Chapter 734 Jiaku prepares for battle (7K chapter, please subscribe~)

  The time has come to the fourth week of the money-burning war. In the eyes of many people, this is the time for the last bayonet to see its popularity.

  ‘This will be a money-burning war with no winner! ’--"Cheng Bao"

   It was also at this time that Xiangjiang's "Sing Pao" began to make a final conclusion on this matter.

   "The battle of burning money in the retail industry that has attracted the attention of the whole of Hong Kong has entered into a heated state, but the ending is something that no one of the parties expected before the start of this war.

  Here, this newspaper first introduces the background of this war. The cash-burning war in the retail industry originated from the acquisition of Wing On Group, the former king of Hong Kong’s retail industry by the largest retail group in Xiangjiang.

   For the time being, we will name this acquisition as the new king's challenge to the old king!

  Wing On Group was once the king of Xiangjiang's retail industry, and at the same time Yong On Group is the ancestral business of the Guo family, so it is naturally impossible for the Guo family to sell Yong On Group to Yunhai Group.

   But at this time, the old king is obviously no longer the opponent of the new king, so Wing On Group has joined forces with other retail businesses in Hong Kong to start the second round of this round of money-burning battle.

  In this round of battle, Wing On Group united all other retail companies in Hong Kong except Yunhai Group, and jointly started the battle to defend the old king.

  Wing On Group and all other retail companies in Hong Kong except Yunhai Group started crazy discounts, temporarily suppressing Yunhai Group.

  However, as the new king, Yunhai Group has not been established for a long time, but it has an extremely profound foundation. It has created a miracle in the retail history of Xiangjiang and even the world, and created a brand-new marketing model, nine yuan nine buy everything.

   And this battle, we call it the battle of the new king's name!

Obviously, in this battle, although Xiangjiang's established and powerful retail companies counterattacked, they could not shake Yunhai Group. If this battle continues like this, the end will definitely be the new king ascending the throne, but we have to admire the strength of Xiangjiang's retail industry. Tenacity, they have sought the support of major commercial banks in Xiangjiang, and received abundant cash support. Although this will make them lose part of the company's control, it is undeniable that as of now, they still have vitality.

   Can't see the reason for their rout, at least at this point.

On the other hand, although Yunhai Group's 9.9 yuan group purchase has a good record, it has not killed Xiangjiang's retail industry. Now, after a month of impulsive consumption, Xiangjiang citizens have entered the stage of rational consumption. The power of nine yuan and nine group purchases is gradually diminishing.

According to the investigation of this newspaper, at this time, the stores under the Yunhai Group are no longer in line with the grand occasion of Changlong. This also proves that after the completion of their four rounds of activities, the Yunhai Group will officially end their activities, such a strong discount behavior , such a crazy lottery, it must be difficult for even the Yunhai Group to persist.

   It can be foreseen that this war will end in an unexpected ending, but the pattern of Hong Kong’s retail industry that everyone speculated before will change, which is still true.

   First of all, more funds have entered the retail industry of Xiangjiang. How they will change in the retail industry of Xiangjiang in the future requires us to use time to confirm.

  Secondly, it is not that there are no losers in this money-burning battle. Shiduo, which used to be everywhere in Xiangjiang, has become the biggest loser.

  Most of these Shiduo stores operate as family workshops without any financial support. In this war, countless Shiduo shops should have closed down.

However, Jardine Matheson and Yunhai Group successively joined the battle for Xiangjiang Shiduo stores. They injected funds into these Xiangjiang Shiduo stores, fought for shares, and helped them tide over the difficulties, but at the same time they also pulled these Shiduo stores into the Own convenience store camp.

  Jardines successfully entered 7-11 into the Xiangjiang market with the help of this wooing behavior. On the other hand, Yunhai Group, which is one step behind Jardines, also started to make efforts in the future, and got some Shiduo stores to join.

   Consumers of Xiangjiang, maybe in the future you will find that there are no stores around you, and they will be renamed Yunhai Convenience Store or 7-11!

   This may be the only loser in Xiangjiang's money-burning battle!

