Chapter 671 Millionaire (7K chapter, please subscribe~)

  Zhong Zhichen came to TVB.

   "Chairman, Mr. Liang."

  After Zhong Zhichen, Chu Huan, and Liang Risi greeted each other, they sat on the sofa.

   "How is the preparation of the animation "Things That Rabbit That Year" going?" Chu Huan asked Zhong Zhichen straight to the point.

   "Now the company's screenwriter has come up with a rough structure, and the company's artists have also designed a preliminary image, which is going to be submitted to the chairman for review in the past two days!"

   As Zhong Zhichen was talking, he took out a stack of drawings from his bag and handed it to Chu Huan.

After Chu Huan took over the drawing, he just glanced at it for a few times, and his expression became ugly. Seeing Chu Huan's expression, Zhong Zhichen also tightened his heart. Obviously, the first draft this time did not conform to Chu Huan's expression. happy request.

   "The image is too orthodox. This is an inspirational, passionate and slightly funny anime. Don't want Hong Kong-style cartoons. The characters must be cute."

  Chu Huan expressed his own opinion. The first draft provided by Zhong Zhichen to Chu Huan is completely a Hong Kong-style animation image, which is absolutely unacceptable.

  In fact, there is still one person in Xiangjiang who can master this style of painting, and that is Mai Jiabi, the original creator of McDull in Xiangjiang's national-level comic "The Story of McDull".

  But now Maggie is probably still in elementary school, so it must be inappropriate.

  So Chu Huan could only draw a rough outline according to his memory, and then told Zhong Zhichen his intention.

  After listening, Zhong Zhichen nodded seriously, and said: "Chairman, I understand what you mean. I will explain this matter to the artist after I go back."

  Chu Huan continued: "Also, I took it for granted before. This animation should not only be made in the Chinese version, but also about Wuchang and Japan!"

This is Chu Huan's real purpose for calling Zhong Zhichen here. Chu Huan doesn't need to say the tendency of the animation "Things About That Rabbit That Year", everyone understands what it means. If the goal is to focus on the home market, then Chu Huan really does not need to do other stories about Wuchang, but if Chu Huan focuses on the global market, animations in this area must be done.

   Otherwise, Chu Huan's overseas business may suffer a blow based on this animation alone.

  Zhong Zhichen was not surprised by Chu Huan's decision, and said, "Actually, if you don't tell me, Chairman, I was going to raise this matter when I reported the first draft to you."

  Compared to Chu Huan, Zhong Zhichen and others who were born and bred in Xiangjiang must have more feelings.

  Seeing that Zhong Zhichen understood what he meant, Chu Huan asked Zhong Zhichen what he thought emphatically.

  Through the form of animation, the development history of each country is presented objectively and fairly. Of course, some sensitive points must be avoided.

  After hearing what Zhong Zhichen said, Chu Huan felt relieved. In doing this kind of thing, the most important thing is how to control the sensitive points of the local government. Other things are much easier to handle.

   "Chairman, then I will go back and convey your thoughts to the company!"

   Seeing that Chu Huan had no objection to his idea, Zhong Zhichen also knew that Chu Huan was going to use the cartoon "Things About That Rabbit That Year" as the TVB movie channel's opening animation masterpiece, and he was also very motivated.

  Chu Huan nodded and told Zhong Zhichen to go back.

  After Zhong Zhichen went back, Chu Huan and Liang Risi continued to chat about TVB.

  Earlier, Chu Huan asked Liang Risi about TVB’s four new channels. The next thing to talk about is how to effectively increase TVB’s revenue under the current situation.

  Although Chu Huan doesn't care about TVB's own revenue, Chu Huan doesn't want TVB to keep eating its money. It's better for him to have his own development.

   And the first method Chu Huan proposed to increase TVB revenue is to place advertisements!

  At the current stage, Xiangjiang’s advertising is still very backward. For Xiangjiang’s company, the most important means of publicity is to advertise on TV, such as before and after TV dramas, and between news and variety shows.

   Another means of publicity is to advertise in newspapers, or on minibuses, and the kind of advertising spaces that are common in the market.

   But this kind of publicity method is not enough for Chu Huan.

  This can only be regarded as hard publicity, but what Chu Huan wants to do is soft publicity, so that the citizens of Xiangjiang can feel the existence of the product all the time.

   And this requires the best publicity channel TV station in Xiangjiang.

  Implant your own products in various TVB TV dramas, especially modern urban dramas. Only in this way can the advertising products be implanted in the hearts of the general public.

  According to Nolan's words, this is called consciousness implantation!

