Chapter 649 Italy's fashion empire (7K chapter, please subscribe~)

  In the office of Chu Huan, the Italian branch of the European A library, on the top floor of a commercial building in Milan.

   "Miss Vignelli, here is your coffee!"

  The staff of the Italian branch brought Vignali a cup of coffee.

  Vignali nodded slightly, and said with a smile: "Thank you!"

   "This is what we should do. If Miss Vignari needs anything, please tell us!"

   "Okay! But not for now!"

  After the staff left, Vignali sat on the sofa with a complicated expression. At this moment, she was thinking about what Chu Huan had just said to her.

  Vignali didn't have any doubts about what Chu Huan just said on the road, but because the content was too straightforward, she felt that she didn't know how to express it.

  When money reaches a certain amount, it can indeed be transformed into a certain amount of influence, which can be seen from Chu Huan.

   Moreover, Chu Huan's money is different from their family's. Chu Huan's money comes from a legitimate industry, and this is very important. This means that the value that Chu Huan can create is useful to society and the government.

On the other hand, their Camorra family is different. Although they also have huge wealth in Italy, most of their wealth is not visible. To make this wealth visible, it needs money laundering, but money laundering The process is bound to cause their wealth to shrink.

   And because their wealth is not visible, when the government needs this wealth, it can be taken away from them without any politeness.

   "So how exactly is Chu Huan going to deal with Garroso?"

  After thinking clearly about the relationship between wealth and money, Vignali still focused on the specific matter, which was how Chu Huan would deal with Garoso's matter.

  After thinking for a long time, Vignali didn't understand what Chu Huan could do.

   Just at this time, Chu Huan came back.

  Seeing that Vignali was still in her office, Chu Huan was a little dazed.

   This expression caught Vignali, and then Vignali said with some dissatisfaction: "Your expression tells me that you feel a little doubtful that I am still here."

  Chu Huan nodded, sat across from Vignali, and then said: "I thought you had already returned to your father, but I didn't expect you to stay here."

  Vignali said bluntly: "I haven't figured out how you should deal with Garroso, so I want to ask you."

  Chu Huan laughed and said, "This seems to be a private matter of our company. There is no need to say anything to you, right?"

Vignari rolled her eyes and said, "Can't we discuss with each other as friends? Besides, you know the power of our family in Italy. If we intervene, maybe we can still treat you now. It helped with the problems I encountered!"

Chu Huan waved his hand and said, "Let's forget it. I don't mind owing people money, but I care more about owing favors. After all, money is easy to repay, but favor debt is not easy to repay. Our company can solve this matter by ourselves, so we don't bother Kamo." Pull the family!"

  Chu Huan's refusal made Vignali a little depressed. This feeling of not knowing the truth of the matter is really uncomfortable.

  But she also understands that Chu Huan is not her suitors, nor is she afraid of her family's power, so there is really no need to tell herself this matter.

   "Hmph, I want to see how you solve this trouble!"

   After finishing speaking, Vignali left Chu Huan's office. Chu Huan sat on the sofa and looked at Vignali's back, smiled easily, and said nothing.

   Ma Jizu walked in at this time.

   "How is things going?" Chu Huan asked Ma Jizu.

   "Garoso was very happy after receiving our check, but he also reminded our people that we hope we can give them an answer as soon as possible!"

   Ma Jizu replied.

  Chu Huan nodded, and said: "Let's leave things like this first. After Yunshang's fashion show is over, I can deal with his affairs!"

   Ma Jizu said: "I will keep him steady during this time."

.

  Vignali returned to her home and came to her father's study. The slightly dim environment made Vignali dislike it, but she didn't say anything.

   "How was your contact with Chu Huan today?" Camorra asked in a low voice.

  Vignali shook her head and said: "It's not very good, Chu Huan has already told us clearly."

   Then Vignali told Camorra the entire conversation she had with Chu Huan this morning.

   Camorra was a little silent after listening. She thought it would take a long time to get Chu Huan's reply, but she didn't expect Chu Huan to reject her in the morning.

   "Since this is the case, forget it, I should return to Sicily."

