Wealth

v5 Chapter 788: Cultural aggression

"SAIC?" Fan Wubing shook his head after hearing the news, "Forget it, leave them alone, you can continue to negotiate with the sticks, the conditions must be harsh, even if we can't get the cheap The information was spread out, spoiling their reputation."

Wuzhi Xiaoji agreed, but he was a little surprised in his heart. It seemed that from a purely commercial point of view, it was a bit unethical to consciously leak the content of the negotiation and related conditions, but since Fan Wuyi confessed to do so, then There must be his reason.

"SAIC—" After Fan Wuyao launched the video call, he rubbed his temples and thought about it. It seems that SAIC had reached an acquisition with Ssangyong Motor. Not only did it successfully acquire, but it also mastered more than half of the equity and became Ssangyong. The controlling shareholder of the car.

It’s just that they didn’t expect the Koreans to be so difficult to do. The South Korean auto trade unions don’t buy in. They invested more than a billion dollars in one go, but they didn’t see much in return. They also made Bangzi accuse them of stealing their cars. The manufacturing technology made it very embarrassing. In the end, Ssangyong Motor was weakened, and SAIC had to end up sadly.

If I let Wuzhi Xiaoji negotiate like this, I still have to disclose some specific information. It is nothing more than unwilling to let Chinese companies that have been blinded by the acquisition wind feel that they can be the boss of foreigners, and agree to others at all costs. In the end, he was just as embarrassed as a silly*.

As for Ssangyong Motors, there is nothing wrong with letting it rot into a bunch of stinky shit. In terms of the typical island mentality of the sticks, it should be a bit of a loss.

Although Fan Wubing is more contemptuous of the sticks, many people in China obviously don't think so. When Fan Wubing turned on the TV, there were already a large number of overseas theaters monopolized by Britain, the United States, and Japan. It's a stick drama, and the ratings have repeatedly hit new highs, which is really a bit weird.

Fan Wuyao asked Xia Donghai’s New Silk Road Entertainment to analyze the popular factors of Korean dramas and came to some conclusions. What is dumbfounding is that the formation of Hallyu is actually related to this Southeast Asian financial crisis.

In addition to the economic downturn, the impact of the Asian financial turmoil on South Korea is also the soaring unemployment rate. One of the results caused by this is that writers can write at home without too much pressure, and audiences who are leisurely at home due to the career and economic downturn also add motivation to the film and television culture that needs to kill time. Therefore, The exhibition of Korean TV dramas can be said to be a hotbed of Korean film and television culture during the economic downturn.

Especially in the past two years, the Korean wave whirlwind with popular music, video game industry, clothing, catering, animation, and film and television as the main carriers has swept the entire Southeast Asia. As the main force of the Korean wave, Korean drama has gradually evolved from the spark show. Become a prairie fire.

T, Shinhwa, TVXQ, r and other idol groups with youth and handsome as their main characteristics have emerged one after another. Mobile phones represented by Samsung and 1g have been prosperous in the 6th year. Korean clothing has become a symbol of a new generation of women’s pursuit of trends, and Korean kimchi has even more. It is to become the leader of the kimchi family. Even the unheard of seaweed rice and Korean bibimbap have also become trendy because of people's eagerness.

When the Asian financial turmoil hit South Korea, Korean Entertainment suffered a heavy blow. In addition, due to the limited territory and sparse population of South Korea, the open potential of the domestic market is relatively weak. Therefore, the Korean entertainment industry has to turn its eyes to neighboring countries and shift its economic focus from the information technology industry to save the Korean economy to the cultural industry. Revitalize the Korean economy.

South Korea’s surrounding countries, Japan’s own entertainment system, Hong Kong and Taiwan are also places where entertainment artists are concentrated, and the local entertainment market in the Big 6 is extremely weak due to historical reasons. Basically, the dishes are all vegetables. There is nothing to choose from, so the Korean entertainment industry will focus on the Chinese mainland.

Since the Korean drama opened a gap in CCTV, this trend has become more unstoppable since the second set of CCTV broadcast "What is Love" in 1997. Then, "First Love" and "The Man in the Bathhouse Boss' House" were broadcast successively. Korean dramas such as "My Men", "Look and Watch", "Miss Mermaid", and "Yellow Handkerchief" have aroused strong reactions from the audience, and overseas theaters have almost become special shows for Korean dramas.

The combination of Korean apparel, catering, music, video games, and variety entertainment, driven by the Korean film and television industry, has jointly set off the upsurge of Hallyu in China.

The cultural exchange between China and South Korea began in the Spring and Autumn Period. By the Tang Dynasty, Confucian culture represented by Confucianism and Mencius was introduced to Korea. The Analects, Mencius, Chunqiu, Shangshu, etc. became them to improve their self-cultivation. The classics of Confucianism, this kind of Confucianism with the eight virtues of Confucianism as the core has been passed down from generation to generation in Korea, and its preservation is even surprising to our local people.