   In countless TV dramas, it is said that fashion brand clothing is the most popular and fashionable in Xiangjiang, so gradually this brand will become the most fashionable and popular brand.

  Liang Risi listened to Chu Huan's description at this time, as if he had opened a door in his heart, suddenly enlightened.

   "Yes, why didn't I think of it, even if it is a seafood restaurant, we can promote it"

  Chu Huan said with a smile: "When this kind of awareness begins to be accepted by the citizens of Xiangjiang, the production cost of a TV series may have returned before it is broadcast."

  Liang Risi nodded again and again, and even preached by analogy: "That's right, and not only in TV dramas, but also in movies."

  Chu Huan smiled and said, "I will tell Fang Jianhui about this too!"

  Liang Risi said with a smile: "If this is the case, TVB's own profit will be enough to meet the company's future development."

  Chu Huan also showed a smile, and said: "If you don't tell me this matter still needs to be dealt with in a lot of details, don't get on the horse in a hurry, do you understand?"

"clear!"

   "Okay, now let's talk about the second thing."

   Then Chu Huan told Liang Risi what he had discussed with Shao Yifu.

  When Liang Risi heard the news that Chu Huan and Shao Yifu had decided to formally knock down Jiayi TV Station, the smile on Liang Risi's face became brighter and brighter.

"If this matter can be successful, it would be really great. There are three TV stations in Xiangjiang. It is indeed a bit crowded. If there is no Jiayi TV station, then our opponent will only be Li TV. It will be easier!"

  Looking at Liang Risi's smile, Chu Huan raised his eyebrows slightly. Liang Risi was a little nervous after seeing this action.

   "Chairman, is what I said wrong?"

Chu Huan said in a deep voice: "Even if there is no Jiayi TV station, Li's TV station under the management of Shao Yifu is definitely a strong opponent. I don't want you to have the idea of ​​underestimating the enemy. You are now the president of TVB. I have been sitting for a while, and I should understand one thing. For Xiangjiang TV Station, the content of the TV series is the most important, but there is no way to predict this kind of creation, so if you now think that there is one less Opponent, if you are complacent here, then I should consider someone with a more sense of crisis to take your place!"

  Liang Risi's complexion turned pale, and then he said: "I know the chairman, I have underestimated the enemy."

Chu Huan shook his head and said: "It's not about underestimating the enemy, it's about being proud. I understand that TVB is the TV station with the highest average ratings in Xiangjiang today. Many people think that this kind of thing is impossible to change, but if this is the case, why do you Will Jiayi TV take away more of the audience ratings in the prime time at night?

  If it weren’t for the citizens of Xiangjiang to be more accustomed to watching TVB channels, would your ratings drop even more? "

  Liang Risi lowered his head and said, "Yes!"

Chu Huan continued: "I need you to understand that creative companies are the most prone to problems. As long as one or two TV series fail, their audience will immediately abandon you and choose other TV stations. So you have to pay attention to one thing, that is, no matter what my requirements for TVB are, you must regard creation as the only core competitiveness of your company's development!"

   "Understood, Chairman!" At this moment, Liang Risi raised his head and said seriously: "I will not let you down!"

Only then did Chu Huan show a satisfied smile, and continued to talk: "Now the company has two major variety shows, namely "Happy Tonight" and "Lucky Fortune" and they also occupy the prime slots on Friday night and Saturday night respectively. Prime time, it’s not enough, we also need a brand new variety show to grab the prime time on Sunday night.”

  Liang Risi said: "I will immediately send someone from the Variety Department to discuss this matter."

  Chu Huan waved his hand and said, "You don't need to discuss it anymore. I have already written the plan for the new program. You can read it first, and then take it to the Variety Show Department for them to read too!"

  After speaking, Chu Huan took a copy from Feng Jing and handed it to Liang Risi.

   After Liang Risi took over the copywriting, he watched it carefully.

   "Millionaire"?

  It's a very strange name, could it be the millionaires interviewed in Xiangjiang?

  After seeing the name, Liang Risi subconsciously thought so.

  People in Xiangjiang have always made no secret of their longing for wealth, and they are also full of curiosity about the millionaires in Xiangjiang. It would be a good idea to invite them for an exclusive interview!

  With such thoughts, Liang Risi opened the copy, but the content in the copy made Liang Risi understand how outrageously wrong he was.

   This is not a talk show, but a show that creates millionaires.

  “Why is horse betting so popular in Xiangjiang, why are there many people from Xiangjiang going to Haojiang by ship every day, and why is the Mark Six lottery in Xiangjiang so popular?

