"Although domestic brands have their own advantages and characteristics, for mobile phone products, it has a high technical content, which is different from color TVs and D. At the same time, it maintains a close relationship with fashion colors, and mobile phones It is a product with very high price elasticity. If there is a competitive price advantage, a certain scale of production and sales must be formed." Fan Wuyao said to everyone, "So mobile manufacturers should have comprehensive strength in many aspects. In terms of brand, Motorola Brands such as Ericsson and Ericsson have hundreds of years of market sales history. In a short period of time, domestic mobile phones cannot be compared with these giants. Moreover, they have monopolized the Chinese market for many years and have formed a relatively strong brand image in the minds of consumers. These On the one hand, most domestic brands currently have a clear gap."

"In fact, we still can't compete with these foreign companies in the high-end market. Our biggest advantage now is that we can open the low-end and mid-range mobile phone market by ourselves, and we have an unparalleled price advantage." Wang Shihan has made great efforts in this area. Therefore, when Fan Wubing said it, his feelings were the deepest. “I always feel that the domestic mobile phone market has very, very large potential. The low-end and mid-end mobile phones are the largest market. The strategy of capturing the low-end market is absolutely correct."

Fan’s previous strategy was to capture the low-end mobile phone market, leaving no room for foreign brands to survive in this market. However, in terms of high-end mobile phones, in terms of the current strength of Fan’s Investment Group, it’s still It seems a little weak. After all, they have not been in the exhibition for a few years. Although they have taken over a lot of InTe1 research results and later obtained some very useful technical information from other companies from other channels, they must completely digest these technologies. Information, it will take time, this matter can not always be accomplished overnight.

The most fundamental of mobile phones is technology. So far, most of the core chip technology of mobile phones is still in the hands of foreign companies. In the existing product market, the overall level of domestic g** products has lagged behind internationally renowned companies for several years. .

At the same time, China has built the world's largest g** network in five years, but such a large network does not have its own perfect terminal products. In terms of product maturity, domestic mobile phones have no long-term commercial operation test. Compared with foreign products, there is a big gap in stability and practicability. In terms of users’ continuity and maintainability requirements for mobile phones, they will enter It is very difficult for market manufacturers to enter the market.

Due to the monopoly position of foreign manufacturers in China's communication network system equipment market, domestic manufacturers have encountered huge difficulties in the second-generation mobile communication field, and domestic manufacturers also face great risks in the expansion of the mobile phone market.

In June of this year, four domestic mobile phone research alliances organized by the Ministry of Information Industry and composed of more than ten domestic mobile phone manufacturers bidding have been initially formed. Funds worth 200 million yuan.

Although Chinese companies are in a disadvantaged position in the second-generation mobile communications market, relying on the technical strength and experience accumulated in the development of the second-generation mobile technology, domestic mobile phone companies can intervene in the third-generation mobile communications market, while China’s third-generation mobile communications market The third-generation mobile communication system will be tested in three years, which provides domestic manufacturers with valuable time to start production, and will enable domestic manufacturers to become the main suppliers of China’s third-generation mobile communication systems. For Chinese manufacturers, this will It is the best time for its full exhibition.

"We can see opportunities in the domestic market. At that time, the share of international brands will gradually decline, but there is also a prerequisite, that is, we have to come up with truly excellent products. Words are far from enough." Fan Wubing said.

"Mr Fan meant that the current plan has fallen behind?" Wang Shihan asked hesitantly. His plan was mainly aimed at the development of low-end mobile phones.

Wang Shihan has done in-depth research on the mobile phone market. In order to grasp the current situation and development trend of the mobile phone market, and deeply understand consumer consumption patterns and product expectations, he specially commissioned a survey of Chinese mobile phone consumer behavior.

The survey comprehensively used online surveys, media surveys, and household interviews, and collected mobile phone consumer behavior data, totaling more than 10,000 valid samples.

"The main conclusion we have drawn is that mobile phone consumption is evolving from aristocratic to civilians. In addition, the penetration rate of state-owned brands is rapidly increasing." Wang Shihan said.