But the end of the war does not mean that the matter is over. The impulsive consumption of more than a month has almost drained the short-term demand for goods from the people of Xiangjiang. I believe that for a long time to come, the retail industry in Xiangjiang will Falling into a weak state, so whether it can persist until the end has now become a problem that all major retail companies in Hong Kong need to face! "

An eloquent and eloquent article in "Cheng Bao" immediately caused a sensation in Xiangjiang. Everyone knew about the money-burning war this time, but they didn't have a specific concept. Let them know the cause and effect of this money-burning battle.

  At the same time, some retailers in the retail industry, as "Sing Pao" said at this time, need to find a way to survive the period when the industry will wither after the war.

   "This period will not pick up until at least the New Year period!"

  Yang Zhanmei was sitting in Yang Fusheng's office at this time, preaching to Yang Fusheng with a complicated expression.

   Dada Department Store also survived, but whether it was Yang Fusheng or Yang Zhanmei, the father and son were not very happy.

  In their initial plan, they would defeat the Yunhai Group through this battle, and then carve up the interests of the Yunhai Group.

   But now, they barely survived, and at the same time paid a lot of shares in the company, further weakening their family's control over the big department stores.

  Actually, many department stores in Xiangjiang are like this.

   "Fortunately, HSBC joined in later and did not transfer all the transferred shares to Hang Lung Bank. This is a blessing in misfortune!"

  Yang Fusheng preached helplessly.

HSBC began to join the money-burning battle in the second half of the third round of Yunhai Group's activities. At this time, whether it is the department stores in Xiangjiang or the banks behind them, the consortium has been dwarfed in terms of financial resources. It was the joining of HSBC that brought them back to life.

  And these department stores are actually more willing to let HSBC join in. After all, HSBC can take away the shares of other banks, which will make the company's equity distribution more beneficial to them.

  A single shareholder cannot shake the position of their original bosses in the company.

   "Daddy, what "Sing Pao" said is not wrong. Next, Xiangjiang's retail industry will definitely attract a wave of cold waves. We still need to make more preparations for this matter!"

  Yang Zhanmei preached to Yang Fusheng.

Yang Fusheng nodded and said: "I have already contacted HSBC and Hang Lung in advance, and after the end of the nine yuan nine group buying activities discussed by Yunhai Group, we will immediately start the mode of recuperation, and wait for two or three months. By the time of the New Year, the retail business in Xiangjiang will be able to resume almost!"

  Yang Zhanmei said helplessly and terrified: "I'm afraid that the second round of money-burning battle will be triggered at that time!"

Yang Fusheng was also lost in thought. The New Year period is the prime time for discounts in the retail industry. Now that there is such a money-burning war, everyone can see the strength of the discount. It is difficult to guarantee that the New Year’s prime time will It will not trigger a second round of money-burning battles of this magnitude.

"Probably not!" After thinking about it, Yang Fusheng gave his own answer: "This battle has already hurt everyone's fundamentals, and the period of recuperation will at most allow everyone to take a breather." , but there is no way to make up for everyone's losses during this period, so everyone needs a blood recovery period during the New Year, so although there will be some small-scale competition at that time, it should not reach the current level!"

  Yang Zhanmei asked, "Where is Yunhai Group?"

  This question caused Yang Fusheng to fall into silence again.

.

   Not only Yang Fusheng of Dada Department Store, Yang Zhanmei and his son think that this battle should be over, even other retailers in the retail industry also think that this battle should be nearing an end.

  They did not achieve the expected benefits before they started this war, but at least they kept their company.

  After seeing the resilience of Xiangjiang’s retail industry, Yunhai Group should also give up the idea of ​​unifying Xiangjiang’s retail industry.

  Jardines headquarters!

   "During this time, you have done a good job. 7-11 has successfully entered the Xiangjiang market. Now, Jardine will also become the second largest retail group in Xiangjiang!"

  Niubijian is now praising Karmaning. Although Jardines failed to meet their expectations in this battle, it at least ensured their original intention of successfully introducing 7-11 into the Xiangjiang convenience store field.

  Karmanen also had a reserved smile on his face at this time, and said: "All this is because of the support of the group. Without the support of the group, we would not be able to succeed!"

   Just as the media and themselves named this war, money burning war!

   In order to ensure that Wellcome can get the most favorable situation for them at this stage, Jardine has invested nearly 1 billion Hong Kong dollars.

  And this is not the end, as the stores they incorporated later began to be renovated, training and other activities began, there is still a large amount of funds waiting for them to replenish.

