Fan Wubing was discussing issues with the seniors of s'company and guiding them in their work, but unexpectedly received a call from the old sister Fan Ting, saying that the house was almost refurbished, and asked him to come and have a look.

"In this matter, it is more appropriate to call Shang Han Chu in the past, and I am just to provide you with a reference. After all, the house is for you to live in, as long as you can see it." Fan Wubing said.

"Han Chu is busy with the upgrade of anti-virus software, and his person is not particular about it. It's better for me to take him in the past to figure it out." Fan Ting replied.

"Oh, that's it, that's okay, I will drive over to pick you up when I'm done." Fan Wuyao agreed.

Because it has already considered clearly before, it is necessary to build an online company to list money and give it to my brother as a gift. Therefore, the company has begun to build a relatively complete large-scale portal website, and related database testing has been done. The high-level staff suddenly felt a little awkward during the on-demand broadcast of the disease-free.

Although everyone has conducted in-depth and extensive discussions on this issue on how to do domestic portals and household websites, and what should be the blueprint for doing them, most people think that now we need to build portals. It still follows Yahoo's search engine model, increases click-through rate, promotes paid advertising, and then expands the market.

But now the series of practices pointed out by Fan Wubing has made everyone's eyes bright, and opened new doors for them, letting them see that the Internet profit model originally has such great potential to be tapped. It can be said that as long as the market is cultivated, there will be ways to make money everywhere!

"So, Mr. Fan, how can we increase the hit rate and increase the traffic of the website?" Some people are more concerned about this matter, and want to know if Fan Wubing has any clever tricks available.

"Hit rate--" Fan Wubing smiled, and said to his heart what is the problem with this thing.

In fact, in China, in the beginning, many companies had established their own portal websites, but later, the investment and output are now disproportionate, and the effort required to build a comprehensive portal website is really huge. It’s unbearable. If you simply count on this to make money, I’m afraid it will be indefinitely. Coupled with the bursting of the Internet economy bubble two thousand years later, the Internet economy has suffered a severe winter, which has caused various websites to fail to obtain timely financing. After death, the portals collapsed. Large portals such as Netease, Sohu, and Sina also survived all the hardships. They abandoned the Yahoo model, combined their own characteristics, exhibited different business directions, and entered the era of profitability.

At the beginning, these websites spent a lot of money on advertising in order to increase the click-through rate, or to increase the attention of the eye. Basically, the money obtained from financing is used in this aspect. Many websites have I have raised millions or even tens of millions of dollars through various channels, and then used them to promote the visibility of the website, but in the end, it is still Shali Chengjin, and there is no one in all.

Of course, most of the methods used by websites are nothing more than these. They are advertising through traditional media, large-scale outdoor advertising, advertising exchanges with other websites, website advertising through the packaging of some products, and the same The major search engine websites have a good relationship and provide their own URL links and advertisements in eye-catching locations.

During the initial period of time, various websites were sending free souvenirs to users to promote themselves. It seemed to be a good way to let everyone remember themselves. However, there was also one point that the content of the website was not updated quickly. There is no interaction with the user, or no content that the user cares about, after all, it still cannot resonate with everyone.

"The content of the website is still king. As for publicity, we might as well use some small means to achieve the goal." Fan Wubing said to everyone, "For example, we can use the advantage of s to give users small items such as mouse pads. Things don’t cost much, and users can see our website with their hands. This memory is very deep. In terms of content, pay more attention to the economic situation at home and abroad, and be able to play in social life. To entertain the public, the website must be classified within a targeted manner, and some online battle games should be provided to attract users and make them dependent."

In view of the fact that the current network is still running at a low level, although adsL and optical fiber access have appeared prematurely, it is necessary to consider the huge pressure caused by the surge in users within a few years, so the level of software and hardware is still relatively low. In this case, how to select small games suitable for the current network environment is more important.

