Chapter 1374 The way of the penguin is gone

  The story also starts with the acquisition of pixel software by domestic games last year.

  Due to the sudden acquisition of the producer of "Xun Xian" by domestic games, it caused great panic to the penguins who represented the game.

  Although the domestic game did not tear up the agency agreement immediately after it entered the main pixel software, it can be imagined with a toe that this acquisition is full of maliciousness.

  Penguin tentatively sent Ren Yuxin to renew the game agency agreement, and Ling Hai was responsible for hosting the Penguin's number one game general.

   "I made a little joke with Ren Yuxin at the time, I said: Although the domestic game wholly acquired the pixel software, we will follow the spirit of the contract and will never make trouble during the penguin agent game.

   After all, we also expect Penguin to use the huge QQ user base to promote this game to more people, such as those who cannot be reached on domestic Internet and Weibo.

   Make games, who doesn’t want their games to be known and loved by more players. "

  Ling Hai spread out his hands towards Xia Jingxing, "Then Ren Yuxin became anxious and said that Penguins would not make wedding dresses for domestic games.

  Alas, it's a pity that "Xun Xian", such a good Xian Xia online game, has already shown a burst of popularity, but it was abruptly stopped by Penguin, and the promotion budget was cut. Now it is running tepidly.

  Penguins have this pattern, they can't get it, and they won't let us get it. "

Xia Jingxing smiled and leaned back on the chair in a comfortable position, and said, "It doesn't matter! We are not afraid of killing a thousand enemies and hurting ourselves eight hundred, as long as we can slow down the development of Penguin Games, there is no problem. When it is time to do things that are not good for others, you still have to keep doing them.”

  Ling Hai smiled and said: "Mr. Xia, you are not harming others or yourself, but looking at problems from a higher height.

   First, the development of Penguin Weibo failed, and then the game also failed. In the first half of the year, Penguin's stock price plummeted, and the confidence of investors was greatly affected.

   As far as the financing environment facing Penguin is concerned, it has become even worse. "

Everyone likes to hear    good things, and Xia Jingxing is naturally not exempt.

   But Ling Hai's flattery is not unfounded, but evidence-based.

  Xia Jingxing spent hundreds of millions of RMB to acquire Pixel Software, and at the same time used "Xun Xian" as cannon fodder, in order to make Penguin's plan to expand the game business to fail.

   If it is extended, it is to further tighten the rope tied to the penguin's neck, making it difficult at home and abroad, weakening its strength, and creating a favorable environment for the future launch of WeChat.

   A penguin holding five billion Hong Kong dollars is different from a penguin who has spent five billion.

  Ling Hai continued to report: "The industry basically knows what happened next!

  Penguin Games is determined to take a self-controllable game development path in order not to be caught in the neck.

  Penguin’s targeted financing of HK$5 billion last year, except for a small part of the funds invested in the Weibo war, most of the other funds were used to develop the game.

   While they are frantically expanding their game self-development team in China, they also set off a frenzy of acquisitions overseas.

  We acquired RiotGames, a small American company, and they invested in Nexon, a Korean game giant.

   In short, we are on the verge of engaging in an arms race.

  According to incomplete statistics, from last year to this year, Penguin has participated in and acquired at least 12 game companies, large and small, with a total investment of more than 3 billion Hong Kong dollars.

   If you add the billions of Hong Kong dollars that Penguin invested in Weibo, the five billion directional financing funds have indeed been spent by them. "

  Xia Jingxing nodded with satisfaction, all the money is spent! Now he can bet there is no bullet in the pony gun!

   Of course, Bonima can also continue to choose financing, but the financing conditions will become more and more stringent, and the amount will become smaller and smaller.

   Zhang Yong interjected at this time: "I still can't underestimate the penguins, the money they spent on Weibo may not be worth it, and it is destined to be a useless effort.

  The money that can be spent in the game field has enabled Penguin to have a strong self-developed game strength, and at the same time, it has more than a dozen allies who can represent the game. "

  Xia Jingxing smiled and said, "You are right, but it may take a year or two or even longer for these investments to really work.

   What we need is just such a time difference to catch the penguins by surprise. "

   Zhang Yong was very aware of the estimated release time of WeChat, so he nodded and said nothing more.

