Chapter 1373 Take the penguin to the ditch

   A few days later.

  Xia Jingxing attended the work summary meeting of the domestic holding group for the first half of the year.

   This meeting was supposed to be held last month, but because Xia Jingxing was distracted by the Conscience Holdings Group at that time, the meeting was postponed to this month.

   At the meeting, the presidents of each subsidiary reported the work results of the first half of the year in turn.

The results of    can be described as very eye-catching, basically securing the top spot among the top four Internet companies in China.

   Among the beautiful financial statements and operational data displayed, there is also a data statement that is not so good-looking, or even ugly.

   Zhang Yong currently serves as the CEO of the domestic network in addition to being the CEO of the group.

   He pleaded guilty to Xia Jingxing: "Mr. Xia, the decline in the domestic network operation data is because I did not do my job well, and I am willing to take responsibility for this."

  Xia Jingxing sat on the chair expressionlessly, and gently opened the pages of operational data reports in front of him with his hands.

   Two years ago and a year ago, the domestic network, which was still killing the Quartet, was already showing its decline.

   Since the beginning of the year, active users have been declining steadily, and new registered users have basically stopped growing as early as last year.

   It is not that Zhang Yong made a major mistake in his work. The main reason is that the domestic network is facing the looting and division of SNS users by a number of Weibo platforms headed by domestic Weibo.

   In addition, QQ space has completely risen by relying on the highly sticky QQ platform, which has given a heavy blow to the domestic network.

   Of course, the core reason behind this is that the domestic network has lost the endless and popular ideas in the past, such as Happy Farm, Happy Ranch and other web games, as well as countless interesting plug-ins accessed by domestic open platforms.

   In other words, users are tired of the domestic network and have no freshness.

At the same time, the five microblogging platforms launched successively by Domestic Holdings, Penguin, Sina, Sohu and NetEase have become the most popular and the most popular websites in the past year, which has also dealt a big blow to the domestic network. , attracting many users.

   This was also the case in the previous life. After the rise of Sina Weibo, it caused heavy damage to Kaixin.com and Renren.com.

   However, this does not mean that SNS sites are useless, or that there is no soil for long-term survival.

   Instead, they cannot survive alone. They must take the coexistence route of "QQ + Space" and "WeChat + Moments".

  Especially the powerful combination of "QQ + Space" has been born at this moment, and it has shown tenacious vitality in the commercial competition with domestic and foreign networks for several years.

   Even if there is no Weibo to divert users from the domestic network, it will be difficult for the domestic network to beat the “QQ + Space”, the best partner, if the competition continues for a long time.

   There is only one way to win, beat magic with magic!

   Seeing that Xia Jingxing had been silent, Zhang Yong felt a little more anxious.

   He knew Xia Jingxing's overall strategy, and also knew that the domestic network must not collapse at this stage, otherwise, after the launch of WeChat, there will be one less promotion help.

It is an indisputable fact that    users prefer to play Weibo and play space through QQ's quick entry.

   In order to reduce the loss of users, he led the Hainei network team to make a lot of efforts, but only stopped part of the decline.

  If we don’t carry out subversive product innovations in Hainei.com, the wounds that are cut will not stop bleeding no matter what.

   However, if a major innovation is carried out, it will involve the problem of duplication of positioning on domestic and foreign websites and Weibo.

  Xia Jingxing knew very well that Hainei.net could not save him no matter what, and he did not intend to save him.

The role of    Weibo is to replace it.

   In other words, the substitute object should also add a circle of friends.

   At present, Weibo has basically established a leading position in the industry, but the circle of friends does not know where it is.

  If the domestic network is completely suspended at this stage, Weibo will definitely be able to divert some users, but it will also send a wave of assists to QQ space.

   Therefore, Hainei.com cannot withdraw from the historical stage for the time being, and must wait until WeChat is released and the circle of friends is up before it can officially retire.

   This is a choice with the least internal friction and is most in line with the development of the domestic holding group.

  Thinking of this, Xia Jingxing slowly said, "No matter what method you think of, the domestic network will be topped for at least another year.

   Now, whether it is the loss of users, the collapse of the platform, or the complete merger into Weibo, some users who originally belonged to us will be pushed to QQ space.

   This is something we must try to avoid, we and penguins are natural enemies.

   We can’t just sit back and watch them grow, let alone create opportunities for them to grow. "

   Zhang Yong saw that Xia Jingxing had no intention of holding him accountable, he was relieved a lot, and at the same time a little ashamed.

   In addition to being the general marshal, the CEO of his group also led the army alone, and the battle was the worst.

  The platform’s own positioning and Weibo’s blood-sucking factors were put aside for the time being. What Xia Jingxing asked for was not to win a hearty victory, but not to lose too ugly, not to lose too fast.

   This kind of task cannot be completed well, and the face is really embarrassed!

  Zhang Yong gritted his teeth and said, "Mr. Xia, I'll go and hold a few big events on the domestic website in person. I'll keep my footing and stick to it for a year!"

   Looking at Zhang Yong's resolute eyes and serious expression, Xia Jingxing nodded lightly and gave the other an encouraging look.

Leaving aside the domestic network of non-war crimes, Zhang Yong's work performance this year is still remarkable, and all other businesses and subsidiaries are all singing triumphantly. He speaks.

  Xia Jingxing tilted his head to look at Gao Lili and said, "Although we won a summer battle and invited all the stars and social celebrities on the domestic Internet platform, as well as in the entertainment industry, to Weibo, don't be too careless.

  Penguin has suffered many setbacks in the past two years, but its vitality has not been damaged.

   As for the three Internet giants in ancient times, although they are showing their decline like Hainei.com, after all, they have been kings for more than ten years, and the accumulated wealth can support them to fight a few bad battles. "

   After a period of tempering, Goryeo has shown some calmness.

   She smiled confidently at Xia Jingxing and replied: "Except Penguin Weibo, the other three Weibo platforms were launched a few months later than our two, and the number of users has not exceeded 100 million so far.

   They want to participate in the second round of "Weibo Throne Competition", which is a bit difficult.

  I specially investigated the recent advertising efforts of the three of them, and I feel that there is a lack of stamina.

   Maybe the heads of the three companies have lost confidence, or investors and shareholders have become dissatisfied.

   No matter what the reason is, there is a high probability that the three of them will be out.

   Next, our main opponent should only be Penguin Weibo.

   However, the situation of Penguin Weibo is not much better than that of the other three companies. The 5 billion funds of Penguin Holdings’ private placement in Hong Kong stocks have been spent by Ponima.

   It is said that the shareholders have a lot of opinions on him, and they feel that the money has been earned by a bunch of past stars in the entertainment circle on Hong Kong Island.

   Even if Pony Horse doesn’t give up and wants to continue fighting with us, he must first settle the different voices inside. "

  Xia Jingxing nodded with a smile, "You've done a good job of gathering intelligence."

   Go Lili smiled and said nothing.

   "You're right, Bonima should be feeling embarrassed right now.

   If he continues to follow, there are not many chips on his table, and the investors are not good men and women. If he wants to continue to raise funds, it will be difficult.

   But if he doesn't follow, we're going to win this one. "

  Thinking of this, Xia Jingxing suddenly felt a sense of victory and numbness and looked at Ling Hai who was sitting beside him.

   If Weibo is just a small hole for bloodletting penguins, then the game is a big hole, and the blood that flows out can be picked up in a basin.

   "I heard that you took the penguins into the ditch? Now the person Ponima hates the most is not me, but you."

  Ling Hai showed his signature simple and honest smile, and then touched the top of his head, "I was just joking with them, but they were anxious."

   (end of this chapter)