   Camorra spoke calmly, with no expression on his face on this matter.

Vignali asked tentatively: "Daddy, Garoso can use such means to seek cooperation with Chu Huan, why can't we? I think as long as Chu Huan still wants to do business in Italy, Then you will definitely choose to surrender in the end!"

Camorra laughed and said, "Have you forgotten what Chu Huan analyzed with you before? A family needs a lot of friends if it wants to survive in the long run. Reached cooperation, but we can become friends with him, these are two concepts.

  As for Garoso, don't look at how arrogant he is now, but his style of doing things is destined to make enemies everywhere. When his enemies are too numerous to count, he will be finished.

  And do you think Chu Huan is really that easy to deal with? Do you know where Chu Huan's itinerary is after Milan? "

  Vignali shook her head and said, "I don't know."

   Camorra said: "I got the news from Tonioli. After Chu Huan finished his trip to Milan, he will go to Rome. Where will he meet Perdini!"

  Alessandro Perdini, the current President of Italy!

  Vignali was a little speechless, and felt what Chu Huan said again. When the wealth reaches a certain amount, the influence will naturally come.

   And Chu Huan is like this now. People who come to Italy for the first time can meet their president as a businessman.

"Chu Huan's business does not involve the country's core industries, and can also increase the country's huge tax revenue. Such a person is welcome no matter which country he is in. People like him can only seek cooperation now. Even if you can't cooperate, you should become friends instead of becoming enemies with each other for no reason, do you understand?"

   Camorra told Vignari again.

   "I see!" Vignali nodded.

   "Okay, will you return to Sicily with me, or stay in Milan?" Camorra asked Vignelli.

  Vignali said: "I want to stay in Milan and see how Chu Huan solves Garroso's problem!"

   Camorra was noncommittal, "Then it's up to you!"

.

  The next two days were calm, and Chu Huan's itinerary was the same. During the day, he went to the Italian branch to handle the company's affairs, and at night, he met with the political and business giants in Milan.

   On this day, Cao Yunshang and his party arrived in Milan.

   "How is it? Is the journey going smoothly?" After arriving at the residence, Chu Huan asked Cao Yunshang.

  Cao Yunshang nodded with a smile and said: "It went well. After finishing the European fashion show, you can relax for a while!"

  Chu Huan said with a smile: "That's good, just after you finish the fashion show in Europe, my affairs are also over, and then we can stay in Xiangjiang for a while."

  Cao Yunshang also showed a happy smile, and asked Chu Huan at the same time: "Do you have any plans for the evening?"

  Chu Huan shook his head and said, "No, what's wrong?"

  Cao Yunshang said: "Before I came to Milan, I made an appointment with Miuccia Prada and her husband Patricio Bertelli. We will meet tonight. Come with me!"

  Miuccia Prada, once you hear this name, you will know what the other party represents.

  Prada founder Mario Prada's granddaughter, if it is in another time and space, Miuccia Prada will take over the Prada brand in the hands of her mother this year.

   But everything is different now, this brand has already been acquired by Cao Yunshang when he founded the Imperial Fashion Group.

Speaking of being able to acquire Prada at that time, there were some twists and turns. At that time, the person in charge of the Prada brand was Miuccia Prada’s mother, but at that time Prada was facing a critical moment for their brand, and was even on the verge of bankruptcy. The appearance of Cao Yunshang was regarded as a rescue. this brand.

  So the Empire Fashion Group bought this brand that was once associated with the Italian royal family from the hands of the Prada family at a high price.

  Cao Yunshang's acquisition was not a hostile takeover, so during this process, Cao Yunshang and the Prada family also had some friendship, so now that Cao Yunshang comes to Milan, he will also meet with Miuccia Prada and get in touch with each other.

   "No problem!" Chu Huan has no objection to this. In fact, Prada's resurgence in another time and space is actually thanks to Miuccia Prada's design.

Although Miuccia Prada studied political science, her family genes are there. Finally, after taking over Prada, she became a famous designer, while her husband Bertelli was a successful entrepreneur. The two teamed up to bring Prada to the Out of the quagmire, it became a world-renowned brand again.

