Chapter 490 488. Are these the ratings for the official performance of the Spring Festival Gala? It is said that Wang Cheng’s movies are very good, do you believe it?

 At the beginning of the Spring Festival Gala.

Xia Xi asked Wang Cheng: "Wang Cheng, do you want to watch the Spring Festival Gala?"

Wang Cheng did not speak, just shook his head slightly, and continued to read, but he did not continue to sit and read, but took a slow walk while reading. With that leisurely and calm demeanor, no one would doubt that he was an eighty-year-old man.

But in fact, this is a nineteen-year-old young man whose appearance, temperament and body are at their peak!

Xia Xi saw Wang Cheng shaking his head and did not go to the Spring Festival Gala himself. Instead, he continued to make tea for Wang Cheng and brought a cup of hot tea to Wang Cheng after a while.

Red sleeves add fragrance.

 …

but.

For the leaders of the Spring Festival Gala program team and CCTV such as Qin Shangran and Xie Xingfeng, it was a bit of a struggle.

 The performance started on time!

 As in previous years, the stage was decorated with various flowers and very lively.

 The hosts were also beaming.

The actors were also full of energy, extremely dedicated, and made no mistakes...

But!

Whether it is the audience, the actors and stars, or the leaders behind the scenes, they all look a little absent-minded!

It seems that this Spring Festival Gala has become a set process. They just go through this process and don't care about anything else.



 The actors performed mechanically, and the audience applauded mechanically.

The host spoke passionate lines mechanically...

Qin Shangran said seriously: "Something is wrong. Although there are no mistakes in everyone's performance, it still feels wrong."

An assistant director said: "Yes, the response from the audience was not enthusiastic enough. Everyone seemed to be running errands. Also, there was almost no discussion about our Spring Festival Gala on the Internet!"

Another producer immediately nodded and said: "Yes, the whole Internet is discussing Wang Cheng's new song and Wang Cheng's and Wen Yixiao's previous performances. There is not much discussion about the current Spring Festival Gala official performance, nor much attention! The sales of several of Wang Cheng's new songs have already exceeded 200 million, heading towards 300 million! It only took about an hour to upload..."

Another assistant director said with some complaint: "Why can't he release the song at a different time than our performance? Is it okay to release the song tomorrow? Don't singers usually release songs in the early hours of Monday morning so that they can calculate the sales volume for the week and hit the charts? ?"

The producer who just spoke asked: "Do you think Wang Cheng's new song still needs to hit the charts? Who do you think can influence Wang Cheng's release time?"

 The assistant director was speechless.

Xie Xingfeng rubbed his brows and said: "Yes! No one can blame this. Wang Cheng didn't target anyone when he sang. He did it when he wanted to, and it didn't matter who he didn't want to. As it is now, I know what's going on. It's Wang Cheng. Cheng's performance in front of him was so exciting that all the audience behind him and the actors on stage now felt that his performance was a bit dull."

"I had thought that Wang Cheng's performance might have an impact on subsequent official performances, but I really didn't expect that the impact would be so big. I also didn't expect that his new song would cause such a big sensation as soon as it was uploaded. This matter, Blame me, blame me!”

 Xie Xingfeng took the initiative to take the responsibility on his own head.

Anyway, Wang Cheng's previous performance has been extremely successful, with a ratings of over 30, which is the highest ratings for the Spring Festival Gala in the past ten years. His contribution can no longer be escaped, and it doesn't matter if he takes the initiative to take on some responsibilities now. Can gain the favor of Qin Shangran and others.

Sure enough, Qin Shangran's face looked better and he said: "It's not a matter of dividing responsibilities now. Mobilize public opinion and build more momentum. It's just the last few hours, spend as much resources as you have! How much popularity can you grab from Wang Cheng's new song? Just grab as much as you can. By the way, have the ratings come out?"

Just as Xie Xingfeng was about to shake his head, a person came in from the door: "Director Qin, Director Xie, the ratings are out!"

Qin Shangran immediately reached for the report and looked a little better when he saw the half-hour data above, but his eyes were still solemn: "In half an hour, the highest ratings were twenty-five, and that was when the broadcast started. Then it kept going down. , it has dropped to 18 o'clock now! Everyone, what does this mean? "

　　Several powerful figures in the program team did not dare to speak for a while!

Although the assistant directors are assistant directors, they are all famous CCTV variety show directors, or directors who are already well-known in the entertainment industry. They came to the CCTV program team to get gold, but they don't dare to speak now.

　　When Xie Xingfeng wanted to change the performance time for Wang Cheng, none of them agreed. They all clearly opposed it because they didn't want to take responsibility afterwards.

 But now that Wang Cheng’s performance is so successful, they have no shame in sharing the credit.

 When they heard what Qin Shangran said about the ratings, they had some thoughts in their minds, but they didn't dare to say it out.