In the past three years, the market share of major foreign brands of mobile phones has shown a downward trend compared with previous years. It was more than 75% the year before, less than 70% last year, and only 60% this year. The sudden emergence of Fan's Investment Group and the support policies for other domestic mobile phone manufacturers have caused the market share of foreign brands to decline rapidly.

From the perspective of brand awareness, although Motorola, Nokia, and Ericsson are still among the top, domestic brands such as Bird, Kejian, and 1 are not much different from international brands. Among domestic brands, Fan Investment Group's mobile phone brand is even more ranked, and can already be on par with the three major foreign brands.

Whether in terms of market share or brand awareness, the concentration of the foreign-brand mobile phone market is gradually declining, and domestic mobile phone manufacturers such as Fan Investment Group are strongly impacting this market.

Taking into account the current domestic economic and policy environment, it is recommended that in terms of product grades, mobile phone manufacturers should mainly open medium and low-end mobile phones; in product styles, pursue fashion and advocate individuality; in terms of product functions, in addition to continuing to retain the Chinese that users value most In addition to the input function, the addition of mp3 function can cater to more than 70% of mobile phone users.

Taking into account the increasing frequency of mobile phone replacement in recent years and the fact that ap phones are a major hotspot, if domestic mobile phone manufacturers can open mp3 functions, highlight the convenience of using ap phones to access the Internet, and enrich the online content of ap phones, they may update on their phones. In the opportunity of the replacement, advance to the next level. At the same time, they also suggest that mobile phone manufacturers should actively and comprehensively understand consumers' product needs and preferences while pursuing better product functions and better technology, and tailor products for different groups of consumers.

After listening to Wang Shihan’s statement, Fan Wubing played with the diamond ornaments they sent over, and said in a deep voice, “In the past, the selling point of mobile phones was the appearance design and dual-frequency, recording, Chinese input, voice control and other functions. With the impact of the hot Internet, mobile phones with Internet access are the biggest selling point, so the third-generation mobile phones are already coming out."

The third-generation mobile communication must allow mobile phones to not only make calls, but also to access the Internet, and even to watch TV programs on demand. Strictly speaking, for the third-generation mobile phones to appear on the domestic market, it will take about three to four years. But in terms of the most basic functions of the third-generation mobile phones, mobile phones that can access the Internet have already appeared in front of people.

Whether a mobile phone has the Internet function, the sign is to see whether it has the function of supporting AP, that is, it supports wireless application protocol, which builds a bridge between the existing wireless communication network and the Internet, so that the small screen on the mobile phone can also be used. Browse content on the Internet.

Regarding these, Fan Wubing has very detailed information. In the first half of next year, the mobile communication company will officially open the business to support the AP Internet. Therefore, from the three major foreign mobile phone brands to domestic mobile phone manufacturers are actively preparing to launch a relatively complete AP mobile phone in the second half of next year to compete for this new market.

In Wang Shihan's plan, there are also considerations in this regard, and AP is an important direction for the current research.

But Fan Wubing disagrees with this, because he knows very well that ap is just a gimmick and has not been done in the domestic market. Instead, it has become a tasteless function that many people have never used. .

"I don't agree with spending more time on AP~lightnovelpub.net~ that has no future." Fan Wuyao clearly expressed his opinion. He said to Wang Shihan, "The reason for this kind of judgment. , Mainly because the country has been affected by the popularity of the Internet, but there are strong human factors in the popularity of the Internet, so although network life will indeed come soon, additional services have not been able to rise for the time being, as an intermediate transition AP does not What market."

"What is Mr. Fan's opinion?" Wang Shihan asked.

"I am currently tracking the digital camera business. Our chip factory can digest this information and strive to miniaturize the chip. If you add mp3 and handwriting input, plus large LCD screen technology, basically within a few years. It's enough. What we need to do now is nothing more than two aspects."

"Which two aspects?" Everyone was very interested in Fan Wu's opinion.

"One is that low-end chips must continue to advance, reduce costs, and integrate all functions into our underlying chips to build full-featured mobile phones. The other is to make some luxury products come out, we also need to High-end products have entered, and now we have this ability." Fan Wubing said to them, "Simply put, we need to have suspicious special products, so that we can break through the influence of foreign brands and achieve our own industry. Hegemony."