The Most Powerful Tycoon Reborn In Xiangjiang

v2 Chapter 603: Profit model of black and white media (7

After Zhang Huohai’s foreign clothing store came out, Chu Huan and Cao Yunshang came to the shopping mall located in the Hang Lung Center in Causeway Bay. Although it was already night, there was still an endless stream of customers here. Chu Huan and Cao Yunshang came to the McDonald’s in the mall. , the two were just like ordinary couples, Cao Yunshang found a vacant seat, while Chu Huan went to line up to buy food.

  McDonald's, as the world's first modern fast food restaurant, was founded in San Bernardino, North America in the 1940s. In the 1960s, the fast food industry led by McDonald's swept the United States and spread to the world.

  The McDonald's where Chu Huan and the others are now is the first McDonald's in Xiangjiang.

  Wu Rizhao is the general manager of the joint venture company, responsible for all business here.

  In order to promote McDonald's, Wu Rizhao also specially appeared on TV to advertise for McDonald's stores, and even launched a competition for urgent passwords. There have been such plots in Hong Kong films "Modern Tathagata" and "Descendants of the Dragon".

   In front of Chu Huan was a child who was reading the urgent password of McDonald's.

   "Double-layer beef Big Mac, sauce beef with cucumber, cheese lettuce with sesame seeds, everyone has eaten it and laughed."

  The kid who succeeded in rushing the password got a free hamburger and left happily.

  Chu Huan looked at the food on the menu, and ordered a few snacks at random. Chu Huan didn't like these fast foods, but he didn't dislike them that much. They were just a tool to fill his stomach.

   "Let's eat!" Chu Huan returned to the place where Cao Yunshang was sitting with the food, while he took out the French fries and ate them slowly.

   "Brother Huan, why do I feel that you seem to appreciate Tan Ailian's adopted son?" Cao Yunshang asked Chu Huan while eating the hamburger in his hand.

  Chu Huan said with a smile: "Young man, energetic and handsome, as long as his singing and acting skills are not too bad, if someone praises him, it is not difficult to succeed in the entertainment industry."

  Cao Yunshang said: "For such a young man, there are more than a dozen Youyu Records, if not a hundred. Don't you see what is so special about that ten boy?"

  Chu Huan laughed. There are many handsome boys, but there is only one Zhang Guoyi in Xiangjiang. For Chu Huan, Zhang Guoyi not only represents a youthful memory, but also represents a business opportunity with unlimited potential.

  People of later generations may not be able to understand Zhang Guoyi's influence in Asia, especially in South Korea. Zhang Guoyi can be said to have influenced an entire generation of idols.

  But if there is no Zhang Guoyi in the classic TV dramas in South Korea, then this TV drama is definitely not a classic.

  The most representative one is the plot in the South Korean TV series "Please Answer 1988". Zhang Guoyi and Zhou Runfa's "The True Colors of Heroes 2" set off the beginning of this TV series, and also ended it.

   Endorsing a South Korean chocolate can instantly increase its sales by 300%.

  In 1989, among the top ten most popular artists in Asia issued by South Korea's MBC TV station, Zhang Guoyi beat South Korea's artists and ranked first.

  This is almost impossible to happen in a country like South Korea, but it happened to Zhang Guoyi.

  In Chu Huan's view, although the influence of the entire black and white media has been achieved, its revenue model simply cannot be directly proportional to its own influence, which is very inconsistent with the business model.

Wanting to improve the profit model of black and white media, Chu Huan thought about the purchasing power of fans. In later generations, an idol cannot afford the box office of a movie. That's because a movie not only costs real money, but also time costs. In addition, the idols of later generations are basically promoted by capital, and the data are all fake.

  But Zhang Guoyi is different, this is a real high-quality idol.

  If you only talk about the profession of idol, Zhang Guoyi definitely belongs to the existence of the ceiling level.

  Having the Zhang Guoyi card in his hand means that he can promote many Jiaku products to South Korea.

  Chu Huan naturally became interested in Zhang Guoying.

   "Should we start a gamble, let's bet on whether Zhang Guoyi will become the top idol artist in Xiangjiang and even Asia in the next ten years?"

  Chu Huan smiled and preached to Cao Yunshang.