   Now the Prada family is enjoying life with the huge cash that Cao Yunshang bought Prada.

  That night, Chu Huan met the couple in a high-end restaurant in Milan.

  After the face-to-face ceremony, the two parties took their seats.

   "Yunshang, my mother asked me to tell you on her behalf, thank you very much for everything you have done for Prada now, and let this brand stand where she should be again!"

  Muccia happily preached to Cao Yunshang.

  Although Miucia is no longer the designer of Prada in this time and space, after Cao Yunshang accepted Prada and founded the Empire Fashion Group, he began to spend a lot of money to recruit top designers around the world.

   Coupled with Prada's brand heritage and Cao Yunshang's current global fashion show, the brand's popularity has been greatly enhanced.

   Bringing the brand back to life even before another time and space.

Cao Yunshang also smiled and said: "This is what I should do, but Miu Miao, are you really not going to come to Prada to be a designer? I have told you this matter many times, if you refuse me now , then I should really be sad!"

  Inviting Miuccia Prada to be Prada's designer was not Chu Huan's suggestion to Cao Yunshang, but Cao Yunshang's own decision. After becoming friends with Miuccia, Cao Yunshang and Miucia often kept in touch in private.

  The last time Cao Yunshang came to Italy, he accidentally saw Miuccia's design and liked it very much, so he sent an invitation to Miuccia, but Miuccia never responded to Cao Yunshang's invitation.

   Now that Cao Yunshang brings up the old story again, Miucia is a little moved.

  Sometimes a person's preferences are not necessarily reflected in his talent.

Miuccia likes politics very much, but in fact her political talent is really average. Although she tried very hard to enter the Italian political arena, the result was not very gratifying, which led her to devote more of herself to the political arena in the past two years. The problems encountered in the Internet are vented to my own creation.

   And Cao Yunshang also bought several design drafts from Miuccia on behalf of the Empire Fashion Group, and then became the design of the global fire.

   It is also because of actual successful cases that Cao Yunshang asked Miucia many times.

   "Yun Shang, I need to think about this matter carefully, can you give me some more time!" Miuccia Prada still has not made a final decision at this time.

  Cao Yunshang also had no choice but to say: "Okay, but let's make an agreement. When you make a decision in the future, you can definitely join Prada, otherwise we won't even be sisters!"

  Miuccia nodded seriously: "Don't worry!"

  The food was served, and everyone chatted while eating.

  Bertelli talked to Chu Huan about business matters.

  In another time and space, for their couple, Miuccia was in charge of design, and Bertelli was in charge of management. Now that the Empire Fashion Group has acquired Prada, Bertelli naturally did not stay in Prada, but founded a company by himself.

   "Mr. Chu, I heard that your business in Milan has encountered some troubles?"

  Chu Huan cut a piece of steak, said with a smile: "Even you know, it seems that this matter has spread throughout Milan, right?"

   Cao Yunshang on the side asked Chu Huan: "What happened?"

  Mucia said: "Yun Shang, don't you know about this?"

  Cao Yunshang shook his head and said, "I don't know."

  Chu Huan told Cao Yunshang about Garoso.

  Bertelli said with some concern: "Director Chu, the strength of the Honor Society cannot be underestimated in Milan. Even the city of Milan has nothing to do with them. This matter is big or small, and you should handle it carefully!"

  Chu Huan nodded and said, "Thank you, I will pay attention!"

   Seeing that Chu Huan didn't want to talk about it, Bertelli didn't say anything more.

  Cao Yunshang completely believed in Chu Huan's ability, knowing that Chu Huan would definitely be able to handle this matter well, and on this occasion, he didn't say much.

  The matter is just so simple and it is over.

   "By the way, Yun Shang, I have already found out about Gucci that you asked me to inquire about. The entire Gucci family is now a mess!"

  Bertelli told Cao Yunshang another matter.

  There are two major luxury brands in Italy, one is Prada, which has been acquired by Cao Yunshang, and the other is Gucci headquartered in Florence!

