17423 Chapter 874 Who is the best?

Zhou dumbfounded, the demonstration effect is very effective. Just after the representatives of Funjiu Group put forward their intention to acquire, another giant in the industry finally couldn't sit still.

Fan Wuyao's phone rang suddenly. He couldn't help but feel a little surprised when he saw that it was an unfamiliar number, but when he picked it up, it was Boss Zhu's office director who called.

When I was in Lingxi Province last time, the director of the general office participated in the whole process with Fan Heng and everyone, so everyone was familiar with it. This time he called to help with the public relations of Moutai.

"Mr. Fan, considering your support for National Wine, you have to give them a chance to bid, at least let them have time to discuss what?" the director of the general office asked Fan Wuyi.

Fan Wubing smiled and said, "No problem. It's a big deal. I won't sell it today. However, fair deal and the higher price will get the higher price. I won't change this principle.

What he meant is that it is okay to delay for a while, and I will give you this face. But if you want to use the face of acquaintances to bargain, then you won’t be able to accompany us. After all, we are a private company. It is related to the things in our own pockets. It is not a public item and can be used to give favors casually.

"That's natural, we should fully respect the business rules and the Director of the General Office replied.

In fact, although the director of the General Office has dealt with Moutai many times, the relationship is not very close. This time I greeted Fan Wuyin, mainly because Wangwang received a call from the provincial government of Guizhou. I hope he can buy some time from it. , So that Moutai can take a closer look. He thought that this request did not seem to be excessive, so he agreed.

As a result, things became even more lively, and Fan Wubing was also happy to sit in the mountains and watch tigers fight, to see if Shen Ying's Confucian Mansion Banquet could finally be auctioned. What kind of price?

"You're so good, you actually picked up the fire here, Shen Ying whispered to Fan Wuyao.

She also did not expect that Fan Wubing unexpectedly proposed to transfer the Confucian Banquet Winery at the awards ceremony in the liquor industry. This is no less than a deep-water bomb being thrown under the water that was already under the tide. . Finally the big fish and the small fish were fried to the surface.

In fact, Shen Ying had thought about it herself. Even if you don’t work in the liquor industry, you have to think about these people under your hand. You can’t just sell them, but to find a strong buyer in the industry, you must at least let Confucius feast on the wine. The strength of the company continues to be maintained. Allow employees to have a better way out.

Otherwise, the gloves will appear on the Internet, and this side will soon collapse. It will make people feel that their business is not successful, or they are deliberately sold to someone else, which is empty. This has a great impact on business reputation. way of doing. Shen Ying thought it was undesirable, so she wanted to find a buyer in the industry. "But if only buyers in the industry are considered, there is still a relatively narrow problem. There are only a few manufacturers that can be selected; if these people are not active. I am afraid that even an excellent liquor company like Kongfu Banquet. , It is unlikely to sell at a good price.

However, Shen Ying was not very relieved of selling the winery to outsiders, so this incident actually made her feel a headache, but she did not expect that Fan Wubing's casual shot would cause many wineries to compete. Now it seems There are still many struggles for the control of the Confucian banquet wine.

In addition to Funjiu Group's interest in the acquisition, Moutai's move is also reasonable.

When Wuliangye is the king of the world, Maotai, which is in the famous wine belt of the Yangtze River and only across the river, sees everything in its eyes, but due to the overall environmental impact of the Asian financial crisis, advertising alcohol, and drug poisoning cases In addition, the thinking of the plan 1 system did not change in time, and Maotai at this time encountered unprecedented operating difficulties, from a door to a door to a door. At this time, what is Moutai thinking about?

However, Fan Wubing also saw that Moutai, who has been accustomed to the wealthy life, does not seem to be impetuous in the face of embarrassment. He can stand loneliness and behave calmly and calmly. In addition to the symbolic opening of some sub-brands, Without learning too much from Wuliangye’s large-scale sub-brand buyout model, Moutai has always insisted on Ningque’s mother-in-law in the opening of the Jiangxiang brand.

History, culture, geographical environment, and technology are the three inherent scarce resources of Moutai, although Moutai does not show the high level of national liquor when compared with Wuliangye. But when the advertisements for liquor, blending doors, poisonous liquor cases, the theory of harmful liquors, and the theory of sunset industry almost put the liquor industry in an embarrassing situation where everyone clamored for life and death, Maotai stood up at this time.

Not long ago, Moutai used drinking alcohol to protect the liver as a publicity slogan, and appealed to the TV media to seek health concepts, becoming the first liquor company to play a health brand in the domestic market.

