium companies have cross-shareholdings, and more than 20 years later they crossed into consortiums. The boundaries between the two have been somewhat blurred. From the perspective of equity, you can say that the Japanese consortium is a company-Dainippon Co., Ltd., because all consortium companies have equity relationships with each other.

The so-called consortia can only rely on organizations such as the general manager association and the advertising committee for unified management, and the members of these organizations are changed frequently, and some of them have two or more boats. The consortium belongs to that consortium, today belongs to this and tomorrow belongs to that.

  So Panasonic Holdings JVC does not mean that the two parties must have a cooperative relationship.

In another time and space, when JVC researched VHS format home video recorders, they approached Panasonic, hoping to cooperate with Panasonic to produce VHS format home video recorders. At this time, JVC’s production capacity is limited, and the annual output is only 20,000 units. About, and their sales channels are less than one-tenth of Panasonic.

  The most important thing is that JVC needs more alliance partners to join in and produce VHS format home video recorders together, so as to be able to counter Sony's BETA format home video recorders.

   What Chen Haichao is doing now is actually what JVC is doing in another time and space, but Chen Haichao first contacted JVC.

   It is undeniable that during this period, Japan's economy was the center of Asia.

  In Japan after the end of the war, industrial facilities basically stopped working, and there was nothing they wanted.

   At this time, North America, which beat Japan fat, appeared. North America needs to find a younger brother in Asia, and Japan has naturally become the younger brother of North America.

   Japan, which took a lot of loans from North America, accelerated its economic development. In addition to the 50-year war, the soldiers in North America were all consumed in Japan, which indirectly drove Japan's economic development.

  Afterwards, Japan started its own economic take-off, especially after the appearance of automobiles, color TVs, and air conditioners, the three major items in Japan in the 1960s, it allowed Japanese products to gain a firm foothold in North America.

  However, Japan has a small chassis, a small population, and insufficient raw materials for producing things, that is, insufficient people. This also provides the basis for economic development for other Asian countries.

   This economic model, led by Japan and followed by other Asian countries, is also known as the wild goose model.

  Home video recorders are high-end products at this time, and they are affordable in the whole of Asia. Except for Japan, even Xiangjiang is not as good.

   Take the price of another time-space home video recorder when it first came out. JVC’s first home video recorder, the HR-3300, sold for 256,000 yen, equivalent to $862.

   And the price of Phillips' first home video recorder was $1249!

  The price of such a machine is as high as the down payment price of a small property in Xiangjiang, how could it be affordable by ordinary people!

  So in the early days, the sales market of home video recorders could only be the Japanese and European and American markets.

  Of course, the price is high, and the profit is also high. The profit of a home video recorder is about 80%, but the price reduction speed of such electronic products must be very fast.

   But no matter what, according to the discussions between Chu Huan, Chen Haichao and Feng Guojing, the most important thing for them now is to open up the Japanese market!

   With the help of Li & Fung Group, Kyushu Electric has already contacted Panasonic, and can use the other party's sales channels, but the establishment of sales channels is only the first step.

  The most important thing is to win the home video recorder format war, that is to say, there must be more home video recorders in the VHS format produced by manufacturers.

   This is the top priority of Chen Haichao's coming to Japan.

   "Matsuno Kokichi is very strong. He insisted that our Kyushu stole their research results. Not only did he not agree to cooperate with us, he even threatened to carry out the lawsuit with us to the end!"

  Chen Haichao frowned and preached helplessly.

  JVC was the first manufacturer he met after coming to Japan this time. The unfavorable start made Chen Haichao very headache.

  Chu Huan did not personally participate in this negotiation, mainly to let fewer people know about his relationship with Kyushu.

  After hearing what Chen Haichao said, Chu Huan was not very worried, and said with a smile: "Don't worry, Matsuno Kokichi is just being stubborn, and he may also want to get more benefits from us."

  Chen Haichao nodded, and said: "I discussed it with Jiaku Consulting Company and Kyushu's negotiating team, and everyone thinks so."

It is naturally impossible for Chu Huan and Chen Haichao to come to Japan for negotiations. For this negotiation, Chen Haichao not only brought a negotiation team from Kyushu, but also borrowed a team of Jiaku Consulting from Chu Huan. people.

