Jiangnan Province had the idea of ​​building cars before, but the state-owned enterprises had to go through strict approval to build cars, and the technical reserves were not enough. In addition, the state had very strict control over car companies some time ago, so the province There has not been any car company in the country, but there are a few tractor factories that are quite profitable.

There is nothing wrong with this idea if you want to build a mini-car in Jiangnan Province. At least, the exhibition conditions in Jiangnan Province are much stronger than those in Wuhu, where Chery Automobile was founded. Not only are there no problems in funding, but also in terms of raw materials. , The only problem of motivation that is more difficult to solve, at this time, it can be directly provided by Fan's Automobile Manufacturing Company, and the price will not be more expensive than the imported motivation.

Various convenient conditions can ensure that the car industry in Jiangnan Province can achieve rapid development in a short period of time. However, Fan Wuyi also has a worrying question, that is, if the launch of mini cars now, will it really be able to be used by the majority of users? Accepted?

You should know that when Chery's QQ first appeared, it entered the fast show period after being questioned by many people. If you are engaged in such a project, you will also need to pass this test. Therefore, Fan Wuyi considers it on the car model. We should lay down some bosses and strive to make the mini-cars in Jiangnan Province directly into a classic model, at least if everyone can accept it at first glance.

It should be said that competition in the field of automobile manufacturing has never stopped. Especially since entering the 1990s, competition in this field has intensified. The traditional strong cities such as Changchun, Shanghai, Wuhan, and Xi’an in China have had a long time of manufacturing experience. However, Jiangnan Province used to be just a tractor for the country. If you want to compete with them, you must produce something of your own. New things come.

Fan Heng talked to his son about this matter. He used to be a military industry enterprise, and he was naturally very familiar with these automobile manufacturing companies that were originally born out of military industry companies in their 90s. Therefore, when they talked about it, he was still a little worried. of.

"If Jiangnan Province is engaged in cars, would it be too late? Needless to say, it can't be compared with joint ventures, even with some established domestic automobile manufacturers." Fan Heng said to his son.

"That's not necessarily." Fan Wubing naturally has his own opinions on this. He said to his father, "The competition in the automobile manufacturing industry is obviously very fierce. Therefore, the most brilliant competition is to avoid competition. We You have to do some things of your own that others don't have, so that you can naturally occupy the market. As long as there is a market, the rest will be much easier."

When talking about making cars by himself, Fan Wuyao gave an example, "Great Wall Motors is doing a good job, and their pickup trucks are selling well, and they are all sold abroad."

As the king of pickup trucks in the domestic automobile manufacturing field, the Great Wall Motors was just a small township factory that was refitted in Bangzidi. They had refitted almost all the models that could be seen in China at that time, such as vans, station wagons, and light trucks. Car, but this is not a long-term solution after all. Around 1993, Great Wall Motor also tried to enter the car market by relying on modified cars. However, after the introduction of the automobile industry policy, such modified cars could not have license plates in many places, so they had to die.

Later, after inspecting the American and Thai markets, they found pickup trucks. Although pickup trucks are a fashion model in the United States, what really gives them opportunities is the best-selling pickup trucks in Thailand. Both China and Thailand belong to the developing countries, and the Chinese market is much larger than the Thai market. There must be no mistakes in China for models that have a market in Thailand.

At that time, although some state-owned small and medium-sized enterprises began to produce pickup trucks in China, the prices were high and the technical level was relatively poor, and the people did not buy it. In order to be prepared to fight, Great Wall Company conducted an extremely detailed survey of the pickup truck market, and then adopted a one-step pricing strategy to bring down the price and make it affordable for Chinese consumers.

When most domestic pickups sold for more than 90,000 yuan, Great Wall pickups quickly gained a foothold in the market as soon as they dropped to 80,000 yuan. The high-quality and low-cost Great Wall pickups quickly emerged in the industry. This year, the production and sales reached 7,000, making it the leader of the domestic pickup industry.

Fan Heng knows the Great Wall Motor Company quite well. When he was in Panshi, he had paid attention to the Great Wall Motor exhibition. If he did not suddenly come to Jiangnan Province to take up his duties, or he had effectively imitated the Great Wall Motor Company and established a car manufacturing plant in Panshi. Thoughts.

