Chapter 362 Kyushu Dilemma (7K chapter, please subscribe~)

  Tokyo International Airport!

  There has been a big change from the usual here. In the past, there were people coming and going here, but it was just a normal flow of passengers.

  But today, now, there are many more girls here.

  These girls were in groups, excited, holding posters in their hands.

   On the poster is a Li Xiaolong in a black suit posing in an attacking pose.

   On the top of the poster, there is a line written in Japanese: Destroy San Francisco!

   Obviously this is Li Xiaolong's new movie "Dragon Warrior" which will be released in Japan.

   And Li Xiaolong came to Tokyo to promote today.

  As Li Xiaolong's first film back to Hollywood, "Dragon Warrior", the film has been released in North America for two weeks, with a box office of 35.65 million US dollars. According to the Hollywood box office ratio, the final box office of this film is likely to exceed 50 million US dollars!

   This is already very successful for Li Xiaolong to return to Hollywood for the first film, and most importantly, the investment of this film is only 2 million US dollars!

   It can be said that Warner and Zou Wenhuai will make a lot of money with Li Xiaolong's brand!

Wow! !

  Following the screams of Tokyo fans, Li Xiaolong, wearing a big brown leather suit and sunglasses, walked out of the airport hall accompanied by black and white video staff.

  That's right, it's the staff of the black and white video.

At the beginning, Warner tried everything possible to force Chu Huan out of the investment share of "Dragon Warrior". As a result, after Golden Harvest was acquired by Black and White Video in Japan, Warner wanted to use the movie "Dragon Warrior" to open various markets in Southeast Asia. The idea of ​​the regional market can only turn around and turn to black and white images for help.

   It was naturally impossible for Chu Huan to personally receive Warner's staff. In the end, he only sent Pang Haoyang from the distribution department to be in charge of the reception.

  Finally, the two parties agreed on the box office revenue distribution plan for "Dragon Warrior" in Southeast Asia, including Japan.

  As the distributor of "Dragon Warrior" in this region, black and white images will take 80% of all box office revenue of the entire film in this region, while Warner can only get 20%.

  However, this also determines another thing, that is, all the promotional expenses of the movie "Dragon Warrior" in this region are also borne by black and white images.

   Li Xiaolong came to the fans, greeted them warmly, signed autographs, and finally boarded the car.

  When Li Xiaolong got into his nanny car, Ding Pei was already waiting for him in the car.

  After sending her own sweet kiss, the car started slowly.

The car carried Li Xiaolong to Dongying Films first. The black and white images are the general release of "Dragon Warrior" in Southeast Asia. At the same time, the film is distributed in every country and every region as a bargaining chip to win over partners, so it is said Toei was actually in charge of distribution!

  After discussing the upcoming itinerary with the top management of Toei, Li Xiaolong was about to leave.

   "Li Sang, we have reserved a room for you at the Okura Hotel. You can take a rest first and attend the premiere of the movie tonight!"

  Although the concept of the premiere has not yet come out, but because there is no such thing as a midnight show in Japanese movies, the location of the premiere is very important, and the highlights will basically be screened in their flagship theaters.

  Li Xiaolong smiled and said, "Thank you for your company's arrangement, but I don't need it anymore. I have a place to live in Tokyo!"

  Listening to what Li Xiaolong said, people in Toei didn't care. After the high-level executives sent Li Xiaolong out of Toei, Li Xiaolong asked the driver to drive directly to Shibuya!

   "Wow, A Huan, you are so beautiful here too!?"

  When Li Xiaolong was about to come to Tokyo, he knew from the black and white video staff that Chu Huan was also in Tokyo, so he immediately contacted Fang Jianhui and asked for Chu Huan's phone number in Tokyo.

  After a phone call between the two parties, Li Xiaolong also decided to live with Chu Huan.

  Li Xiaolong, who came here for the first time, also expressed his admiration for the environment here.

  Chu Huan smiled after hearing this: "If you like it, you can stay for a few more days!"

  Li Xiaolong joked: "I thought you were going to tell me that if you like it, you can give it to me!"

  Chu Huan grabbed it out of thin air, and then said, "Why is your face so big?"

  Li Xiaolong: "."

  The two sides immediately fought together.

   Entering the living room, Li Xiaolong saw Anhui Tanaka and Nanaoka Hanaoka, and immediately cast envious eyes at Chu Huan. Seeing this, Ding Pei tightly held Li Xiaolong's arm.

  Chu Huan didn't pay attention to the small actions of the two of them, and asked Li Xiaolong: "How many days are you planning to stay in Tokyo this time?"

