After getting the sample points obtained from the insiders of the Fan Investment Group in the past ten years. The executives of Brown Music China are still somewhat disapproving. Because from the color point of view, the Coke of Fan Investment Group is still somewhat different from Coca-Cola. The color should be a little lighter, and two different coke fried together, at least you can see the obvious difference.

"This shouldn't have any impact on us, right?" An executive more optimistically estimated

road.

In fact, consumers are more picky about the choice of Coke, especially those who are used to drinking Coca-Cola, even if they drink Pepsi. I also feel a little unfinished, not to mention the Coke of Fan Investment Group, which looks a little different, so everyone feels that there is no need to worry about it.

In this way, many people feel distressed about the four hundred thousand dollars that they just paid.

"It's a pity, I knew that there is no need to make such a fuss. After all, Fan's Investment Group has not been deeply involved in the carbonated beverage industry. The influence is also limited. Although Jianlibao is good. But in recent years, it has gradually faded. Tea drinks are no longer with us. "One in the same category" someone said so, the implication is naturally that Fan Investment Group cannot be an opponent of Coca-Cola, the 400,000 US dollars just net, it is really a bit hasty to pay.

"Well, spend money to buy a peace of mind, after all, Fan's reputation is there." The general manager did not say much, but unscrewed the lid of a bottle, took two mouthfuls, his expressionless face originally It suddenly changed. I stood there stiffly, just so lost.

NS.

Seeing how ugly the general manager's face became, everyone thought something was wrong, could it be that there was something wrong with this drink?

"Boss, what's the matter?" everyone hurriedly asked bye

It took a long time for the general manager to come back to his senses. Some said in a daze, "You all have a taste. This time I am afraid that you have encountered a strong opponent."

Everyone scrambled to taste a little bit after hearing the words, and the problem was discovered after this taste. The Coke from Fan Investment Group tasted better than Coca-Cola, and more importantly, the style was in the same vein. It is easy to be accepted by Coca-Cola consumers.

Everyone was stunned at this moment. It took a long time for someone to express suspicion, "Could it be that the other party added something new to our Coke and deliberately got us out of it?" The general manager shook his head and said, "As the Fan Investment Group , There is no need to cheat on this matter, what's the point of cheating us? After all, whether it is true or not, it will be clear soon. "

Although he said that, he was obviously more concerned about this matter. On the one hand, he asked his subordinates to continue to track the progress of the matter and obtain the latest information. On the other hand, he contacted the US headquarters and asked them to send The staff came to investigate the matter so that the company can have a more timely response after the Fan Investment Group officially launched Coke.

"The only thing that is unclear. It is Fan's pricing strategy. This situation is still highly confidential until now, or Fan Investment Group has not made a decision on this issue." The general manager thinks this is a big deal. If you don’t figure it out, you won’t be able to make corresponding linkages on your own, and you will easily fall into a passive position.

"It's estimated that it can't be more expensive than ours." The subordinate replied immediately.

On this point, their understanding is the same. Fan Investment Group has never been able to do business at a loss. In addition, the cost of Coke is extremely low. If the other party develops a new product, the overall cost is controlled at two cents. There is no doubt about the following, it just depends on how big the other party's operating cost is?

However, Fan Investment Group not only has a complete sales channel for many years, but also has its own large-scale logistics company. The distribution and transportation are extremely convenient. I am afraid that its operating cost is far less than Coca-Cola, and the price should be placed at a very low position.

"Anyway, this time we encountered the biggest challenge in history." The general manager said with some emotion.

Since the founding of Coca-Cola, it has been more than 100 years. Although it has also withstood the test of some crises, with stable business strategies and successful marketing methods, they have finally survived one by one. The huge and mature corporate management system that has been formed now is unparalleled, but They also know that if there is an opponent like Fan Wuyao in this land of China, the difficulties they face are still very great.

