The cultural creativity mentioned by Ye Yingying is a very broad concept. For example, common ip peripherals, some peripherals that their studio and a well-known game company once released, sell very well.

Since then, Ye Yingying has made some reasonable assumptions by analogy, thinking that if all kinds of authorized peripherals can be made, it will be a big market.

After all, in addition to the surrounding areas, there are also stationery, clothing decorations such as Hanfu, handicrafts or travel gifts and so on.

Such creative products are rarely produced by large manufacturers, and are now made by various small studios. It seems like a small game or even a small minority, but if they are gathered together, it is really not that simple.

After all, there is still a lack of platform.

After the meal, Jiang Xiao became interested and went to learn about the current situation of the industry.

The vicinity of Binhai City used to be an urban agglomeration where traditional manufacturing industries gathered, but like the Liujiang area, developed coastal cities began to seek transformation a few years ago.

In addition to supporting high-tech companies and Internet companies, the Binhai area has begun to target the cultural industry. In recent years, it has also done well, and several well-known companies have emerged.

Especially in recent years, there have been government support policies, this market has begun to flourish, and the future prospects are also very promising.

Jiang Xiao was originally on a business trip for about half a month, and the next time he went to Binhai was not Binhai, but because he met Ye Yingying this time, because of the ideas he mentioned, he pulled the schedule back again, and went to Binhai again. Stayed for three days.

He and Fu Ruoyan visited several cultural industry parks together. With Ye Yingying with him, he can save a lot of unnecessary links. In addition to seeing the things displayed outside, he can also go directly into the studio to have a look and quickly understand some things that cannot be seen on the surface.

"...Like some trinkets you sold to girls in middle school, such as the four-leaf clover element that was popular at the time, and some antique hairpins, which are very popular to this day," Ye Yingying He explained, "In the beginning, I took orders at school to help people draw fanart pictures. Later, as I learned more and more, I felt that this line of work was actually quite interesting."

"For example, a cartoonist I know, she draws her own puppies and adds imagination and plots to become a comic. Not only does she gain a large audience on the Internet, but she also publishes cartoons, she makes tea cups and pillows in the image of dogs. , cushions, notebooks, calendars, phone cases, and even T-shirts. Many fans are willing to pay for them, and some even think the dogs are cute and buy them without reading the comics.

Jiang Xiao, if there is a platform willing to work **** this, the future prospects and the money scene will be very broad. "

He showed Jiang Xiao the game character pillow made by his studio. Ye Yingying signed a contract with a local game company, authorized the original version, jointly promoted it, and sold it well.

Fu Ruoyan was with him at first, but after looking around, he also felt that there were many things worth his reference.

He holds a lot of copyrights for successful film and television dramas and movies, as well as many stars with fan bases. If he can make the peripherals, it will be an extra big sum of money.

No one thinks they have too much money, right?

Jiang Xiao got to know first this time. After watching it for a few days, he didn't talk big to Ye Yingying, but he still said, "I'm very interested."

After he read it, Ye Yingying went to see him off when he was about to leave from Binhai to go back to Lishi.

"You can also pick some time recently and come to Lishi to play," Jiang Xiao said to him, and the two briefly hugged, "In addition to talking about business matters, I will show you a good time."

"Okay, I'll find you when I finish this project," Ye Yingying said, he then took a closer look at Jiang Xiao, and said with emotion, "Brother Xiao, now that I look at you, I really think that all success is not accidental. "

Jiang Xiao smiled: "You're already so familiar, so don't compliment me."

"It's not a compliment, I'm serious," Ye Yingying continued, "If you didn't let me study art when you were in junior high school, I still don't know where I am now, where would I be today."

Although at the beginning, Jiang Xiao still lied to himself that painting was easy and happy, but it turned out to be nonsense and hard work, but it did change his life.

When Jiang Xiao was in middle school, he was already very powerful and thoughtful, and now he has become more mature and reliable.

It is because of this that he and Jiang Xiao can't be relieved to cooperate. After not seeing each other for so long, the two were still familiar with each other when they communicated, and Jiang Xiao didn't have any airs.

He believes that other people have the same mood as him.

When Jiang Xiao left, Ye Yingying stood there, not knowing what to think. After a while, he left the airport and a car slowly parked on the side of the road.

Ye Yingying recognized the license plate and the driver was familiar with it. Lin Chengyu rolled down the car window from the back seat and motioned for him to get in the car.

"I'll take a flight back to Liujiang," Lin Chengyu said in a polite tone, "I'll let the driver take you back later. I'll trouble you during this time."

Jiang Xiao had already left, and he really had no need to stay in Binhai.