  Li Xiaolong said: "Three days, I will attend a premiere tonight, tomorrow there will be an event during the day, there will be a reception in the evening, and there will be an event the day after tomorrow, and then I will go to Osaka to promote it."

  Chu Huan asked: "Can you spare two days?"

   Li Xiaolong was stunned for a moment, and asked Chu Huan: "I can spare time, but what else do you need me for?"

  Although Li Xiaolong is now in Los Angeles, he still knows about Xiangjiang's affairs very well. Naturally, he knows that Chu Huan's business is getting bigger and bigger. He really doesn't think he has anything else he can do to help Chu Huan.

Chu Huan said with a smile: "It's not about me, it's a friend of mine. He recently launched a new product in Japan and wants to shoot a series of commercials. He knows your influence in Japan, and also knows about you and me. relationship, so I specifically called me before, and asked me to ask if you can be the spokesperson of their company's products!"

  Li Xiaolong asked: "What product?"

  Chu Huan said: "You should have seen the advertisement of this product in Los Angeles, home video recorder!"

  Although Kyushu VCR already has Ken Takakura and Keiko Matsuzaka as spokespersons, this is not enough for Chu Huan.

  The Kyushu brand is too transparent whether it is in Japan or Europe and the United States. Before it was transparent, no one knew about this brand. Indeed, no one knew about it. After all, it was just created.

  So if you want to promote the Kyushu brand, you must increase the amount of advertising in the early stage, so as to root the brand in everyone's heart.

   This is actually the same as the promotion of new brands in later generations. The overwhelming publicity makes everyone know about this brand.

  In fact, in later generations, the success of a product is no longer just a matter of product quality, advertising is also very important.

   Even in many cases, the cost of advertising has exceeded the cost of product research and development. The premise is that this product is a conscience product!

  So just one commercial of Takakura Ken and Matsuzaka Keiko is not enough, there needs to be more, with a huge group of spokespersons and endless new commercials.

   And this inspiration, Chu Huan came from the advertising war between Coca-Cola and Pepsi.

  Li Xiaolong is definitely a superstar in Japan. With him in publicity, it will definitely play a better role, and in Chu Huan's plan, Li Xiaolong is not only the spokesperson of Kyushu in Japan, but also the global spokesperson of Kyushu.

  "Kyushu video recorder?" Li Xiaolong was stunned for a moment, and immediately said: "A Huan, this friend of yours is not simple. Now Hollywood companies are discussing this product recently!"

  Chu Huan asked with a smile, "What did they say?"

  Li Xiaolong smiled awkwardly and said, "That's not a good word!"

  Chu Huan said indifferently: "It's okay, I'm not the boss of Kyushu anyway!"

  Li Xiaolong said: "People over there say that the boss in Kyushu has a brain problem."

  Like Japan, Kyushu's promotion has already started in North America, and Kelly is representing Kyushu to discuss videotape copyrights with several major Hollywood studios.

  So the Kyushu video recorder has become popular in Hollywood.

   Still the same sentence, just like Japan, not many people are optimistic about this product at this time.

  If you want to watch a movie, you can go to the movie theater. When there is nothing to do on the TV, movies will be played. Who would get such a movie videotape to watch movies at home when they have nothing to do?

   Costs more than going to the cinema!

  The accurate description should be that they are optimistic about the product of home video recorder, but not the product of movie video tape.

After Chu Huan listened to it, he didn't express any opinion, but just said with a smile: "It doesn't matter, anyway, the product has been developed, and the specifics need to be tested by the market. It's the same with movies. Before it's released, it is No one knows whether the box office of this movie is good or bad!"

  Thinking that this product belongs to Chu Huan's friend, Li Xiaolong didn't say anything, and as I said just now, North America is still quite optimistic about the product of home video recorder.

   After all, everyone has TV shows they want to relive.

   "I have no problem here, is your friend in Tokyo now?"

  Chu Huan nodded and said with a smile: "Don't worry, he is now looking for someone to partner with you in commercials, and he should have a clue in the next two days, and then you two can shoot together!"

  Li Xiaolong asked with a smile: "Who is your friend planning to find to shoot with me?"

Chu Huan did not ask Chen Haichao about this point. Now that Kyushu has been handed over to Chen Haichao, Chu Huan will naturally not ask too much about such trivial matters, and let Chen Haichao make up his own mind. .

   However, it was agreed by Chu Huan and Chen Haichao to find Li Xiaolong to speak for him. After all, Li Xiaolong's popularity is definitely not a problem.

