Wealth

v5 Chapter 539: Choice

Because Fan Wubing had doubts about the Kodak acquisition, he began to collect more in-depth materials to conduct an in-depth analysis of the entire acquisition. The six people involved in the matter had increased to 20, and they conducted discussions on the matter.

The conclusion reached is that the practical significance of this acquisition is nothing more than Kodak actually spent less than 200 million U.S. dollars to obtain a three-year monopoly in the Chinese film industry, attempting to completely destroy Fuji at this price. Drive out of the Chinese market and make yourself the sole hegemon in the Chinese market.

"It would be a bit unkind to do this." Fan Wuyao had maintained a relatively positive attitude on the matter before, but after seeing the details of the actual acquisition, he was a little unhappy.

No wonder this matter can be discussed for several years, mainly because the conditions inside are really outrageous, and I don’t know what Boss Zhu thinks. This matter is really not a good thing. If you only look at the appearance, everyone Maybe I think there is nothing, but after noticing the inside story, I will only feel disgusted by the matter, very disgusted by Kodak's sinister intentions.

Fan Wuyao investigated more information, only to find out that Ye Ying joined Kodak mainly because of Pei Xuede, the president of Kodak. Before becoming the president of Kodak, Pei Xuede was the president of Motorola. He invited Ye Ying to join Motorola, but was rejected.

At that time, Ye Ying had just been appointed by the U.S. government as the Minister-rank Commercial Counselor. She also had a smooth journey in the position of Minister-Commercial Counselor. She did an excellent job. Her car can freely travel in and out of China's major central institutions including Zhongnanhai. , Its government relations can be seen.

Later, Pei Xuede joined Kodak and invited again, but Ye Ying did not refuse.

Although Ye Ying has repeatedly claimed that her joining Kodak has nothing to do with her government relationship, her government relationship obviously played an important role in the final introduction of the agreement, because the Kodak acquisition agreement negotiation itself is a classic. The operation of government relations.

Up to now, negotiations have been going on for four years, and the project involves six provinces and cities, ten cities and four ministries. Among them, there are two main methods for government public relations skills. The first is that with Kodak's efforts, the central government set up a central coordination group for this project last year, which is composed of government officials from two committees and three ministries. At the same time, commissioned by Kodak, the research report on Kodak's industry-wide joint venture model written by the Research Center of Multinational Corporations of the Ministry of Foreign Trade and Economic Cooperation has largely eliminated the doubts of the political and academic circles about this model.

After discovering these two points, Fan Wubing took a breath of air. It was a magical stroke for Dao Pei Xuede to find Ye Ying. With Ye Ying's in-depth understanding of the Chinese officialdom, he could handle this kind of industry-wide acquisition. case.

It is said that after Ye Ying joined Kodak, she set up a team of more than 20 people, specializing in government relations. In the internal working meeting, she listed the cooperation relationship between Zhan and the Chinese government as the most important one in China's strategy. It is clear that in the gradual economic reform of China, if multinational companies want to successfully capture the Chinese market, they have to ask the Chinese government. The government is not abstract, but is composed of officials who hold authority. Government relations are actually very different. It's a kind of official relationship. To get the government done, you must first get the main officials, or add some experts and scholars.

Of course, she also knows how to do things in China. Although she knows very well that in doing business in China, government relations are the key to success, but in many cases it cannot be government relations that can be put on the table grandiosely. Otherwise it will be bad. Multinational companies came to China for the first and only purpose of making money, but on many occasions it cannot be said that they came for making money.

Based on these understandings, she has repeatedly looked for opportunities and suitable ways to express her desire to stay close to and serve China. For example, Kodak's public relations department found six yellow-skinned Chinese scientists in all Kodak companies. Some were born in Taiwan, some were born in Hong Kong, and some were even born in the United States. They didn't even speak Chinese.

But Ye Ying arranged for them to use Chinese. It means that Kodak products are Chinese designed and produced in China, and Kodak is a Chinese Kodak. What's more interesting is that all Kodak factories in China are planted with Chinese flags and almost all Chinese employees are used. The slogan is that Kodak is a Chinese company.

After reading these investigation reports, Fan Wubing couldn't help but rub his forehead. He knew in his heart that if there were no accidents, this case should be a solid matter, even though the entire Chinese film industry was sold out as a whole. No one will stand up and say anything to disagree.

