Chapter 405 Competing real estate with a market value of tens of billions (7K chapter, please subscribe~)

  Jiahu Building, top floor, meeting room!

  Chu Huan, Lu Qi, general manager of Huhua Real Estate, He Bingguang, general manager of Hang Lung Real Estate, and more than a dozen senior executives from the two real estate companies sat at the conference round table and had a meeting.

  At the same time, sitting on the left and right sides of Chu Huan were Xu Yi and Wu Shuhan who just came in!

  Lu Qi is reporting to Chu Huan at this time.

"Up to now, Huhua Real Estate has all the rights and interests of Jiahu Building, a commercial land of 32,000 square feet on Nathan Road, Mong Kok. Based on the plot ratio of 15 times, a commercial building of 480,000 square feet can be built. In addition, the company also Tianhai Real Estate, which holds a 60% interest in Huaye City, has three residential sites in North Point, two residential sites in Kowloon, and one residential site in the New Territories. At the same time, it has 270,000 square feet of land exchange rights."

   (ps: I made a mistake when describing the percentage of Huaye City’s equity before!)

   It can be seen from Lu Qi's report that for Huhua Real Estate at this time, the most valuable thing is actually the 60% equity of Huaye City and the Jiahu Building in Central.

  In addition, the development direction of Huhua Real Estate is more towards residential development, so during this period of time, the goal of hoarding land is also residential land.

In addition, Chu Huan entrusted He Bingguang of Hang Lung Real Estate to do the land exchange rights and interests in the New Territories, but Lu Qi himself also believes that Hong Kong Island and Kowloon will become more densely populated in the future, and must focus on development In the New Territories, so Huhua Real Estate has also begun to hoard land exchange rights in the New Territories.

  Furthermore, when Huhua Real Estate and Hang Lung Properties purchased the Shaw Building in Mong Kok as a joint venture, Huhua Real Estate has sold all its rights and interests in this building to Hang Lung Properties.

  After Lu Qi finished his report, He Bingguang followed closely and reported on the situation of Hang Lung Properties.

"Shaw Building in Mong Kok, which Hang Lung Properties owns all rights and interests in, is also a 43,200-square-foot commercial site located on Nathan Road, Mong Kok. The Hang Lung Center in Gongwan, the Park Yu Commercial Center in Kowloon, and the Baosheng Building on Nanwan Road, Hong Kong Island , the real estate projects under development include Hengbai Garden, a luxury building at No. 1 Lytton Road, Mid-Levels, Hong Kong Island; Hengjing Court and Hengying Building, Cloudview Road, North Point; , Kowloon, various commercial land and residential land in the New Territories, in addition to the 4 million square feet of land exchange rights in the New Territories, as well as the land in the east of Tsim Sha Tsui."

   From He Bingguang's report, it can be seen that Hang Lung Properties is developing both commercial and residential properties.

If Huaye City is thrown out, there is no way for Huhua Real Estate to compare with Hang Lung Real Estate. After all, the first phase of Huaye City has been sold, and the second phase can be completed in a few months. On the other hand, Hang Lung Real Estate Therefore, land development in Tsim Sha Tsui East is naturally the most important thing.

  But now even the blueprints have not been released, so the two sides are evenly matched in terms of asset value.

  However, if the current development trend continues, Hang Lung Properties will surpass Huhua Properties sooner or later.

   After considering various aspects, Chu Huan finally determined the main positions of the merged real estate company.

For example, the newly merged real estate company will be officially renamed as Zhulu Real Estate, and He Bingguang will be the general manager of Zhulu Real Estate, and Lu Qi will be the deputy general manager. Building development.

   And Lu Qi will be in charge of the residential development of Zhulu Real Estate.

Then came the merger of the management of the two real estate companies. Some of them must leave their original positions. Internal clearance, no problem but no longer suitable for the original position, will join Jiaku Consulting Company according to the individual's ability and expertise.

