Wealth

v5 Chapter 537: Kodak's helm

After Fan Wubing's sister and brother stirred up the real estate situation in the capital, they soon had no time to pay attention to things here.

At the request of the old sister, Fan Wubing was anxious for the team that had designed and decorated the house for himself, went to the inner city, and then began to carry out all-round three-dimensional packaging of the purchased real estate, not only to make the interior decoration satisfy Fan Ting’s At the same time, some more personalized features of the external space should be mentioned to indicate that the building has been completely bsp; as for the property in the community, the company has sent a special person to take care of it, from logistics and sanitation to security In terms of, all are well-trained professionals. The lower three floors are divided into parking lots and activities and fitness centers, and there are also music cafes that can be used by their own people, which is conducive to the physical and mental training of the hosts.

The entire company is talking about the welfare housing that Mr. Fan bought for everyone this time, but if you want to live here, you have to be the senior director of the s club, and the outstanding performance is very important to the company. A senior executive who has contributed a lot.

This is also a driving force for everyone to be positive. Only when you see the tangible benefits that the upward goal will bring to yourself, can everyone truly devote themselves to work, in order to realize their ideals as soon as possible and live in Go inside this luxurious residence.

Although many senior managers of the s club have the ability to live in such high-end residences on their own income, the purchases they spend by themselves and the rewards of the company boss are two different concepts. They can live in different concepts. Entering the house purchased by the boss himself shows that his status in the s club cannot be ignored.

Fan Wuyao wandered around in the capital for two days. After that, boss Zhu’s people contacted him and said that Kodak’s president Pei Xuede had arrived and wanted to meet Fan Wuyao secretly. Everyone sat down and talked about cooperation.

Because Pei Xuede wanted to keep a low profile, Fan Wuyi was at the headquarters of the s club, and Fan Ting's president's office received Pei Xuede and his party.

Pei Xuede is still very famous. He is sixty-one years old this year, and he is considered a veteran professional manager.

At the end of 1993, Kodak’s board of directors voted by a show of hands to remove the chairman of the board, and Pei Xuede, who was 56 years old, became the chairman of Kodak. Pei Xuede used to be Motorola's executive officer and enjoys a high reputation in the business world. When he took office, he made drastic reforms.

For a long time, the production and sales of photosensitive materials in the world have been monopolized by a few large companies, known as two and a half, Kodak in the United States, Fuji in Japan, and Aike in Germany half, and the others are juniors and worthless. carry.

Before the 1980s, Kodak had always been the leader of the world's film industry, and had no contempt for Fuji. However, in the 1980s, Fuji used the Japanese government's domestic market protection measures to quietly rise, swallowing a quarter of Kodak's market in a blink of an eye, and when Kodak reminisced, the seat of the leader is no longer Fuji. NS.

The reason for Kodak's loss is the system. For a long time, Kodak has rigid thinking, bloated organization, reluctant to change, and cannot adapt to the ever-changing world market. As a result, costs have risen, profits have fallen, and stock prices have fallen again and again. According to Kodak’s own statistics, nearly six billion US dollars have been lost in the Japanese market alone.

Faced with this situation, Pei Xuede proposed to expand international business space and open up marketing channels, calling on the Clinton administration to formulate specific plans to help open the Japanese market, and suggested that the U.S. government consider increasing tariffs on imported Fujifilm. At the same time, Kodak closed its poorly managed Australian factories and increased its investment in developing countries.

At the beginning of 1994, Pei Xuede, who took office only two weeks ago, led a Kodak delegation to China and expressed Kodak’s intention to the Chinese government. Horizontal photosensitive industry.

Pei Xuede explained to the press why Kodak is optimistic about the Chinese market. He said that as long as half of China's population shoots a 36-piece film every year, it will be enough to expand the world's imaging market by a quarter. China takes 500 more photos per second, which is equivalent to an additional market equal to that of Japan or the United States. China's potential is greater than that of any other place.

At the end of last year, Kodak’s board of directors announced that it would spend one billion U.S. dollars to lay off 10,000 employees within two years. In the previous few months, the company has cut more than two hundred middle and senior management positions. This year, Kodak's research and development costs have also been reduced by 100 million on the basis of one billion US dollars to reduce expenses.

In recent years, the economic downturn in the West has spread to the photosensitive material industry, making competition in this industry increasingly fierce. Kodak and Fuji have been looking for new ways to reduce costs and open up markets.

