Chapter 209 Wicked Advertisement

  Zhou Hao felt that the male leader was a bit arrogant.

  Your commercials aired around July 7th, no matter how you think about it, it won’t be regarded as a promotion on August 15th.

  He wanted to speak, Jiang Yang kicked him.

   "And the giraffe in the back scares the man, it's ridiculous—"

  The male leader thinks that entertainment is too important, "It's not as reliable as your previous tear-jerking advertisements."

  He wanted to say a few more words, and the female leader said, "This idea is good, novel, interesting, innovative, and not rigid. From this point of view, it still meets our expectations for cooperation with your company—"

  It is that there are some deficiencies and need to be polished.

  The female leader thinks that it is enough to go back and change it.

  Jiang Yang and Zhou Hao came out of the company.

  Zhou Hao: "Why did you stop me just now?"

   "I think people are quite right."

  Jiang Yang felt that he and Zhou Hao hadn't thought it through carefully. He just immersed himself in how sensational the front of the advertisement was, and turned it around with sand sculptures in the back, which made him feel a little self-indulgent. Although the customer's Qixi Festival theme advertisement was not handed over to them, the customer's opinion is not unreasonable.

  They take it for granted.

   "You have also seen it, and the female leaders who support us can't refute this."

   Zhou Hao asked Jiang Yang, "Then what should we do? Let's change the father and son in the ad to a couple, and the boyfriend climbs up the window with a giraffe's head—" Zhou Hao said behind him, his voice quieted down, feeling a bit out of tune.

  Follow this way, when the sand sculpture is reversed, the whole advertisement will be divided.

   "Or change the brother who put the pigeons into the girlfriend to grab—"

   Zhou Hao felt that this element was a bit too much.

   Difficult to adjust.

  He thinks this sand sculpture ad is a good promotional ad, but it would be inappropriate to add elements of Qixi Festival.

   Zhou Hao planned to stop the car. "Let's go, let's talk about it when we go back."

  Jiang Yang stopped, and suddenly asked Zhou Hao, "Have you heard the story of "The Princess and the Soldier"?"

   Zhou Hao shook his head.

  The last time Jiang Yang heard this story was in an old Italian movie "Cinema Paradise". He remembered it after being reminded by Zhou Hao's "couple" and "window".

  He asked Zhou Hao to find a fast food restaurant.

   Zhou Hao checked it with his mobile phone, and it was on the corner in front.

   They walked and chatted.

  As an old company, Bealead’s headquarter building is located in an old street, but it is not broken. There are many pedestrians and vehicles on the street, and the pagoda trees planted on both sides of the street are all old. It is midsummer now, the trees are full of white and light yellow Sophora japonica flowers, and when a gust of wind blows, they are densely packed like snow.

   Walking in the rolling shade and falling snow in the three or four o'clock sun would have been fine for a love story.

   But tell Zhou Hao—

   Quite awkward.

   "Once upon a time, a king held a banquet for his princess, and a soldier stood guard—"

   When the princess passed by the soldier, the soldier immediately fell in love with this stunning beauty. But how could a humble soldier be worthy of a noble princess? He kept persuading himself, but he never forgot.

  Finally one day, he took the opportunity to tell the princess that he couldn't live without her.

  The princess was moved by the soldier's deep emotion.

  She said to the soldier, if you can wait for me for a hundred days and guard under my balcony every day, I will promise you with your body.

  After hearing this, the soldiers waited for her under the balcony, one day, two days, ten days, twenty days...

  The princess can see him through the window every night, no matter how strong the wind blows, the rainstorm washes, or the snow falls all can't stop him. The bird landed on his head, and the bee stung him, but he didn't leave, just waited quietly under the princess's balcony.

   When he was ninety days old, he was pale and thin, tears flowed from his eyes, and he was so haggard that he was almost out of shape.

  He couldn't hold it anymore, he didn't even have the strength to sleep.

  The princess has been watching him.

