Chapter 873: On-site Auction

On the eve of the turn of the century, the Chinese liquor industry had two major events in succession, which made the footsteps of Chu... Twenty-Ji Gate unprecedentedly heavier and uneasy. At that time, Shen Ying easily won the CCTV bid for two consecutive years. Unannounced visits by the media, encirclement and suppression of baijiu, the murder case in Shanxi the previous year, alarmed the central government, and last year's new type of baijiu incident caused industry turmoil. Although the three major events are of different nature, they all shake the country and affect the industry. In this context, the entire Chinese liquor industry is under tremendous pressure from public opinion, staggering into the first year of the century.

In fact, apart from the Biaowang incident that allowed ordinary consumers to see the huge profits behind the beauty of the liquor industry, the drug poisoning incident and the new liquor incident both discouraged consumers. For a long time, I was afraid of fake alcohol. Many people even talk about drinking, and even quit drinking.

These two major incidents have dealt a heavy blow to the entire liquor industry. Many small wineries have even closed because of this, and even large wineries have been very seriously affected.

On New Year's Day this year, an industry media said in an investigation report that the country’s liquor production is currently declining, and the beginning of the year has not started badly, and there is no good start at the beginning of the previous year. Enterprises are generally under-operated, and economic benefits have deteriorated sharply. It constitutes the landscape of the liquor industry in the first quarter, and even some enterprises whose output and efficiency were still at the middle and upper reaches of the industry last year have also exposed clues of the bad situation.

When everyone here talks about this issue, they are all worried.

In fact, since 1997, some people have referred to the liquor industry as a sunset industry. Some people even proposed the demise of liquor. However, the actual situation seems to be the same. In the past few years, the Chinese liquor industry has entered a long trough period. Now it has not seen any signs of bottoming out, but has been sinking all the way.

The current situation is actually the situation where Shen Ying’s Confucian Banquet Wine and Wuliangye are standing side by side. In sharp contrast, the baijiu star camp produced in the 1990s almost completely reversed, and all of them returned to the local regional market. , Either the remnant panting, or the death of the flag, even the national liquor Moutai, at this time, was squeezed out of breath.

Confucius Banquet and Wuliangye can stand alone and dominate, but there are inherent reasons for Wuliangye. Wuliangye is operated through sub-brands. At most, it has nearly two hundred sub-brands. It seems that there are more children and more happiness. They have been verified, and Shen Ying’s Confucian Banquet is based on the power of the CCTV brand. While already occupying the middle and low-end market, it has also released a green ecological wine with extremely high technological content, which is very popular in the market, and it has been in the limelight for a while.

But Fan Wubing also realized. Everything is prosperous and declining. A kind of wine cannot always occupy the top spot. The publicity campaign of Confucian banquet wine has reached its extreme, and green ecological wine cannot really make people live for a long time, as long as it contains alcohol. Things, it will eventually cause damage to the body, even if it is put on a green coat, it only means that there is no heavy metal pollution in the production process, and it is not true that it is like a jade liquid. People drink it. It's like a fairy.

On the contrary, if you drink too much. The speed of the Upper West Heaven is greatly accelerated.

Fan Wubing suddenly got an idea. So he whispered something to Zhuanying. In Shen Ying's astonished gaze, he said to everyone present, "Uchiko intends to sell the equity of Kongfu Banquet. Are you interested in it?" He said. Said, they were shocked at once, everyone looked at Fan Wubing and Shen Ying with some inconceivability, wondering why these two had to give up the proud Kongfu Banquet Winery.

Especially the boss of Wuliangye was very surprised. Although the current asset scale of Confucian Banquet Wine is lower than that of Wuliangye, its research ability is very strong, and its profitability is even more jealous. At this time, Fan Wubing suddenly said To sell, immediately caused a commotion.

"Is what Mr. Fan said is true?" Someone immediately became interested.

In fact, the Confucian Banquet is not just a problem for the winery. If the transfer can be successful, there will be various auras crowning the Confucian Banquet, the good cooperative relationship with CCTV, and Various distributor channels throughout the country, etc., these tangible and intangible resources together can immediately become an important foundation for the large-scale expansion of any enterprise in the industry.