  In addition, because Sun Hung Kai holds 5% of the shares in Huhua Real Estate, and now the two companies are merging, Sun Hung Kai holds 2.5% of the shares of Chalu Real Estate.

   "The company's three most important tasks for the next year."

  Chu Huan began to give orders.

  Everyone in the conference room took notes.

   "The first task, the continuous development of Huaye City, this matter will continue to be in charge of by Deputy General Manager Lu Qi."

  The continuous development of Huaye City is a long way to go. Lu Qi has been in charge before, and it is not suitable to deploy other people to take charge now.

   "Understood!" Lu Qi said with a normal expression.

Lu Qi had already received the notice in advance of being the deputy general manager of Zhulu Real Estate. At the beginning, he must have been a little unconvinced. He was in charge of the Huaye City project for the past two years, and it can be said that it went very smoothly. For this project, you should let yourself be the general manager.

But after Chu Huan had a private conversation with him, Lu Qi let go of his dissatisfaction and knew Chu Huan's plan for the company's future development. This action made Lu Qi feel a lot better.

"The second task is that the company's development plan for this year and next is not to build more residences or commercial buildings, but to hoard land, whether it is in the Hong Kong government's land auction or in the company's Buying and selling with each other, in the next two years, in addition to the land exchange rights in the New Territories and the existing land, the company must stockpile at least 5 million square feet of land, and the ratio of commercial and residential is 4:6!"

   Once this task was announced, everyone in the conference room was shocked by Chu Huan's generosity. No one expected that Chu Huan would place such a high value on the hoarding of land. Most importantly, this is not a small investment! ?

  He Bingguang, who has already served as the general manager of Zhulu Real Estate, said: "Chairman, according to the current land price in Xiangjiang, if such a large area of ​​land hoarding is completed, at least 1 billion Hong Kong dollars will be needed to complete it!"

  Wu Shuhan, who was still calculating how many square meters a land of 5 million square feet is, could not help but look up at Chu Huan after hearing this number, his eyes were full of surprise.

  In the past, when my uncle wanted to use 5 million Hong Kong dollars, he had to seek help from banks all over the world. Now that I have just entered Chu Huan's company, I heard that the other party is planning a 1 billion project.

   How could this not surprise Wu Shuhan!

As for Chu Huan, his expression is calm. With 5 million square feet of land hoarding, 1 billion Hong Kong dollars will definitely not be able to afford it, but Chu Huan has no choice. This year and next will be the lowest land prices in Xiangjiang in recent years. It is impossible to drop to the current price when the land price cycle in Xiangjiang falls to the bottom next time.

  So now is the last best time for Chu Huan to hoard land. If you miss this opportunity, you will never have such an opportunity again.

  So Chu Huan would rather not develop new properties in the past two years, but hoard the land to the end.

  Take Hang Lung Real Estate in another space-time as an example. In 1978, Hang Lung Real Estate spent a price of 200 million Hong Kong dollars to purchase about 222,600 square feet of land from the listed company Taohua Datong, with an average price of 899 Hong Kong dollars per square foot.

   But now?

  Chu Huan’s purchase of land in Tsim Sha Tsui led to an increase in land prices in Hong Kong. The price of this land was only HK$215 per square foot. In just three years, the land price in Hong Kong has increased by more than 4 times.

   So now, is the last chance!

   "This fund will be transferred to you in batches from Treasury A, and Zhulu Real Estate also needs to set up a special department to be responsible for the investment of this fund!"

  If it is really possible to buy 5 million square feet of land within two years, then there is no need for development, and the value of these lands will increase by about 5 times in 80 years!

   Seeing that Chu Huan had already settled the funding problem, He Bingguang didn't say anything.

However, all the people present showed delighted expressions. The first independent project after the merger of the new company was a large project worth more than 1 billion Hong Kong dollars. Although there are no newspapers yet to publish the land reserves of each real estate company, but They believe that after one and a half years, Zhulu Real Estate will be the company with the largest land reserve in Xiangjiang.