In contrast, the traditional Confucian culture in Chinese culture has become less and less since the Ming Dynasty. Coupled with the "Down with the Confucian Store" during the "May 4th" period and the decade-long catastrophe of the "Cultural Revolution", anti-feudalism has been established. At the same time of thinking, it also caused a severe blow to the excellent traditional culture of the Chinese nation, the status of Confucian culture plummeted, and classic books were discarded as feudal dregs.

So today, the Confucian culture was sold to us by South Korea after going abroad for a while, and the sales process went smoothly and unimpeded. One of the reasons why Chinese audiences are so receptive to Korean dramas is also based on the common psychological foundation of Confucian cultural thoughts. Because of the similar moral standards of 1un, under the same moral requirements, the audience is more likely to be moved by the drama.

In contrast, the Chinese cultural market appears to be lacklustre and the same.

Historical dramas always show that the children of the royal family are fighting for the throne at the expense of their brothers. The concubines of the harem are fighting for favor and succession. Family dramas are always conflicts. If there is no conflict, there will be no story. Forever dual opposition. .

In the emotional drama, after the wind of Qiong Yao's tears of drama in the past few years has blown away, the emotional theater seems a bit at a loss as if it has lost its backbone. Today's domestic emotional dramas are full of coloring and desire, and one night* and the third party have become essential factors in the drama. Whether it is historical dramas, family dramas or emotional dramas, most of the interpretations are the cruelty of reality and the hardships of fate. Even comedy can only be a tearful smiling face after experiencing bitterness and hardship. While interpreting reality and educating the audience, it also gives them invisible life pressure. It is difficult to realize the real purpose of film and television entertainment for relaxation and entertainment.

Under such circumstances, Korean dramas featuring liveliness, warmth and fashion have become the audience's choice. It is not surprising that the phenomenon of Korean dramas arises from this.

In addition, Korean dramas are unique in their production. They are writing, filming, acting, self-produced and sold, the number of actors, the length of the story, and how the ending of the story is all determined by the opinions of the masses through voting.

Generally speaking, after a Korean film and television production company has completed a new TV drama planning plan, it does not immediately invest in the creation of the work. Instead, it first searches for TV stations with high ratings. The three major TV companies in South Korea, kBs, and sBs, get After any one of them is approved, the screenwriter writes the story outline and the script of the previous episodes by hand. It is not necessary to write all the script before shooting, and even the outline of the story does not need to be written. The possibility of useless work.

For example, under normal circumstances, about ten episodes of the story outline and four to six episodes of the script are written in advance, and four to six episodes are usually produced before the broadcast. After that, I wrote the script while filming and broadcasting.

After a few episodes of the TV series are filmed, the screenwriter will discuss with the audience through forums, or establish the official website of the TV series, so that the audience can give feedback in time. To increase or decrease the role of an actor based on the audience's likes, the high popularity and popularity of an actor will increase his role, and vice versa, it will reduce his role.

Sometimes, after the screenwriter writes out the sub-play outline and the diversity script of the previous episodes, the audience will also be asked to vote for the most suitable actor and actress to play the role in the play.

In addition, the number of episodes of the TV series is not preset, but is determined by the ratings. TV dramas with high ratings can continue to grow, while those with low ratings can end in a hurry.

In addition, the screenwriter will adjust the direction of the story plot according to the audience's feedback and the audience's request ~lightnovelpub.net~. The life and death of the characters will determine the ending of the story according to the audience's wishes. For example, in a film, the fate of the hero was originally killed in a car accident, but most viewers could not accept this tragic ending and asked the screenwriter to resurrect the hero, so the screenwriter asked the hero to be another character. He came back from the dead, returned to the play in a way of amnesia, and continued the plot exhibition, but he did not expect to achieve very good results.

Since Korean TV dramas adopt the self-produced and self-sold method of "write and sell as you write while filming and broadcast," the screenwriter went from drafting the outline and writing the first few episodes of the diversity script to rewriting the script based on the audience’s feedback. Timely adjust the direction of the story exhibition to cater to the audience to the maximum. The full participation of the screenwriter is also an important factor in the popularity of Korean dramas.

After Fan Wubing, Xia Donghai and others had an in-depth discussion on this phenomenon of Hallyu Korean dramas, they thought they needed to do something too, otherwise the domestic screens would be monopolized by Bangzi dramas, and they would go to the country. , But it's faceless.

However, Fan Wubing put forward his own suggestions to create Chinese urban blockbusters and family life films. The most important point is to launch his own fantasy blockbusters in a timely manner.

"Fantasy blockbuster?" Xia Donghai was still a little bit astonished when he heard this term. That's right, it was just a sense of astonishment.