Xie Xingfeng frowned and said: "This shows that the initial ratings were affected by the follow-up of Wang Cheng's performance, but this impact is slowly decreasing, and our performance itself is not very attractive, so the audience loss is serious …The final ratings may not be good!”

Although Wang Cheng's previous performance has been very successful, Xie Xingfeng has become famous this year, paving the way for future development.

 However, if the ratings trend of the official performance is ugly, Xie Xingfeng knows that he, the chief director, is also to blame, and may end up taking some of the blame.

One producer whispered: "Now we have no choice but to create as much public opinion and heat as possible to attract viewers to watch!"

Qin Shangran was silent, of course he knew that there was nothing he could do now.

 That’s what the show is.

Moreover, even if he knew it before, he couldn't do anything about it.

 The reason is still the same, the show is like that.

 The rhythm of the Spring Festival Gala has been like this for the past twenty years, and it has become more and more formulaic in the last ten years. It seems to follow the established content, form and process, step by step...

On the Internet, someone has already posted the program format and process of the Spring Festival Gala according to mathematical formulas, and can compare most of them. This has stripped away the core of the Spring Festival Gala, leaving most people with no interest in the Spring Festival Gala. No more expectations.

so…

 In the current situation, none of them can do anything.

unless…

 Reorganize the entire Spring Festival Gala program.

But who dares to do this?

 No one dares!

Even Xie Xingfeng, who boldly made changes this year, did not dare to change most of the program formats and processes.

 Because, that is no longer variety show and entertainment, it is an area that he and all other star artists dare not touch.

so!

 Now, Qin Shangran and Xie Xingfeng no longer have high expectations for the subsequent ratings, which will be the same as the trend in previous years.

 Starting to rely on Wang Cheng’s popularity, that’s the peak!

Calculating this, their official performance of this year’s Spring Festival Gala can achieve a peak viewership rating of 25%, which is a huge improvement over last year and has stopped the decline from year to year. only…

 They know that nothing has changed at all.

A few people looked at the performance outside calmly, and looked at the ratings that were constantly reported, and it was just as they expected!

Just one hour later, the ratings dropped to about 10%. In the future, they will drop to less than 10 points, even worse. Last year, the lowest was around 9 points. This year's trend may not stop at 9 points. .

The publicity department spent a lot of resources on the Internet, trying to create topics and popularity for the Spring Festival Gala, but the most popular one was only ranked seventh on the topic list. The first ones were Wang Cheng, Wang Cheng, Wen Yixiao, and Wang Cheng and nine others sang the song together.

 Throughout the Spring Festival Gala, hundreds of celebrity artists and hundreds of thousands of people participated in the performances, but they could not compete with the popularity of the performances by Wang Cheng and nine others.

Xie Xingfeng sighed: "It's ten o'clock, Wang Cheng has already fallen asleep."

The others were silent after hearing this, knowing what Xie Xingfeng was implying, implying that the Spring Festival Gala would be nothing without Wang Cheng.

They couldn't refute, and even Qin Shangran had nothing to say.

because…

Wang Cheng has created miraculous ratings of more than 8 points on Ganxi Satellite TV.

Looking at this trend, their ratings tonight may fall below eight points, which is not as good as the ratings created by Wang Cheng's variety show on the small TV station Ganxi Satellite TV.

Qin Shangran left the conference room directly, and Xie Xingfeng followed suit.

“Wang Cheng’s movie The Matrix will be released in the early hours of the evening, right?”

 Qin Shangran asked.

 It seems that he has completely given up on this year’s Spring Festival Gala.

Xie Xingfeng nodded: "Well, you want to see it? I can ask my friends for a ticket. I can't buy a ticket now. The tickets within 24 hours tomorrow will be gone. If you want to buy one, you can only buy one the day after tomorrow. Regardless of this movie After all, the pre-sales revenue in these 24 hours has exceeded 200 million, setting a record for pre-sale box office. Wang Cheng’s appeal is unquestionable."

 Qin Shangran was slightly stunned after hearing this.

 Twenty-four-hour box office pre-sales exceeded 200 million...

He really couldn't imagine this kind of appeal.

Previously, a major director convened a group of big names to create a blockbuster before its release during the Spring Festival. The pre-sale box office record was over 100 million. However, no one has broken it for three years now. In the end, the highest box office exceeded 3 billion, entering the Chinese language. Top ten movies list.

As for Wang Cheng's film, there are only two big names, Wang Cheng and An Keru. The others are Zhang Hanwen, who is considered a big star, and the other actors are all third- and fourth-tier actors with little fame!

 However, it set a record for the highest pre-sale box office, and all the box offices were sold out within 24 hours...