  Chu Huan didn't care about the changes in the expressions of the crowd, but continued to preach.

"The third task is naturally the development of the land in East Tsim Sha Tsui. This matter will be handed over to General Manager He, but since this is the first such large-scale project that General Manager He is in charge of, when the time comes, Jiaku will Provide comprehensive help, and at the same time, Deputy General Manager Lu will also assist from the side!"

  He Bingguang naturally hopes that he can take full responsibility for this matter, but he also understands that the level of this project in the company even exceeds that of Huaye City. He has never handled such a large project.

   Without the help of Jiaku and Lu Qi, it is difficult to guarantee that there will be no problems.

  But thinking of the large-scale land hoarding of the company behind, there must be other projects waiting for me, so I gladly accepted this arrangement!

   "Vice President Lu, Manager Xu, the next step is the help of the two of you!"

  He Bingguang preached to Lu Qi and Xu Yi.

  The two smiled and said that there was no problem.

Xu Yi even said: "Mr. He, after Cao Yunzu's design drawings are delivered and approved by the boss, I will arrange a joint meeting between Zhulu Real Estate and Jiaku. The Zhulu Commercial Center in East Tsim Sha Tsui is well done!"

  The commercial project developed on the land in East Tsim Sha Tsui also has its own name, called Zhulu Commercial Center!

  He Bingguang nodded and said: "I will set up a competition team in the company during this time to be responsible for this matter, and then everyone will work together!"

  The next meeting is to discuss some details.

   "Diao, this is really big news. Hang Lung Properties and Huhua Properties have merged into a new real estate company called Zhulu Real Estate?"

   Just when everyone was attracted by the headlines of major newspapers about HSBC’s acquisition of North American Ocean Milan Bank, someone finally saw the news of the merger between Hang Lung Properties and Huhua Properties in the economic section of "True Pao".

   It’s just that this piece of news doesn’t occupy a large section, there is only a small square section, which says that the two companies have merged and changed their name to Zhulu Real Estate Group, and no other news has been released.

   It’s not that this news is not sensational. In fact, this news is very sensational, but there is nothing the major newspapers can do. Zhulu Real Estate only released such a news, and there is nothing else.

  They just can't get what they want!

  However, there are quite a few newspapers that have made a comprehensive report on the situation of the two real estate companies.

  The final conclusion is that with the establishment of Zhulu Real Estate, this real estate company will become a large real estate company like Hongkong Land.

   Only the two projects of Huaye City and Zhulu Commercial Center are enough.

   Sun Hung Kai!

  Guo Desheng, Guo Bingxiang, and their long hair covered their ears. Guo Bingjiang, the second son of the Guo family, had just returned from studying in North America. The father and son were sitting in Guo Desheng's office.

   "How many real estate companies does A Huan own now?"

  Guo Dejiang put down the newspaper in his hand, and asked Guo Bingxiang in a deep voice.

Guo Bingxiang clapped his fingers and said: "The newly merged Zhulu Real Estate, Tianhai Real Estate under Zhulu Real Estate, the listed company Huaren Real Estate, under the name of Huaren Real Estate, cooperated with us to purchase Xiangjiang, Huahai Real Estate in Tokyo, and Great Eagle Real Estate. Huajun Real Estate, Haiyun Real Estate in cooperation with Seibu Group in Japan.

   There are only two major directions, Zhulu Real Estate and Huaren Real Estate. If you count other holding companies, there are six real estate companies in total! "

   "So, A Huan is ready to put all his strength into Xiangjiang's real estate industry!"

   After listening to it, Guo Desheng couldn't help preaching.

  Guo Bingjiang, who had just returned to Xiangjiang, said at this time: "Daddy, after I came back, I also read some information about these real estate companies under Chu Huan's name, and found a very interesting thing."