Although Coca-Cola claims that its trademark is worth 20 billion U.S. dollars, it is just a virtual value. No one would be foolish enough to spend 20 billion U.S. dollars to buy a trademark. Even if it can be sold, Fan's investment The group's annual profit is more than the 20 billion U.S. dollars in the shield area, right?

Li Mi, the general manager of the China region, reported these issues back to the U.S. headquarters, and soon there was a focus. On the one hand, they ask for samples for component analysis. On the other hand, he sent one, Li Xuan, a senior vice president, to the Chinese headquarters to make a quick response to the matter.

American companies have also stated that certain things can be achieved through political channels, such as exerting certain pressure on the Chinese government through the Ministry of Foreign Affairs and so on.

After receiving these instructions, most of the executives in China had a wry smile, and the general manager said with some disdain. "These self-righteous guys really think that their weight is enough to influence China's political situation! It's just a beverage company, but it has to be related to politics. Isn't it unpleasant to find it?"

A subordinate also said, "I bet that it would be better not to follow the diplomatic route. If pressure is really applied from this aspect, I am afraid it will directly provoke Fan Wuyi, and then Coca-Cola will lose China. The market is possible!"

"I hope they won't really do stupid things." The general manager murmured to himself. He is now completely chaotic.

Coca-Cola is messing around here, but Fan's senior management has completed a series of preparations for the launch of new products. The perfect packaging design and advertising plan provided by Tong Xiaoyun’s advertising design company was approved by Fan Wuyi. Among them, Hong Kong, Taiwan and Mainland China have important influences, and they are always patriotic performers and sportsmen. , Have entered Fan's signing list, intending to sign contracts with one hundred celebrities and launch promotional activities for Fan's Coke within three consecutive years.

"Our initial plan is to invest 300 million yuan specifically for this publicity task. Of course, this is the advertising investment for this year." Fan Wuyao had some thoughts in his heart, and it was clear that the peak sales season was approaching. This year's harvest It will definitely be very good, and with its own patriotic brand, the launch of New Coke will also promote the hot sales of other beverage brands under the company and invest three. It should be more reasonable to propagate billions.

"How much is the cost of celebrity advertising?" This question is also of concern to the subordinates.

"The one selected is one million. If you are willing to accept the advertisement, we will shoot. We don't force it if we don't." Fan Wubing replied.

If it is a general enterprise, it must be more brainstorming on the issue of advertising prices. For example, it will separate out a first, second and third line star, and then give a price list based on the celebrity’s popularity and influence. Divide into three, six, nine, etc., and make different pricing strategies.

However, Fan Wubing felt that his company did not need to do this. In fact, he walked through the list on the contract list. He thought these people were worth spending so much money, and he also thought that since he wanted to cooperate with Fan Investment Group ~lightnovelpub.net~ Then there must be a clear understanding that no one is irreplaceable. No one is indispensable to Fan Investment Group. Even the most popular celebrity at home and abroad, in Fan Wu The sick eyes are just normal.

Different from other companies, each celebrity’s propaganda poster has the most commendable achievement description, and Fan Wubing also specially emphasized that some successful young people from non-entertainment circles should also join this event.

The reason why Fan Wubing would do this is just to create a wave of propaganda in the media circle, to create some gimmicks, and to create a new impression in the minds of young people. In any industry, as long as you work hard and succeed, there will be a day of fruitful rewards.

"In fact, many people who are not worth the price have expressed different opinions.

Fan Wubing waved his hand and said. "This is a different cultural concept. Unlike Western companies that use money to measure the value of a person, we have to have our own value scale. The person we identify is the price. As for the value, that is our opinion. , Has nothing to do with other people

"Boss, are you trying to promote your own values? High, it's really high!" Someone immediately thought of Fan Wuyi's deep meaning, and couldn't help but admire it.

It is conceivable that after many big-name celebrities get this advertising contract, as more and more young people from other industries join the ranks on our behalf, it is enough to promote a new concept of Fan Investment Group to the world, that is, as long as Work hard, you can also enter this ***, and get respect like everyone else.