At present, the world's consumption level of photosensitive materials, the average annual consumption of Americans is 37, the Japanese are 31, and the Chinese are only 0.1. However, the annual growth rate of China's consumption of photosensitive materials is that of the United States. Four times that of Japan, five times that of Japan. It is estimated that in six years, China will pass the United States and Japan to become the world's largest market for photosensitive materials.

It is precisely because of this that Kodak, Fuji and Aike have set their sights on China, hoping to expand their market share in China and thereby monopolize the Chinese market.

Before these giants entered the Chinese market, it should be said that China's photosensitive material industry still has a certain foundation. There are seven photosensitive material factories in Tianjin, Shanghai, Shantou, Xiamen, Wuxi, Liaoyuan, and Baoding. However, they are facing a large-scale attack by foreign goods. , These companies have been defeated, six companies are in a situation of suspension of production and losses, and at most one has a debt of more than four billion yuan, and only Lucky has the power to resist.

One of the means for foreign goods to enter the Chinese market is cheap sales. In the United States, the retail price of Kodak color rolls is about five dollars, and in Japan, Fuji color rolls are roughly at this price. In the international market, Kodak sells for US$2.6 and Fuji sells for US$2, while at the coast price of China, Kodak and Fuji sell for only US$1.3.

The second is the establishment of a large number of specialty stores. Kodak and Fuji rely on their strong financial resources to establish sales websites and color expansion stores throughout China. They used free decorations, preferential provision of washing equipment, profitable expansion, high rebates, overseas training, tourism and other promotional methods to seize the domestic retail market. As a result, few video shops are willing to use domestic film.

In the 1980s, the Chinese color roll market can be said to be dominated by Fuji. The market share reached half when the market share was the highest. However, since Pei Xuede's trip to China, Fuji's life in China seems to be difficult.

According to people from some Fuji specialty stores in Beijing, Fuji accounted for 80% of the film developed in the store in 1995, but only 60% in 1996. A market survey conducted by a third party this year showed that Kodak's color rolls have reached 50% of the Chinese market, surpassing Fuji.

Now some people vividly call China's color roll market a red, yellow, and green war, that is, the red Lucky, the yellow Kodak, and the green Fuji. In this battle, Kodak's advantages are gradually emerging.

Fan Wubing can be sure that even if it is the strongest Lucky in China, there is no competition in front of Kodak, because he knows Lucky's technology very well, and the gap with Kodak is very large, and when it comes to research investment , It's worse than heaven and earth.

Pei Xuede looked very enthusiastic. Fan Wubing naturally treated each other with a smile. The two sides had a lively discussion on the conditions of cooperation. As expected, Pei Xuede was the most nervous. It is to monopolize the Big 6 market in China. As for the technology of digital cameras, it is not very important. He believes that since Fan Wuyi will not open digital camera products within three years, it will not pose any substantial threat to Kodak. Fan Wubing agreed to invest 200 million US dollars in the plan, which can also objectively alleviate Kodak's financial pressure.

"I think President Fan's proposal is a win-win situation." Pei Xuede affirmed Fan's condition.

The most important thing is that Pei Xuede has already understood the forces behind Fan Wubing. If Fan Wubing’s Fan Investment Group can be brought into his camp, he will save a lot of effort in Kodak’s promotion in the Chinese market. At least, Fan Wuyi will be very cooperative in the matter of squeezing out Fuji.

However, Pei Xuede was a little curious about Fan Wubing's love for digital camera technology, and asked why.

Fan Wubing said half-truth~lightnovelpub.net~ My fiancee is very interested in digital cameras. Not only did she get the latest digital cameras from your company, but she also liked this new thing. She also asked me to I am always concerned about the latest developments in digital camera technology, so I made this request. "

Pei Xuede naturally can't believe this kind of nonsense of Fan Wubing, but it is really difficult to define the true and false of this kind of saying, so he laughed and said, "Fan is really a caring person, and your fiancee must be very happy."

"Youth's xinxing is unavoidable. Fortunately, you can't spend a lot of money." Fan Wuyao said nonchalantly.

Pei Xuede did not stay longer in the capital. After discussing with Fan Wuyao, he needed to go back to discuss with the board of directors. He introduced his plenipotentiary agent in China to Fan Wuyao, and said that if you have any problems, please talk to Fan Wuyao. Just contact this agent.

Fan Wubing paid attention to this agent, but she was a Chinese woman of about fifty years old. She looked like a milf, and listened to her way of talking, but she looked like a Taiwanese.

Women who can be so assuredly entrusted with important tasks by Pei Xuede shouldn't be the generation to wait, Fan Wubing commented secretly to himself.