"Our concept has to change." Gao Leng looked at the executives and said: "We have always wanted to promote culture and give them the most essence of our ancestors. But our culture is broad and profound, so this positioning will not The meeting itself is difficult to achieve?"

After the executives listened, they were startled.

"Cloud to rain, snow to wind, evening sun to clear sky, to Hong to swallow, bird to song insects, three-foot sword and six-jun bow, Lingbei to Jiangdong, these things are the most common pairs of our culture. An imperial person explained, it's very simple, right. But you have to explain to a foreigner, how does he understand?" Gao Leng asked again.

It seems that Gao Leng doesn't quite understand what Gao Leng said.

"For example, in our landscape paintings, in addition to the paintings, there are also inscriptions on the paintings. The literati and the inscribed two strokes. A wonderful sentence can make the painting more precious. But foreigners don't understand, let alone want them to understand. It’s lingering, it’s very difficult for them to understand our writing."

Gao Leng fully realized that he had set the wrong general direction in this step. He always wanted to use the good things of his ancestors to promote it. It was not interesting to promote antiques. There were so many antiques, and they would be gone when they were sold out. There are so many intangible cultures in the empire, it would be a pity not to promote it.

It's a pity.

But the problem is that although the empire is beginning to rise, the culture is too heavy. The United States has a history of two hundred years. You let him understand why the empires drink hot water, why the empire girls can’t drink cold water during their menstrual period, and why they sit Confinement. They can't understand that their girls still drink ice water during their menstrual period, and they are jumping around the world after giving birth.

Just talk about health preservation. Asian women’s skin is indeed the best. By the age of 40 or 50, most people’s skin is smooth even though they have some wrinkles. If you look at Americans of this age, the skin is still Can you see it?

Their short history of two hundred years is not enough to understand the five thousand years of experience of our Yangyang Empire.

It is better for culture to develop in Europe first, as Europe has a longer history after all. But after all, imperial culture is the only culture in human history that has been passed down from ancient times to the present. It can be said that what the ancient sages looked like, we are now like this, although there are some differences, but the souls are connected.

After reform and opening up, we can also understand why the emperor is the emperor and the minister is the minister like the sages of thousands of years.

"It's hard for them to understand. Don't say right. If it's a little bit difficult, it won't work."

"Antiques are easy to sell. They know that they are good things. It is really difficult to promote new works with culture as the carrier. This new fan has to be paid for. Apart from being good, it still has to understand our culture. Forgive me. This... this is too difficult!"

The executives nodded.

"We always want to give them the best things, the most essential things, but we ignore a little, they don't understand."

Gao Leng looked at these executives and said.

"Then we just want to promote culture, you say, if we don't bring out good things, why would they pay the bill? We have brought out good things, don't understand!" A senior executive was a little younger, and was mad at this.

"We didn't take the thing that best represents our culture." Gao Leng stretched out a finger: "Words, our words."

...

The executives looked confused.

Text? Can those foreigners understand?

"President Gao, although this Su fan is difficult to understand, it is a good thing at any rate, and the possibility of them accepting it is a bit higher. You said to promote Chinese characters..."

"Yes, this Chinese character is better than a fan. Fans are better popularized. Although they don't know how to draw those landscapes, they always think that antiques are better, but in comparison, fans... if they are hyped..."

Upon hearing that Gao Leng's general direction had to be changed into words, the executives were shocked and immediately raised their opposition.

"No, the fan is promoted as usual, but we must add some easy-to-understand content. This is like the slogans that Chairman Mao put forward to the vast number of peasants during our war in the past, which is easy to understand. These foreigners must be treated like this. , To be simplistic, to make a face, to be simple, to be foolish." Gao Leng said slowly.

To promote foreigners as idiots, this angle is pretty shameless, and executives have never seen it.

Isn't the promotion of culture all about bringing out the best things?

Gao Lengding's direction seemed completely different from the direction of the general environment.

"The establishment of the Imperial Cultural Center, with our fans, silks, bottles and cans, intangible cultural heritage, etc., are all displayed. Except for a few very high prices, the others are all taking the upper-middle-range route." Gao Leng pondered for a moment: "For example, set the price of a lv bag for a fan, or something."

