"No wonder your Fan Investment Group has never sponsored sports. It's probably because you don't agree with certain sports, right?" Shen Ying asked.

"In fact, we sponsored the Olympic Games in the earliest days, and then we didn't do that much." Fan Wuyao replied.

As early as the Los Angeles Summer Olympics in 1984, Fan Wuyao introduced Oriental Magic Water Jianlibao to the market, and it did achieve very significant results, but at that time, the authenticity of competitive sports in China was still relatively good. Convincing.

In the later years, some things went too far. Fan Wubing had no interest in funding these projects. Besides, because of the return of Hong Kong and Macau, Hong Kong businessmen are keen to sponsor Olympic champions, such as Rewarding villas, rewarding gold or something, Fan Wuyi was reluctant to join in the excitement. Instead, he devoted his energy to paying attention to the education exhibition, and the connection with the sports world became much weaker.

As a result, at a certain meeting between the General Administration of Sports and the press, a relatively influential official did not mistakenly complained that the support of some large domestic enterprises to the sports world can be said to be almost zero. This large enterprise Naturally, it means that the Fan Investment Group is undoubtedly, but the other party does not dare to name it by name. After all, Fan Wuyi's influence is too great, and the General Administration of Sports can't carry him.

For a long time. The domestic education system is an elite system, and the same is true for the sports system. Although the ability to compete for gold and silver in the Olympics is indeed very strong, it is too difficult for an ordinary sports enthusiast to participate in the Olympics through their own efforts.

After all, China can win the gold medal in the Olympics, the national system can be said to be very great. After being selected for the national team, an athlete does not have to worry about any other things. There is a canteen for food, a dormitory for living, and there are every month. Allowance, and what they need to do is to train hard and strive to achieve good results in the international arena. Such a nationwide system has brought many honors to Chinese sports. But this kind of gold win is mainly a product of elite education, not based on sports for all.

On the contrary, in other countries in Europe and America, sports is a form of exercise for all people. Anyone who likes sports can sign up for many competitions. This also explains why Lithuania can have more than 2,000 participating teams in a domestic basketball game. Olympic athletes in many countries are not professional athletes. University varsity athletes, even restaurant chefs, ordinary staff, and company employees can get the opportunity to participate in the Olympics, and the results of some sports are above the Chinese team.

Generally speaking, the three criteria for measuring the world's sports powers are the size of the sports population, the strength of the sports industry, and the performance of sports. Only with strong sports concepts, regular participation in more formal sports, and frequent sports consumption can it be called a sports population.

For a country. The number of gold medals is indeed a manifestation of honor, but if you want to become a sports power, it is very necessary to open the door to ordinary people. The popularization and improvement of sports among the public is the foundation and fundamental.

Take rowing as an example, this sport is a big upset in China.

There are almost no traces of rowing on the lakes and rivers in China. Many people don’t even know what rowing is. However, in European and American countries, the popularity of rowing is beyond imagination. There, open waters and wide rivers are often dotted with various rowing boats. Many university gymnasiums even have special indoor rowing practice fields. People who love and participate in rowing can be seen everywhere.

The same is true for the sand volleyball project. In China, there are only a hundred men and women volleyball players. Many provinces and cities do not have sand volleyball teams. The same is true for other sports. There are special boxing clubs abroad, and the popularity of synchronized swimming is also quite high. Therefore, in this sense, there are still many things that need to be done in China.

"In fact, such things as stimulants or growth hormones are available both at home and abroad." Fan Wubing said to Shen Ying, "For example, Ma Jiajun in China used something called blood cell growth hormone at the beginning. It can significantly improve athletic performance. The main problem of middle and long distance running is oxygen supply. If you can allow athletes to take in more oxygen during the race, athletes can achieve better results. There are two ways to increase oxygen supply, one is to increase oxygenation Concentration is to allow a blood cell to bind more oxygen. This method is more difficult. The other is to increase the number of blood cells in the blood, which can use hematopoietic growth hormone. This kind of drug was originally undetectable, so the old horse Of course, any drug has side effects. People who are commonly used to promote blood cell growth hormones are easy to burn, so we often hear that some members of Ma Jiajun often have a fever and stick to the game with illness. Of course, their competitive level is very high. Yes, this is also to be admitted."

"Never heard of this--" Shen Ying said with his head tilted.

"It is related to the face of the country. There are some things that cannot be said nonsense. Naturally, no one in the media dared to report, that is, to talk in private. People in the industry know it." Fan Wuyao replied, "For example, back then. East Germany was once a big country with a gold medal. You stayed in Germany for a while, don’t know if you understand this?"

