This International Film Summit is a semi-official and semi-civil type event. The Organizing Committee of the Magic City International Film Festival, as the organizer, invited many Chinese and foreign related people who participated in the film festival to participate. The live broadcast is broadcast on the Internet, and it is also open to the media. Journalists who want to find out, as long as they are lucky enough in the lottery after signing up, they can get a ticket and listen to the professional opinions of the film masters.

Lin Feng arrived at the Magic City Grand Theater early in the morning and queued up to enter Hall No. 2. Because he arrived too early, in Hall No. 2, which could accommodate hundreds of people, there were only a few dozen people for the time being.

Although he is a reporter who runs entertainment, he is very clear that he is an ordinary audience today, so there is no possibility of speaking or interviewing at a discussion meeting filled with bigwigs in the film industry.

After looking at the tickets, Lin Feng quickly found his seat and found that the organizer was very attentive, and prepared a list for each seat, which included the names of filmmakers from various countries and their profiles who participated in the forum.

Lin Feng took a general look. Even though he is a media practitioner, many people's names are quite unfamiliar.

The most familiar ones are undoubtedly those from home and from Hollywood, such as bald brother, director Da Ya, Boss Wang, Boss Zhang and Boss Yu, etc.

There are also many people from Hollywood. The most famous is undoubtedly Matthew, as well as the director of the "Fast and the Furious" series Justin Lin, the Oscar-winning actress Susan Sarandon, and the director of "Rain". Barry Levinson, chairman of the jury of this year's film festival.

In contrast to those in other countries, there are only two people who can really be named by Lin Feng, the French director Chen Yingxiong and the Spanish movie star Paz Vega.

Knowing the latter is because he has seen some large-scale movies starring in the other party and is deeply impressed by the **** and hot Latin actress.

As for the former, the main thing that he could remember is the name of this dangjiantian. It was the first time he saw this name on the list of judges of this year. He immediately checked the information and found out that the other party was actually a Vietnamese. It seems to have won the Golden Lion in Venice.

There were more and more people in Hall 2, and soon it was full.

The moderator of the forum also came up, and it turned out to be Yang Lan, who rarely showed up again. It seemed that she was in full swing today.

At nine o'clock in the morning, the guests who participated in the discussion began to enter the venue. The stage was arranged as an oval conference hall facing this side. They sat in a circle in the center of the theater. I am afraid that in this discussion, only These people have a voice.

"Master, can you hurry up!"

In a nanny car, Nini urged anxiously, "It's late now!"

The driver was also helpless and pointed to the front, "There is a traffic jam."

Nini anxiously wanted to open the door, but was grabbed by the manager and reminded, "It's useless for you to go down, the whole road is blocked."

It's still a long way from the Magic City Grand Theater, and the car dragon can't see where the blockage begins.

Glancing at the front through the front windshield, Nini could only sit down peacefully, she originally wanted to show her face in front of the big bosses in China.

"Don't worry." The agent seemed to have guessed her thoughts, "There are many things that can't be rushed."

Nini took a deep breath and nodded, "I know."

She was stuck here for more than half an hour. By the time she arrived at the Magic City Grand Theater, it was almost ten in the morning. Under the advice of her manager, Nini did not rush into the stage after being late for this forum. The conference venue was designed, but stood in a place near the entrance channel where you could basically see the whole venue, watching the big guys above discuss topics related to the film industry one by one.

The forum is not only today, but also in the next few days. She wants to catch up with today, but Matthew will only participate in today's forum.

Nini first glanced at the oval conference hall on the stage. Matthew was on her left. He chatted with Justin Lin from time to time, but he didn't see him publicly expressing any opinions.

When she was with Matthew two nights ago, she heard Matthew say that he was focusing on participating in this forum.

The meaning of these words is very clear. Without too much concern, Matthew will only play soy sauce.

Then, she looked at the auditorium. Hundreds of seats were full. From this angle, it seemed that there were no empty seats.

The topic of today's forum is movies and the market. The topic started with Yang Lan, who hosted the forum, and slowly turned to free discussion. Matthew has been listening. Except for a few words with Justin-Lin, he basically did not speak.

"The hottest movie in theaters this week is Fast and Furious 5."

The person who spoke was Boss Yu, the founder of a famous film company here. He suddenly said, "I went to a few theaters yesterday and found something very interesting."

Hearing people talk about "Fast and Furious 5", Matthew also cheered up.

The boss looked at Matthew's side, "Mr. Horner, can you talk about this?"

Matthew smiled politely, "Please speak."

Boss Yu also put on a smile on his face and said, "I found in the selling area around the theater that the best selling product is a T-shirt, a commemorative T-shirt for the "Fast and Furious 5" logging tired version, the price is 100 yuan."

