The cross-border private jet itinerary was a little troublesome, and the cold weather went hurriedly. Fortunately, he had long-term leased a plane owned by Su Su’s company. He solved the problem in the first time. Whether it was a private jet or not. I got into the car and headed straight to the airport.

The old housekeeper of Su Mansion followed behind, while Zhao Zhiqi stayed in the imperial capital because he had to take care of the two pregnant women.

Private jets are better. There is no need to wait in the waiting room. Even the first-class waiting room is inevitably not private enough. When walking in the cold, a few executives next to each other intensively report and arrive at the airport directly. After the car drove to the private jet, there was no need to worry about the leakage of the conversation, nor would it be photographed by the media.

"Old Su, sit as you please. Tell this little girl if you need it. I have a special secretary to follow." As soon as he got on the plane, Gao Leng settled down with the old housekeeper and walked to the back and sat down at the table. .

"Brothers, let's have a meeting." Gao Leng immediately put into work, flying high in the sky for a long time, and holding meetings, so that he would not go to France to meet again. For Gao Leng on this matter, solving the problem is the most important thing. It's time.

"It's good to have a private jet, and you can have a meeting when you come up." An executive was a little excited, and looked around.

"Yes, save time. This is my first time on a private jet." Another executive was also a little excited.

Many companies have executives, but not every company’s executives can enjoy private jets. What's more, the group recruited by Gao Leng is relatively young, and some of them are promoted exceptionally.

Whether this group of people can promote culture is questioned, especially the old school. When the financial circles questioned his entry into the cultural industry, one of the points is that many of these executives are in their 30s. , Can you do it well?

"Intellectuals in their 50s and 60s may indeed know more about imperial culture than those in their 20s and 30s, but I am doing cultural promotion, not for these executives to pass on." Gao Leng answered the reporter's words.

"But for such a group of young people to promote the imperial culture, the outside world says it is very risky." The reporter was reluctant.

"So many of those in their 40s, 50s, 50s and 60s have been promoted for so many years. If they are so powerful, why haven't they seen them succeed? Although my executives are young, they haven't started to do it yet. I started to deny it, is it fair?" Gao Leng asked back.

This sentence was also used to summarize the headlines later, causing a commotion. Many promoters of the older generation criticized Gao Leng, thinking that this person was too arrogant, while some young people felt the resonance and supported it.

It's just that the movement is not very big, after all, most of this piece of bad news.

Gao Leng's big talk was out, but the reality is just as the group of veterans said, facing a severe test.

"It's really difficult. We have launched several special topics for publicity. Six media are entering at the same time, but it is not good. There are too many large and small European media. The difficulty is much more difficult than I thought." An executive. Passed the information.

From purchasing the media to operating the media, a large amount of money was invested. In addition to retaining the original personnel of the media, the Imperial Culture Edition was specially added, and scholars proficient in Imperial culture and French were also spent heavily to write columns, but the effect was not great. .

"Our direction is fans and landscape paintings. I also encountered difficulties in painting exhibitions here. Those auction houses, especially good ones, do not accept our landscape paintings, saying that our painters are not well-known enough, let alone our new fans. , It’s not an antique. From the cost point of view, they feel that they can’t make money, and the auction piece is also in trouble.”

Another person handed over another document.

Gao Leng has not yet released the hype about auctions in China, nor has he started to hype Su Fan. It is excusable for foreign auction houses not to accept the account. The auction house is indeed a place for auctioning artworks, but it is also a place to make money. It is possible to sell high prices first.

Gao Leng lowered his head and flipped through the information. Some of the information he had read at night, and some had not yet been read. When reading carefully, the six executives around remained quiet, and even the flight attendants who came over to pour water were light-hearted.

After a long time, Gao Cold closed the data.

"Su Shan's promotion will start within a month, so don't worry about it at the auction house."

"But Mr. Gao, our companies are burning money every day. We are really anxious. We have to recover capital as soon as possible." The executive in charge of the auction field was a little anxious when he heard it, said.

Gao Leng shook his head: "No, culture should not be rushed. This is a gradual process. Our goal is not to make money in a short period of time, but to let Europeans understand our culture in a short period of time."

"The problem is that they can't understand, and their brain circuits are different. Let's put it this way, "A Dream of Red Mansions" is good-looking? How do you explain it to a foreigner? They don't understand the inscription on our fan, and we can't introduce it. "

The problem they raised is the biggest problem.

Our culture is very good, and it is the only culture in the world that has been passed down and is still in use today. Take poetry as an example. American poets write about their fathers, and after finishing their writings, their fathers write about their grandfathers, and after finishing their writings about their grandfathers, they don't have to write. They have no culture. But the poets of the empire can write too much. It is difficult for a country with such a heavy history to communicate with people of another culture.

"Yes, last time I made a manuscript of Su Fan. On the fan I found a character written by the master Liu Liang and sent it to the translator for publication. They do not understand Chinese, and they cannot understand why this character was written. Well, what's the good thing. They don’t understand, they can’t estimate, they can only estimate from the value of Liu Liang. I wrote the manuscript of this fan, and I also wrote a special sentence, “Horizontal and vertical are all vigorous, and the spine is the blood. '."