   All this is because of the gambling nature of Xiangjiang people! "

   While Liang Risi was flipping through the script, Chu Huan was also introducing the program to Liang Risi.

  It is already well known that people in Xiangjiang have a lot of gambling, otherwise Wang Jing's series of gambling movies later won't be so good at the box office.

   There is no guarantee that you will lose if you gamble. This is a common saying that often hangs in the population of Xiangjiang.

  In addition, looking at the current marketing methods of Xiangjiang, we can actually see that many shopping malls and stores will use lottery draws to attract customers, and whenever there are such activities, there will inevitably be long queues.

"Moreover, such a program no longer simply separates the program from the audience, but can unite the audience with the program. Even if the audience who participates in the registration is not selected, they can still be invited to the scene to shoot, and the audience who is selected The selected audience can choose to ask for help outside the venue, ask for help inside the venue and other factors to allow many audiences to participate in person and increase their sense of substitution.”

  Chu Huan continued to elaborate on his content for this variety show.

  In fact, in another time and space, the IP of "Millionaire" was first developed by British ITV, and then this program became the ace program of British ITV, with a ratings as high as 59%.

   Then it was introduced by Xiangjiang ATV, and this program became ATV's golden program.

   Its host Chen Qitai also became a famous host in Hong Kong and even his hometown of Guangdong Province by virtue of this program.

   A host once interviewed Chen Qitai, and Chen Qitai once said this. His popularity in his hometown is divided into two parts.

  In the areas that are closer to Xiangjiang, they actually know him because of the program "Millionaire", while in other areas of their hometown, they know him because of the TV series "I Have a Date with a Zombie".

  The program "Millionaire" is not only popular in England and Xiangjiang, but also very popular all over the world. Later, a movie of the same name "Millionaire" became popular in the global film circle.

   Now that Chu Huan has released this variety show in advance, one of the purposes is naturally to let TVB seize the ratings of the prime time on Sunday night.

   In addition, the most important thing is that Chu Huan has fallen in love with the popularity of this show overseas. After this variety show becomes popular in the future, the simple sale of copyright will be an income that any TV station can envy!

After reading the copy in his hand, Liang Risi raised his head, with deep surprise and admiration in his eyes, he couldn't help saying: "Chairman, you really understand the human nature of Xiangjiang people. The show hasn't been launched yet, but I'm sure now that as long as this show is aired, it will definitely become one of the most popular variety shows in Hong Kong!"

  Chu Huan nodded slightly, accepted Liang Risi's praise without hesitation, and said with a smile: "Since you said so, then this program is entrusted to you, and I hope you will not let me down!"

  Liang Risi immediately said: "Chairman, don't worry, I guarantee that the ratings of this program will definitely exceed 60%!"

  Chu Huan said: "I will let "True News" cooperate with your publicity, and at the same time, I will let them hand over the registration method."

The way to sign up for "Millionaire" is to ask those viewers who want to participate in this program to buy "True Pao", and attach the "Millionaire" registration form to "True Pao", as long as the readers cut it out and fill it out by themselves That's it.

  In this way, the sales of "Zhenbao" can also be increased. Although "Zhenbao" is already the newspaper with the highest sales in Xiangjiang.

  Liang Risi asked: "After the chairman has these three variety shows, our TVB basically dominates the prime time of Xiangjiang weekend night, and will this make Shao Yifu change his plan to cooperate with us?"

  Chu Huan did not use "Millionaire" to target Jiayi TV Station. To be honest, using "Millionaire" to deal with Jiayi TV Station is really overkill.

   But as Liang Risi said, as long as this program is released, TVB will dominate the screen in the prime time on weekend nights. This is not a good thing for Shao Yifu who has always wanted to catch up with TVB.

   It is easy to give Shao Yifu an impression that TVB is unshakable. Maybe Shao Yifu will suddenly turn his guns around and cooperate with Jiayi TV Station to deal with TVB.

   Just like another time and space, New Art City rose strongly in the 1980s. In order to target the development of New Art City, Shaw Brothers and Golden Harvest, the old enemies, cooperated for an unprecedented time.

Chu Huan didn't seem to care about it, and said: "It's not important anymore, and I believe that Shao Yifu will not do such a stupid thing. Jiayi TV station has collapsed, although there is a buffer between our two TV stations. area, but it is undeniable that there are fewer people sharing the cake in this market.