   It took Chen Haichao a full year to build up the management team of Kyushu. Of course, there are also people from Jiaku Consulting Company among them, but these people have signed confidentiality agreements.

  As for the negotiation team of Jiaku Consulting Company, it is jointly formed by the Secretary Department, Investigation Department, Finance Department, Operations Department, and the newly established Political Department and Negotiation Department.

  The political department of Jiaku Consulting Company is mainly responsible for studying the political situation of various countries and investing in some potential political figures. Chu Huan firmly believes that business and politics are inseparable in most countries around the world.

  At this time, since Chu Huan's business vision is no longer solely on Xiangjiang, it is natural to have a better understanding of the global political situation.

  Of course, there are exceptions to everything. In his hometown, Chu Huan doesn’t want to touch politics

  Negotiation Department, as the name suggests, naturally assists the companies under Chu Huan's name in future business negotiations, including negotiation experts, psychologists, micro-expression experts and other talents.

   "Now we have three advantages of home video recorders in Kyushu that we must grasp. First of all, in Japan, there is no real home video recorder available. We must grasp this time difference."

  Chu Huan and Chen Haichao analyzed the current situation.

  According to the information obtained by the investigation department of Jiaku Consulting Company, Sony's BETA format home video recorder will not be launched until this summer, which gives Kyushu four months to facilitate.

   Kyushu must be firmly grasped.

"The second is the price advantage. According to the analysis of the operation department, there are two main competitors of our home video recorders in Kyushu. One is the N1502 that Phillips will launch soon, and the other is Sony's new model, but these two models The selling price should be more than 1,000 US dollars, while our product is only 800 US dollars, this price is enough for us to occupy more market."

Phillips' N1502 is based on the N1501 and adds the function of a digital timer, but because of its high price, Phillips' N1501 has not caused much waves in the market, and the most important thing is that the format is different. universal.

   "The third is the video recording time of our Kyushu home video recorder, which is unmatched by the other two companies. The next promotion in Japan must pay close attention to this point!"

  Whether it’s Sony’s upcoming new model or Phillips’ N1502, their recording time is only 60 minutes, except for Kyushu’s home video recorder JJ-001, which lasts two hours and 120 minutes!

Chen Haichao nodded and said: "I have discussed with the negotiating teams of the two companies, and everyone agrees that since these manufacturers in Japan do not trust us at this time, and at the same time we have to seize the time difference, so we I decided to launch the product first, and after these manufacturers see the power of our products among the consumer groups, I think it will be much easier to negotiate with them."

Chu Huan thought for a while, and suggested: "I think you should proceed at the same time. Since JVC is stuck in the bottleneck of negotiations, then first negotiate with Toshiba, Sanyo, Panasonic, Hitachi, Mitsubishi and other companies. The most important thing is Getting more producers to use the VHS format, that's the main thing!"

  Chen Haichao didn't have any opinion on Chu Huan's suggestion, and said: "Okay, I'll call these people together in a while, and let's re-negotiate the next plan!"

Chu Huan nodded slightly, and continued to speak: "Although in terms of sales channels, we have cooperated with Lifeng Group, and now Panasonic has also agreed to be responsible for the sales in Japan, but handing over sales channels to others is always a matter of putting ourselves in the hands of others. The throat of the company has been handed over to others, so the establishment of our own audio-visual company in Japan should also be put on the agenda."

Why did Chu Huan let Brother Audio and Video complete the chain task of 400 companies in Xiangjiang in the first place? In fact, it was to pave the way for the present. We will provide financial support for the expansion of the territory, and the most important thing is that Brother Audiovisual will become a huge support point for Chu Huan's business plan in the future!

Chen Haichao asked Chu Huan uncertainly: "Brother Huan, it's not too difficult to simply move the brother's audio-visual mode to Japan, but if you want to take into account the home video recorder, it will be a bit difficult. It's difficult."

  Chu Huan is not arbitrary in this matter. Chen Haichao has been paying attention to this matter for more than a year. He must have his own unique ideas, so Chu Huan also wants to hear Chen Haichao's thoughts.

   "Tell me your opinion!"

Chen Haichao adjusted his sitting posture, and said: "I understand what you mean now Brother Huan. The establishment of the Brothers audio-visual chain is not only focused on the sales of records. In the future, the video tape market will definitely become the main force of Brothers audio-visual business, but video tapes are only supporting equipment after all, although the profit in this is higher than that of video recorders.