   Then, Xia Jingxing asked Ling Hai a few words about the development of Riot Games.

   "We went to Los Angeles to find this game company, which was founded only three years ago, according to your instructions, Mr. Xia.

   They are very confident in the debut work "League of Legends" still under development, and are not very willing to sell the company.

  When I offered $50 million, their attitude immediately took a 360-degree turn.

  The founding team agreed to stay and work for us for three years, and did not leave until the development of "League of Legends" was completed and the online operation was on the right track.

   At present, "League of Legends" has been developed, and it is expected that the public beta will be launched in the United States in October.

  If the operation is good, it will be introduced to China next year. "

  Xia Jingxing showed a knowing smile, this is the end of the penguin's way!

"DNF",

   "Crossing the Line of Fire",

"League of Legends".

   The three cash cows of Penguin in the previous life have all become cows raised in the domestic holding company.

Next, even if domestic holdings want to promote WeChat, develop their own games, and start large-scale mergers and acquisitions in the entertainment field, almost no need for external financing. With the continuous development of three online games, domestic holdings can easily achieve self-sufficiency .

On the other hand, Penguin, because of the absence of the two games "Dungeon and Warriors" and "Cross Fire", not only the rise of the game is stumbling, but the revenue and profit have not improved by a grade, and the stock price has not recovered to the level of last year and the year before. high.

   It can be said that it has been hit hard both at the operational level and at the capital level.

   Now that the agency rights of "League of Legends" are lost, it is a big question mark whether Penguin Games can still rise.

   However, because Penguin has invested in and acquired more than a dozen game companies, there is still the possibility of expanding the game business.

   But it takes time to form a certain combat power.

   When the battle of instant messaging resumed, Xia Jingxing would not give Penguins too much time to produce ammunition.

Although the    tactics are a bit clumsy, business competition is like this. If you have an advantage and don’t take advantage of it, it would be too pedantic.

   And Xia Jingxing was still worried about the power of QQ, so he had to go all out.

  Xia Jingxing asked Ling Hai about the progress of the self-developed game again.

   At present, domestic games are still mainly based on agents. Walking on one leg is not stable, and it is easy to be despised. Self-developed games must be caught.

  Domestic Games currently has two self-developed game studios.

   One is Jintian Studio, and the development of the "Q version of A Dream of Red Mansions" in his hand has come to an end.

   For this game, Xia Jingxing did not place much hope on it. Quan should train the team and accumulate experience for the joint promotion of video games.

   Another Shushan studio was renamed from Pixel Software. After recruiting troops to strengthen the team’s research and development strength, it is working hard to develop a masterpiece of Xianxia, ​​“Shushan”.

  The team has carefully analyzed the various deficiencies of players’ feedback after the launch of “Xun Xian”, and they all hope that “Shushan” can surpass the previous work and become a classic online game that truly represents the highest level of gaming in China.

  Xia Jingxing also has high hopes for this "Shushan", because there is also a "Shushan Universe" movie shooting plan to match this game.

To this end, Xia Jingxing also set up a new company, Domestic Films. Liu Kun, the former CEO of Pixel Software, was temporarily serving as the company's CEO. He was responsible for building a team with his old colleague and current head of Shushan Studio, Liu Yubin, to complete the work together. Movie and game linkage program.

  Xia Jingxing glanced at Liu Kun, this guy has just turned 30 years old, he can be regarded as young and promising, and after selling the company he founded, he became a billionaire.

  Xia Jingxing thought that he would travel around the world and enjoy a good life, but he didn't, and he wanted to be his little brother.

   Or, as he himself said, he is simply interested in movies;

   Or you have greater ambitions and aspirations, and you want to get some resources and opportunities from yourself that ordinary billionaires can’t access.

  Xia Jingxing initially observed and evaluated Liu Kun's work with a prudent attitude, and would replace him if he found it inappropriate.

   However, looking at the other party's work performance during this period with his harsh eyes, he can be regarded as good. When he chose to play games as an art student, it seemed that he was in the wrong profession.

   "Liu Kun, I heard that you have joined a large number of film and television companies such as Zhongqing Film and Television and Bona into our Shushan plan?"

   (end of this chapter)