Fan Wu became ill and remembered clearly that he was very addicted to playing chess games and Doudizhu, Lianliankan, Tetris and other small games at the time. This type of small game does not need to keep too much personal user information, so for the server The impact of the game is relatively small, it can be made right now, and there is no problem in fighting against it.

Fan Wubing also considered a problem, that is, users can learn about the website through prize-winning online battles. If you say who will get rich on the Internet, then professional players will obviously get rich faster than the website. This point can be seriously considered and used.

Fan Wubing thought about it, and talked about the situation to the seniors. Everyone felt that they benefited a lot. It can be said that many of the ideas are given to the current major Internet portals for reference, and they can get rich returns. What they lack is this aspect. Of course, they also lack huge funds like Fan Investment Group to support.

The senior executives of s are not eating idle meals. Fan Wubing gave them a bit of broadcast, and immediately put forward a lot of good ideas based on inferences. Even a senior technical officer also put forward his own opinions, "I think it is bound to individual users. It will also be a good choice, and the price is relatively low."

"Oh? Let's just listen." Fan Wu was very interested, and encouraged him to continue to elaborate on his point of view.

"At present, our company, as an Internet access service provider that controls a large number of domestic users’ online channels, has inherent advantages in terms of traffic. It is completely possible to use software technology to set the pages after users go online to the pages of the website that we need to promote. , So that the first website that everyone sees after going online is our website, and this influence is great.” The technical senior said to everyone.

"It seems a bit of a violation of the law of fairness?" Some people came back from abroad, and when they heard this suggestion, they immediately got in touch with the antitrust.

After all, Microsoft is currently being jointly sued by several major companies for monopoly reasons. It is said that it is likely to be split into several parts. Under such circumstances, it is a bit out of date to engage in technology monopoly and resource monopoly. Therefore, Everyone felt that this might not be a good choice.

"Since we have this resource, of course we can use it. Otherwise, we spent so much money and invested so much energy for the sake of return?" Someone immediately retorted.

Fan Wuyi was a little moved by this proposal. In fact, the plan proposed by this senior technical executive was that the browser hijacked, which means that the user’s browser or other browsers should be modified without the user’s permission. Related settings, forcing users to visit specific websites.

Browser hijacking is a malicious program that tampered with the user's browser through browser plug-ins, browser auxiliary objects, etc., causing the user's browser configuration to be abnormal and forcibly directed to a commercial website.

Users will be forced to install such plug-ins when browsing websites, and ordinary users cannot uninstall them at all. After being hijacked, users will be forcibly directed to their designated websites as long as they go online, which seriously affects normal online browsing.

For example, some unhealthy sites will frequently pop up installation windows, forcing users to install a certain browser plug-in, or even not soliciting user opinions at all, using system vulnerabilities to force installation on the user's computer in the background. Some plug-ins also use virus software writing technology to avoid user uninstallation, which often causes browser errors and abnormal system restarts.

Although this approach has been criticized later ~lightnovelpub.net~, the popularity of the domestic Internet is still relatively low. It is harmless to engage in browser hijacking, at least after everyone gets used to being hijacked, there is no feeling. Yes, especially if this kind of hijacking comes from an Internet access service provider, then there is nothing serious about it.

In fact, browsers like Microsoft and Netscape use the same principle in their default pages.

However, Fan Wubing also considered the rebound psychology of some users, so he thought about it and made suggestions, "In principle, I agree to do this, but there are some tricks to do. Our promotion page is on the user’s computer screen. Do not appear on the page for more than fifteen seconds, and then it will become a movable icon ad placed in the corner of the screen, and it must have the function of clicking to open and clicking to close. As for the page set by the user, in It will automatically appear after fifteen seconds."

After listening to Fan Wubing's words and discussing it for a while, everyone felt that this was a compromise method that could achieve the purpose of publicity without causing too much psychological backlash from users. It was worth a try.

But if you do this, wouldn't you become the ancestor of the most influential rogue software in the country? Fan Wubing felt a little scratching his head, and he didn't know if this thing was right after doing it.