However, when Moutai’s theory of protecting liver health was published in the magazine, it also aroused suspicion from the media. Faced with doubts, Moutai further deepened its theory of protecting liver, saying that scientific verification showed that Maotai

It is beneficial to people who drink Moutai in moderation. Not only will it not cause liver fibrosis and cirrhosis. On the contrary, it has the health effect of protecting the liver. It is said that this conclusion B was affirmed by the appraisal committee composed of nine famous domestic liver disease experts.

Unlike the support of experts, this kind of propaganda has been strongly questioned by the society. A certain southern media took the lead in questioning the liver protection theory of the national liquor Moutai, which led to a media frenzy. Facing the pressure of public opinion, Moutai and many wine companies including Jiannanchun and Huzhou Laojiao have reached an important consensus on issues such as drinking moderately for health and reshaping the image of healthy liquor.

At this point it looks. After years of honing its internal skills, Moutai is no longer under Ganju people, but wants to continue to sell the health theory of liquor and the propaganda of Moutai liver protection theory. This time, Fan Wubing and Shen Ying suddenly announced that they would sell the Confucian Banquet. Although the wine matter is equally unacceptable to them, judging from their current performance, they may be more willing to bid and buy.

As a high-end liquor at the same price level as Wuliangye, Moutai clearly wants to overwhelm Wuliangye, regaining its position as the leader in the industry, and increasing its voice in the industry.

No matter how they fight, it is clear that the current situation is more favorable to them.

Fan Wubing calculated carefully. In fact, it is the most beautiful time for Confucian banquets. Although all the indicators are healthy and the market is also very good, the overall environment of the domestic liquor industry is continuously deteriorating. Although the one he has handed over to the opponent is a healthy company, Fan Wubing feels that he is not sure whether he can continue to do a good job in this piece of business, but in any case, the acquisition ranks second in the industry. Liquor companies in China, and all capable and powerful liquor companies, probably will not easily let go of this opportunity.

Fan Wubing enthusiastically left his mobile phone contact information, and then together with Shen Ying, he found a room in the hotel to rest. Watching TV and eating while discussing who can get the final acquisition right?

"From a strength point of view. I think the possibility of Funjiu Group winning is greater." Shen Ying said.

"Oh, what's the reason?" Fan Wubing asked with a smile. "Shen Ying explained." Fenjiu Group used to be the industry leader among the three companies in a row, and the second in the industry for four consecutive years. It was because of the counterfeit wine incident that Chiyu was devastated. It has plummeted, but the background is still there, and the shelf is not down. If there is support from the province, I believe that they still have the ability to acquire. "

Fan Wubing nodded and said, "The analysis is good, but you didn't know a very important question."

"What's the problem?" Shen Ying asked.

"Price issue." Fan Wubing smiled, "Because you don't drink liquor, and for some reason. You didn't realize the influence of these liquor companies, so you never paid attention to their price customization policy."

"So what's the difference?" Shen Ying was a little confused.

Fan Wubing explained. "From the very beginning, the price positioning of Fenjiu and famous wines such as Moutai and Wuliangye was different. Compared with the high prices and low yields of Maotai and Wuliangye, Fenjiu was awarded the title of famous wine with a price close to that of ordinary people. For a period of time, Fenjiu was always the No. 1 in domestic sales and sales. You must know that a bottle of Moutai or Wuliangye can be sold for two to three hundred yuan, while a bottle of Fenjiu can only be bought for more than ten yuan. It not only shows that Fenjiu's sales are very high~lightnovelpub.net~ also shows one thing, that is, its sales are at least ten times that of the other party."" Shen Ying nodded, some understanding .

Fenjiu is taking a low-profit but quick-selling approach to the people, and the profit is not high. However, Moutai Wuliangye is taking the high-end route and it is very profitable. Therefore, the wealth of Fenjiu Group is much worse than that of Maotai Wuliangye. If Fuyan Winery is bound to win. Then the possibility of Funjiu Group wanting to win is extremely small, unless. They can get the full support of the provincial government.

However, Fan Wubing felt that with the current overall decline of liquor companies and the generally poor perception of liquor in the society, the Shanxi Provincial Government may not have the intention to give such strong support to the Fenjiu Group. You must know that this sum of money is indeed not a small sum. The provincial government is unlikely to pay for them.

From the above points of view, Fan Wubing still believes that Moutai Group has the greatest chance of winning this acquisition. He has not seen any dark horse that can beat him.

Of course, accidents are not ruled out. After so many years in the shopping mall, Fan Wuyi's mind is much more stable. Before the last moment, he can't make a firm assertion.

One today, the second one is sent to one, one by one