Chapter 1382 Don't play the patriotic marketing card, convince people with products

   In a spacious and bright conference room, the executives of Fuxing Electronics Group gathered together.

This new group was officially listed. It has only been more than a month since now. Many executives have not yet recovered from their initial excitement. Suddenly they heard the explosive news thrown by Xia Jingxing-smart fruit mobile phones are about to enter the mainland market. !

   For a time, the crowd was incensed, and there were those who wanted to fight and those who were angry.

   In a word, I don’t pay much attention to the fruit of wisdom.

   Seeing this scene, Xia Jingxing was both relieved and a little worried.

  Renaissance Mobile has been going all the way, because the development has been too smooth and too successful, so the executives are not too worried about Wisdom Fruit Company.

  Your smart fruit mobile phone sells well all over the world, and my revival mobile phone is not bad. Even because it dominates the Chinese mainland market, the sales volume will slightly overwhelm you.

  It is a good thing to have self-confidence, but if you are too self-confident, you will have to fight.

  Xia Jingxing was about to wave to keep everyone quiet when Zhou Guangping suddenly stood up emotionally and stated his opinion to Xia Jingxing.

   "Mr. Xia, if you want me to say, we must not let Wisdom Fruit enter the mainland market so easily.

  How many tricks they used against us in the past, sued us, slandered us for infringing their patent rights, and Lao Qiao insulted all Chinese people, but so far there is no apology, these things are absolutely impossible to forget.

  Before, because they were abroad, in their European and American territory, we had no good way to take them.

  But things are different now. They want to enter the mainland market and enter our territory. They must give them some color. "

   Zhou Guangping's remarks were echoed by many people, including Qian Chen who was the worst at dealing with him on weekdays, stood up to support the colleague who often quarrelled with each other.

   "Mr. Xia, I think what Lao Zhou said is right, no matter what the sales of Wisdom Fruit will be after it comes in, we can't be a quiet bystander.

  We have to act immediately, without giving them any opportunity.

  If you can completely drive away the Wisdom Fruit, it is naturally the best.

   It doesn't matter if we drive them away or not, as long as we can make them stink and make their mobile phones unsold, our goal will be basically achieved. "

   Hearing these words, Zhou Guangping squeezed a rare smile towards Qian Chen, and found that the other party's stinky face seemed to be much more pleasing to the eye than usual.

  Xia Jingxing did not answer the two, but turned his attention to Lin Bing.

With the development of Fuxing mobile phones on the right track, and the establishment of a consumer electronics sub-group on the basis of this business, he gradually delegated power to Lin Bing, and now Fuxing Electronics, which includes many businesses such as Fuxing, Honor, and Tablet, Most of the time, Lin Bing was making up his mind.

   "What a great idea! How to give color to wisdom fruit? How to make them stink?"

  Lin Bing looked at Zhou Guangping, the company's number one thorn, and said lightly: "You have all overlooked a major point, Wisdom Fruit does not really enter the mainland market.

   This time, they sold 5 million mobile phones to China Unicom at a price of 10 billion yuan, and the operator was responsible for the sales.

  What do you want to do? Cut off the financial road of China Unicom? It's strange not to fight with us, maybe it will also affect the cooperation between us and China Unicom. "

   Zhou Guangping frowned immediately, yes, although the fruit of wisdom is bad, and it has deeply hurt the feelings of the Chinese people, it can't stand it and find a good helper!

   "What on earth did you guys think? How did you put the fruit of wisdom in?"

  Xia Jingxing waved at Zhou Guangping and said, "It is pointless to discuss this topic any more, after all, the contract has already been signed, it is impossible to go back.

   I have said before that when Wisdom Fruit enters the mainland market, we enter the US market, and reciprocal opening is not necessarily a bad thing for us.

   However, there are advantages and disadvantages. The entry of Wisdom Fruit means that the reign of Fuxing Mobile in the mainland smartphone market has officially ended.

   No matter how much we hate that rotten fruit, we cannot ignore the threat their products pose to us. "

   Having said this, Xia Jingxing tilted his head and waved to Liu Xiaoduo who was sitting behind him, the latter understood, got up quickly and took out a mobile phone from his jacket pocket.

   "This is the Hong Kong version of the smart fruit mobile phone. It has flowed into the mainland market on a small scale since 2007, but the number is not very large, and it has not been jailbroken and localized, and it is difficult to use it normally.

   But since last year, after the AppStore was launched, many foreign jailbreak tools have flowed into China, and a group of people brought their own dry food to help Wisdom Fruit develop Chinese software, which completely cleared the sales obstacles of parallel imports, and the sales volume has been greatly improved.