  Cao Yunshang shook his head and said: "No, I've already forgotten about it ten years later, and even if he really becomes a top artist, that's all!"

  Chu Huan smiled, and I believe that Cao Yunshang will definitely not think so when the time comes. The fashion and entertainment circles have always been inseparable twins.

   If Cao Yunshang's fashion empire wants to fully open up the situation in Asia, it must cooperate with these artists from Xiangjiang.

  Who is the most aristocratic artist in Xiangjiang?

  Zhang Guoying, Chen Boqiang.

  If the two can work together as the spokespersons of the Imperial Fashion Group, at least in Southeast Asia, they don't have to worry about the popularity of their brands!

Cao Yunshang, who didn't put his mind on Zhang Guozhen, put his mind on another matter, and said: "Brother Huan, I have already asked the people from the company to contact Qiao Yuehan, and the new work should be completed soon. The Lane Crawford Building is dealt!"

   As I said before, as Cao Yunshang's Empire Fashion Group grew in size, they have been looking for a new headquarters building.

   Now that Chu Huan has completed the acquisition of Hehe International-Hui De Feng Ming, Cao Yunshang also formally proposed to Qiao John the deal to acquire the new Lane Crawford Building.

  The new Lane Crawford Building is located in the middle of Queen's Road, Central Hong Kong, just like the Chinese Building, not far away.

   Originally, when Cao Yunshang’s Empire Fashion Group acquired Lane Crawford, they considered the funding issue at that time and did not acquire the new Lane Crawford Building. Now there is no such problem.

  Chu Huan nodded and said, "Yes, I will tell Qiao Yuehan."

  Cao Yunshang nodded and said: "I am going to launch an empire fashion show in Xiangjiang, Tokyo, London, Paris, Los Angeles and other cities next year, and then I can better promote my products."

  Chu Huan said with a smile: "I have no objection. If you need any actors or models at that time, you can ask Kelly to help you get in touch!"

Xiangjiang, the show in Tokyo is easier to talk about. Xiangjiang, Japanese artists and models are easy to deal with. Black and White Media can help to complete it, but Europe and North America are different. They need more European and American artists and others. With the help of models, the influence of black and white media is not as good, and now it is only the black and white theaters in Europe.

"By the way, how do you plan to deal with the matter on Disney's side? Kelly called me two days ago and talked about it, and now she is almost confused by the management of Disney's side and the strength behind them. Duck blood!"

   When talking about Kelly, Cao Yunshang thought of the situation in Hollywood.

  Chu Huan said: "When I go to North America after the new year, I will settle this matter by the way. The group of Jews is different from the British forces in Xiangjiang, and it is still a bit difficult!"

  Cao Yunshang agreed: "It is indeed a bit difficult to deal with. If one is not good, it is easy to stab the hornet's nest of the Jews. They are still very united."

  Chu Huan also nodded. He really thought things about Hollywood a little too easily. He thought that he had closed the film business in North America, but he didn't expect that there would still be so many problems.

The two chatted while eating like this. After finishing the food in front of them, Chu Huan and Cao Yunshang held hands and came to the cinema located in the Hang Lung Center. Call back for the reshoots of Sammo Hung's new film.

  After the big war before, these movies that didn’t cut a single scene got the release license.

  A relaxed and funny humorous action drama of the Republic of China, Chu Huan and Cao Yunshang enjoyed watching for an hour and a half, and then they returned to No. 12 Mount Kellett Road by car.

.

  In the days that followed, the Xiangjiang River was calm and calm.

  After entering December, Chu Huan called Fang Jianhui, general manager of Black and White Media, Liang Risi, general manager of TVB, Gu Chengxi, general manager of Black and White Newspaper, and Zheng Donghan, general manager of Youyu Records, all into his office.

   Several people came to Chu Huan's office, and they knew that what Chu Huan wanted to find them today must not be easy.

   "Here is a plan for black and white media jointly made by the Operations Department of Jiaku and me. Take a look."

  After speaking, Wu Shuhan handed the materials in his hand to these people one by one.

  These people began to read the information in their hands, and Chu Huan didn't urge them, and waited for them to read it.

   An hour later, these people finally read and digested the information in their hands, but what followed was a head full of question marks.

  Chu Huan sat on the sofa with his legs crossed, and said with a smile, "Today is all yours. If you have any questions, you can ask them at any time."

