Wealth

v5 Chapter 961: Desperate to hate "A monthly pass"

…… After Jiang Lue promised that Fan Wubing Che’s office computer was used to post the Xinwanjialuping incident, he obtained detailed information in less than a day, and conducted a screening analysis of these data. . Finally got the clues clear.

This time things. He also came out of the hands of the Shanghai Gang. The person who shot was also familiar to Tong Yu and Shan, and a leader named Li Jinchuan who was also a member of the Municipal Party Committee Standing Committee. It's just that this person has just arrived in Shanghai to take up a post. He used to be in charge of political and legal work in Donghai Province.

"Do you want to go deep into the commissioning?" When the subordinates reported to Jiang Lue, he asked.

Jiang Lue thought about it. He shook his head and said, "Let's stop here, just send the information to Mr. Fan. We don't have to get involved with this kind of thing, so as not to cause trouble."

Jiang Luexin is innocent and has no scruples, but we can’t afford to provoke these troubles. If we bring out any big fish again, it will cause trouble to the Politburo, and it will not solve the problem. Why should we let ourselves get involved in it? Woolen cloth?

Fan Wuyi didn't expect Jiang Lue to be careful when he asked him. Outside of the matter, when he received information from Jiang Lue, he was attending Geely's new car launch conference in Beijing.

In this hot summer, Li Shufu, a grassroots entrepreneur, unexpectedly obtained the first private enterprise car-making license (Fan Wubing’s one is actually not a purely private enterprise. His identity as a car company is too complicated. , Don't mention it).

In June this year, the State Economic and Trade Commission issued the fifth batch of "Announcement on Vehicle Manufacturers and Products", and an unfamiliar model named "Geely Bijou." was on the list.

This is an unprecedented event in the history of domestic automobiles. Because the emergence of Geely means that for the first time private capital to build automobiles has received the official approval of the government, and this incident has also been interpreted as a major industrial opening policy that China has joined the...

However, it has been 22 years since transnational capital was allowed to enter China's auto industry on this day.

Fan Wubing expressed his deep respect for Li Shufu, who built the Geely car. The private owner was only 37 years old. When he was building a car, it could be said that the conditions were not mature and he only had his own possession of about 100 million yuan. Funding, there is no experience and accumulation in the auto industry, nor any government support, but it is such a foolish man who finally pryed open the closed iron door. The address of this site has been changed to: "Liaolian Ao Peng Qing Embedded", please log in and read

Probably to commemorate this event, Geely specially invited many celebrities to participate in the new car launch conference. He also sent an invitation to Fan Wubing as a rule, but he himself did not expect that Fan Wubing would actually come.

Fan Wuyi's appearance still caused a commotion, and Li Shufu ran out to greet him.

Fan Wubing congratulated Geely on the launch of the new car and gave him a gift. Li Shufu expressed his gratitude for this. At the same time, there is some emotion.

Li Shufu, who graduated from high school, is a man with a gambler gene in his blood. He told Fan Wuyao that I had gambled money when I was a child. , And then put it all down, it becomes sixteen yuan. Some people won a dollar. Just take back 50 cents, he won significantly less money than mine. But my way of doing this may be gone for the last time, and there will be no points left. "

As he himself described, Li Shufu put all the money he earned every time for more than two decades and gambled in an industry.

At first, he made some money by taking pictures of others. One year later, he opened a photo studio, and his concubine made some money. A year later, he set up a refrigerator accessories factory and made money again. Two years later, he simply set up a refrigerator factory called Arctic Flower.

The refrigerator factory turned out to be very profitable, and he soon became a well-known local multimillionaire.

But at this moment, the macro-control in the late 1980s took place, the political atmosphere was unprecedentedly tense, and the private economy encountered a cold wave. Some owners turned over the factories to the collective one after another. When Li Shufu became nervous, he also handed over the workshop, inventory, land, and factory passbooks. He took tens of millions of dollars in cash and ran to Shenli University to study.

After avoiding a gust of limelight, Li Shufu returned to Taizhou to continue his tricks.

1993. He is determined to build a motorcycle.

At that time, the coastal villages had become wealthy. Motorcycles not only became a symbol of young people's pursuit of fashion, but also the best tool for short-distance transportation of goods. Although Li Shufu had no experience in making motorcycles at all, he was born a genius to avoid red lights. Without the skills, they would dig around, and without the drawings, they would dismantle other people's cars and draw the gourd.

The most important thing was that he didn't have a license. He ran to the motorcycle management office of the Beijing Ministry of Machinery and asked people that they wanted to produce motorcycles. Was it approved here?

The official in question asked him back, do you know the national industrial policy?

Li Shufu replied that it had been published in the newspaper.

The officials immediately laughed. Say you can’t do it if you see it, what else are you doing?

But Li Shufu didn’t get stuck with this. He quickly found a state-owned motorcycle factory that was on the verge of bankruptcy and paid for a license. At that time, Taiwan’s Guangyang Company had just produced a scooter, which was very popular. Welcomed by female riders, Li Shufu immediately introduced it and became the first manufacturer of this motorcycle in mainland China.