When Gao Leng heard it, he nodded approvingly.

Horizontal, vertical and vertical are the bones of strength, and the blood is the bloodline. This is the charm of the imperial writing.

"The result, the translator gave me a translation, yes, the charm of this sentence is gone, and they can't understand the character and blood, there is no resonance!" The executive waved his hand helplessly.

The way of thinking of imperial people is different from that of people of other countries. This is closely related to our culture, and it is extremely difficult to promote different ways of thinking.

"Mr. Gao, I think it's not enough to start with Su Fan alone. It's too thin. You said that we are not in a hurry to make money, but we can't wait for several years if we don't worry, right?"

Gao Leng nodded.

"What you said is right, but not right." Gao Leng glanced at the executive: "It doesn't matter if you drag it for several years without making a profit. It doesn't matter. Many R&D and some R&D in Japan have only produced results for decades. What counts? Can bear the temper. The right thing is that only using Su fans for promotion is really too thin. It is too difficult for them to understand the culture of our fans, the culture painted on the fans."

"Yes, I wrote a manuscript to introduce the paper of this fan. The old alum noodles are different from the new alum noodles. Many people don't understand what this is. It is easy to explain to the people of our empire. The old alum noodles are old things. We make this paper how we make it. One of the materials was uploaded by our ancestors. When our empire heard it, we slapped the thigh. Yes, this is a good thing. This paper is absolutely different from the current fan paper. But foreigners listened to it. , They don’t have this feeling anymore, they don’t have the feeling of cultural heritage, they don’t feel the soul of our ancestors, they don’t have resonance, they just think, aren’t you just a new fan? Oh, is this an advertisement? "

Our stuff is good.

But our history is too long, too long.

There are too many antiques living abroad.

The things in their country for more than a hundred years are all antiques. What is it for us?

Therefore, overseas collectors tend to collect empire antiques rather than new works for artworks.

To put it ugly, new work, in Asia, they recognize Japan, and the reputation of Japanese hand-made craftsmen has long been spread.

Gao Leng did not speak and looked out the window.

This is a big problem. You are good things, but you can’t resonate with foreigners. Many of those who collect those things are local tyrants overseas who don’t understand the culture of the empire. If you want to shoot, you will only shoot antiques. They will not shoot you.

How to promote our culture?

For a long time, Gao Leng's hand tapped gently on the table. Suddenly, his fingers stopped and he had an idea.

"The road I set before has changed a bit and needs to be corrected." Gao Leng stretched out his hand and touched his nose: "The previous general direction was to only take the high-end route, which is wrong."

"Art, if you don't take the high-end route, then..."

"Yes, I think the high-end route is the right direction. The problem now is that they don't understand our culture, how can we quickly let them understand."

Others put forward different opinions.

"The high-end route has to be taken, but we have to expand the civilian route. Our purpose is to promote culture. Selling things is just to balance the excessive investment caused by the promotion of culture and earn some profit. Our purpose is not to make money, but to promote. As long as we really promote it, we will make money." Gao Leng said.

"But the problem is that we have spent a lot of money to promote it, and other companies look at the time at this time, and they start selling directly. Wouldn't we pave the way for others?"

"Yes, we have to spend money to promote culture like civilians, and it's a lot of money. I don't think it sounds good. As far as Europeans are concerned, only a handful of people can understand our culture. Have to hit the year of the monkey?"

Several executives shook their heads and raised objections again.

The empires love to follow suit. One thing has become popular, and many of the same types of hot money have come, even in the media. Where does a dad go, where does dad come back, where is the baby, where is the grandfather, a lot of coming Up. A blind date show went viral, and a lot of the same type came.

You promote the culture of the old for a long time, spend so much money, and use your strength in the auction, so that foreigners start to pay attention to our Su fan. The price is high, so, other companies have launched the Su fan.

This is tantamount to paving the way for others.

This is also one of the reasons why companies are not really willing to promote imperial culture overseas, and no one wants to be a pavement for others.

"We can't be this person. We don't have enough funds. If we are the world's super-large company, we will lose points. But we are not. All our funds now flow to this one. We can't afford to lose them!"

The discussion heated up.

The old butler looked this way and listened with his ears upright.

"The questions you raised are all right. They must be considered and resolved." Gao Leng's hands struck together.

To solve the problem of being imitated, Su Fan is the content of Empire Culture, not Starlight Group, and has no patent rights. At most, it can get a brand, but other people can also get a brand to do it. The factors that can be imitated are too high and too high. , You have spent a lot of money to hype up, maybe you can pave the way for others to make money, a bunch of people come to sell Su fans, not to mention lower your price, but also steal your customers;

We need to use the least amount of money to promote the imperial culture to civilians and make money from it to ensure the daily expenses of the Star Group. How can we let the civilians understand our culture and then pay?

The high expenditure on cultural promotion makes it difficult for foreigners to understand our culture. How can we make money without being imitated?

Gao Leng closed his eyes and fell into thought once again.

Suddenly, he opened his eyes.

"I have a way." Gao Leng said.