And don't underestimate Shao Yifu, I believe that Shao Yifu is definitely capable, even if Li's TV station has not become TVB in his hands, but as a veteran of the Xiangjiang entertainment circle, he will definitely be able to keep Li's TV station The basic disk! "

For Chu Huan's judgment, Liang Risi still agrees very much. Although the black-and-white video has surpassed the Shaw Brothers, and TVB's ratings are not comparable to Li's TV, no one in Xiangjiang will underestimate Shao Yifu in Xiangjiang. influence in the entertainment industry.

"I see."

  Liang Risi really understood what Chu Huan meant. Chu Huan still didn't quite believe their abilities, so he took out "Millionaire".

From now on, "Happy Tonight", "Lucky Tonight" and "Millionaire" are the basic TVB ratings. With these three programs, even in the future, Yifu Shao can lead Li's TV to occasionally exceed the TVB ratings. TVB, TVB also has its own cards to use.

  Seeing that Liang Risi had already understood what he meant, Chu Huan smiled and said: "Since this is the case, then you should first prepare to join hands with Shao Yifu to destroy Jiayi TV station!"

  Liang Risi asked: "Chairman, are you leaving?"

  Chu Huan stood up on the sofa, smiled and said, "What? Do you have something else to do?"

  Liang Risi smiled awkwardly and said, "There is really one thing I want to ask the chairman of you!"

  Chu Huan asked: "Tell me first!"

  Liang Risi said: "It's like this. Now that the Miss Xiangjiang election has reached the top 16, I would like to invite you, the chairman, to appear again at the Miss Xiangjiang award ceremony as the chief judge of the finals."

  Chu Huan laughed after hearing this, and rejected Liang Risi's invitation: "Let's forget it, I'll let you and Fang Jianhui do this kind of limelight!"

  In another time and space, although Yifu Shao is no longer a judge of Miss Xiangjiang, he still appears on the stage of the finals of Miss Xiangjiang election every time.

  In addition, Yifu Shao will also appear at the TVB awards ceremony.

However, Chu Huan does not want to be like Shao Yifu in this regard. After all, Chu Huan has been doing things about the sinking of Jiaku. According to Chu Huan's current influence in Xiangjiang, as long as he appears on such an occasion, he will definitely become the audience. Focus, then all Chu Huan's previous efforts will be in vain.

  So for things like the Miss Xiangjiang finals, it is still possible to participate as little as possible.

  Seeing that Chu Huan was unwilling to participate, Liang Risi also looked helpless. You must know that last year Chu Huan served as the chief judge of the TVB Miss Xiangjiang finals, but set the highest ratings in Miss Xiangjiang's history.

   Without saying anything to Liang Risi, Chu Huan left Liang Risi's office, but when Chu Huan was about to leave the TVB office building, he ran into a few acquaintances.

   "A Le, Rong Zai, A Xiu, why did you three come here together?"

  Chu Huan looked at the three people in front of him, with a smile on his face, and asked curiously at the same time.

When Chen Boxiang and Huang Xingxiu appeared together, Chu Huan could understand it. After all, the two later became a famous fairy couple in the Xiangjiang entertainment industry. Zhang Guoyi and Huang Xingxiu appeared at the same time, which would not surprise Chu Huan too much. After all, in Chu Huan's In memory, the two of them starred together in a salty film "Spring in the Red Chamber".

  At this time, Chu Huan didn't know that Fang Jianhui helped Zhang Guoyi and Huang Xingxiu rejected Wu Siyuan's invitation.

   It's just that Zhang Guoyi and Chen Boxiang appeared at the same time, which made Chu Huan a little curious.

   You must know that in another time and space, there was a verbal battle between Chen Boxiang and Zhang Guoyi.

  The reason why the two of them had a verbal quarrel was actually due to their struggle for hegemony with Tan Zhang. At that time, Xu Guanjie and Luo Wen gradually faded out of the Xiangjiang music scene, and the Xiangjiang music scene officially entered the era of Tan Yonglin and Zhang Guoyi.

  The fans of the later generations will at most fight with each other on the Internet, which is nothing serious.

  But during the period when Tan and Zhang were fighting for hegemony in the Xiangjiang music scene, the fans of the two were really fighting each other with swords and guns. According to reports, during the peak period of the two, fans of both sides, large and small, broke out more than a dozen times.

  In the end, this battle ended with Tan Yonglin announcing that he would no longer accept any music awards, and Zhang Guoyi announcing his withdrawal from the music scene.

   At that time, Xiangjiang entered the period when the four heavenly kings were fighting for hegemony.