  Guo Desheng and Guo Bingxiang looked at Guo Bingjiang at the same time. At this time, the two brothers Guo Bingxiang and Guo Bingjiang hadn’t fallen out yet. In fact, even in the two years after Guo Desheng passed away, the relationship between the three brothers was very good.

  All of it was because Guo Bingjiang’s temperament changed drastically after being listed as a member, which caused the three brothers to turn against each other. Guo Bingxiang even sent his two younger brothers to Stanley for a period of time in prison.

"What's the meaning?"

  Guo Desheng asked Guo Bingjiang.

Guo Bingjiang said: "I found out that in the past two years, apart from the construction of Huaye City under Chu Huan's name, and the properties that had already started construction before the acquisition of Hang Lung Real Estate and Huhua Real Estate, although the two companies in the past few years This company hoards a lot of land, but in contrast, there are not many newly developed properties, and the proportion is far lower than other real estate companies in Xiangjiang. Moreover, depending on what he means, which properties are more like The loan used to repay the bank does not seem to be developed for the continued development of the company."

  Guo Bingxiang asked in confusion: "Is there anything wrong with this? A Huan has sufficient financial support, so naturally there is no need for a bank loan."

Guo Bingjiang shook his head and said: "Everyone knows that Chu Huan has sufficient funds to supplement, but I don't think he can use all the funds for real estate. The development of other companies also needs funds, but The current situation is that Chu Huan's own real estate company has two main development directions.

  One is to purchase a large amount of land for hoarding.

  The second is to form a real estate company with you, big brother, to buy high-quality properties in Xiangjiang, and now the target is set in Japan. "

  Guo Desheng laughed after listening to Guo Bingjiang's analysis, and said, "Do you want to say that the real estate industry in Xiangjiang has come to pick up?"

Guo Bingjiang nodded earnestly and said: "If you look at Chu Huan's previous development strategy, first of all, he must be optimistic about the development of the New Territories in the next ten or even fifteen years; Otherwise, it would be impossible for Chu Huan to put so much money into Xiangjiang's real estate business!"

  Guo Bingxiang thought about it at this time, and praised: "Second brother, you can do it. It hasn't been long since I just came back, and I have studied the things here so clearly!"

  Guo Bingjiang sneered and said, "I think at this time in Xiangjiang, there should be no one who would not study Chu Huan."

   After finishing speaking, Guo Bingjiang asked Guo Desheng: "Daddy, the most important thing for us now is whether we should believe Chu Huan's judgment!"

  Guo Desheng wanted to test the school Guo Bingjiang, so he asked him: "If we believe Chu Huan's judgment, what should we do? If we don't believe Chu Huan's judgment, what should we do?"

Guo Bingjiang obviously already had the answer, and replied: "If you believe in Chu Huan's judgment, then the direction of our company's future development will change. We should devote some energy to hoarding land in Xiangjiang. If you don't believe If so, then continue to continue the development of our company according to the established development strategy.”

  As mentioned before, Sun Hung Kai is the building manufacturer of Heung Kong. They regard real estate development as an assembly line, buying land, building buildings, and selling buildings. Although there will be actions in hoarding land, it is not very big.

   Now that Guo Bingjiang said this, he obviously wanted to change the entire development plan of Sun Hung Kai.

   After listening, Guo Desheng looked at Guo Bingxiang and asked, "What do you think?"

   "I think I should hoard more land!" Guo Bingxiang said firmly.

  Guo Bingjiang understood that his elder brother believed in Chu Huan's judgment.

  Guo Desheng nodded, and then said to Guo Bingjiang: "I will arrange for a vice president of the company to take charge of this matter. Then you will follow him and learn a lot."

  Although it was Guo Bingjiang who raised this question just now, he never thought that whether it was his elder brother or his father, it would be so easy to believe that Chu Huan's judgment was correct.

