1423 Chapter 877

If Shen Shibu is not going to engage in the online game industry, it would be good to keep a company like Juer 1 Yanjiu. In other words, it is not bad to have Fan Wuyi directly take over.

However, in view of his concerns about food safety issues, Fan Wubing does not really want to participate in this kind of thing, especially in the time when fake wine is overflowing. It is not a wise move to take over a huge winery. The key problem is that Fan Wubing has a headache for the winery's sales network all over the country, or that he is troubled by the personnel relations all over the country.

Fan's Investment Group already has its own very complete channels and sales teams across the country. This has been carefully polished step by step over the years. Compared with the unfamiliar team of the liquor company FireWire, it is not the same. Therefore, Fan Wubing does not want to accept the different good and bad Confucian Banquet's salesmen into his channel system, so he has no interest in Confucian Banquet, and he is optimistic about Shen Ying's sale of the company. become.

But how to effectively use these three parts of resources to obtain the greatest benefit for yourself is another way of saying it. So he suddenly felt that selling it might not be the best way to sell.

When the two major companies of Fenjiu Group and Moutai appeared in front of him, Fan Wubing felt that he should make a decision for Shen Ying and help her get the most benefits.

"Can I help you in this matter?" Fan Wubing felt that he still had to consult Shen Ying first.

Although Shen Ying is her own wife, the Confucius Mansion Banquet is after all her own business. It is her private money. Of course it is not appropriate for her to act on her behalf. At least she has to obtain authorization.

"Whatever, I don't have enough money to spend anyway. I find you to pick it up and leave." Shen Ying smiled slightly.

Fan Wuyao nodded, and then said to the representative of the Fenjiu Group, "The price I offered to Wuliangye Group was 2.5 billion, which was paid in one lump sum. The Confucius Mansion Banquet Wine was sold to them, including the research institute, but apparently They have no interest in the research institute. They offered to spend 2 billion to buy the winery itself."" The representative of the Fenjiu Group nodded secretly after hearing this. It only takes time to recover the cost. What's more, with the help of the Confucian banquet, it can also be said that the Moutai market is doing better, and it is very cost-effective to make up for the loss outside the embankment. Yin·Xiao·Dang&1t; I just don't know why the people of Moutai didn't immediately answer this condition. Their decision-making direction is really a bit biased.

Fenjiu Group is just a little short of cash. If it is said that the market share is still very high, it is much higher than Moutai and Wuliangye. In fact, this is also inevitable, because the price strategies of the two parties are different, and the sales volume is not in the same order of magnitude. Therefore, the channels of Funjiu Group are much more complicated than that of Maotai Wuliangye.

The biggest problem for them now is not not enough sales and channels, but facing the prospect of the liquor industry as a whole, they must change their business strategy and vigorously develop high-end liquor products. Obviously, they directly use Fenjiu to raise prices. That is a comparison. It is difficult, because people's consciousness has long been ingrained in the lower-priced Fenjiu. In this way, it is a good choice to choose a winery like Kongfu Banquet for mergers and acquisitions, and to open up multiple brands at the same time.

It is a pity that the provincial government is not very supportive of this. Otherwise, it would be worthwhile to use 2.5 billion to win it immediately. Now the output of Confucian banquet wine is twice that of Fenjiu. I really don’t know how they did it in the past few years. Could it be that the power of CCTV advertising is really so great?

"That's good, since you have some difficulties in funding, how about we come to engage in an equity exchange?" Fan Wuyao made his request.

"How to prepare for exchange?" The representative of Funjiu Group immediately lit up after listening.

Fan Wubing’s meaning is also very simple. The Confucian Banquet Winery and Research Institute still have a discount of 2.5 billion. Except for the payment of 500 million in cash, the rest will be exchanged with Fenjiu Group. Shen Ying holds Fenjiu Group. Liquor Group’s shareholding is only 30%, and her shareholding in Kongfu Yanjiufeng will also be reduced to less than 30%. The balance of this can be reduced to Funjiu Group within three years.

In this way, the financial pressure of the Funjiu Group was greatly reduced. Fan Wubing felt that the initial income of 500 million yuan was enough for Shen Ying to toss in the online game market for several years. Moreover, the online game is a money-sucking tool. Once it is started, there is basically no need to invest, just wait for the money to be collected.

After listening to Fan Wu's advice, the representatives of Funjiu Group felt that this matter could be discussed, so they immediately reported to the company's senior management. Sure enough, the company’s executives immediately agreed to the merger and acquisition, saying that they would come to Shanghai soon to sign the relevant agreement with Fan Wuyao and Shen Ying.

Although the people from Moutai also contacted Fan Wuyin, they heard that the people from the Funjiu Group had reached an intention to acquire 2.5 billion yuan. They regretted that it seemed that there was no chance to cooperate this time. . It's just that they also expressed deep doubts about whether the Funjiu Group can get 2.5 billion in cash. After all, this amount of money is not one for Moutai. It is a small amount. Now the relatively poor Funjiu Group. Can you really come up with this money?

