Throughout the day, Aldridge led Carter to officially visit the inside of the Millwall club. The two have been talking about the current situation of Millwall. Aldridge will inform Carter of the information that will not be released to the public.

For example, Millwall's specific operating costs, revenue sources, cooperative sponsors, and ongoing and future business plans.

After lunch, the two arrived at the team's training ground. The first team's training ground was empty, and the two sat on the floor.

Carter didn't ask Audridge's ambitions and goals to run Millwall after he had a general understanding of Millwall's current situation.

Since they met and became close friends, subtly, Carter was able to guess the result through his understanding of Aldridge.

"Aldrich, half of my role is to keep the club organized, and the other half is to make the club richer."

Aldridge nodded and agreed with Carter.

In fact, there is only one standard for measuring the working ability of the CEOs of 99% of the companies in the world: can the company be richer!

It's not about personality charm, it's on the media platform.

Carter continued: "Football is the world's largest sport, with more than 2 billion fans worldwide, so whether Millwall can be richer and increase the value of a commercial brand is not about whether the team wins the championship, just like Manchester United, Manchester United’s championships and achievements in the past ten years are completely incomparable with Millwall. However, Manchester United’s commercial value is only slightly lower than that of Millwall, and the gap is not obvious. There is also Real Madrid. Greenfield’s achievements are even more incomparable than Millwall, but through the consecutive years of superstar recruitment, their commercial brand value has soared rapidly, second only to Millwall. There is only one core, the number of fans in this club, the more the number More, the higher the value of the natural business brand, because more fans can bring more attention, and the sponsors’ advertisements on this team will also get more attention."

Aldridge nodded, and he understood what Carter meant.

Manchester United's record in the green field has not been too glorious in recent years, but Manchester United is also very profitable. It is profitable every year. The club's wealth list ranks among the best. Before Real Madrid's emergence, they ranked second.

The reason is that after the Edwards family joined Manchester United, they worked tirelessly to make Manchester United on the road to commercialization. Their brand value was accumulated over decades.

The core of brand value is actually the number of fans, because fans are the group that consumes football.

Not a fan, who the **** is watching the ball?

Even if it is a fake fan chasing the stars, it is also a kind of fan.

For example, if the sponsor is printed on the chest of the jersey, if your team has only one fan and other people do not pay attention at all, then only this fan will see the advertisement on the chest of the jersey and form an impression in his mind.

If you have ten fans, then ten people will remember.

This is not to deny the meaning of achievements in the greenery field, but it is not the core part.

Champions will increase exposure and expand the fan base, which is one of the means of soaring commercial value, but this is the mainstream before the "global village" era. The more championship teams, the greater the influence, but after the Internet era, It's different.

The sensation of the eyeball effect may be higher than the impact of a team winning the championship, such as the introduction of superstar Real Madrid.

"An important part of the club's revenue comes from broadcasting, game day income, and sponsors. If the broadcasting fee is to be increased, we can only follow the trend of the entire football environment. Millwall already has an exclusive official TV station, which is in this regard. It has also maximized the benefits as much as possible. The daily income of the game mainly revolves around the development and construction of the Lion King Stadium and surrounding commercial chains. These work have been on the right track and are close to saturation. It is difficult to change or expand anything because the periphery of the stadium belongs to The club’s space is so large. If you want to expand in London, you may not be proportional to the income and expenditure. After all, the number of local fans has reached an approximate saturation state in the past ten years of development. The growth of the new generation of fans will only grow slowly. , And will not suddenly rise. I think the focus of the work is to start with the sponsors, make the club richer, increase the value of the commercial brand, and let the sponsors increase our income and influence."

Aldridge nodded slightly, Carter's work thought was very clear, and he knew where the focus of his work after taking office in the future would be.

In the past, Carter negotiated with Millwall as a sponsor representative.

In this regard, he better understands what sponsors need.

If Millwall has no interest in the United States, then companies in the main market in the United States will not sponsor Millwall, what is the use of spending money?

And world-class companies that try to open the European market will come to you.