Guo Bingxiang saw the doubts in Guo Bingjiang's mind, and said with a smile: "Second brother, you and your third son have been studying in North America for the past few years. Although you have heard some things about A Huan, some things are still unclear. Since our Guo family got to know Chu Huan, we can't say that. It should be said that since A Huan first entered the Xiangjiang business world, we people have never seen A Huan fail.

   That is to say, A Huan was a winner from beginning to end.

  Since A Huan has been successful, why should we doubt a person who can continue to be successful?

  The most important thing is that even if Ah Huan's estimation is wrong this time, in fact, there is not much loss for our family. Our family is in the real estate business, and hoarding land is what we should do.

   Now that you have done this thing, you have also exercised your ability, so why not do it! "

  Guo Bingjiang nodded.

Guo Desheng said at this time: "A Xiang, now A Jiang is back, and when your circle gathers in the future, bring A Jiang with you. Now our generation can still protect you from the wind and rain in the business world, but in the future it will definitely be You created it yourself, and judging by the current development trend, perhaps in less than 10 years, Chu Huan will become the leader of the Xiangjiang business community, and by then the entire Xiangjiang business community will be dominated by your generation!"

   "Daddy I know." Guo Bingxiang said with a smile: "Father and son soldiers, brothers fighting tigers!"

  Guo Desheng saw what Guo Bingxiang said, Lao Huai comforted him, and said with a smile: "I hope you brothers can be better than us in the future!"

Not only Sun Hung Kai's Guo Desheng and his son are discussing this matter, New World's Zheng Yutong, Zheng Jiachun and his son, Hopewell Real Estate's Hu Yingxiang, Dachang Real Estate, Sino Real Estate, Cheung Kong and other real estate companies in Xiangjiang are now discussing this matter internally .

  In the end, everyone came to the conclusion that they believed in Chu Huan's judgment!

  The result of such a judgment has led to a problem, that is, the real estate market in Xiangjiang has officially started to pick up at this moment, and even soared ahead of time.

  At the same time, due to the improvement of the Xiangjiang real estate market, the Xiangjiang stock market has also undergone corresponding changes, and it has begun to pick up and soar.

Some people in later generations studied the commercial history of Xiangjiang during this period, and called the acquisition of the Tsim Sha Tsui East land by Hang Lung Properties as a sign of the recovery of the Hong Kong real estate industry, and the merger of Hang Lung Properties and Huhua Properties to compete for real estate acted as a catalyst. .

  As for the purchase of land that Zhulu Real Estate had decided, it was naturally not so smooth. At the end of 1976, although Zhulu Real Estate had fulfilled Chu Huan's request for land hoarding, it had spent an extra 500 million Hong Kong dollars!

   Jiahu Building!

   But it's not Chu Huan's office, but the chairman's office of the Far East Society!

  Li Fuzhao sat in his office and looked up at the ceiling, as if he could see through the ceiling and see Chu Huan's office.

  The expression on Li Fuzhao's face was not very good at this time!

  I just talked to Chu Huan about the listing of Hang Lung Real Estate and Huhua Real Estate two real estate companies last night. Today, the two companies issued a joint statement, and the two companies merged into Zhulu Real Estate.

   This shows that Chu Huan has already made plans in this regard.

  The only difference is that Chu Huan did not let this Zhulu real estate company go public in the Far East.

  For a person like Li Fuzhao who is used to being self-centered, he will not think that what he thinks is wrong, especially now that Chu Huan has completed the merger of the two companies according to his own idea.

  So in Li Fuzhao's opinion, Chu Huan must eventually list this real estate company, but Chu Huan told himself last night that he did not intend to list this real estate company.

  Then the only explanation is that Chu Huan is lying to himself!

  If this is the case, Chu Huan, why didn’t you tell yourself the news of the merger between Hang Lung Real Estate and Huhua Real Estate last night.

  Thinking of this, Li Fuzhao's complexion became even more ugly. If it is not listed in the Far East Club, then only Xiangjiang Club and Gold and Silver Club will be left.