  Especially now that the movie "Dragon Warrior" has completely become famous in North America. At this time, no one doubts that Li Xiaolong is an international superstar anymore.

   "Not sure!" Chu Huan answered truthfully, and then asked, "Do you have any recommendations?"

  Li Xiaolong said: "If there is no need for commercial plots, I do have a good candidate!"

  Chu Huan asked with some interest: "Who?"

  Li Xiaolong said: "Wang Zhenzhi of the Japanese Professional Baseball Central League."

  Chu Huan was a little preoccupied, because Chu Huan was very unfamiliar with the sport of baseball. He knew that this sport was very popular in Japan, Taiwan, North America, South Korea and other places.

  In addition, Chu Huan’s other impression of baseball comes from the comic "Baseball Heroes". I really like Asakura Minami.

  Forgot, and later generations can always see reports of South Korean women's teams kicking off in South Korean baseball leagues.

  The rest of Chu Huan knew nothing.

   "This name is a bit like the name of a Hua country?" Chu Huan asked Li Xiaolong.

Li Xiaolong nodded and said: "That's right, he is a Chinese, and now he plays for the Giants. In 1964, he was the main force of the team and set a new Japanese professional baseball record of hitting 55 home runs in a single season." , so far no one has surpassed him, and he is now a well-deserved absolute superstar in the Central League."

  Chu Huan was stunned for a moment, he never thought that a Chinese could achieve such a great achievement in the field of baseball in Japan.

  In fact, Wang Zhenzhi's achievements are not limited to this. The most praised statement for him is that he is the world's baseball king, together with boxing champion Ali and ball champion Pele, they are collectively known as the world's three major sports stars.

   "You know him?" Chu Huan looked at Li Xiaolong.

Li Xiaolong nodded and said: "I met him once when I came to Japan to promote, and this person not only has a good influence in Japan, but also in Taiwan and North America. If you can sign him, It should be good for your friend's company."

  Chu Huan nodded and said with a smile, "Then I'll tell him."

  Kyoto Minato-ku, Kyushu Branch.

  In the general manager's office, Chen Haichao is listening to his subordinate Mo Shanbo's report.

"We have already contacted several popular singers in Japan. They had agreed well before, but I don't know why they all rejected our invitation all of a sudden. Not only that, but even the new people we contacted, When I heard that it was an endorsement for Kyushu, but I didn't hear us talking about the treatment issue, so I directly rejected it!"

  Mo Shanbo, the sales manager of Xiangjiangyuan Yingzhijie Company, was later recruited by Chen Haichao with a high salary when he founded Kyushu Electronics under Chu Huan's order. Now he is Chen Haichao's right-hand man in Kyushu Electronics.

   Moreover, Chen Haichao has also decided that when he returns to Xiangjiang, the business of Kyushu Electronics and Brothers Audiovisual in Japan will be handed over to Mo Shanbo.

Chen Haichao is currently looking for a spokesperson for the second commercial of Kyushu VCR according to what he discussed with Chu Huan. Like Takakura Ken and Matsuzaka Keiko, he originally planned to find another popular female singer in Japan to accompany Li Xiaolong to shoot this commercial Yes, but now these female singers in Japan suddenly collectively reject Kyushu's invitation.

  No matter how you look at it, there are problems here.

"The reason? Do you know the reason?" Chen Haichao said a little irritably. Li Xiaolong has arrived in Tokyo now. Chen Haichao believes that Chu Huan will definitely be able to handle Li Xiaolong, but he also understands that Li Xiaolong will definitely not stay in Tokyo for a long time. Now Something went wrong on his side, which made Chen Haichao, who had been under high pressure during this period, a little irritable.

Mo Shanbo said: "Although I don't know the specific reason yet, those who can do this in Japan must have great energy, and among these people, those who are related to us in Kyushu can only be related to us. There is a competing Sony!"

  This kind of thing does not need any evidence. Kyushu came to Japan for the first time, and it is impossible to offend anyone. The only ones who offend are JVC, which poached people, and Sony, which is preparing to launch a video recorder.

  JVC does not have this influence in Japan, so Sony can only be left.

   "Contact again, if it doesn't work, we will increase the endorsement fee. Although the second advertisement will be aired three months after the new product is released, Li Xiaolong will only be in Tokyo for a few days!"

Mo Shanbo said helplessly: "General manager, it is not a question of whether we will increase the price now. If our opponent is really Sony, then no matter how we increase the price, those singers will not have the guts to accept the advertisement of our company's products, let alone Stop being an endorsement!"

   "What the hell, I'm so anxious, I'll tie one up too!" Chen Haichao said angrily.