Pulling sponsorship Pulling sponsorship is actually mutual benefit. Both sides take their own needs, not who is giving.

Carter continued: “I think Millwall has a lot of material to use in this regard. As long as the number of our fan base grows and the fan’s radiation area continues to expand, our brand value will naturally rise, and when we negotiate with sponsors, With greater confidence, you naturally understand that when it comes to how to do it, I think the key lies in how to use materials that Millwall can hype to promote."

"for example?"

Aldrich is very interested in this topic. He also hopes that Millwall’s fan market will grow bigger and bigger, but how to expand specifically, in his opinion, it may be more based on playing commercial games and the team maintaining the top games A good record means a high exposure rate, and the media will naturally help propaganda.

Carter laughed: "Millwall has spent a successful decade in the past. I think there are many materials that can be hyped in this decade, the team's record, the loyalty of the stars, the influence of the flag, we can use network resources, Condensing the past season review into a documentary for fans to download for free, or selling it to all fans in the world who are interested in us, in order to expand and deepen Millwall's influence. At the same time, Millwall in Europe, Also in Asia, we have opened our own football schools, why not use these football schools as outlets to exclusively sell our fan souvenirs? Also, when appropriate, we will go to some areas with a low number of fans Commercial competitions, even those places that are poor and backward, cannot give me millions of pounds in appearance fees, but as long as we make a sensation in that area, our sponsors will be willing to increase the sponsorship fee to expand their sales to that area. In addition, we have to learn to pack our own stars. How much commercial resources has Manchester United obtained from a Beckham? We should also keep pace in this regard to highlight the personal charm of our stars and make it a cross-border star."

"No, no, I wouldn't want Beckham to appear in my club. Endless business activities and strong money interests surround it. This is not a good thing for the team in the long run."

"Then we are wasting resources."

Aldrich agrees with many of Carter’s ideas, but he also has his own ideas.

After a moment of silence, Aldridge said in a deep voice: "In the past ten years, I have learned a truth. I have a good pursuit, but I can’t go too far. If Millwall not only needs to use commercial resources and court capabilities to The limit, I think this is impossible, because this balance point is too fragile, we must have the bottom line of operating the club. If we tend to commercialization to the extreme, once the situation collapses, it may be the consequence that no one can control."

Carter thought deeply, and finally said: "It sounds reasonable, then this point can be given up. Next, I want to talk to you about the construction of the team."

Aldridge chuckled: "Why? Do you want to be a staff member?"

Carter shook his head solemnly, saying: "No one in the world can compare with you in terms of player selection. Discussing this topic in front of you is also a disgrace. What I want to say is that, against Adam, Millwall was recruited. In the event of leakage of the candidate list, Millwall needs to adjust its development strategy in the future."

Aldridge put a smile on his face and said, "Want to hear the details."

Carter sorted out his thoughts and said: "In ten years, Millwall opened low and walked high, step by step to the world's peak position, the competition within the club has become more fierce, and now it has reached the most brutal level, like Rooney, Luo This talented player who has a place in the national team can only wait for the opportunity at Millwall. Their departure should be inevitable."

Aldridge nodded, not denying it.

Now Millwall is not in the past. He can promote four or five players to play the main role in a season.

Even like Kaka and Cristiano Ronaldo, the former De Rossi and Alonso's upper ranks all need to endure for a while.

Those who can't bear it can only leave.

"The core of the problem is that we may only have an average of two or three talented players in the team, so unless there are special circumstances, such as a talent fault within us, a player of a certain type or position Missing, we will introduce talented players to give them opportunities. Under normal circumstances, even if there are fancy talented players, they cannot bring them to the team. Under the negative influence of Robben and Rooney leaving the team, there may be many geniuses. Players are reluctant to come to us and wait for the opportunity, because the difficulty is too great, like Rooney and Henry, choose one of two, now 100 sensible people, maybe 90 will choose Henry instead of Rooney, I think Rooney himself I know this too."

Aldridge sighed: "The world is changing. Football players can make a lot of money, and they can get rich overnight. The younger the talented players, the more they want to become famous earlier. That's nothing wrong."