The Imperial Cultural Center sounds like a very high-end pavilion. This one can indeed make a brand, but the price is set a little lower.

"Those intangible cultural heritage was just a facade in the early stage. The first product we launched was not this, but text. We sold text." Gao Leng smiled confidently and tapped his fingers on the table.

The executives looked at each other.

Intangible cultural heritage has become a major product and has become an auxiliary product. That's fine, selling text? How to sell text?

"Tattoos." Gao Leng rolled up his sleeves and pointed: "Tattoos on his body."

The executives were dumbfounded.

I have never heard that the promotion of culture starts with tattoos...

"You mean... stab the text?" an executive thought he had misheard, and asked cautiously.

"Yes." Gao Leng nodded: "Many people in Europe like tattoos. This market is very large. From high-end people to ordinary people, many people have tattoos on their bodies. They also have some tattooed Chinese characters, but most of them are very ugly. , I think the Chinese characters of several football stars are really ugly."

"You mean, in our tall imperial cultural center...arranged tattoos?!" An executive obviously couldn't believe it.

"Yes, our Imperial Cultural Center does not need to be very big. Two facades are enough, five or six in each big city. Our media will continue to promote it. First, the Chinese character tattoos of a few celebrities make a joke and arouse discussion. , Tell them that there are experts who specialize in Chinese characters in the Imperial Cultural Center. The price is naturally higher than that of the small tattoo museum, but it shouldn’t be too expensive. Offer a little bit cheaper so that young people who don’t have much money can come and play. ."

Tattoos are very popular overseas. In recent years, tattooing a few Chinese characters has also become popular, but most of the tattoo halls they visit do not understand the imperial culture, so they just choose good-looking characters, and some even stab "I am stupid." It’s because I think the word “stupid” is very beautiful.

But, is this route too high-end?

"Also, our Su fan should also be changed, and some cheaper ones. If some of them don't have landscape paintings on them, just write them. Whatever characters are on the tattoos, what characters are on the drawings."

Executives, look at me, I look at you.

"This is too dirty, isn't it?" An art director immediately objected: "Write a word on the fan, this...this...this is ruining our culture!"

"When you draw a landscape painting on a fan, people can’t understand your culture. Our goal is to let them experience it first. They are willing to engrave Chinese characters on their bodies to form a trend. When thinking of Chinese character embroidery, we think that our Imperial Pavilion is the most authentic. To reach this level, we are half done."

As soon as Gao Leng's voice fell, the executives dared not speak. They knew that once Gao made up his mind, he would definitely do it.

"Then how do we promote it to them? How do we write the manuscript? Our Chinese characters are the only Chinese characters that are still in use, and the only ones that are inseparable from one another..."

"Stop it." Gao Leng immediately interrupted the executive's words: "The previous sentence'the transliterated text that is still in use', you don't need to say it, it's a text that comes from the same line. A few years ago, it highlights the sense of mystery. ."

Mystery is the foreigner's first impression of the empire.

A big country for thousands of years, without understanding the culture, feels mysterious.

"Then... just say the same thing. Is it too thin?" The executive in charge of promotion didn't understand: "Our Chinese characters are the best characters currently. Among the six major working languages ​​of the United Nations, the same content The report is definitely the thinnest in Chinese. Because our Chinese characters can express a meaning in a single syllable. For example, if we recite the multiplication table, one for one gets one, and one for two gets two. Then in English, onetimesoneisequalstoone and onetimestwoisequalstotwo are required. Introduce?"

To make foreigners want to do a Chinese tattoo when they are tattooing, they must be attracted to them.

Speaking of words, Chinese can say too much.

Since the Qin Dynasty, the books have the same text, so we can read the books of the ancients and directly talk to the ancient sages thousands of years ago without great obstacles. English is different. It is very difficult for the British to read Shakespeare's poems four hundred years ago.

This is related to the stability and inheritance of our writing giant.

This is the biggest highlight of the text.

"No, this can't be used as a promotion, it's too difficult." Gao Leng shook his head and rejected it.