Gu Chengxi took the lead in speaking: "Chairman, I can understand the idea of ​​holding Hong Kong's top ten golden songs, it should be the same as the Hong Kong Golden Statue Awards, but I think this kind of awards ceremony can be recorded in TVB's studio, it is necessary Let the entire black and white media print media also cooperate, and is it held at the Peninsula Hotel?"

  The plan that Chu Huan presented can be said to be the main profit plan for Black and White Media in the next ten, twenty, or even thirty years, so it has a lot of content.

   And the top ten golden songs are one of them.

  In another time and space, the Top Ten Golden Songs were held by TVB in 1984, which can be said to be the most influential music awards ceremony in Hong Kong.

  The same also brought high ratings for TVB.

  But now Chu Huan is asking for such an award ceremony to be held on such a large scale without any experience in holding it, which still makes Gu Chengxi a little worried.

Chu Huan shook his head and said, "Since this award ceremony is going to be done, it must be the largest and strongest, and such an award ceremony is very replicable. If we didn't make it bigger and stronger at the beginning , then in the future, other TV stations and even radio stations can hold their own music awards ceremony, how can we convince the audience of Xiangjiang to our awards ceremony?"

  After hearing Chu Huan's explanation, Gu Chengxi didn't say anything anymore.

   "Chairman, now that the entire Xiangjiang River knows about our relationship with TVB, will anyone doubt the fairness of the award?" Zheng Donghan also asked Chu Huan about this matter.

  Youyu Records is affiliated with Black & White Media, and TVB is also affiliated with Black & White Media. Such a relationship will inevitably make people doubt its fairness.

Chu Huan pointed to the information about the top ten golden songs in their hands, and said: "It has already been written above that the selection of the top ten golden songs and the selection of the best male and female singers will be purchased by the audience in "Zhenbao" and "Daily Daily". The votes on the ticket are used to count the votes.

Of course, this will inevitably make some people think that the award is fair, but it doesn't matter, as long as the influence of our award is spread, then even if some people doubt it, as long as they don't have conclusive evidence, there is no need to worry . "

   Is an award without shady still an award?

   Then it’s not an award.

   Regarding Zheng Donghan's worries, Chu Huan was confident.

For the top ten golden songs, the most important thing is to open up their influence. As long as his influence is opened up, everything else will be easy to handle. What's more, apart from the fan votes, there are also sales announcements. This data is still very convincing powerful!

Liang Risi said: "I don't think there is any problem with this award. TVB is the TV station with the highest ratings in Xiangjiang. Even if other record companies in Xiangjiang know about our relationship with Youyu Records, their signed singers must be on TVB. They want to promote their own songs, so if TVB organizes the Top Ten Golden Songs, no matter how reluctant they are, they can only bite the bullet and participate.

  At the same time, this can also provide some convenience for Youyu Records, so that more singers in Xiangjiang can understand the energy of Youyu Records, and then choose to join Youyu Records after their contracts expire! "

"The idea is very good, but we can't be too optimistic. Yifu Shao has already started the acquisition of Li's TV. I believe that under the leadership of Yifu Shao, Li's TV will definitely become TVB's strong rival. Therefore, other record companies in Xiangjiang, when the time comes You can also choose to move closer to Li's TV, what we have to do now is to maximize the influence of the top ten golden songs before Shao Yifu can react!"

  Chu Huan preached calmly, which can be regarded as an answer to Gu Chengxi's question just now.

   On the other hand, after entering December, Li TV's advertising investment work has started, but is it effective?

   To describe it as unbearable, it’s a bit overrated. Tangtang Xiangjiang’s second-highest-rated TV station will have less than 5 million Hong Kong dollars in regular advertising revenue in 1978.

It is rumored that the voice of Ying Lunli, the head office of Li TV Station, can no longer bear such a situation. Coupled with the increasingly fierce factional struggles within the company, Yifu Shao finally felt that it was time for him to take action. The voice asked about the possibility of acquiring Li TV.

  However, this news has not spread in Xiangjiang, so when Chu Huan said it, everyone present couldn't help but be surprised.

"Chairman, if Li's TV is really acquired by Yifu Shao, it's not a good thing for us TVB. In this case, Li's TV will have the support of the huge film company Shaw Brothers. In addition, Shao Yifu is a veteran of Hong Kong's entertainment industry, and the future threat of Li's TV is far greater than that of Jiayi TV!"