"You mean, in addition to making mini cars, we can also make pickups?" Fan Hyung asked his son.

Fan Wubing shook his head and said, "Of course we don’t need to grab business with others. Pickup trucks are good, but they are restricted vehicles in many big cities. How can we enter the large and medium-sized cities with high economy and strong purchasing power? I mean, It is directly engaged in suV."

In the automobile manufacturing industry, there is a generally recognized rule that pickup truck manufacturers will transition to suV when they exhibit at a certain stage. The latter is of higher grade and more profitable, and more importantly, it can enter the city.

"Imported suV prices are now more than 200,000 yuan, and the expensive prices discourage ordinary consumers. If the price can be lowered like pickup trucks, domestic suV will definitely have a market." Fan Wuyao explained to his father Fan Heng. "I thought about it. If we do suV on our own, we can fully achieve it technically, but the cost is relatively small. I estimate that it can be done within 100,000, and the quality will not be much worse than the other party's, so calculate. However, the market prospects are very impressive. At least the performance, structure, and appearance of the car we have produced, compared with the domestic suV at the same price, must be significantly improved, and the stability, comfort, and robustness of the vehicle must also be strong. a lot of."

suV is a sports utility vehicle, mainly refers to those four-wheel drive off-road vehicles with avant-garde design and novel style. The general front suspension of suV is a sedan-type independent suspension, and the rear suspension is a non-independent suspension, with a large ground clearance. To a certain extent, it has both the comfort of a car and the off-road performance of an off-road vehicle. Due to the multi-combination function of the mpV-style seat, the vehicle can carry both people and goods, and has a wide range of applications.

suV has two major characteristics. One is sportiness, that is, it needs to be able to run, not only to speed up, extremely high, but also to pass Jeep Cherokee with high adaptability. The second is the maximum capacity, which means that it not only can carry people, has strong comfort, but also has strong cargo capacity and strong towing capacity.

The biggest feature of off-road vehicles is that they have strong passing ability and a certain cargo capacity, but their sportiness and comfort are not outstanding. After strengthening these shortcomings of off-road vehicles, it can be called suV. With the automobile exhibition, there are fewer and fewer pure-bred off-road vehicles, and there is a tendency to evolve to suV. Therefore, it is difficult to determine whether a certain vehicle is a suV or an off-road vehicle.

The true founding model of the suV concept is the Cherokee produced by Chrysler in the United States. Its design concept is derived from the concept of off-road vehicles and only emphasizes the passability. It mainly improves the comfort of the vehicle and removes the heavy non-carrying body of the previous off-road vehicle. The design concept of the car is replaced by a light-weight load-bearing body structure like most cars. However, the off-road performance is not completely sacrificed, and there is still relatively strong power. The 4x4 drive mode is adopted. The key concept is mainly to emphasize comfort.

In the source of the United States, suV has always been the top few best-selling models, because it is suitable for urban walking, but also suitable for wild Mercedes-Benz, and it is very compatible with the new generation of pursuit of publicity and love to be close to nature.

However, in China, suV has not yet become popular due to the price issue, so Fan Wubing thought that since he wanted to build such a low-priced model, he would not raise the starting point a bit, and now he should engage in independent intellectual property rights. For the SuV, the cost is very low. Fan Wuyao estimated that even if it sells for 80,000 yuan, there will be a very substantial profit. The most important point is that you have the skills and you don't need to pay tuition fees from others.

Fan Heng is a little enthusiastic about making cars, because he knows very well, what does the automobile manufacturing industry mean to a province?

No one has ever counted how many industries a car can drive, but there is no objection to the high degree of relevance, scale efficiency, and huge driving effect of the automobile industry.

Generally speaking, the automobile industry chain mainly includes four aspects. The first is product technology, which mainly refers to the development of products; the second is the procurement of parts and components; the third is automobile manufacturers; and the fourth is sales and service.

The upstream of the entire industrial chain involves steel, machinery, rubber, petrochemical, electronics, textile, glass and other industries; the downstream involves insurance, finance, sales, maintenance, gas stations, restaurants, hotels and other industries. The length of the automotive industry chain is unmatched by ordinary industries. of. Because of this, many local governments will cultivate the automobile manufacturing industry as a pillar industry.