  Chen Boxiang and Tan Yonglin are old friends, they help their relatives but not others, so during the period when Tan and Zhang were fighting for hegemony, Chen Boxiang had nothing to say about Zhang Guoyi in order to stand out for his old friend Tan Yonglin.

   But later, with Zhang Guoyi's leap, Chen Boxiang also expressed his apology in an interview.

But after asking, Chu Huan figured it out. After all, at this time, Zhang Guoyi could only be regarded as a rookie in the music scene, far from reaching the level of competing with Tan Yonglin for hegemony. Guoyi's business.

   In fact, not only is there not now, but because of the fact that the three of them went to Fang Jianhui for help together, Chen Boxiang and Zhang Guoyi have also become good friends.

  So later when Tan and Zhang were fighting for hegemony, Chen Boxiang was completely indifferent to each other.

   "Don't care if they beat them to death, anyway, after the work is done, I have to treat me to dinner!"

  Chen Boxiang had such an attitude at that time.

   "Young Master Huan, we came here specially to thank you this time!"

  Chen Boxiang had a smile on his face at this moment, and thanked Chu Huan earnestly.

   Regarding Chen Boxiang's attitude, Chu Huan asked with a smile: "Why don't I remember that I helped you before?"

  Chen Boxiang hurriedly told Chu Huan that they were looking for Fang Jianhui's help.

   "It turned out to be this matter, so you don't have to thank me, it's Fang Jianhui who did the work, you just thank him well!"

  Chu Huan said with a smile.

Chen Boxiang said: "Young Master Huan, I must thank you for this matter. In fact, the three of us, Axiu and Rongzi, understand that if Mr. Fang didn't look at your face, he wouldn't be able to stand up for us! "

Chu Huan nodded. He had no objection to Chen Boxiang's words. Standing up for Zhang Guoying and Huang Xingxiu was actually a bad rule. Fang Jianhui would never have done it if he hadn't seen them for the sake of his acquaintance. this kind of thing.

   "Young Master Huan, do you have time later?"

  Chen Boxiang asked Chu Huan tentatively.

  Chu Huan asked with a smile: "What? You want to invite me to dinner to express your gratitude?"

  Chen Boxiang immediately nodded and said: "That's right, if you have nothing to do, Huan Shao, we really hope to invite you to dinner and thank you very much!"

  Chu Huan glanced at Feng Jing.

  Feng Jing immediately said: "Boss, at two o'clock in the afternoon, you have to go to a black and white video to meet with Mr. Fang. It is now 11 o'clock in the morning, and there are still three hours!"

  Chu Huan just nodded and said with a smile: "Anyway, I'm going to have lunch, and I happen to be treating someone, so I won't be polite!"

  Hearing what Chu Huan said, the three of Chen Boxiang immediately smiled, "Then Huan, shall we go now?"

  Chu Huan said indifferently: "You lead the way, and I will follow."

"OK!"

  Chu Huan got into the car and asked Han Yang to drive with Chen Boxiang and the others, and soon they came to Yung Kee.

   "Young Master Huan, I did a survey and know that you like the food here!" Chen Boxiang stood at the door of Yung Kee, smiling and speaking to Chu Huan.

  Chu Huan joked: "It's not cheap here, be careful I'll make you poor."

  Even if Chu Huan took over TVB, in fact, the salary system of TVB has not been improved much. Although it is better than Li Xiaohe, it is still limited.

  So TVB's artist salary is not very high.

  Of course, in terms of welfare, it must be better than Li Xiaohe's period. Just a 10 billion apartment plan is enough to save many TVB artists a lot of trouble.

  Chen Boxiang said proudly: "Young Master Huan, don't worry, I brought my wife here today!"

  Chu Huan looked at Huang Xingxiu who was next to Chen Boxiang and said, "You used your wife to invite me to dinner. When the time comes to marry Huang Xingxiu, won't it be a lot more shabby?"

   Facing Chu Huan's teasing, Huang Xingxiu turned slightly red.

  Chen Boxiang scrambled to Chu Huan and said: "Young Master Huan, when I marry Axiu, can I invite you to come and participate?"

   "Of course, I still really hope that I can drink the wedding wine with you two!"

  Chu Huan did not refuse this invitation.

   After receiving Chu Huan's affirmative answer, Chen Boxiang became happier.

  But at this time, Chu Huan suddenly thought of the Xiangjiang star football team that Chen Baixiang, Tan Yonglin, and Zeng Zhiwei had set up.

   "By the way, you can call Tan Yonglin and ask him to come over too. I happen to have something to ask him!"

   Correct the typo first and then correct it, thank you everyone~~

  

  

  (end of this chapter)