  But if you sell electronic equipment such as video recorders in the Brother Audio-Video Chain, it always feels a bit nondescript! "

  Chu Huan laughed, understood Chen Haichao's worry, and said with a smile: "The reason why we use a small area to set up Brothers' audiovisual store in Xiangjiang is because we don't need a large business place, and we can settle in Xiangjiang's shopping malls at any time.

But now it is different in places other than Xiangjiang. Naturally, we cannot give up the sales channel in the mall, but this channel is in the hands of local dealers. In Japan, we must rely on Panasonic's sales channels. channel.

However, our brother audio-visual chains in areas other than Xiangjiang can be completely different from the situation in Xiangjiang. The area of ​​the store is enlarged, and part of the space is used for the sale of records, video tape sales and rental, and the other part can be used as Our machines are for sale, and the company needs to ensure good after-sales service, which requires us to have our own after-sales service department. "

  In Chu Huan's explanation, Chen Haichao grasped two key points.

   "Can the video tape be rented?" This was Chen Haichao's first question.

This is Chu Huan's second plan for the Brothers Audiovisual Chain. The emergence of home video recorders not only brought different developments to the film industry, but also created a new industry, that is, the retail and rental market of video tapes. .

   But the main battlefield of the video rental market is not in Xiangjiang, nor in Japan, but in North America!

  Before Netflix, Blockbuster, the largest video rental company in North America, was valued at $8.4 billion in the 1990s.

  However, because of the appearance of Netflix, the two sides fought several times, and Blockbuster finally fell to the altar.

   But Chu Huan doesn't need to worry about this. Now that he knows this history, Chu Huan naturally has a way to avoid such a failure.

   Let’s talk about the simplest and most brutal way, when the time comes to sell the business of Brother Chain and switch to Netflix’s business model, Chu Huan can still continue to succeed with the powerful resources at that time.

"Of course it is possible, and not only is it possible, it will also be a very big cake!" Chu Huan explained with a smile: "The price of a video tape is 80 Hong Kong dollars, and there can only be one movie, which is more expensive than movie tickets Too much, not everyone can afford it, but what if these people also want to watch movies at home?"

  Chen Haichao immediately understood and preached: "Of course it is leased!"

   "That's right!" Chu Huan nodded with a smile and said, "That's how it is, so we not only sell, but also rent!"

   "I understand!" Chen Haichao nodded seriously.

Speaking of the rental of video tapes, it made Chu Huan think of another business that attracts a lot of money, and the origin of this business is also Japan. Chu Huan decided to ask people from the investigation department of Jiaku Consulting Company to investigate this matter tomorrow. .

  In fact, thinking about it this way, Japan is really Chu Huan's cash machine!

   "If this is the case, then we have invested too much in the Japanese and European and American markets!" This is Chen Haichao's second question, which can also be said to be a worry.

  According to Chu Huan's vision, if it is necessary to expand the stores of Brother Audiovisual in Europe, America and Japan, the investment will be astronomical.

  Chu Huan waved his hand and said: "That's not the case. If Japan has the conditions, the store can be purchased by itself, and the ones in Europe and the United States only need to be rented!"

Japanese real estate is developing rapidly, but they are still many years away from their real estate bubble, and many years away from the peak of Japanese real estate. Chu Huan can buy Japanese real estate in advance and sell it before the bubble occurs, and he can still make a big deal earn a fortune.

   "But even so, this is not a small investment!"

Chu Huan nodded slightly and said, "So next month, I will transfer 300 million Hong Kong dollars to Brother Audiovisual's account to pay for the initial investment in the matter you are going to do next. I will not ask you for the profit, all of it will be used to develop the Japanese and European and American markets!"

  Brother Audio's products are definitely not just records, video tapes, and VCRs. Brother Audio will take on more responsibilities in the future.

  So now Chu Huan doesn't mind investing such a huge amount of money in these two companies.

  Although Chen Haichao still doesn't know how big the home video recorder market is, he knows Chu Huan's determination when he sees that Chu Huan attaches so much importance to it.

   "Brother Huan, don't worry, I will be optimistic about this stall!" After Chen Haichao expressed his determination to Chu Huan, he raised the third question in his heart.