  Kowloon Club is impossible, the size is too small, it can't accommodate Chu Huan's competing real estate.

   You must know that according to the current assets of Zhulu Real Estate, it is very likely to exceed the market value of tens of billions after listing, and the Kowloon Club is simply impossible!

It would be better if it was the Gold and Silver Club, but if it was the Hong Kong Club, then according to Chu Huan’s influence in Xiangjiang, and the two projects of Zhulu Real Estate’s China Industry City and Zhulu Commercial Center, it would be enough for the citizens of Xiangjiang to snap up Competing real estate stocks.

   At that time, the transaction volume of the Xiangjiang Club is likely to exceed that of the Far East Club!

  If the influence exceeds the Far East Club, and if the transaction volume exceeds the Far East Club, then it will be difficult for me to become the first person in Hong Kong's securities industry!

  After thinking of this, Li Fuzhao couldn't sit still, thought for a while and called Hu Hanhui, chairman of the Gold and Silver Association.

  Hu Hanhui came to Xiangjiang in his youth. Before founding the Gold and Silver Association, he was the founder of the famous Lichang Gold in Xiangjiang, which is why he founded the Gold and Silver Association.

   "Mr. Hu, have you heard about the merger between Hang Lung Real Estate and Huhua Real Estate?"

  Li Fuzhao asked straight to the point.

  Hu Hanhui smiled and said, "I've heard that President Li thinks that Chu Huan wants to list this company?"

  Li Fuzhao said as a matter of course: "Isn't this a certainty? Zhulu Real Estate wants to develop Zhulu Commercial Center, at least 6 billion investment. If it is not listed, does Chu Huan not want to develop other businesses?"

  Hu Hanhui smiled: "It's really hard to say, but I know what you're thinking. Director Chu didn't contact us at the Gold and Silver Association!"

  Hearing what Hu Hanhui said, Li Fuzhao first breathed a sigh of relief, and then said with a smile: "Mr. Hu, do you have time, let's come out and sit down?"

   "Why shouldn't you go to see President Chu at this time?" Hu Hanhui didn't expect that Li Fuzhao would come to him.

  Li Fuzhao said with a smile: "Chu Dong's two companies have just merged, there must be a lot of things to do, I won't bother him now, let's sit down first!"

  Hu Hanhui pondered for a moment, then said with a smile, "Okay!"

  After the meeting, Chu Huan returned to his office. Xu Yi and Wu Shuhan also followed Chu Huan back to the office.

  Looking at Wu Shuhan who was still a little nervous, Chu Huan asked with a smile, "How is it? How did you feel when you came to work just now?"

  Wu Shuhan took a deep breath, then smiled and said, "It's much easier than working in my hometown. Boss, don't worry, I will work hard to improve myself so that I can be worthy of the company's development!"

  Chu Huan nodded. Although Chu Huan was going to let Wu Shuhan be responsible for part of the business of his hometown in the future, but now the time has not come, and Chu Huan did not talk about it.

   "Well, you go out first, Xu Yi and I still have something to talk about!"

  Wu Shuhan nodded and left Chu Huan's office.

  One day passed quickly, Wu Shuhan walked out of Jiahu Building with some unimportant materials in his arms, and saw his elder sister Wu Shuqing waiting at the gate of the building.

   "Sister, why are you here?"

  After Wu Shuhan saw it, he hurried over and asked aloud.

  Wu Shuqing said with a smile: "Today is your first day at work, I came here to pick you up specially, just to see how your work is going!"

   "Thank you, big sister!" Wu Shuhan said after getting into the car.

   "By the way, what kind of position did Chu Huan arrange for you?" Wu Shuqing asked casually.

  Wu Shuhan: "Full-time secretary!"

  Wu Shuqing's movements stopped: "."

   Take a day off today, update normally, and try to continue repaying debts tomorrow~~Thank you everyone~~

  

  

  (end of this chapter)