  At the same time, they still need to open their own directly-operated stores, which is another big expense.

The most important thing is Wellcome Supermarket. Although their cold wave period will not be as long as that of the department store industry, it is foreseeable that the customer flow of Wellcome Supermarket will drop a lot in the next long period of time. of.

  This means that in the next period of time, Jardine will continue to inject funds into Wellcome to keep them in the current situation.

"Although there is not a small initial investment compared with our original expectations, at least some of the goals set at the time have been completed. The next step is to recuperate and develop steadily. Although the time for cost recovery will be a bit slow, as long as it is completed According to the preliminary layout, we can seek the joint listing of Wellcome and 7-11, or the possibility of independent listing of the two companies, and then the funds will be returned.”

Simply relying on performance to withdraw their current expenditures is basically a long-term war, but if the two companies can be found to be listed separately, the result will be different. expenses recovered.

   Such an idea is actually not only Jardine Mathematics, but other retail companies also have it. This is the best way they can think of to recover their losses since the war has been fought!

   "Understood, I'm already in contact with Li Fuzhao, and the other party also expressed their welcome to our choice to list in their Far East Club."

   Karmanin said with a smile.

   "Nowadays, the integration of the four associations is the general trend. It depends on when it can be completed. Li Fuzhao definitely wants to use this kind of thing to enhance the influence of their Far East Association!"

  Niu Bijian has already seen through Li Fuzhao's thoughts, "To be honest, if it weren't for the fact that the Far East Club is now the largest stock exchange in Hong Kong, I still hope to be listed on the Hong Kong Club!"

  The Xiangjiang Club was created by Guilao. Although Niu Bijian has no experience of living in England as a Guilao, Niu Bijian is still more inclined to the Xiangjiang Club.

  But as a qualified manager, Niu Bijian will not let his emotions affect his decision.

   Listing in the Far East will be more in line with their current interests! .

  Similarly, on this day, when other people were discussing that the money-burning war that affected the retail structure of Xiangjiang was about to end, on Chu Huan's side, the war had just begun.

  However, today, Chu Huan did not hold this meeting at Zhu Xiaozhao's half-mountain villa, but held a high-level meeting at the headquarters of the Huaren Bank.

In addition to the senior management of Jiaku Bank, Liu Zhiyuan, the president of Jiaku Bank, Bryant, the president of Alder Commercial Bank Xiangjiang Branch, Chen Tao, the president of Fengwu Securities, Du Huilian, the president of Volkswagen International Investment, and Li Li, the general manager of Yunhai Group, were present at the scene. Sweet!

   "The news in the market now is that the war is over. Even the retailers in Xiangjiang have already started to discuss how to survive the next cold wave period!"

  Wu Xiaohui from the investigation department explained the current situation of Xiangjiang to everyone in the conference room.

  Chu Huan looked at Bryant and asked, "How is the negotiation with OCBC Bank?"

Bryant said helplessly: "The negotiation between the two parties has come to an end, but Singapore Overseas Chinese Bank insists that the current stock price of Wing On Group is abnormal. Although the asking price has dropped a lot compared to before, it is still not Meet our expectations!"

Wing On Group's stock price has been affected by the money-burning war in Xiangjiang's retail industry during this period. Although it has fallen back, because the shareholders of Xiangjiang believe that Yunhai Group has not given up the idea of ​​​​acquiring Yongan Group, the decline in Wing On Group's stock price has not Did not meet expectations.

   "In addition, Guo Linshan's family has been contacting OCBC Bank of Singapore, and OCBC Bank of Singapore has been raising the price for us on this matter!"

  Bryant's answer made Chu Huan frown slightly, thought for a while, and said: "Now that everyone thinks that the matter is over, it will definitely cause the stock price of Wing On Group to fall, but this needs an introduction!"

   After finishing speaking, Chu Huan looked at Chen Tao and said, "Selling some shares of Yongan Group created the illusion that we were going to give up the acquisition of Yongan Group."

   Chen Tao nodded: "Understood, I will arrange this matter after returning to the company!"

Chu Huan said: "The acquisition of Wing On Group is now just a small link in our huge plan, but now according to the plan set by the group, every link is interlocking, so the acquisition of Wing On Group It is equivalent to our assault battle this time, so the tasks assigned to you before must be guaranteed to be successfully completed.