He seemed to be a little emotional, "Let's not say that the supply is in short supply, but the sales of T-shirts are good, and there are other "Fast and Furious 5" products, which are also sold well."

Matthew didn't answer and didn't understand what it meant. Of course he understood what the boss said. As early as after the editing of "Fast and Furious 5" was completed, he asked the studio to place an order in Yiwu. Good quality peripheral products are shipped from here to North America, and then distributed.

Although he didn't have much confidence in the peripheral products here, he still kept a batch and let Disney Greater China cooperate with Helen-Hellman's branch to send them into the sales areas of many theaters.

In fact, measured by North American standards, the sales of these peripherals are not good at all, but for the Chinese film industry, which has extremely poor sales of film peripherals, the data is still good.

Boss Yu finally asked the question he wanted to ask, "Mr. Horner, can you take the liberty of asking?"

Matthew nodded lightly, "Please speak."

"The films you invested in, such as "The Fast and the Furious" or "Twilight"." Boss Yu asked directly, "What percentage of the total revenue is the box office revenue?"

He added, "If you can, the movies you star in also count."

Originally, Matthew just wanted to show his face to show his presence, and never thought about participating in the discussion, but when the question was asked, he didn't plan to avoid it.

After thinking for a while, he said slowly, "It's about 25% to 35%. Generally speaking, the higher the box office, the better the sales in the surrounding area."

Hearing this, the faces of many people on the opposite side changed slightly, not only from the Chinese side, but also from film directors and producers from many other countries and regions.

Because they face basically the same situation, the box office of a film always accounts for more than 90% of the total revenue.

Matthew is very clear that the film industry here still has a long way to go. The industry chain cannot be established in just a few days. It also takes time to regulate the industry and cultivate the audience's consumption and copyright awareness.

These are simply not something that can be solved by winning a few international awards.

"How much does the box office account for the total revenue of the films we release?" Boss Yu seemed to be asking very vaguely.

Boss Wang, who is also in the film industry, replied, "On average, it should be more than 95%."

The faces of the Chinese participants were a bit ugly. Most of them were producers or investors, and the purpose of working in the film industry was very simple, as simple as all businessmen.

Boss Yu sighed and said, "Let's not talk about the unrealistic international market, where is our domestic movie derivatives market?"

Hearing this, Matthew was rarely touched, after all, he had lived in this land for so many years.

"For any film market to mature, it needs a stage of development, especially the derivatives market." He considered the wording and said slowly, "Film derivatives are an indispensable link in the film industry chain, and they are also It is a key to meet the cultural consumption needs of the audience, and the development of your movie derivatives is still at a low point, which also means that there is a huge market space for the marketing and development of derivatives."

These words made the Chinese personnel present keep nodding, and even Lin Feng felt that it was very reasonable.

A few years ago, Matthew couldn't say this, but in the past few years, he has participated in investment and production, operating the film and releasing it to the later generation of income, etc. He also has enough insight into many situations.

The development of the surrounding requires deeply rooted prototypes and far-sighted derivatives market developers. Many of the movies here only have distribution rights and do not have the original authorization, so they do not have the conditions for developing derivatives; or there are authorizations, but no derivatives are developed. The awareness of products; or the awareness of development, but the ability to develop independently...

After a few seconds of silence, Matthew added, "There is no rush in this regard. We must abandon the idea of ​​temporary development, OEM production and making quick money, fully research the market, and develop something that audiences of the corresponding age group like in the film. Furthermore, Clarify the ownership of copyright, establish a fixed network and sales channels for derivatives; establish a special consumer product company, and cover all levels of consumption with different price positioning~lightnovelpub.net~ The most important thing is to use a period of time to cultivate audiences patiently The habit of consuming derivatives.”

Boss Yu and Boss Wang glanced at each other, and both saw the approval in each other's eyes. Matthew Horner undoubtedly pointed out the biggest problem in the domestic movie line, and also gave an excellent solution.

Matthew cleared his throat and said, "Movies should be an industry chain, and the works we usually see in theaters are just the locomotives of this industry chain."

Judging from his own development experience, it is still necessary to industrialize a movie to really become bigger and stronger. The larger the scale, the more movies will be produced, and the number of bad movies may increase, but the proportion of classic movies will also increase accordingly.

Great movies are often built on a pile of bad movies.

There was warm applause in the venue.

Lin Feng saw that his colleagues around him were applauding. I don't know if it was an illusion. Matthew Horner, a Hollywood star, is really different. It seems that he really wants to help the film industry here.

At the very least, these suggestions are solid.