  Compared to the single inheritance of Prada, the Gucci brand controlled by the Gucci family is quite chaotic!

The founder of the Gucci brand is called Gucci Ou Gucci. In 1921, Gucci’s first store opened in Florence. When it first started business, Gucci naturally could not be a top brand, but Gucci Ou took a different approach, because at that time equestrian sports were a European sport. Aristocratic sports, so Gucci Europe has incorporated many equestrian elements into its own design.

   Facts have proved that Gucci's vision is quite vicious. Not only Italian nobles, but even British and French nobles also went to Florence to buy Gucci products.

   Later, the Gucci brand won the favor of top Hollywood stars, which also led to Gucci becoming one of the top brands in the world.

  However, after Gucci's death, the Gucci family inevitably fell into internal family struggles.

  Gucci Europe has five children, the eldest daughter Grimalda, adopted son Ugo, and three biological sons: Aldo Gucci, Rudolph Gucci and Vasco Gucci.

  Among the five children, Gucci's favorite is the eldest son Aldo, because he is flexible and good at design, so he later became the design director of Gucci.

After Gucci's death, in the will, he did not leave any shares to his adopted son Ugo and daughter Grimalda, because Gucci believed that Ugo was barbaric by nature, liked guns, gambling and women, and was not worthy of owning family property. Although Rimarda has worked hard for the family business, Gucci is quite patriarchal. He believes that women are not eligible for shares.

  Later, Grimalda, who was abandoned, began to publish books frequently, or broke the news to the media, one for making money, and the other for revenge on her family.

After eliminating Ugo and Grimalda, Gucci divided the shares into three shares, which were inherited by three biological sons, of which Aldo controlled the American business, Rudolph was in charge of the Milan business, and Vasco was in charge of the Florence business. From this, the Gucci family formed With the situation of three pillars standing on top of one another, the drama of family power struggle begins.

Aldo is excellent. Gucci’s second son, Rudolph, is not an idler. He used to be an out-and-out literary youth. From 1929 to 1946, he starred in more than 40 films. After the war, Rudolph returned In 1951, Rudolph opened Gucci's first store in Milan.

The youngest son, Vasco Gucci, has remained in the company and is mainly responsible for product design and production. In 1974, Vasco died. Since he had no children, his two brothers bought his shares. Gucci was owned by Aldo and Rudolph divided the world equally.

   But as the saying goes, one mountain cannot accommodate two tigers, and a new round of open and secret fighting immediately started between the two brothers.

In order to seize the right to operate, Aldo handed over Gucci's perfume business to his son Rupert without Rudolph's permission, and then increased the marketing of perfumes. Later, he simply established a subsidiary company specializing in Gucci perfumes. , of which 80% of the shares were given to Rupert.

As a result, Aldo did not expect that his behavior inspired another son, Paul. Last year, Paul decided to create his own brand, named GucciPlus, and then began to produce products with Gucci trademarks. The quality of these products can be imagined You know, to put it bluntly, it is a counterfeit product, which caused Gucci's image to plummet.

  In a fit of anger, Aldo expelled Paul from the family business and sent him to court. The father and son broke up completely.

The breakup between Aldo and his son gave Rudolph a chance to fight back, but at that time Rudolph had passed away, and his 50% of the Gucci shares he held were inherited by his only son, Maurizio. It is said that this Mauricio Ao was well-behaved and quiet since he was a child, but after getting his father's shares, his ambitions began to expand.

  In today's Gucci, it can be said that the two parties are fighting each other, which is called a dark sky!

  Internal competition did not bring good development to the Gucci brand, but brought them endless internal friction.

  In addition, coupled with the re-emergence of the Prada brand, which is also grabbing Gucci's market share, it can be said that Gucci's current problems are more troublesome than those in another time and space.

  Cao Yunshang has always wanted to acquire these two major Italian luxury brands, so she has been asking Miuccia and the Bertelli couple to help her collect information about Gucci.

   "Bertelli, do you think it should be easier for me to start with Aldo or Maurizio?"

  Cao Yunshang asked Bertelli.