Although this business trip he seems to be because of work. Yong Jiang began to set foot in large shopping malls, and like Jiang Xiao, the layout began to move to other provinces. In cooperation with other real estate developers, there is a shopping mall project with a large area here, but this is the same for the vice president below. Lin Chengyu knew very well who it was for.

As for Ye Yingying, the two of them had known each other since high school. After all, they were classmates from the same school, and Lin Chengyu often appeared by Jiang Xiao's side, so it was strange not to know.

In fact, this time, it was Lin Chengyu who first approached Ye Yingying and told him that Jiang Xiao was here.

The Cultural and Creative Park where Ye Yingying works is located in the suburbs of Binhai. He and Jiang Xiao have not been in touch for a while, and he does not know about his business trip. If it wasn't for Lin Chengyu, he would have missed Jiang Xiao directly, and even if we met, he would have missed it. Different will directly mention the matter of cultural and creative products entering e-commerce.

Lin Chengyu told him many of these things, including some very planned and feasible ideas.

But these Jiang Xiao did not know.

"Jiang Xiao and I had a very smooth talk, everything was fine, and he was very interested," Ye Yingying knew what he was doing when he saw her, so he said straight to the point as soon as he got in the car, and then became confused, "You don't Should I ask him directly?"

Ye Yingying has a straight temper. This is the first time to ask Lin Chengyu this question, but the other party never answers, and asks him not to talk about his own affairs with Jiang Xiao.

There were a lot of stories between the two of them that couldn't be told to anyone else.

Since high school, Lin Chengyu has always liked Jiang Xiao so much that anyone with eyes can see it, but it is very strange that Jiang Xiao has two boyfriends, but it has nothing to do with Lin Chengyu.

"I know," Ye Yingying heard Lin Chengyu's answer, he lowered his eyes, didn't look at himself, just looked out the window, "A lot of things don't make sense unless they say it, it's good for Jiang Xiao. Thank you for this time. You, help me keep this secret.

In addition, I have sent you the contact information of several investment institutions, and I have already said hello in advance. If your studio needs additional investment, you can go to it at any time. If you have other questions, you can also come to me at any time. "

Ye Yingying's family has some small money, but if you want to start a company, you really need a lot of money to invest.

"No, it wasn't meant to help you at first, and I originally wanted to do so. Besides, after Jiang Xiao went to see me this time, he said the same thing, and even helped me find it," Ye Yingying laughed, "Actually, You two look alike."

He didn't take the initiative to mention this matter, the two of them went to look around, but they all knew it, and arranged it without saying a word.

Jiang Xiao is indeed such a temperament, Lin Chengyu thought, he seemed to feel a little happiness because of Ye Yingying's words, and a little smile appeared on his face.

"Then pick whatever you want, he and I are the same," Lin Chengyu said, "I still have to thank you. When Jiang Xiao was the most difficult, it was you who helped him, thank you."

When Jiang Xiao was in junior high school, he had no money. When he set up a stall in the winter, Ye Yingying was looking for a stall in the spring market, and he even came to help.

Lin Chengyu remembers anyone who has helped Jiang Xiao, and Jiang Xiao's friends are his friends.

After the talk, Lin Chengyu got out of the car and prepared to go back to Liujiang.

Ye Yingying watched him leave, scratched her head in the car, and the driver took him home as instructed.

It's really troublesome for two men to fall in love, he thought. Fortunately, I don't like men.

Unsurprisingly, he sighed in relief.

Jiang Xiao really didn't know anything about it, he has always been decisive in his actions. After returning from Binhai, I began to explain to the company's people to do in-depth understanding, write a report, and also cooperate with a few studios to test the water.

Ye Yingying has already brought a few companies that are interested in cooperation, but it is not yet a good idea, and more is needed.

A few days later, Fu Ruoyan saw him writing and drawing on paper at home.

He is planning the shopping module that Infinite will implement. What he drew on the paper was a mess, only Jiang Xiao could understand it.

In the beginning, Infinite started with four sections: daily necessities, food, beauty makeup and digital home appliances. Later, three big labels including clothing, Infinite self-operated, and imported were added in due course, as well as a big "as low as 10% off" conspicuous label. The discount label is used to push different discount activities at each stage.

Today, most of the products on the e-commerce platform can be included in these eight labels, and Jiang Xiao added two more at the back - fresh food delivery, cultural and creative products.

Now, the cost-effectiveness of direct supply from manufacturers and simple discounts can no longer satisfy customers.

Fresh products are made according to the express company, which is a new market. As for cultural and creative products, Jiang Xiao wants to launch it as a feature in Infinite.

At this time, relying on new things to seize more markets and consumers can stabilize the current position of Infinite.

Going to Binhai here is a huge benefit for Jiang Xiao. He felt as if he was drowsy and met a pillow, filling him with what he needed at once.

Still need to go out more, he thought.