Auto parts are an important part of the auto industry. The procurement cost of auto parts and raw materials accounts for more than 70% of the cost of the entire vehicle. Speeding up the development of the auto parts industry will reduce the cost of auto manufacturing, enhance market competitiveness, and further promote The development of the overall automobile industry and stimulating the local industrial economy play an important role.

In recent years, while the Great Wall, ZTE, Changan and other vehicle manufacturers are booming, a large number of parts and components companies have sprung up around them. Many companies can produce complete specifications of motives, batteries, wheels, Rolled parts, wiring harnesses, seats, steering gear assembly, frame, box change, interior decoration, stamping parts and other parts required by most automobiles, and a relatively systematic and complete marketing system at home and abroad has been established. The products can not only meet the needs of local automobile production, but also are sold in large quantities throughout the country and abroad.

The vigorous exhibition of parts and components enterprises has further strengthened the determination of local government leaders to build a complete automobile industry chain. The addition of parts to complete vehicles is the two-wheel drive automobile industry exhibition model. The parts industry is placed in a more important position. It is the potential and hope of the auto industry exhibition.

Since Fan Heng heard his son’s suggestion to invest in the automobile manufacturing industry, he has been thinking about these problems, and is determined to immediately introduce policies and measures to support the auto parts industry exhibition, attracting domestic and foreign parts companies to invest in Jiangnan Province. Modern production requires professional collaboration to achieve a zero-distance, zero-stock production model, greatly reduce the cost of the entire vehicle, and comprehensively enhance the competitiveness of the automobile industry in Jiangnan Province.

He plans to focus on supporting new maintenance-free batteries, aluminum alloy wheels, and other universal joint front drive shafts, nylon tubes, automotive air conditioning hoses, brake tubes, automotive light bulbs and other parts and components, and actively support a batch of products with a certain scale and manufacturing level. The automobile parts manufacturing enterprises of China will exhibit automobile variable cases, clutch housings, variable gears, tires, interior and exterior trim parts, molds and other products to build a complete automobile industry chain in Jiangnan Province.

After Fan Heng talked about his thoughts with Fan Wubing, Fan Wubing also nodded in amazement. He didn't expect that his father Fan Heng would have been a husband in this respect without a sound. If it weren’t for today’s mention of spending money on projects, and by the way, talking about building a car, I’m afraid I don’t know that Dad has so many detailed thoughts in his heart.

Being able to consider issues from the entire industry chain is enough to show that Dad Fan Heng’s vision has improved, and he has begun to take the overall perspective to consider issues. This is a welcome improvement, if it is placed when he is in Rock , I'm afraid there are so many things that I haven't thought of yet.

After Fan Heng listened to his son’s evaluation, he smiled and said, “Everyone needs to make progress. That’s natural. In the past few years, besides work, I also pay great attention to learning. I have referenced some economic models at home and abroad. For several key industries, teachers have been asked to give special advice, so it’s not surprising to know these things."

"But ~lightnovelpub.net~ our main goal in the future will be the foreign market." Fan Wubing reminded his father Fan Heng.

SuV is a high fuel consumption model, and its sales will inevitably be impacted when domestic oil prices are going to continue to rise. Compared with the domestic market, especially in Russia and the Middle East, where oil resources are relatively abundant, people are not as concerned about automobile fuel consumption as in China, and it is an ideal market for exporting high-fuel-guzzling vehicles such as suV.

However, if you want to occupy overseas markets, you must rely on strength to speak. For a long time, domestic automobile exports have been stagnating. An important reason is the lack of core technology.

Take the export of cars as an example. At present, most of the domestic car manufacturers are joint ventures, and their products are basically not independently developed. As an overseas factory of a foreign automobile giant, the export of products to the Chinese side does not count at all.

Therefore, most of the joint ventures with foreign auto giants have mediocre auto exports, which is an important reason for the slow growth of domestic car exports.

"We only need to find out the market positioning, coupled with the complete independent brand and core technology, whether to export, how much to export, we can make decisions on our own without being controlled by others, so there is no need to worry about the market." Fan Wubing said to his father.