Wealth

v5 Chapter 557: The prospect of being a portal

"You Huang Shiren!" When Fan Ting heard that she had to contribute to Fan's network money plan during the wedding ceremony, she couldn't help but said a little bit of grotesquely, "It's fine for you to work for you at ordinary times. It’s your wedding day, and you still want to squeeze out a little surplus value. What a black-hearted capitalist!"

Zhang Mei also frowned and expressed dissatisfaction to Fan Wubing, "What the **** are you doing without illness? Are you really such a fool on the happy day of your marriage? It will make people laugh when you spread it out!"

This matter really makes Zhang Mei feel a little puzzled. It is said that it is not difficult to organize a wedding in a proper manner. How can Fan always think of ingenuity if he is not sick? It is true that the **** is an official, not like a human being.

Naturally, Fan Wubing had his own considerations, but in the face of the rejection of his mother and sister, he also had to explain the reasons. In fact, he did this for a reason. This time Fan Ting got married. There must be an endless stream of people who come to congratulate. Not to mention the number of high-ranking officials and business celebrities from all walks of life. There are hundreds of executives in their own company. Such a large scale is enough to It caused a sensation in the capital.

The most entangled thing is that Fan Hyung’s official position has become bigger and bigger. The deputy leader of the country, his daughter is married, and there will not be a few people who want to join in the fun and congratulate, even if it is the same level, how many people Also take this opportunity to show up.

In this way, it would be difficult to hold a relatively low-key wedding, but such a large-scale wedding can easily cause disputes in places like Beijing.

After much deliberation, since the wedding must be done in a big way and right and wrong must be avoided, then we can only find a legitimate reason to make this wedding bigger, which is the method Fan Wubing now thinks of.

Fan Wubing explained to his mother and older sister, "We must take into account the impact and ensure that the wedding cannot be done badly by the older sister, so we can only make a mistake. The guest of this wedding must be After thousands of people, in such a big situation, how can you do it without looking for a guise? The wedding of the children of party and government cadres can’t be done in a big way. In this regard, we still have to worry about it, so I want to think about it. Going, I can only hold an ingenious Genesis wedding for the old lady."

Fan Ting grabbed her head depressed, and said, "Look. I have to admit my fate. I hope you don't mess up this matter."

Fan Wubing immediately patted his chest and promised, "It will never fall. Chain! Who is your brother? This wedding promised to you will be a unique cross-world ceremony both at home and abroad!"

Fan Ting nodded, then looked at the Huang Yang Mu Shan Bai Zi Tu that Boss Zhu had sent, and started discussing with his mother Zhang Mei about the wedding.

"Mom, don't you have to go to work?" Fan Wuyi asked strangely.

Zhang Mei, who has always been extremely diligent, was able to stay at home to study the wedding with his daughter Fan Ting, which really surprised Fan Wuyin.

"Today is Sunday, do you say I need to go to work?" Zhang Mei gave Fan Wuyi a white look.

Fan Wubing patted his head. He said that things have been too messy recently, and he has forgotten that today is Sunday. However, thinking of the situation when he came back from Boss Zhu just now, Fan Wubing couldn't help but shook his head, thinking that he became the leader. There is no right to rest, just like Fan Hyung doesn't have much chance for double rest now.

In a sense, the domestic system is still somewhat different from that in foreign countries. You can see that American presidents can take vacations from time to time, but this is not the case in China.

In fact, Fan Wubing is also more convinced of one thing, that is, the words that Malaysian Prime Minister Mahathir said, no one is irreplaceable. Even for great figures like the founding leaders, after their deaths, the sky hasn't fallen down. Our days have always passed the better.

Because Fan Ting is busy with getting married, the s club feels like a group of people. Therefore, Fan Wubing took this opportunity to go to the company headquarters to inspect the work. By the way, take a look at the network company that is about to be established. How is things going.

The so-called portal website refers to an application system that leads to a certain type of comprehensive Internet information resources and provides related information services. Portals initially provided search engines and directory services. Later, due to increasingly fierce market competition, portals had to quickly expand various new business types, hoping to attract and retain Internet users through a wide range of businesses, so that later portals The business is all-encompassing, becoming a department store or online market in the online world.

From what Fan Wubing learned later, the portal mainly provides news, search engines, network access, chat rooms, electronic bulletin boards, free mailboxes, audio-visual information, e-commerce, online communities, online games, and free web pages. Space etc.

Portal sites can be divided into search engine portal sites, comprehensive portal sites, and local life portal sites if they are divided by content. The main purpose of a search engine portal is to provide a powerful search engine and various other network services. The comprehensive portal website is mainly based on news information and entertainment information.

As for local life portals, they mainly focus on local information, generally including local information, online shopping in the same city, classified information, marriage and friends, job hunting, group shopping, word-of-mouth merchants, Internet navigation, life communities, and other large channels. It also contains very useful functions such as electronic atlas, perpetual calendar, map channel, music box, online film and television, coupons, discount information and so on.

However, according to the current situation, the feasibility of developing local life portals is not great, but the search engine portals require too much manpower and material resources, which are not suitable for short-term profit, so Fan Wuyi chose. It is a comprehensive portal website whose content is mainly news information and entertainment information.

But if he only engages in these content, Fan Wubing is also worried that the commercial atmosphere is not strong enough, so he considers adding some more applicable content, such as e-commerce, and substantive service content integrated into some local portal websites.