  Liang Risi worried about the sermon.

Before this, because Li TV station was seriously injured in the poaching battle with TVB, and Jiayi TV station recruited Zhou Liangshuyi and other Jiashi six gentlemen from TVB, now the media in Xiangjiang are not optimistic about Hao Li TV. Development, and even some media voices, think that the most likely to challenge TVB's ratings status is Jiayi TV.

   "A Jiayi TV station in the district, you really think that Zhou Liang Shuyi will be able to change their situation if they go, but they are just a bunch of mobs!"

Through the understanding of Zhou Liangshuyi, Chu Huan is really not optimistic about Jiayi TV under her leadership, and after Shao Yifu acquires Li's TV, although TVB and Li's TV will break out in the ratings war, but the two No TV station will let Jiayi TV station go.

  TVB is dissatisfied that Zhou Liangshuyi left when TVB needed manpower the most, so this gang of rebellious officials and thieves must be punished.

  And Li's TV, even if Shao Yifu is in charge of Li's TV, their primary goal is not TVB, but Jiayi TV. The fewer competitors, the more cakes that TVB and Li's TV can divide in the Hong Kong TV field!

  Liang Risi saw that Chu Huan looked down on Jiayi TV station so much, so he didn't say anything. Since such a bad TV station is in the eyes of the boss, if he can't handle it, then it is his own ability.

   "Chairman, regarding the trainee system in the materials, isn't it the TVB artist training class? But I see in the materials that you attach great importance to this system. Is there any difference?"

  Fang Jianhui asked Chu Huan about his doubts.

Among the information given by Chu Huan, the trainee system is the most important, including the recruitment of trainees, training, and stage appearances, and a series of things. It will be at least five years before the batch of trainees appear on stage.

  The trainee system is a test product introduced by Chu Huan through the entertainment system of South Korea in later generations, and it is actually an attempt to maximize the benefits of Huanbai Media.

  The rise of South Korea’s entertainment industry has benefited from the support of their government, which can be ignored, but their trainee system can indeed maximize entertainment benefits.

  From the end of the 1990s to the beginning of the 2000s, Asian entertainment can be divided into three sections, Japanese entertainment, Korean entertainment, and Hong Kong entertainment.

  But at that time, Hong Kong Entertainment had already gone downhill, and the ability to produce blood was obviously insufficient. Except for Xie Tingfeng, there was almost no real national idol of Mr. Chen.

  The same is true for NIE, and NIE has formed a huge influence in Asia through the classic TV dramas of their period, but when the classic TV dramas are no longer, NIE’s influence will no longer be there.

   On the other hand, Korean entertainment is the latest to start, but it has the most lasting influence.

  In later generations, there are a few little girls who haven’t watched the South Korean TV series "My Love from the Star" and "Descendants of the Sun".

   It can be said that the group HOT opened up the Asian entertainment market for Korean entertainment.

   And they are also the product of the earliest trainee system in South Korea.

   What Chu Huan has to do now is to make this system appear in Xiangjiang in advance, in order to increase the influence of Xiangjiang entertainment circle in Asia.

When their influence grows, these people will become the money-making tools of black and white media. It can be seen from the fact that Zhang Guoyi can save a chocolate company on the verge of bankruptcy in South Korea with a single advertisement. The consumption power of fans in this era is still very high. can fight.

"Naturally, it is different from the people in TVB's artist training class. Those people are steady and steady, and they will also be the main force of black and white video in the future. These people are artists that can be cultivated for a long time, but these trainees are different. They are short-term consumables. Don't look at the long training time of these people, but whether these people can stabilize their reputation and continue to bring good works in the later stage depends on their luck and strength."

  At this time, Chu Huan is a proper capitalist in the entertainment industry. He has never regarded these trainees as real entertainers. To put it bluntly, he treats them like the capital of later generations treats those little fresh meat and Xiaohua.

   is a tool to make money and bring goods.

   And there is another advantage of being in Xiangjiang, that is, Chu Huan can control their destiny more perfectly while controlling the right to speak in the entertainment circle of Xiangjiang.

   Coupled with the constraints of the contract, these people can only work for Chu Huan all the time.