Qin Shangran asked curiously: "So awesome? Then the follow-up film schedule will be higher? Aren't all other films turned into cannon fodder?"

Xie Xingfeng shook his head: "It is indeed great, but the box office reputation has not come out, and the theater chain is not ready to schedule more movies all at once. Other crews are also putting pressure on it! The theater chain is waiting, and other crews are also waiting, just waiting for the reputation of Wang Cheng's movie to come out , once the reputation is not good, the subsequent box office will collapse, and the total box office will be at most two or three times the pre-sales, and it will sell for 5 or 6 billion. Although it is profitable, it greatly consumes Wang Cheng's popularity potential."

Qin Shangran: "Is this the purpose of Rubik's Cube Entertainment?"

Xie Xingfeng nodded: "I guess he wants to break Wang Cheng's reputation and popularity! And then force Wang Cheng to renew his contract..."

Qin Shangran was speechless. If a celebrity artist fights with the agency, then the celebrity artist will definitely suffer.

The development of the Chinese entertainment industry over the past few decades is vivid in his mind. He has seen many celebrities fall out with their agencies, and the celebrities basically compromised or disappeared.

It has never happened that a brokerage company can be forced to make concessions.

Just like now, Rubik's Cube Entertainment suppressed Wang Cheng again and again, and Wang Cheng broke through again and again, rising step by step, setting records one after another, and earning tens of billions of profits for Rubik's Cube Entertainment.

But…

Magic Cube Entertainment still has not given up, and still insists on suppressing Wang Cheng, and still wants to renew Wang Cheng's contract, for more and longer-term benefits.

Qin Shangran was originally a little worried, worried that Wang Cheng's reputation would be damaged by the movie, which would affect his popularity and the ratings of future programs, but when he thought of the good songs that Wang Cheng sang today, and the amazing popularity and popularity of those songs, He was a little more relieved about the sales volume.

Even if the movie's reputation hits the street and damages Wang Cheng's image and popularity, it can still be offset by the sales and popularity of these songs, and it won't be a disaster.

Qin Shangran also has some sense of urgency and wants to invite Wang Cheng to CCTV to produce programs as soon as possible to realize Wang Cheng's popularity as soon as possible.

Otherwise, he is worried that Rubik's Cube Entertainment has been targeting Wang Cheng in this way, and Wang Cheng's popularity and image will be smeared and corrupted sooner or later. By then, Wang Cheng will definitely still be the number one person in the entertainment industry relying on his previous achievements and works, but he will not be so perfect. The image and traffic became popular.

 At that time, it will be almost impossible to rely on Wang Cheng to create higher ratings miracles.

This is just like the ancient soldiers who went into battle. They were full of energy, then weakened, and exhausted three times!

Wang Cheng’s image has always been so perfect, and his works can remain perfect and classic, the audience will love him more and more, and his popularity will become higher and higher... The bonus of perfect and undefeated records will be extremely high.

Once you fail once, your popularity may be cut in half. Even if you cut in half, you will still be the number one person in the entertainment industry, but you will not be the only one you have now.

Qin Shangran: "Okay, let's go to the movies together tonight and help me get a ticket! How much is it?"

How much?

Xie Xingfeng smiled, knowing that Qin Shangran was just a business person out of habit and was very clear about money, so he smiled and said: "Now on the second-hand market, in the capital, a ticket for the first game can already be sold for 3,000 yuan... "

 Three thousand yuan!

 Qin Shangran's eyes widened in fright.

 It’s just a movie…

It has to be released for at least a week. Will anyone spend so much money to buy scalper tickets to watch the first show?

Xie Xingfeng: "Don't believe it? Just look at the salted fish market and you will know. What I said is the lowest price, and some people are shouting five thousand. But, I'm treating you!"

 Xie Xingfeng said jokingly.

Qin Shangran shook his head: "Okay, call me when the time comes."

 Xie Xingfeng: "Okay. There will be many people you know coming with us then."

Seeing Qin Shangran's confused look, Xie Xingfeng continued to explain: "Many people in the industry want to see how Wang Cheng's movie is. Now that the pre-sale box office is so high, can it be maintained in the future? If Wang Cheng's movie is good, If it does, it will have an impact on their subsequent development, so they can adjust as soon as possible. If Wang Cheng’s movie is bad, they will quickly increase investment in publicity to steal Wang Cheng’s popularity and screen!”

 Qin Shangran nodded and said he understood. These people are Wang Cheng's direct competitors in the Spring Festival this time, so they want to know first-hand information about Wang Cheng's movies!

Xie Xingfeng suddenly lowered his voice and said: "I know some news from Rubik's Cube Entertainment and the crew of The Matrix. It is said that this movie is very awesome!"

Qin Shangran: "Do you believe it?"

 Xie Xingfeng smiled: "I don't believe it..."

 (End of this chapter)