If Fan Wubing wants to build a portal website, advertising revenue will naturally be a relatively large piece of cake, but now that everyone is free, the network advertising revenue is not mentioned at the current stage in China, so it has to be from Think of other ways.

At a time when people around the world were enthusiastic about the Internet, Yahoo became famous through the search engine and created the concept of the so-called portal. Use search engines and online news to attract netizens to the Internet, increase the click-through rate of web pages, and then attract online advertisements. Such a business philosophy and method is called the Yahoo model.

Domestic portal sites such as Sina, Sohu, and Netease basically quote this business philosophy. For a time, attracting eyeballs and increasing click-through rates have become the biggest goals of website management. Before 2001, China's three major portals had been using this business model.

But in the middle of the two thousand years, the Internet bubble has become obvious. Nasdaq’s Internet stocks have suffered the second sharp drop in history, once falling below the 1,000-point mark, and investor distrust has also followed. Come. In these treacherous two thousand years, Sina, Sohu, and Netease all completed the NASDAQ listing, and then they all became quasi-junk stocks hovering around a dangerous dollar.

Fan Wubing has considered that if he is to set up an Internet company purely to collect money, then he does not need to worry too much, he only needs to hype, and then take the lead in listing in the United States, and he can use the Chinese concept to make a lot of money. A sum of money.

But now it seems that if an internet company that died of addiction is linked to the wedding of the old sister Fan Ting, it is obviously a bit out of date. Therefore, after thinking about it, he feels that this company should be done practically. At least, it should be a company that can easily survive the winter of the Internet with its own capabilities, rather than relying solely on the continuous injection of external funds to maintain its operations.

The Internet must land in order to make money. This is what Fan Wuying affirms. Although the Internet is virtual, if you want to make money, you need to do something down-to-earth. Therefore, the products and services designed by the website must reach ordinary users. Among them, it is woven into an infinite chain network, extending its tentacles to every corner of the user, forming a scale effect. This is also the advantage of the portal website. To form the core competitiveness, the portal website must take root. ***husband.

Of course, this thing cannot be done overnight. It takes a long time to run a portal site well. Fan Wubing’s idea is to integrate the business scope of some local portal sites into the portal site, which can involve some Housekeeping, real estate agencies, marriage and friends, distribution, training institutions, beauty, information distribution, etc. in large and medium-sized cities are all local convenience services, which are the easiest to take root, and they can also attract a large number of users across the country. Increase website traffic.

After these are done, you can collect money in at least three ways.

The first is the information distribution fee. To make this money, the premise is that the website has a large traffic and a high reputation. With this environment, you can create a free information column. There are regulations such as free and paid distribution. Of course, you have to ensure that others pay. The resulting effect.

The second is advertising fees, website advertising space rental, this is much simpler. The point is that you can do some free advertising at the beginning, and once the other party has used it and the effect is good, it is time to sit down and talk about money. Regarding this point, Fan Wuyi hopes that his own companies will test the water first to test the effect, and then proceed with the pricing mechanism.

Historically, local portals were considered a trend. Because under the barriers of many large domestic portals, few people short of funds were able to create more existing websites, while local portals’ The development trend is to use localization, informatization and clarification of positioning to grasp the place and gain a firm foothold in the place.

Fan Wubing now has an advantage that no one else can match. First, he has a nationwide staff team and various branches, and the company's information network construction is also in place. Therefore, to enter the portal project, it is nothing more than separate points. The company assigns some people to be responsible for it, so he can completely integrate this part of the local portal website into his own big portal website.

However, Fan Wubing also has the consciousness. Don't want to make money at all at the beginning. The Internet is a long-term project. As long as you steadily build the website and improve the traffic, you can accumulate and wait for the opportunity. Because he knows the value of the Internet very well, this is also his biggest advantage in doing this. There are many rich people in the world, and many people can support the operation of large portals, but not many people have persisted. If everyone understands the value of the Internet, how many opportunities do they have?

Of course, Fan Wubing feels that Tieba is also a model he can learn from. It is with this kind of thing that Baidu quickly became popular. You must know that before this, almost all people were using Google. Being able to adapt to the domestic environment and attracting a large number of users is the problem that needs to be solved most now.

And if you bundle Tieba with local profit measures, not only will it make the sales of your local branches more convenient, UU reading www.uukanshu.com will also attract more people to the website to advertise, and this income will be Very impressive.

Fan Wubing was very clear that the profit model of the three major domestic portals was basically "advertising + online games + wireless value-added services + other". Among them, the first three profit models accounted for more than 90% of revenue sources.

To survive, companies need differentiated competition. The network economy is reproducible, and good profit models are easy to imitate. Moreover, mature information services on the Internet are highly substitutable, with a wide range of user choices, and user viscosity will not be too strong. So singularity will sooner or later cause a large number of influx into the market and a large number of exits from the market.

Therefore, it can be said that on the basis of a platform that provides users with diversified information and services, it is a comprehensive portal website that seeks to differentiate and feature the website, seize key profit points, strengthen cooperation, continue to innovate, and form core competitiveness. Important goal of the development.

Fan Wubing was full of these things in his mind, so when he walked into the company building, he didn't even notice that a group of young girls over there were dressed up and were shooting posters for a company's publicity. He unknowingly went into other people's team.

"Hey, so who, what are you doing?" someone shouted at him very dissatisfied.