Of course, this is not something they can know. In fact, Fan Wubing put forward a high degree of confidentiality for the equity exchange between the two companies. In name, he only promoted the acquisition of Confucius Banquet Group for 2.5 billion by Funjiu Group. , And nothing else will be exposed in the media.

The Funjiu Group naturally has no objection to this, which is extremely beneficial to their propaganda work. There is no need to expose their shortcomings and cause unnecessary trouble.

But they haven't had time to sign the contract. Some accidents broke out here, but someone is vying with Xinghuacun Funjiu Group for trademark use rights and has gone to court.

"What's going on?" Fan Wubing felt a little surprised when he heard the people from the Funjiu Group tell him about this matter.

It turned out that Xinghua Village was famous in ancient and modern times because of the poems that Du Mu had recited through the ages. There are many links across the country with the "Xinghua Village" in the poem. Among them, Shanxi's Fenyang theory is compared with Anhui's Chizhou theory.

Winemaking in Xinghua Village, Fenyang, Shanxi, began in the Northern Wei Dynasty and has a history of more than 1,500 years.

Nine-57. Xinghuacun Fen Distillery registered the "Xinghuacun. Trademark" on liquor products. In 1997, "Xinghuacun Xiao" was registered. The trademark was recognized as a national well-known trademark by the State Administration for Industry and Commerce.

Xinghua Village in Chizhou, Anhui Province was once a scenic spot in Anhui. At the end of 1997, Guichi District established the strategy of rebuilding Xinghua Village and Kai Xinghua Village as the "Xinghua Village Famous Brand" strategy. Last year, the European Chinese Cultural Industry Exhibition Group signed a contract with Chizhou City to invest in the restoration of the original appearance of Xinghua Village.

As a result, some questions have arisen. Who is the real owner of "Xinghua Village"?

In fact, it is not only Shanxi Xinghua Village that produces famous wines, Chizhou Xinghua Village is also famous for its wine production. There is a Xinghua Village in the southwest of Chizhou City, where there used to be wine shops and famous wines. However, because Shanxi "Xinghua Village" was registered on alcohol products as early as 1957. And it has been used to this day. After some controversy, the local "Xinghuacun" trademark in Chizhou was renamed "Xingcun."

However, what Fenjiu Group did not expect is that Chizhou, Anhui is also building a local Xinghua Village scenic spot, and first applied for the registration of the "Xinghua" tourist service trademark in the law book. In addition, the Trademark Office of the State Administration for Industry and Commerce also issued an announcement on the preliminary examination of the "Xinghua Village" tourist service trademark for them.

For the preliminary review announcement. Funjiu Group has twice filed objections to the Trademark Office of the State Administration for Industry and Commerce, but recently the State Administration for Industry and Commerce made a ruling that the "Xinghuacun" trademark of Funjiu Group was approved for use on liquor products and was designated as the opposed trademark "Xinghuacun". In terms of travel services, Funjiu Group was dissatisfied with the ruling and filed a review.

Just yesterday, the State Administration for Industry and Commerce approved the "Xinghua Village and Map" trademark guidance review ruling to Anhui Xinghua Village Cultural Tourism Exhibition Co., Ltd., and the Trademark Review and Adjudication Board approved the company to register the "Xinghua Village. Tourism service trademark." According to this The "Xinghuacun" trademark is divided into two, "Wine" is in Shanxi, and "Play" is in Anhui. The "House" Advertisement" of Yin·Xiao·Dang &1t;Said, the State Administration for Industry and Commerce has done a little bit. No more authentic, obviously there are some problems." Fan Wubing said to everyone after listening to this explanation.

Since the "lightnovelpub.net~Xinghuacun" trademark was recognized as a national well-known trademark in 1997, it must be protected. Because the law implements cross-commodity protection for well-known trademarks, otherwise, it would constitute Infringement of well-known trademarks.

Especially noteworthy. This country’s well-known trademark was given to the cloth by the State Administration for Industry and Commerce, and now it’s unexpectedly going back and forth between a woman and two husbands. This artificially creates so many troubles. Obviously, this is very problematic.

"Obviously we have reason, but now it's irrational, where is there to reason in this world?" The representative of the Funjiu Group said angrily to Fan Wuyao.

"Hey, there are so many unreasonable things in the world, and it's not bad for you." Fan Wubing smiled, "But this matter has affected the equity exchange between our two families, since it involves my head. Come on. I can't say I have to help you to deal with this matter."

"What is Mr. Fan's opinion?" After hearing this, the other party immediately looked at Fan Wuyi very eagerly.

"It's very simple. Take the State Administration for Industry and Commerce to the court first!" Fan Wuyao replied simply and neatly.

One, the third one today is sent to "one by one