Bertelli thought for a while, and said: "I don't think it's so easy no matter which side you start with. What they are fighting for is the management right of Gucci, not giving up Gucci, so I think it's still not a good time for you to start with Gucci. Chance!"

   When Cao Yunshang heard what Bertelli said, she inevitably showed some disappointed expressions. She still very much hoped that she could take down Gucci during this trip to Italy!

  After seeing Cao Yunshang's expression, Chu Huan comforted him, "It's not impossible to get Gucci."

Cao Yunshang, Miuccia, and Bertelli looked at Chu Huan at the same time. Cao Yunshang's face was full of joy, but Miuccia and Bertelli's eyes were full of suspicion. They both believed that their understanding of Gucci was absolutely They are deeper than Chu Huan and Cao Yunshang.

  But the two of them thought about it for a long time, but they didn't think of how to start it. Now Chu Huan actually has a way?

  Cao Yunshang couldn't help but asked Chu Huan: "What can you do?"

  Chu Huan said: "Since neither Aldo nor Maurizio can become a breakthrough point, then just find a breakthrough point on Paul!"

   "What breakthrough point can Paul have? He has been kicked out of the family by his father, and he doesn't have any Gucci shares?"

  Bertelli asked puzzledly.

Chu Huan smiled easily and said: "Although Paul does not have Gucci's shares in him, as Aldo's son, he must know Aldo very well. If Aldo has some problems with Gucci's management, it is completely Paul can point it out, and what we need to pay is actually some money!"

Family disputes have always been dark. There is no father-son relationship between Paul and Aldo, and Chu Huan also analyzed it from Bertelli's description just now. This Paul must be very greedy and full of love for his father. hate people.

  I believe that as long as Cao Yunshang is willing to come up with a benefit that Paul can't ignore, then Paul is likely to fight back, and Aldo's side will definitely be bloody.

  Cao Yunshang thought for a while, and said: "But if we do this, it is more likely that Maurizio will be cheaper, and we are not doing useless work?"

  Bertelli and Miuccia nodded at the same time, thinking that what Cao Yunshang said made sense.

  Chu Huan smiled, and said: "It's true, I just ignored this point!"

  Cao Yunshang was stunned for a moment. She believed that Chu Huan would not ignore such an important point. The only explanation was that Chu Huan did not want to reveal his follow-up plan on this occasion.

  Muccia still doesn't understand Chu Huan's intention, but Bertelli has already thought of Chu Huan's idea.

   Obviously, Chu Huan still had some mistrust of the couple.

  Although Bertelli was a little dissatisfied with such distrust, he didn't show anything. After all, if he had changed his own words, he wouldn't have said his plan in front of Chu Huan.

   "Haha, Mr. Chu, I never thought that we are so destined to meet each other here!"

   At this time, a hearty and arrogant laughter came, and the four people at the dining table followed the laughter at the same time.

  Bertelli and Miuccia saw each other's expressions changed slightly, but Cao Yunshang was a little confused and didn't know who the other party was.

  Chu Huan said with a smile at this time: "It's really a place in life where we don't meet each other, Mr. Galloso, I didn't expect us to meet so soon!"

  The person who came was Garroso, the head of the Honor Society.

  Garoso smiled and said: "Yes, but this also proves the fate between me and President Chu. I think after having such a fate, the cooperation between the two of us will definitely be more pleasant in the future!"

  Chu Huan laughed softly: "It seems that Mr. Garoso is determined to cooperate with our Jiaku!"

  Garoso nodded and said: "That's natural. In Italy, as long as we want to cooperate with the Glorious Society, there will be no unsuccessful cooperation!"

   Speaking of this, Garroso said with some dissatisfaction: "Actually, if you want me to tell you, you don't have to think so much, Mr. Chu. Anyway, you and I must cooperate, so why delay it for so long?"

  Chu Huan smiled and said, "There are always things to deal with!"

   "Okay, then I will continue to wait for your good news, Director Chu, but I still hope that you can make a decision sooner!"

  Garoso's proud speech.

   Also, Huangshan continues to code words~~

  

  

  (end of this chapter)