The success of Geely motorcycles made Li Shufu a true meaning

In 1997, he probably received the stimulus of the return of Hong Kong. He had a whim and announced that he would build a car.

At that time, China's Qizhuo industry could be described in eight words, "great profits are expected, and the layout is complete."

From a macro perspective, after the Asian financial turmoil, the central government tried to start the domestic demand market. Automobiles and real estate have become new consumption hotspots, and the ownership of family cars has doubled year after year. Many experts have predicted that China's family car era has arrived. Related to this, the huge profits in the automotive industry have become clear.

Some people compare the price of cars in China and the United States. The price of a Volkswagen Beetle with the same performance is more than three times that of the United States, Buick's price ratio is more than twice, and the price ratio of Toyota Corolla is three times. Surprisingly huge profits, undoubtedly means that the automotive industry has a huge growth

between.

In terms of the status quo of the industry. But it is a scene that makes people feel inexplicable. When the country opened in 1978, multinational automobile companies were allowed to get involved in the Chinese automobile manufacturing industry. Volkswagen, General Motors, Peugeot, Toyota, Mitsubishi and Nissan, etc. The original Hongqi brand and Shanghai brand of China's national automobile industry were subtly eliminated by selecting sites to set up factories.

Someone once described the domestic automobile industry as being plagued by ailments: investment is scattered, development capabilities are poor, and production costs are high. The sales service system is almost primitive. Therefore, some people assert that if the auto industry cannot complete structural adjustment and reorganization through the raising of huge amounts of funds, the annihilation of the entire army is by no means alarmist. In such a big environment, Li Shufu broke in rashly, without any applause.

"At that time, I had 100 million in my hand. Because there were too few, I called it 500 million to outsiders.

Li Shufu said with a smile to Fan Wubing, "But even if it is 500 million, it sounds ridiculous in the auto industry."

Fan Wubing nodded, asking how much money I invested in the car at the time? It is estimated that it is not clear now.

According to Li Shufu. Another famous private entrepreneur in the same province with him. Lu Guanqiu of Wanxiang Group also had a dream of making cars at that time. He has been immersed in the auto parts industry for 30 years and has been eager to get through the industry and build Chinese cars. When he heard that the little-known Li Shufu wanted to build a car. I was also taken aback, and then said honestly. One needs government permission to build a car, and the other requires tens of billions of dollars of funds. Wanxiang Group is not ready yet.

"I'm not ready, but I think it's easy to build a car." Li Shufu said lightly, "I was interviewed by someone once, and I said, isn't a car just a motorcycle with two wheels? In fact. Me too. It is the way of making motorcycles to make cars. Just like in the past, first select an imitation object. The designer is a few skilled sheet metal workers in the factory. The first batch of cars were hammered out by hand with one hammer and one hammer. Yes, its official drawings were completed by professionals only a few years after it was put into mass production."

The biggest obstacle for private enterprises to build cars is government permission, and Li Shufu still seeks to work around.

What made Fan Wubing feel funny was that his car license came from a prison in Deyang, Sichuan. The prison had a car factory. Li Shufu injected capital to obtain 70% of the equity, and then took one of the largest aircraft in the world. The manufacturer, Boeing of the United States, has a completely similar factory name and is called Sichuan Boeing Automobile Manufacturing Co., Ltd.

The name of the factory is Boeing. The model is like Xiali, and the price is only like a high-end Toyota motorcycle. August 8, 1998. Geely's pride and enthusiasm for the Diren car created by Li Shufu officially rolled off the assembly line. At that time, he set a hundred tables at ~lightnovelpub.net~ and sent out 700 invitations to officials and dealers across the country, but only one came. Vice Governor of Xijiang Province. More than ninety tables of dishes were left out.

As soon as Geely's pride came to the market, it set off a **** storm at an ultra-low price.

At that time, most Chinese cars were priced at more than 100,000 yuan. The cheapest Tianjin Xiali priced at nearly 90,000 yuan, while Geely's price was 580,000 yuan.

"At that time, the media asked me, and consumers were asking, can fifty-eighty-eight cars drive?" Li Shufu described to Fan Wuyao. "I was very happy to hear this question. So I asked the reporter, that is, if it can be opened, will consumers buy it?"

Fan Wubing heard the words. He suddenly smiled, thinking that this dear friend is really interesting, and it's a coincidence.

In fact, Geely's entry has caused headaches for the auto industry.

In the past, the days of various manufacturers were very prosperous, and the price of cars was firm and rising, but when the pride appeared, it was like a home-made weighing camel that pulled the upward price arrow down.

Li Shufu's competitive strategy has only a very simple one, to be the cheapest car in China. In order to meet the challenge, Tianjin Xiali was forced to lower the price. Every time it was lowered, Geely would respond. In the end, Xiali opened the vomiting price of 31.8 thousand, and Li Shufu immediately listed 29 thousand and 9 thousand. There was an uproar, and the industry was silent.

"Mr. Fan, my colleagues hate me to death, what do you think?" Li Shufu suddenly asked Fan Wuyao.

As soon as the words came out, the surroundings suddenly became quiet, and everyone looked at Fan Wuyi, the boss behind the country's largest auto manufacturer.