Everyone who is in charge of each link now, if you think that there is something in the link you are responsible for that you cannot solve at the moment, I hope you can bring it up today. If you don’t raise it today, there will be problems in the link you are responsible for. Then the consequences are unforgivable! "

Hearing what Chu Huan said, everyone in the conference room looked at each other in blank dismay, and finally it was Du Huilian who said: "Chairman, please rest assured, if under such circumstances, we are not able to win the Wing On Group, we are not qualified to sit here anymore !"

   After getting Du Huilian's affirmative answer, Chu Huan smiled.

Then he looked at Cui Weihua from the finance department and asked: "You know the group's next actions. For the finance department, the most important task at this stage is to mobilize funds to deal with what happens next. Do you have any questions?" ?”

Cui Weihua looked a little excited at this time. When he first joined Jiaku, although Cui Weihua believed that this was a group company with great potential, he never thought that the group would develop to this stage, and would soon become a giant in Xiangjiang. and initiate acquisitions.

   Moreover, the acquisition this time is not simply the acquisition of Jardines, but includes Jardines Landmark, the pearl of the Hong Kong real estate industry.

   "Please rest assured, Chairman, I have mobilized the group's funds around the world, and there will be absolutely no problems!"

   Bank A is not short of money, but the funds of Bank A are all over the world, and there are still many procedures to go through if they want to deploy them together.

  Chu Huan nodded. Chu Huan believed in Cui Weihua's ability very much. In fact, when Bank of East Asia and Far East Bank were merged into Xiangjiang Jiaku Bank, Chu Huan wanted Cui Weihua to be the president of Jiaku Bank.

  However, Cui Weihua is really inseparable from the headquarters, so in the end they had no choice but to give up!

   "How's the situation in the public relations department?" Chu Huan looked at Ye Qing, who succeeded Liang Risi as the general manager of the public relations department of Jiaku.

  Jiaku does not have a publicity department, and the public relations department has always been responsible for the publicity department.

Ye Qinghui reported: "Chairman, don't worry, our public relations department has already contacted TVB, Black and White Media, and the people who contact other media in Xiangjiang are ready. As soon as the Yongan Group's acquisition battle starts, we will immediately end the campaign. Get ready for what's to come!"

  At this time, Jardine has been completely suppressed by Jiaku, but the assets that Jardine has in Xiangjiang have always been what Chu Huan very much hopes to get.

  If Jiaku can finally acquire Jardine smoothly, then Jiaku can be regarded as having absolute dominance in Xiangjiang.

   At this time, Xiangjiang is still in the period when MacLehose is in power, and everything is easy to say. After all, MacLehose is still a Hong Kong governor who wants to save face.

  But when MacLehose left Xiangjiang, the next several governors of Hong Kong who succeeded him would not be so concerned about face, especially the last one.

   As I said before, Chu Huan's global influence at this time is still only able to allow him to have an equal competitive position with the locals.

  As for the overall situation of the world, for Chu Huan at this time, there is still no way to affect it.

  Although Chu Huan believes that his influence will definitely be greater in the future, this does not mean that Chu Huan has no other preparations. The current preparations are actually for a stronger voice in the future.

  In the future development of Xiangjiang, when the British understand that they cannot control Xiangjiang for a long time, they will have a series of show operations.

  Xiangjiang is Chu Huan's base, and it is in Chu Huan's best interest only if it is more stable here, so he does not allow anyone to affect his position.

And winning Jardines can basically guarantee this matter. At that time, Chu Huan will hold Jiaku, and Jardines, the two super consortiums of Xiangjiang, no matter who succeeds MacLehose, what will the British do? It is impossible for Chu Huan to be affected by any means.

  Even in order to maintain Jardine's absolute influence in Xiangjiang, after Chu Huan acquired Jardine, he did not intend to delist and privatize it.

   And Yihe, the super consortium of Xiangjiang, will become a super listed company in the hands of Chu Huan!

"Deng Yaoquan, your political department is going to England tomorrow. When you get there, Manager Ma will receive you. What you have to do in London this time is to ensure that our group will not suffer any damage during the acquisition of Jardine." Any factors other than commercial interference, understand?"