  Mo Shanbo didn’t answer, he knew that this kind of thing can’t be done, Sony must be watching them, if Kyushu does something out of line, Sony will definitely use its official relationship to target Kyushu.

   That is, when Kyushu first came to Japan, it didn’t attract much attention from Sony. If it had attracted Sony’s attention at that time, I’m afraid Ken Takakura and Keiko Matsuzaka would not have filmed the first commercial.

   When Chen Haichao was angry, the phone on his desk rang, and he heard Chu Huan's voice. Chen Haichao was about to tell Chu Huan about this matter, but he heard that Chu Huan asked him to go to his manor.

  Chen Haichao nodded and said, "Then I'll go there now!"

  After hanging up the phone, Chen Haichao said to Mo Shanbo: "I have something to go out, don't give up on this matter and keep in touch, I don't believe that Sony can cover the sky with one hand in Japan!"

   It is impossible to cover the sky with one hand, but because Sony has become one of the largest record companies in Japan by becoming a shareholder of CBS, it is indeed not an easy task for Kyushu to start with singers.

The matter concerning Kyushu’s spokesperson is naturally written by Sony. After Akio Morita learned about Kyushu’s behavior during this period of time from his secretary, it is impossible to just pay attention to the situation of his own company, and it must be within a certain range. A blow to Kyushu from within.

  So there is this thing now.

Hiroto Fukami was reporting to Akio Morita with some satisfaction at this time: "We have communicated with several other record companies in Japan, and everyone does not want to see an electronic company from Xiangjiang so high-profile in our Japan, so I have already greeted the singers of my company, no one will accept their endorsement!"

   Akio Morita also nodded in satisfaction. This was the only good news he heard during this period.

  Since it is impossible to prevent the Kyushu video recorder from going on the market, it can only choose to minimize its influence as much as possible.

  Prohibiting Japanese singers from accepting Kyushu's advertisements is their plan for this.

   "Mr. Fukami, you have done a good job in this matter, but this is just the beginning. The capital of Kyushu is very strong. As the saying goes, there must be a brave man under a heavy reward, so we must not take it lightly, and it is inevitable that someone will be tempted!"

  Fukami Hiroto nodded and said: "Yes, Chairman, I will keep an eye on Dentsu during this time. If any singer dares to defend Sony's ban, I will take action immediately!"

Akio Morita continued: "At the same time, we can't always set our sights on Kyushu. What Jing Fuka-san said is not wrong. As long as our quality is excellent, consumers will definitely choose our products, but What he said is not comprehensive, we not only need to have excellent product quality, but more importantly, our sales must be bigger than the other party!"

Hiroto Fukami was stunned for a moment, and said, "Chairman, our publicity expenses on video recorders have already reached 330 million yen, which is already a very high expenditure, and the previous color TV sets were not like this." Huge publicity costs!"

  Akio Morita shook his head with a smile and said, "It's not enough. I've been looking at Kyushu's information for a while. Although the Kyushu's information is very mysterious, I discovered an interesting thing in the business circle of Xiangjiang."

  Fukami Hiroto sat there and bowed: "Please give instructions from the director!"

  Akio Morita said: "I found a very interesting person in the business circle of Xiangjiang."

  It was useless to ask Hiroto Fukami this time, Akio Morita had already continued.

"This person's name is Chu Huan. His growth experience in Xiangjiang is very legendary. To be honest, seeing his growth experience in Xiangjiang makes me feel very legendary, but this is not the most important thing. The most important thing is that some behaviors of this person in the business world made me find an interesting thing. No matter what products this Chu Huan is making, he pays great attention to publicity.

  The film from his film company was first released, setting a record for the highest promotion fee for a single film in Xiangjiang, and then his "Fantasy Comics" was launched, the peripherals of "Fantasy Comics" were launched, and Huaye City was listed, all of which were the same.

And this huge publicity has also brought him an extraordinary effect. This incident has given us some hints that publicity is very important, so although the products of our two companies have not yet been launched, we The war has begun.

   And this battlefield is propaganda! "

As Morita Akio's secretary, Fukami Hiroto naturally knew about Chu Huan, pondered for a moment, and said, "Chairman, let me tell you this, why do I feel that Kyushu Electronics' business strategy in Japan is not the same as that of Chu Huan?" Their business strategies are very similar. Will there be any relationship between them?