What if Wuliangye bought the shares of Kongfu Banquet? After thinking about it, everyone felt a little shuddering.

In fact, when Fan Wubing said that he wanted to transfer the equity of Kongfu Banquet, the boss of Wuliangye was indeed tempted, and he was very tempted. The acquisition of the resources of Kongfu Banquet was more than buying a hundred small wineries himself. Usefulness, not to mention other things, first, you can immediately occupy the low-end market, and at the same time you can obtain a wider range of sales channels and customer resources. This benefit is not achieved by the acquisition of other small wineries.

However, Confucian banquet wine can bring a net income of more than 500 million yuan to Shen Ying every year. How could she give up such a big piece of fat? If possible, it is estimated that anyone would be willing to buy the Confucian Banquet Wine under the name of a private person. This is an old hen who can lay golden eggs!

"Of course it's true, and it's all equity transfers, and I won't stay for one episode." Fan Wubing replied with a smile.

The scene was even more commotion. Full control of all the resources of the Confucian banquet wine, this is what a tempting transaction!

It's just that everyone doesn't understand why Shen Ying would give up running a good winery. Can it be said that people can't even look at the annual income of 500 million yuan? So some people raised this question, saying goodbye to Fan Wubing, wanting to play tricks on everyone, right?

"Oh, my wife has been unstable recently, and she plans to exhibit in other industries. She is not very interested in the stable industry. Nowadays, everything in Confucian banquets has become formal. What's new?" Fan Wubing explained naturally, "So, if someone is willing to bid for an acquisition today, she can make up her mind and sell all the shares of Kongfu Banquet."

"How much?" someone asked.

"The after-tax income of Confucian Banquet Wine last year was 1.1 billion, and the inner son got about 700 million in return. You can make your own deliberation. If you have the willingness to take over, you can directly bid with me. If the price is right, You can go through the handover procedures today, and you can catch up with the business strategy for the peak sales season of the Spring Festival." Fan Wubing stated very clearly, "Of course, we will not sell problematic companies to everyone. We will provide guarantees from Fan Investment Group. The Confucian banquet wine is the best in terms of management and market channels."

We also understand Jiang, so we can't believe it. Miss Liu sold the hole up and sold it, to be honest. This is indeed a pity. "Although some people can't afford it, it doesn't delay them to fan the flames here.

The paradox now is that although Fan Wubing did not propose a reserve price for the acquisition, his after-tax income is RMB 1.1 billion. Calculated by Shen Ying’s personal income of 700 million yuan, this time the acquisition amount is also expected to be at least three years of profit, or even more, at least two billion yuan. If you add research institutions together If you count it in, it will probably be more.

No matter which company it is, it suddenly took out more than 2 billion of funds to buy Kongfu Banquet in this peak sales season. Then, it will consume a lot of time and energy to reorganize and integrate its personnel, and it is really not suitable at this time.

The president of Wuliangye felt a little difficult to take at this time; he is now the leader in the industry. Although it is more convenient for him to consolidate the status of the king after receiving the Confucian banquet, the disadvantages caused by it are also obvious. He has to consider these practical difficulties. Moreover, he still does not know the appetites of Fan Wubing and Shen Ying. How big is it?

For him, pioneering and enterprising is naturally very important, but if he can’t firmly defend his existing territory, and blindly arrogantly is far from practical, the rapid expansion will easily bring himself into a dead end. , This also has a lot of lessons learned.

He can't act cautiously, knowing that there are tens of thousands of employees waiting for dinner behind him. A little mistake in decision-making may cause the entire group to fall into a crisis, so for a while, he hesitated a bit, and it was really impossible to make a decision.

Some other wineries are also tempted to say, but in the face of such a large acquisition, they are even considered a snake-like elephant. To do this kind of thing, they still need human courage. After all, they Most of them are state-owned enterprises. The CEOs of state-owned enterprises facing difficulties want to make a very important decision, but it is not easy. There are too many ties behind them.