   "If we want to establish a video tape rental business, then we need to have enough movies and TV series, and we also need a large amount of capital expenditure!"

Regarding this point, Chu Huan already had his own plan in mind. When the video tape market first appeared, the film companies did not see the profits in it, and even thought that the video tape market would hit the movie box office. Because of this, Disney and the acquisition Universal's MAC jointly filed a lawsuit to prohibit the sale of VCRs.

  The reason is that the video violates copyright law.

Of course, this lawsuit was finally lost. It was not until the 1980s that Hollywood film studios finally began to face up to the video tape market. At that time, Paramount released a selection of films at a price of $40 each. Sales are booming!

But what really made the video tape market a major source of income for Hollywood studios was the 1986 film "Top Gun". Dollar.

   Almost half of what the film earned from its theatrical showings!

  By 1987, more than half of the revenue of Hollywood film studios will come from the rental and sales of video tapes.

   Before long, revenue from videotapes doubled that from theatrical releases.

   Even a mediocre movie can generate millions of dollars from video sales, and independent and low-budget releases have skyrocketed.

  While major studio films absorb most of the theatrical revenue, independent films earn reasonably well from the cable, satellite, and video markets.

   It's just that such a hot market only lasted until the early 1990s.

  When more and more movies filled stores, the video tape market gradually entered a period of decline. Fortunately, at this time, DVD technology appeared, and the market prospect was promising again!

  Currently, for Chu Huan, the most important thing is to solve the copyright issue first.

Since those film studios are not optimistic about the video tape market at this time, it is convenient for Chu Huan, just like when the video website in his hometown first appeared. After the video website came out, in order to compete for customers, They frantically filled it with all kinds of movies and TV series. At the beginning, there was no copyright. Later, a TV series could be called a popular TV series, and the exclusivity fee for selling it to video sites was only 50,000 yuan!

"Kelly has already contacted Hollywood and European film studios, and is discussing the package purchase of videotape copyrights of their films. I want to wait until the matter on your side is almost settled, and there will be results there. As for Xiangjiang You don't need to worry about it, you need to talk about it yourself!"

  Chu Huan preached to Chen Haichao.

  Chen Haichao thought for a while, since Chu Huan has secured the copyright of the most difficult European and American movies, there is no reason for him to fail, so he said to Chu Huan: "Brother Huan, don't worry!"

  Chu Huan smiled and said, "Do you think there is only one market in Japan, which makes you feel a bit easy?"

  Chen Haichao was stunned for a moment, and did not answer Chu Huan immediately. He knew Chu Huan too well. If it was really what he thought, Chu Huan would not have asked such a question.

After pondering for a moment, Chen Haichao immediately said: "I understand, Japan is the first battlefield for home video recorders, and the film companies here must be the first to understand the profits of the video tape market, so they want to win Japanese films. , TV, animation videotape copyrights are actually the most difficult!"

  Chu Huan nodded with satisfaction. This is the reason why he entrusted Chen Haichao, the most important industry of his brother's audiovisual industry, to take care of it, because he is the most willing to use his brain among the people around him.

   "However, Brother Huan, you still have to rest assured!" Chen Haichao said firmly: "I will definitely be able to handle this matter!"

  Chu Huan smiled, and said: "If you can get everything done in Japan, Kyushu, the annual profits of the two brothers' companies will be 2% of your profits!"

  Brothers settle accounts clearly.

   This has always been something Chu Huan firmly believes in. Even if Chen Haichao can't betray him, he still has to give the benefits that should be given.

   No shares are given, but profit dividends are definitely a must!

   Don't need to look at 2%, as long as Kyushu can develop according to Chu Huan's plan, Chen Haichao is likely to become the first working emperor in Xiangjiang with a dividend of over 100 million!

  Chen Haichao nodded seriously: "Thank you Brother Huan!"

   "Work hard, your achievements will not stop there!" Chu Huan naturally hoped that Chen Haichao would stay by his side forever.

  But who knows what will happen in the future, what if Chen Haichao is not willing to be a working emperor in the future?

  Chen Haichao didn't think so far, but just smiled honestly at this moment.

   Seeing his appearance, Chu Huan smiled and said, "Okay, go to a meeting with your people to study these things, and let Ma Jizu come over by the way, I have something to ask him!"

   Also, the next chapter is at eight in the morning~

  

  

  (end of this chapter)