  Finally, on the morning of the hundredth day, the princess could not wait to open the balcony door—

When Jiang Yang talked about this, they had already arrived at the fast food restaurant, Jiang Yang went to find a seat, Zhou Hao went to order two drinks, a serving of French fries, he ran over, and handed Jiang Yang a cup, and a cup of porridge. Put on the straw, pour down a glass of iced Coke, stuff a piece of French fries into your mouth, and look at Jiang Yang eagerly and relishingly, "Then—"

   "Then."

  Jiang Yang took a sip of Coke, and Zhou Hao couldn't wait to say: "Bailian Qixi Festival is a big promotion, the soldiers' frail bodies burst out with amazing energy, and at the speed of a 100-meter race, they rushed into Bailian Supermarket with tears streaming down their faces—"

"Depend on!"

  Zhou Hao almost choked on a mouthful of Coca-Cola, "Jiang Yang, you fucking, cough cough, you are too fucking, cough, you beast, you want to kill me, cough cough..."

  Zhou Hao waited for a long time. Fortunately, this is not pearl milk tea.

  Jiang Yang took a sip of iced Coke and ate a piece of French fries slowly, "Looking at your reaction, this advertisement is not bad."

  Zhou Hao doesn't want to pay attention to the advertisement, let the **** advertisement go away.

  He is thinking about the real ending of the story right now, and his appetite is still hanging: "Don't talk nonsense, tell me about the real ending."

  Jiang Yang asked him to buy another order of French fries.

Zhou Hao conveniently took a photo of Jiang Yang drinking iced Coke, "I'll talk about French fries later, don't talk about it now, be careful I'll tweet this photo, your wife is following our company's tweets. "

   "You are ruthless."

  Jiang Yang took all the French fries, "At the end of the ninety-ninth night, the soldiers left without looking back."

  Zhou Hao waited, "It's over?"

   "It's over."

  Jiang Yang nodded.

   "Then this story, this ending—"

  Zhou Hao scratched his head, the ending of this story was very wordless. It is speechless, not speechless, because at the end of this story, there is a feeling that a thousand words cannot be said, and there are words that cannot be said.

  He only uttered a few words in the end, "The dog licking has awakened?"

  Jiang Yang thinks this is an explanation.

   It can be considered that the ninety-nine days are love, and the last day is dignity;

   It can be considered that soldiers do not want touching love, so they choose to give up, hoping to find true love for each other;

   It can also be considered that during those ninety-nine days and nights, the soldier had imagined the beauty of love countless times, but when love was about to enter reality, he felt that he had nothing to offer the princess, so he left sadly.

   It can also be considered that the soldier was afraid that the princess would not recognize her agreement, so he would be sad and even die in despair, so he chose to leave on the night of the ninety-ninth day—this is the protagonist's own understanding in "Paradise Cinema".

   "This is not reading comprehension, there is no standard answer."

  Jiang Yang thinks the point is the advertisement.

   "What are you advertising?"

  Zhou Hao feels that if this planning proposal is put in front of the client, if the client says "no", they will not do the business. "This is sensational, this lover, this reversal, this connotation—you wait!"

  Zhou Hao went to buy a family bucket, and put a bucket in front of Jiang Yang, "Master Jiang, eat!"

"Well-"

  The treatment from a serving of French fries to a serving of family buckets shows Zhou Hao's endless admiration for this idea.

  Jiang Yang asked Zhou Hao to take out the notebook, and he would modify it here, and hand it over to the client later, saving him running back and forth.

"OK!"

  Zhou Hao felt that the lines were not in a hurry.

  He already has a rough idea of ​​the script now, probably not using lines, and expressing it all in camera language.

  The ad doesn't have to start with the story, it starts with the first day the soldiers wait under the balcony. With the help of the number of days, camera language, actor costumes and performances; with the help of wind, rain and snow, scene changes of birds and insects, etc. Zhou Hao believes that even if there is no dialogue, the audience will understand that this is a story about love and the fulfillment of a hundred days of promises.

  Jiang Yang understands, just like Baisui Mountain's advertisement, nothing is said, and the audience will make up their own minds.

  Zhou Hao felt that the beauty of this ad was its lack of words.

   is wicked enough.

   Third watch!

   No need to stay up late!

   Thank you for your support!

  

  

  (end of this chapter)