"That..." A senior executive pondered for a while, and said: "Then starting from our history, our Chinese characters are the most reasonable, abstract in everything, but without losing the image and beauty. This is something other phonetic characters cannot. The artistic conception and beauty embodied."

"Beauty needs to be prominent, but what you said is too abstract for everything without losing its image. It's too difficult for them." Gao Leng shook his head.

How to push it?

These are the biggest features of Chinese characters.

"Totem." Gao Leng said, "Start with the totem."

totem?

What does this have to do with Chinese characters?

"The former Cangjie wrote a book, but Tian Yusu and Gui Ye cried. Just type this sentence. They don’t understand it at all. It’s okay. You can introduce them to them. This sentence is mysterious and mythical. Suitable for them." Gao Leng said.

The former Cangjie wrote a book, while Tian Yusu and Gui Ye cried. The meaning of this sentence is that in the legend, on the day the Chinese characters were created, it moved the sky, and there was a rain of droplets, which is a rain of grain, and the monsters shivered with fright.

"Just push the sense of mystery?" The executives heard that what Chinese characters have a long history and what Chinese characters express the phonetic meaning. If they don't push them, they push the sense of mystery.

"Demon ghost, these four characters are pushed out and describe our Chinese characters as a kind of totem. What do you mean? Do you want to keep your peace? Stabbing the ancient totem! This is a ghost in the myth of the imperial people. , Especially for adults who have given birth to children, stab one for safety."

After Gao Leng finished speaking, everyone was stunned.

This is completely different from the promotion of the advantages of Chinese, with a mysterious and even superstitious effect, but also stabbing a safe...

"Our media publishes a few words in each issue, such as'benevolence'. People who love peace, especially those who love to do charity, have to carve'benevolence', you must carve one! Why? You don't need to explain to him. Zi said, the benevolent loves others, people don't understand." Gao Leng looked at the text category director and said.

"Then... Then how do you promote it? We have a lot of poems about the character'Benevolence', a lot of beautiful, unwritten words..." A bunch of poems popped up in the head of the text category.

"You write, people don't understand, you have to treat the foreigner as a fool." Gao Leng patted the table depressedly: "Just tell him, Ren, next to one person, meaning that there are different people in the world, next to him. What does this two mean? It means equal and equal. Why aren’t the two bars the same length? It means that people are different from each other, and the two add up to wait for people of different identities."

The executives understand.

Mr. Gao's cultural promotion has been reduced to the level of elementary school students.

Peace-loving people need to be tattooed. Listening to the word benevolence, you need to tattoo one. As for the poems behind this character of benevolence, it's awkward, people can't understand it anyway.

If you don’t talk about the advanced culture, if you don’t talk about it, it’s about five thousand years of culture. If you don’t talk about it, it’s about five thousand years of mystery. This text is like a totem. One word represents a different totem. Mystery. Each word is a story. You have a story.

"The most important thing is to report first, criticize those who engraved Chinese characters but are embarrassed, especially public figures, laugh at them, and then tell everyone to engrave the real beauty with stories and mysterious ones from the East. The text totem must go to the Imperial Cultural Center."

Gao Leng finished speaking, but the faces of the executives were not very good.

Obviously, I haven't seen this way, it's a bit too...

To put it nicely is too grounded, and to put it happily, it is too earthy. People who come to overseas to promote culture all play advanced, but Starlight Group started to play with the under-three indiscriminate tattoos, and that's fine. This Chinese has to explain it like this...

What a pity those beautiful poems.

Especially fans, it’s good to get a tattoo and buy a fan, but there is a word on the fan...what is it called...

People come here to pierce the character of benevolence and buy a fan with the character of benevolence. Such a good Su fan should paint a beautiful picture, just a word dry on it...

Nondescript, you can't see the profoundness of our culture at all.

"Go to the depth of his mother! Those people don't understand!" Gao coldly patted the table: "Your ideas have to change. In terms of culture, we have to treat them as fools and give them the simplest, most Intuitive, complicated, people don’t understand!"

This wild road looks too low-end.

Although the executives did not dare to refute, there was some muttering in their hearts, can such a wild way go to the high end in the future?