  A migrant worker who looks glamorous.

  As long as the trainee system starts, after five years, new vitality will be continuously introduced to the black and white media. When the time comes, the best will survive and the fittest will survive.

  Chu Huan’s plan is good, but for the current Fang Jianhui and others, it is also ahead of time. They have never seen this type of entertainment star, so it is really hard to say whether it will succeed in the end.

   But no matter what doubts they have in their hearts, after this matter is confirmed by Chu Huan, they can only carry out Chu Huan's plan perfectly.

Chu Huan continued: "When these people make their debut, Youyu Records will first record a new album for them. At that time, Black and White Media and TVB will jointly support them. With the strong support of the company, it is very difficult for them not to succeed. .

After gaining a certain reputation, they can hold concerts, endorsements, and do activities, and then TVB will launch suitable TV dramas for them, and black and white images will shoot movies for them. With the help of TVB, the influence of black and white images will promote them to the whole of Asia. Region, as long as there is only one successful person in a hundred people, not only can the company earn back the cost, but also bring unexpected benefits. "

  Fang Jianhui said: "So, you have to give them acting lessons?"

Chu Huan nodded and said: "That's right, but acting classes don't have to be held every day, as long as one or two actors like Cheng Long and Xu Guanwen are arranged to give lectures to them every week, at the same time, such courses can also arrange for actors like Xu Guanjie and Luo Wen to give lectures. It is enough for singers to give them lectures, to give them fantasy, to make them think that they may become superstars like Cheng Long and Xu Guanjie in the future."

  Chu Huan’s words made everyone on the scene fall into silence. If this plan is really successful, the benefits to the company will definitely be visible to the naked eye, but for those trainees who did not succeed.

  Thinking of their ending, these people couldn't help but shed cold sweat.

   "Chairman, do they count as contracted artists of the company?"

   Gu Chengxi couldn't help asking.

Chu Huan understood Gu Chengxi's thoughts. In that document, it was written that after joining the company, these trainees will sign an eight-year trainee contract. If they make their debut successfully, they will sign a new contract. At least ten years to start!

  As for the ten billion apartment plan announced by Chu Huan, these people are eligible to live in free apartments.

   "It counts!"

   Chu Huan said that this made Gu Chengxi feel better, but what Chu Huan said next made Gu Chengxi worry again.

   "But if these people still have no way to debut after eight years, then the company will not support idlers!"

After a pause, Chu Huan continued: "This is a life gamble. Although these children can't decide their lives, their parents can. In addition, if these people really can't make their debut, then Black and white images will also provide them with a behind-the-scenes work, as to whether they can accept this gap, that is their business."

"Understood!"

  Gu Chengxi nodded.

  Liang Risi continued to ask: "Chairman, then the purpose of holding the TVB Thousand Stars Awards is to motivate the internal artists of the TV station?"

  Among these materials, there is another item that TVB will hold the Thousand Stars Awards, which is actually TVB’s Shidishihou Awards in later generations.

   Someone once said that glory is actually a concept given by the secular world, making people think that he can represent his own value, but in fact the so-called glory is just a free thing that the superiors offer for the inferiors.

  Look at the favor of later generations of TVB artists for Shidishihou, and even signed a long-term contract in exchange for a so-called Shidishihou, and this is just for Chu Huan to better control TVB artists!

Chu Huan said: "That's right, that's it. There are still many details in it. You can all understand it well. If you don't understand anything, contact Zhen Zhijie from the operation department, and he will explain these things for you. "

  The topic came to this point, Fang Jianhui and others also knew that it was time for them to leave, and they got up to say goodbye to Chu Huan.

   Gu Chengxi stayed in the end, and after she and Chu Huan were the only ones in the office, she preached in a low voice.

   "Brother Huan, isn't this trainee system too cruel for those children who can't make their debut in the end?"

  Chu Huan sat on the sofa and said with a smile: "What? I can't bear it anymore?"

   Gu Chengxi nodded, and said: "I just feel that for an illusory dream, I may ruin my future in my life. I think it is too risky for those children!"

  Chu Huan raised his forehead slightly, and said, "If you don't want to do this job, I can let other people take over. It just so happens that you give yourself a long vacation and hand over the black and white newspaper business to other people!"