Although the registered place of Jardine is Xiangjiang, the owner Keswick family is a famous family in England, and Jardine is also the face of the British consortium in Xiangjiang, so if Jiaku wants to acquire Jardine, it will definitely be disturbed by factors other than business Well, Chu Huan now asked Deng Yaoquan of the Political Department to lead a team to London, just to avoid this kind of thing from happening.

  Deng Yaoquan nodded and said: "Understood Chairman, we will try our best to complete the order you gave us!"

  Although Deng Yaoquan is a senior executive of Jiaku and the general manager of the Political Department, he doesn't know about Chu Huan's situation, including Ma Jizu's situation in Europe.

  So the matter Chu Huan explained was an extremely difficult nut to crack for Deng Yaoquan.

  Chu Huan did not explain anything to Deng Yaoquan at the meeting. He will understand everything when he meets Ma Jizu in London!

   "Wan Qiaobo!"

  When Chu Huan called his name, Wan Qiaobai, General Manager of the Personnel Department of Jiaku, immediately said, "Yes!"

"After the company completes the acquisition of Wing On Group, some local banks in Hong Kong, and Jardine Mathematics, there will definitely be a lot of job vacancies. I need you to screen out enough backup candidates during this period. Completed their acquisition task, and if you can't provide enough professional talents, then you know the consequences!"

  Chu Huan ordered Wan Qiaobaidao.

  Jardines, it’s better to talk about Hong Kong Land. After all, the management of these two groups are more professional managers. If they can stay and have enough loyalty, Chu Huan will still keep them.

  But Wing On Group, and some local banks in Xiangjiang are different.

Most of these groups are family businesses, not to mention other things, but Wing On Group alone. Although there are only six people on the board of directors of Wing On Group, Guo Linshan, Guo Linbi, Guo Zhiquan, Guo Zhiliang, Guo Zhiyong, and Guo Zhihua, the entire Wing On Group has two members. Thirty members of the Guo family work in the group, and they are all important departments or companies.

  After the acquisition of Wing On Group by Jiaku is completed, these people will definitely leave their jobs, and this will leave a large number of job vacancies, plus some confidantes of their family.

   There are two channels to fill these job vacancies. One is to promote some talented people from the original company who were not reused.

   The second is to be supplemented by the talent pool of library A.

  These two channels are carried out at the same time. It is necessary to ensure the normal operation of the original company and not cause a business window due to the resignation of most executives.

  Wan Qiaobai nodded and said: "Chairman, don't worry, the personnel department has already started to screen this matter, and the chairman will definitely not disappoint you by then!"

  Chu Huan nodded, his eyes fell on Zhang Ke from the negotiating department, and said: "The negotiating department must do a good job in cooperating with Volkswagen International Investment. For some companies that are about to be acquired, try to achieve peaceful acquisitions!"

  Zhang Ke nodded and said: "Yes, please rest assured, Chairman!"

  The people in the meeting room can be regarded as some of the core figures of Jiaku, and Chu Huan then had a detailed discussion with the heads of various departments.

   If there are no accidents, this battle will be the most critical battle for Chu Huan to decide Xiangjiang. He needs to control every link as much as possible.

   And these people at the scene also understood Chu Huan's entire plan, and it was precisely because they understood that they knew the importance of this war.

  So everyone has done their homework.

  And this is what Chu Huan needs to see, a super consortium full of vitality, not a dead super consortium.

   After everyone had explained to Chu Huan in detail the link they were responsible for, it was already night.

  But when everyone left, there were still two people left, one was Li Tianying and the other was Du Huilian.

  Li Tianying asked Chu Huan first: "Chairman, I want to tell you about the specific situation of the acquisition of Xiangjiang Shiduo store!"

  At this time, Li Tianying did not shy away from calling Chu Huan the chairman in public.

  Chu Huan said indifferently: "We are just showing them this matter, as long as we can complete the acquisition of Jardine, the store that Wellcome took away will be ours.

   What you have to do now is to mobilize Jardine's existing funds as much as possible. "

  Li Tianying had no choice but to say: "Understood!"

  After Li Tianying left, Du Huilian asked Chu Huan: "Chairman, can the secret line we put in the Guo family be activated?"

   Also, correct the typo first and then change it, Huangshan continues to code~·

  

  

  (end of this chapter)