"Oh, it seems that I have heard of it a little bit." Shen Ying nodded.

In the past, East Germany used to be the first-class gold medalist in the history of the Olympic Games, and it can also be said to be a model of China's national system. This country covers an area of ​​less than 110,000 square kilometers, and its population is only equivalent to that of Shenzhen. However, such a small and small country has created jaw-dropping results in the history of the Olympic Games.

At the Montreal Olympics in 1976, the East German team's character exploded and won 40 gold medals in one go. Stepping on the United States, following the big brother, the Soviet Union ranked second on the gold medal list. In the 1988 Seoul Olympics, the politically deteriorating East Germany still won 37 gold medals, overwhelming the United States with one advantage. , Ranked second in the gold medal list.

For more than two decades, East Germany was once a major sports and competitive power with the United States and the Soviet Union, and the number of Olympic medals won by East Germany accounted for the third place in the world, second only to the United States and the Soviet Union.

However, after the reunification of Germany, this East German myth was shattered, and the results in the Olympics were not as good as each.

It is not so much the decline of German sports as it is the normal return of German sports. The sports system in West Germany has always been very healthy. It is not overly pursuing the number of Olympic gold medals, but to allow the people's physical fitness to be freely displayed. Therefore, it is very satisfying to get about ten gold medals in each Olympic Games.

On the other hand, East Germany adopts a nationwide system to run sports in order to show the so-called superiority of socialism in comparison with West Germany. The official interpretation of the so-called nationwide system is that in order to form a breakthrough in a short period of time when the country's overall strength is still relatively weak, it adopts an organizational system that concentrates the nation's human, material, and financial resources to tackle tough problems.

In other words, the nationwide system is to mobilize the resources of the whole society to assist in the training of a few elite athletes, and do their best to win the most medals and trophies in large-scale international competitions.

But this way. The use of national resources has severely reversed the importance. A huge amount of national wealth is spent every year on cultivating elite athletes, but it has underestimated the needs of the general public for sports, hobbies, and physical fitness. The state selects young athletic talents for closed training, but the purpose is only to allow a few top sportsmen to compete for medals. As a result, the youth of hundreds of thousands of athletes was sacrificed, and many athletes were even injured for life and ruined their lives. After 80% of athletes retired, because they have no education and skills, it is difficult to make a living. Many of them also suffer from illnesses and even become disabled due to excessive exercise.

There is another drawback. It is the formation of a huge interest group consisting of star athletes, coaches and sports bureaucrats. Gold medals bring great fame and fortune to athletes and coaches, and to sports bureaucrats with prosperous official performance, thus making the nationwide system a catalyst for sports corruption.

Not only that, the Western drug ban scandal is generally a personal behavior of athletes, but it is an official behavior under the national system. The East German government even dared to require athletes to take doping. The East German authorities have systematically allowed at least 10,000 athletes to take various prohibited drugs for a long time, and conducted systematic research and implementation on how to effectively pass the drug test for competitions.

The drug prohibition made East Germany shine in the Olympics, but it also caused the sudden death of more than 100 athletes and the lifelong disability of countless athletes. Many female athletes became masculine and lost their fertility.

After the reunification of the two Germanys, the injured athlete took the East German Minister of Sports and Medical Advisor Hope to court ~lightnovelpub.net~ and demanded compensation.

"However, there are some things that I know that I can't, but I have to do it." Fan Wubing said to Shen Ying, "China has been bullied by foreign countries for a hundred years, and it has been enslaved by the corrupt dynasty of the Qing Dynasty for three hundred years. It can be said that the national self-confidence has fallen to the bottom. After the founding of the new China, it has been in high spirits for a few years, but it is a pity that it has been tossed by a group of people and fell into a continuous backwardness. The low popularity is difficult to express. Under such circumstances, if you want to inspire people and rebuild confidence, you need to use your brains from the aspect of competitive sports."

In other words, in the short term, although competitive sports is something that is known to be harmful, it must be done.

"Of course, when competitive sports reaches its extreme, it will naturally return to normal. This is also an inevitable development trend." Fan Wubing said to Shen Ying with confidence in the end.

"It's coming to the Sydney Olympics soon, don't you plan to sponsor it?" Shen Ying asked.

"I don't want to cheer on that field. Naturally, others will show loyalty. This is also a time for advertising." Fan Wubing smiled.

What he doesn't care about doesn't mean that others don't care. Naturally, there are many people who hold stinky feet.