   And according to the information I got, Chu Huan is also in Tokyo now. "

"Haha!" Akio Morita laughed loudly and said, "Mr. Fukami, your idea is a bit too sci-fi. I admit that Chu Huan is a very talented businessman, but no matter how talented a person is, it is impossible to do it. To cover everything, black and white images, "Fantasy Comics", Jiahu Textile, Huhua Real Estate, Hang Lung Real Estate and other industries are enough to consume all the energy of a person. How could Chu Huan think of it a year ago? What about the VCR business!"

"As for the fact that Chu Huan is in Tokyo, I know about it, but according to my information, he should have come for black-and-white video channels in Japan, and he also has some ideas about Tokyo's real estate industry, so he and Chen Haichao Appearing in Tokyo at the same time should be just a coincidence!"

Hearing what Akio Morita said, seeing Hiroto deeply, he couldn't say anything. Then he thought about it, and felt that what his chairman said made sense. How old is this Chu Huan? It is commendable, if Kyushu is also his.

   That is really an exaggeration!

   "However, chairman, now that Dentsu has signed an exclusive contract with Kyushu, if we want to be the same as Kyushu in advertising placement, then we need to contact more advertising companies!"

  Fukami Hiroto preached to Akio Morita.

  This is why Sony cannot cover the sky with one hand in Japan. In terms of sales channels Kyushu cooperates with Panasonic, Sony has no choice. In terms of advertising, Kyushu cooperates with Dentsu, Sony also has no way.

  So in these two directions, Sony can only confront Kyushu head-on.

   "What I want is that the advertising is not just on the same scale as Kyushu, but exceeds the scale of Kyushu!" Akio Morita emphasized his request again.

  Fukami Hiroto quickly replied: "Yes!"

  In the manor, Li Xiaolong saw Chen Haichao, and immediately sighed to Chu Huan: "Ah Huan, I didn't expect there to be such a successful businessman at your age in Xiangjiang. I was really ignorant before."

  Brothers Audiovisual has been established in Xiangjiang for several years, but Chen Haichao has always been low-key, so he rarely makes headlines in newspapers. Even when newspapers want to report Brothers Audiovisual, Chen Haichao refuses to be interviewed.

   This makes Chen Haichao appear very mysterious and low-key in Xiangjiang. Even people in the business world don't know much about it, let alone ordinary people.

   It is normal for Li Xiaolong not to know.

  After all, Brothers Audiovisual was only engaged in record business before.

  Chen Haichao said with a smile: "Compared with Brother Huan, my achievements are far behind."

  Li Xiaolong praised: "I now know what it means to be a hero."

Chen Haichao didn't talk to Li Xiaolong about this matter for too long, and he also knew about the relationship between Li Xiaolong and Chu Huan, so it was a kind of deception anyway, so Chen Haichao was worried that after Li Xiaolong knew the truth of the matter, he would follow up with him. Chu Huan was awkward.

   But Chen Haichao was wrong. According to Li Xiaolong's character, it is certain to blackmail Chu Huan for a few feasts, but it is impossible to say that he is awkward.

   This is not like children being friends together. Adults know that this kind of thing is too involved. Not telling is not out of personal feelings, but out of business considerations.

   Wanting to change the subject, Chen Haichao took the initiative to chat with Li Xiaolong about the endorsement of the advertisement.

  With Chu Huan as the middleman, the negotiation between the two parties was just a process, and soon Li Xiaolong signed an endorsement contract.

   "On behalf of Kyushu, I welcome you, Brother Long!" Chen Haichao smiled and shook hands with Li Xiaolong.

  Li Xiaolong smiled and said, "I should thank you, Hai Chao. This income is higher than my film salary!"

  As the global spokesperson of Kyushu, Li Xiaolong's endorsement fee is self-evident.

   There are a full 2 ​​million Hong Kong dollars!

   This is already the top advertising endorsement fee.

  Chen Haichao smiled and said, "This is what it should be."

  After the two parties finalized the endorsement contract, they talked about Wang Zhenzhi. Li Xiaolong said to Chen Haichao: "Haichao, if you have this idea, I can make an appointment for you!"

  Chen Haichao is currently worrying about the spokesperson. Now that Wang Zhenzhi is the candidate, Chen Haichao naturally has no objections. He knows Wang Zhenzhi much better than Chu Huan!

   While Li Xiaolong was calling Wang Zhenzhi, Chen Haichao also told Chu Huan about Sony's attack on Kyushu.

   "Brother Huan, I have an idea, we can't always let Sony attack us, and we don't do anything!" Finally, Chen Haichao spoke to Chu Huan in a gloomy manner.

   Finally woke up, the schedule is getting more and more chaotic~ Lianzhang, there are more~

  

  

  (end of this chapter)