There are many reasons for this. First, the film industry is actually a tasteless industry. Although the market involved is not small, there are not many people involved. Therefore, the government dared to experiment with it, followed by Kodak. In-depth public relations have been carried out from both the officialdom and the academic world, and things are done without leaking, and there is no room for change.

Although Fan Wubing is very clear about the doorway in this case, he can't help but pay tribute to Ye Ying. He can do business to this extent, and he has basically reached the point where he can be light and clumsy. If the talents are put in their own company, it can only be justified by a senior vice president.

Official business, official business, in the country, the official always ranks ahead of the business, it is the premise and the basis. If you can't get the officialdom, you can't play in the mall. In fact, if it is not your own experience, you want to rely solely on business strength. It is also a bit unrealistic to launch such a large industry in China.

"It's estimated that I'm coming in with a cross, has made many people feel uneasy?" Fan Wuyao touched his nose, a little undecided.

There are many ways to mess with this matter, but it is not worth mentioning that doing so will not help you, and it will offend a large group of bureaucrats for yourself and your father. It is really not worth it.

Besides, the reason why Ye Ying can do well in China is to a large extent due to her grasp of the overall situation of China’s political and economic situation and China’s opportunity to retreat into the foreign countries and the successful operation of government relations. In essence, Ye Yingbing Not a true strategic entrepreneur, but a smart red-top businessman and public relations activist. Her career and performance are all blossoming on flexible opportunistic soil.

Since the 1980s, in order to attract foreign investment, introduce advanced technology and management concepts, the domestic government has provided foreign direct investors with more preferential treatment than domestic enterprises, that is, national treatment, which has caused a large number of foreign enterprises to enter like tigers. In the vast rivers and mountains that have occupied the Chinese market, countless managers of foreign companies have also come to the forefront and show up like stars in people's blind worship of foreign capital.

However, with the fundamental change of the domestic capital shortage, the technology spillover effect of foreign capital has not reached expectations. While they remit a large amount of profits abroad, the advanced core technology has not remained.

For example, since the joint venture of China's automobile industry, a high-tech car has not been launched, and the streets are all OEM cars. The open model of changing the market for technology has not only failed to achieve the desired goal, but has brought worries about the possible Latin American phenomenon.

And after a few years, looking back at those managers of foreign companies who were once so prosperous, people will find that their journey of pioneering China is not as kind and beautiful as the original advertised. Monopoly, bribery, black gold marketing, problem products, almost without exception, they take the biggest cake from the cracks in the policy and maximize profits as their goals.

Of course, domestic academic circles or public opinion touts foreign company managers is also a very serious problem, especially in recent years due to the influence of wealth effect, professional managers of major foreign companies have been the focus of media pursuit, using a lot of The young people’s yearning for success, they continue to promote their ideas, and put aside the integrity of management, and promote the role of various conspiracies in business operations to an unattainable height. It seems that everything is successful. ** are all achieved under the operation of a conspiracy.

This mode of thinking affects not only a generation of people, but also completely subverts the integrity management practices that have lasted for thousands of years in China, or the previous Chinese-style business operations have some small means, but they are still based on integrity. ~lightnovelpub.net~ As for now, the ugliness of human nature is everywhere.

So, what benefits can you get from it? Fan Wuyao’s thinking became active. Since he had discovered Kodak’s conspiracy, but it was inconvenient to stop it, of course, he had to get the most out of it. Kodak was in the dark, so he couldn’t just sit back and watch them take all the money away. Bar? Why should I take two bites?

Although the current digital camera technology is still in its infancy and the market scale is not large, I can firmly grasp this direction, strive for clever layout, and finally let Kodak eat what is in my stomach and then obediently. Spit it out, this is the best solution.

As for arguing with people in the officialdom, with experts and scholars in the academic world, and arguing with them about right and wrong, Fan Wuyao has no interest in that, and just let others attack him.

After figuring this out, Fan Wuyao’s idea was settled. The way to choose is to take his own long-term interests, and to give up his narrow momentary temperament. As for a few years later, some people will always Paid a heavy price for my shortsightedness.

Does Fan Wubing believe that Kodak's film industry plan will continue to be popular for a few years? At that time, digital dominance will be king.