Not only Lin Feng, but the surrounding reporters were all nodding. From Matthew Horner's words and attitude, they felt something called sincerity.

This superstar is indeed different from other Hollywood stars, as sincere as an old friend.

After I go back, I will write about what Matthew said today in the report!

Many reporters have this idea.

Matthew Horner is far more sincere than the Hollywood stars and famous directors who came to praise domestic films.

This sincerity is very limited, but for such a foreigner, it is already rare.

A person who has integrated the show into his bones, it is almost instinctive to say these high-level words, but Matthew also has self-knowledge, and rarely speaks again later.

If you say too much, you will be embarrassed.

The latter topic has completely turned to the development of the offline movie market.

Not only the Chinese, but also those from other countries are very interested in this topic.

To put it bluntly, most people who invest in movies in the world are pursuing commercial profits, and except for mainstream Hollywood commercial movies, the offline markets for other movies are actually developed in general.

Matthew knows that some words are enough. If you make some suggestions, you may think that it is a kind of help. If you talk too much, you will become poor and look down on people...

Besides, it is bound to be a tragedy if things from Hollywood are copied here.

Different national conditions, different audiences, and different markets.

Of course, opening up the derivatives market is an effective help for the film industry to take another big step forward.

The film investment here is getting bigger and bigger, and it is too bad to rely on the box office to resist risks. If the copyright and derivatives can be done later...

Matthew feels that there is still a lot of potential for commercial films here.

There has always been a special investigation on the market dynamics here. He knows some things. The income of mainstream Hollywood commercial film derivatives is as high as 60-70% or more of the total film income, which is much higher than the film box office. According to He understands that more than 95% of the movie revenue here comes from domestic box office and product placement, and many movies have zero derivative revenue.

This is definitely not a healthy development.

Think of Disney's masterpiece "The Lion King", which earned more than 800 million US dollars at the box office, but the derivative income is as high as 3 billion US dollars. Some people even joked that "The Lion King" is a money printing machine made by Disney.

What can you do with no money to make a good movie?

As for what to do with literary films, he didn't know anything about it.

At 11:30, the morning was over. Matthew left the venue, had lunch with Nini, and then left the Magic City Theater.

Originally, attending this film summit forum is a kind of hard work. After all, the Magic City Film Festival has given "Fast and Furious 5" great resource support, and it is the most basic courtesy to come and go.

It was enough to show up on the first day of the forum. He and Justin Lin took a flight back to Los Angeles in the afternoon. Fast and Furious 5 was about to be released in North America, and there were many promotional activities waiting for them to attend.

Back in Los Angeles, Matthew only rested for one night, and he participated in a series of promotions of the film in North America without stopping.

First, he attended an auction with David Ellison, and Sky Pictures, as the producer, auctioned off some of the cars and props used in "Fast and Furious 4".

Among them, the two muscle cars that Matthew and Paul Walker drove in the filming were all sold for over three million dollars, and some other props were also sold for several thousand dollars to hundreds of thousands of dollars. .

This kind of auction can not only promote the film, but also meet the collection needs of some crazy movie fans, and also bring direct benefits to investors.

Nowadays, it has long been the norm for Hollywood to take used props and costumes to the auction house, specifically targeting the growing market of fan collections. Even before the filming started, many Hollywood companies have considered the use of residual value.

Like Matthew and David Ellison, they are more conscientious. At least the things they sell are genuine. Those two muscle cars are sponsored by Dodge and Mercedes-Benz. They have been carefully modified, even if they are placed in the modified car market. , but also the existence of fine products.

Some film crews look ugly. For example, they deliberately used cheap materials to design more costumes and props in the early preparations. Anyway, some fans will pay higher prices to recycle them.

Although the auction is for the props of "Fast and Furious 4", fans' attention will naturally be placed on "Fast and Furious 5" as a sequel.

The sequel to a blockbuster movie has too many advantages.

Today, the whole of Hollywood suffers from sequel syndrome. Sixty to seventy percent of the top-grossing films of the year are sequels, and the remaining twenty to thirty percent are adaptations.

Original films are getting harder to find.

This mentality of squeezing every movie out is called "serial culture" in Hollywood, and they use a weird-sounding name - art recycling.

As one of them, Matthew has a deep understanding of this, as if everyone is trying to figure out a way to squeeze money out of something.