They are not as wealthy and powerful as Wuliangye, and the boss is strong, and they can get things done by tapping the table.

Shen Ying looked at the atmosphere at the scene, and whispered to Fan Wubing, "It seems that your auction plan doesn't work. No one dares to make an offer, let alone an acquisition."

Fan Wubing smiled slightly, but he was disapproving in his heart. Although the domestic liquor industry is facing a low ebb, it is also the best time for large companies to engage in mergers. They cannot fail to see this market. If the liquor industry as a whole is picking up, I am afraid that the price will be doubled, and the Confucian Banquet Distillery will not be able to buy it.

Such a big bargain is right in front of him, he doesn't believe that no one will be unmoved?

Even if Wuliangye didn't dare to take this risk, wouldn't they be tempted by the companies that closely follow Wuliangye? This is the best time to catch Wuliangye instantly!

really. Some of you here are eager to give it a try. The representative of Fenjiu Group said to Fan Wuyin, "Mr. Fan, can you give us a little bit of time? I will ask the group boss to see if the senior executives of Fenjiu Group have any Intentions in this regard?"

Fan Wubing said in a big way, "Of course there is no problem. For business, we always have to negotiate slowly. I mean it’s best to negotiate a good price today. If it’s too late, it can be delayed for two days. Yes. It’s just that this winter’s peak sales season is going to make money every day. If you decide late, the loss is not small. Haha, I won’t vomit the profits generated before signing the contract."

Everyone nodded and said yes, what Fan Wubing said was indeed the matter. In fact, as far as the liquor industry is concerned, the sales in the winter peak season may pass more than half of the total annual sales. The money is spent day by day. If this part of the income is lost, it is really distressing.

So everyone went to discuss privately, and some CEOs began to use the phone to urgently negotiate with the company's executives. Some went to the party attending the reception to ask the boss for advice on the countermeasures. In short, it became very lively here, and the representatives of the surrounding small and medium-sized enterprises also quickly heard about this matter, and got together one after another. My son, watching this matter there.

Although small and medium-sized enterprises have not acquired the strength of Kongfu Banquet. However, some people said that if more than a dozen companies jointly start the acquisition to complete the acquisition task, it seems to be possible. At least the profit gain within three years can completely recover the current efforts.

Thus. The cocktail party, which was originally a summary and award, became a mess. Everyone was talking about the overall sale of Confucian banquet wine, and Fan Wubing and Shen Ying were naturally the focus of everyone.

After a glance, the representative of Fenjiu Group ran over~lightnovelpub.net~Mr. Fan, the executives of our group company are in urgent consultation, and now they are studying together with the government leaders. Everyone means that they are inclined to acquire Yes, can you wait for us a little longer? "

"No problem. I still have some patience." Fan Wubing smiled and nodded and replied.

Fenjiu Group can also be regarded as a key enterprise in the domestic liquor industry. Between 1991 and 1994, it was once the leader of the domestic liquor industry, and Xinghuacun's Fenjiu's reputation was no different. The limelight is far above Wuliangye and Maotai. It was not until the third consecutive championship that Wuliangye snatched the championship position and ranked runner-up for several consecutive years. But in the past two years, it has stopped. The western drug alcohol incident caused a sharp decline in sales and a plummet, and it was not even among the top ten.

The Fenjiu Group was actually more injustice. Although the poisonous wine dens were in Shanxi at that time, the people who made the fake wine were basically outsiders, mainly some of the "liquor workshop owners" who came to work in the West Exhibition. These people were unscrupulous. Industrial alcohol was used for blending, and it caused a catastrophe. In addition, Shanxi did not have the awareness of crisis public relations, which made this matter intensified. Suddenly, Shanxi wine could not be sold regardless of the brand. The wine group was affected by this. It immediately lost its status as a king. From this aspect, the wine group was holding a breath of bad breath in its heart. Suddenly encountered such a good opportunity at this time, of course, he refused to let it go. But a godsend opportunity for them to stand up!