Chapter 290 Julian Heaton’s toothpick (subscription required!)

As Julian Heaton had expected, in the face of the Moore wine industry that was once again killed, Halle Santa Cruz and El Mfira had to once again convene wines to serve the southern nobility of Basel Businessmen, discuss countermeasures overnight.

  For many wine merchants, it only takes one night to fall from the sky to the ground. Since the news of the Moore wine industry reached the ears of these wine merchants, they have been awake at night and have trouble sleeping and eating.

  The original complacency disappeared without a trace in an instant. When they thought of Moore’s wine industry after leaving Basel City and selling wine elsewhere, they felt chills in their backs.

  Don’t say anything else,

  Once the noble lords behind him know that under their joint hands, the "main battlefield" of the Moore wine industry has spread from a Basel city to the entire Kingdom of Basel, I am afraid that he will be crushed to death with one hand...

  In order to regain the lost market as much as possible, they can only start working together again to explore a possible strategy to break the situation.

  The large amount of wine stocked in the warehouse has allowed those nobles who had difficulty in entering the wine market to share a piece of the pie. After several trials, Harley Santa Cruz has already figured out the current situation.

  Even if the nobles behind them come forward, in the face of such attractive interests, it is absolutely impossible for these people to abandon the wines of the Moorish wine industry and turn to the local merchants of Basel.

   "Let's reduce the price together..." Harley Santa Cruz said helplessly.

  Although vintners are very reluctant to lower the price, such a way of killing the enemy by killing one thousand and eight hundred, but today, facing the declining sales volume, this is the only way they can think of.

  "From tomorrow, the prices of our high-end wines will all be reduced by 10%. It is bound to take back the lost market share from Moore Wines!"

  When El Ni Mfila finally made a final decision, everyone finally nodded in unison.

but……

  Thinking of the endless methods of Moore’s wine industry, Harley Santa Cruz felt vaguely worried.

  It must be no ordinary person who controls the Moore wine industry.

so,

  Simply selling at a reduced price...

   Can it really suppress the Moore wine industry?

  ……

  "The formulation of any promotion method and the choice of sales methods are closely related to the attributes of the product itself and the target consumer group. For the current situation of wine sales, direct price reduction is definitely the most stupid method..."

   Julian Heaton’s small class has started.

  After in-depth research on the economic theory and sales model proposed by Bruno Stuart, Earl of Idar, Julian Heaton conducted many trainings for the "sales managers" of Moore's wine industry.

  Because he himself has only just learned part of the "Brue Economic Theory", he will inevitably feel a little flustered and nervous when giving lectures to others.

  However, Moore's wine industry is different from the Norman family rooted in Basel City. It is extremely important for the development of Moore's wine industry to implement Bruno's sales philosophy into the hearts of every "sales manager" in a timely manner.

  The Norman family only has one store in Basel City, so Cario, who is based in Basel City, can naturally consider Bruno’s economic theory carefully, and then adjust and try it in time according to the actual situation.

  However, under the pressing of the southern aristocracy, the sales network of the Moore wine industry has spread throughout most of the Kingdom of Basel, making Julian Heaton beyond the control of many places.

  This also requires sales managers in charge of each area, and needs to implement Bruno’s sales philosophy.

   "So... shall we not make a price cut?" Someone raised their hand to ask.

"Fall! But let's put it another way, and cut the price in another way!" Julian Heaton pointed to a sales manager who was taking notes, and said: "You, you talk about it! Our wine-oriented Who are the main consumers?"

"Uh..." The sales manager who was named by the name pondered for a moment, and then replied: "There are mainly two types, one is the noble lords of the Kingdom of Basel. These people are rich in wealth and are high-quality customers of our Moor Wine Industry. ; The second category is the large-scale taverns in the Kingdom of Basel. We can win by quantity."

Upon hearing this, Julian Heaton nodded with satisfaction, and said: "Yes! We package high-quality wines in all directions, sell them to the Basel nobles at high prices to make huge profits, and then sell low-end inferior wines. To the Basel tavern, relying on a large supply to make a profit."

  "But...Have you ever thought that those noble lords who spend money like earth would care about this little gold coin?" Julian Heaton asked rhetorically.

  Hearing this, the sales managers present suddenly realized it.

"After you go to the area where you are responsible, you must closely monitor the actions of the local wine merchants in Basel. Pay particular attention to the price of the wine they sell to the large taverns, mercenaries and business travelers. In short, in the low-end wines In terms of sales, we have to be consistent with the local wine merchants in Basel."

  "As for high-end wine..." Julian Heaton said in a deep voice after turning around.

"We must clearly tell our downstream agents that we must maintain the original price and that we must not fight a price war with the Basel merchants! Then... tell those customers that once they buy more than ten bottles, they will become Our high-quality VIP customers, and high-quality VIP customers, can enjoy the preferential policy of buying ten and getting one free during the event."

  Buy ten get one free and directly reduce the price, in essence, they are all price reduction promotions, but...they are slightly different.

  For example,

  In the philosophy that Moore Wines wants to inculcate for customers, "buy ten plus one" is a privilege that high-quality VIP customers can enjoy. Focusing on this is a privilege!

  However, the price-cutting promotion methods adopted by Basel merchants are available to everyone.

  Do the nobles care about the cheap gold coins?

will not!

  They spend money like dirt, never put the price of wine in their eyes. What they care about is face, which is different from the rights of ordinary people!

  So... the method of Moore Wine Industry can undoubtedly satisfy the vanity of the noble lords to a large extent!

  Look!

  This is a privilege!

"But... if we only focus on the sale of wine, it would seem a bit too utilitarian, so... we must let the noble lords feel the warmth and care from the Moor wine industry in all aspects, and let them I feel our enthusiasm in the lonely heart! In short...just to make the noble lords comfortable!" Julian Heaton added ~lightnovelpub.net~comfortable...

  Hearing this, most of the sales managers present had a slight change in expression.

  This is really embarrassing my fat tiger,

  I’m just a wine seller,

  Don’t sell yourself...

"I have already ordered a large quantity of toothpicks from Norman Family. The grips on the ends of these toothpicks are inlaid with natural pearls and polished coral. The thin rods at the front of the toothpicks are made of high-quality products from the Almis Mountains. Wood, any high-quality VIP customers of our Moore Wine Industry can receive a set of such luxury toothpicks when buying wine."

   “In this way, whenever the noble lords are full and ready to pick their teeth, they can think of the benefits of our Moore wine industry and the meticulous care of our Moore wine industry for them.”

  Speaking of this, Julian Heaton looked intoxicated.

and also……

  　　

  　

  (End of this chapter)