Therefore, in order to extract maximum value, today's mainstream Hollywood commercial films have been 3D.

The annual box office total in North America is increasing every year, but the total number of audiences is decreasing. Hollywood must find a new way to increase the box office revenue of the theater. How can more people enter the theater? They are once again adopting an innovative technology from decades ago - 3D.

Because of this revitalized old technology, audiences have to shell out more money, and 3D versions are generally at least $3 more expensive than regular movies.

The other is the income from the placement of advertising.

Today, the annual revenue of Hollywood movie placements is about 2 billion US dollars, of which mainstream commercial movies contribute 99%.

The advertising sponsorship income of "Fast and Furious 5" is as high as 50 million US dollars, which is the top level in the industry.

The film has been shown on the other side of the Pacific Ocean, and not many people have talked about the placement of advertisements. From this aspect, the placement of advertisements is basically integrated with the content of the film.

Many viewers may still recall the film "E.T. Aliens", where the hero uses chocolate beans to lead out aliens, which was a classic Hollywood product placement in the 1980s.

To attract aliens in movies now, a bag of chocolate chips is far from enough, and advertisers need to come up with bigger bait.

Interestingly, in a documentary released in April this year, director Morgan Spurlock's "The Best-Selling Movie of All Time", the $1.5 million shooting cost all came from sponsors, and the theme of the film was satirical advertising planting. enter……

Few people in Hollywood think that box office alone can make money, advertising placement is a necessary part of business operation, and someone has to pay for the content created, right?

In the week leading up to the release in North America, Matthew and the main creative staff of the crew were very busy. On average, they had to run two promotional activities a day, and even collectively went on "The Ellen Show" once.

Unlike Matthew's thriving situation in terms of fame and popularity, both Matthew and the crew members in the publicity put more emphasis on the concept of home and team.

In Matthew's words, a handsome team is really handsome.

What is a "collection of talents"? The answer given by Matthew is: let a group of people form a team first! So there was the logging of "Fast and the Furious", and there was such a hot and crazy "popcorn movie".

At the same time, Matthew and David Ellison also jointly stated that the script for "Fast and Furious 6" is being created, and director Justin Lin also said in an interview that he would definitely return to this sequel and continue to serve as director. job.

"We will continue to move forward, this is a 100% thing." Justin-Lin Mian said in an interview with certainty, "In the fifth film, we have pushed the film to a new level, the film is still growing, and fans I also hope that we continue to shoot, this journey is not over yet.”

At the end of June, the week following the release of Transformers 3, "Fast and Furious 5" held a lavish premiere in Los Angeles, and the entire racing family was in attendance.

As the actor, producer and investor, Matthew was interviewed by ABC TV specifically at the premiere.

"What do you think is the essence and core of this series?" asked a red-haired female ABC reporter.

"When everyone talks about "The Fast and the Furious", what they think of are beautiful cars and handsome men." Matthew replied with a smile, "But for me, the core of this series is 'family', but the way of expression is different. Too ordinary."

Logging is definitely a concept that can be deeply rooted in people's hearts, and he specially emphasized this point, "In this series, we have established a new family view, and the team plays a new role in the family~lightnovelpub.net~ We can use it later Modern analysis to study the concept of family. For example, the theme of the fourth part is sacrifice and self-sacrifice. When filming the fifth part, everyone was discussing the concept of 'freedom' and how to obtain freedom as a family member. This process excites me, I like to do it."

The female reporter continued to ask, "Do you usually like racing?"

"I'm not a person who likes drag racing." Matthew said the truth, "but in Los Angeles everyone likes cars, this is a cultural phenomenon, what kind of car you drive represents who you are. Because of making this film, I know who you are. I have met a lot of people who love cars like their lives, their work, life, and love are all related to cars, and they have endless passion for playing cars. I like this atmosphere."

He specifically mentioned Paul Walker, "Paul is a first-class car fan. He has a garage full of cars, but he signed a safety agreement with the crew, and he can't go racing in this series. Paul still often asks me to this day. complain."

Speaking of this, Matthew laughed, not to mention those things in the "Fast and Furious 1" crew, just shooting these two films, he and Paul Walker have always gotten along very well, how can he watch Paul Walker Another tragedy?

It can also be somewhat of a supervisory role to stab out that security protocol through the media.