   More than two months ago, after the release of the iPhone 3GS, a large number of Hong Kong-version parallel imports entered the Huaqiangbei electronics market. It is said that this phone sold very well, and the developers who engaged in voluntary labor contributed greatly. "

  Xia Jingxing slowly introduced his investigation findings in the past few days, and waved to the executives to circulate the parallel-imported wisdom fruit to each other.

After taking a few glances, Lin Bing handed the phone to the next person, and said, "I've heard about the Hong Kong version of parallel imports, but I was puzzled. I put a more powerful, more complete, and cheaper phone. What do people think who go to buy high-priced parallel products of wisdom fruit instead of buying Fuxing mobile phones?"

   "What else can you think? Cult foreigners!"

   Zhou Guangping said indignantly: "It's really cheap! Being discriminated against like that by others, and buying a mobile phone with a shy face, I feel ashamed for his ancestors."

  Qian Chen smiled, "It's useless for you to panic, some people just like to buy foreign goods and believe in foreign goods.

   In this regard, we are not as good as the Chinese people! Fuxing mobile phones have not completely opened their market doors so far. "

   Zhou Guangping said angrily: "What's wrong with Fuxing mobile phones, we have created mobile phone interfaces, software, input methods, etc. that are different from foreign markets according to the usage habits of Chinese users.

  Can foreign companies be so considerate? Castration and reduction are the norm. "

   "Haha~, it's useless for you to tell me this, you have to tell those people, it's better to wake them up!"

   "Fuck, it's been a hundred years since the Qing Dynasty died. I think some people just haven't cut off the braid in their hearts."

  …

   Seeing that the two of them were chatting more and more and further away, Lin Bing couldn't sit still anymore, and patted the table heavily, "Don't say anything! Keep quiet!"

   Hearing this, Zhou Guangping and Qian Chen had no choice but to end the criticism meeting.

   At this time, Xia Jingxing said with no joy or sadness on his face: "Frozen three feet, not a day's cold!

  The impression of China's overall backwardness in technology has been deeply ingrained in many people's minds, and then coupled with economic backwardness and cultural insecurity, it has become what it is today.

  Conscience Corporation used to hold high the brand of national technology, which proved to be very useful.

   However, when domestic brands fail and overdraw consumers' expectations and trust time and time again, playing the national technology brand may be counterproductive.

   Next, after Wisdom Fruit enters the mainland market, we should not deliberately engage in so-called patriotic marketing, which will easily lead to moral kidnapping and consumer resentment.

  What brand of mobile phone is willing to buy, that is the freedom of consumers, and we have no right to interfere.

  Product design, performance, quality, these things are the core competitiveness of a mobile phone company.

   When Fuxing mobile phones are reduced to playing patriotic cards, it means that our products are really not good.

  If the product is tough enough, how can you be afraid of not having consumer support?

  Renaissance mobile phone is aimed at the global market. We have no patriotic cards to play abroad, so we can only fight hard.

  We are not afraid of competing with Wisdom Fruit in foreign countries, why should we be afraid at home? "

  Xia Jingxing looked at the executives who were looking at each other, smiled and said, "Aren't all of them quite confident just now? Why are they all wilted?

   Do you feel that I can't let go of my figure, or that I'm sticking to the means. "

  The executives do not speak, even if some people feel disapproval, they will not jump out of the stupid choice to sing the opposite of the boss.

   "It is a foregone conclusion that Wisdom Fruits will enter the mainland market, and our primary consideration should be how to suppress them.

  The patriotic card is played too much, and it will be ineffective. In the final analysis, it is still better than innovation and products.

  Smart fruit phone has no Chinese input method, but we have;

  There is a fee for downloading the software for smart fruit mobile phones, and we are free;

  The Chinese app store of Wisdom Fruit has not yet seen a shadow. At most, there are some informal Chinese software developers on the Internet. We have Android China, and there are thousands of mobile applications developed by regular developers.

  Smart fruit mobile phones can neither play Weibo nor watch Tudou videos in China, but we can.

   These are the advantages we can take advantage of right now, and we don’t need to stress that “if you don’t buy a Fuxing phone, you won’t be Chinese.” "

   All the executives nodded in succession, and upon hearing this eloquent remark, they all realized that their eyes were still narrow and short-sighted.

  Rejuvenation Mobile wants to suppress the development of Wisdom Fruit in the mainland market. The correct way is to defeat them head-on with absolute strength.

  Xia Jingxing added: "Consumers are not fools, everyone has a steel scale in their hearts.

   Our goal is to make mainland consumers feel that the rejuvenation mobile phone is easier to use than the smart fruit mobile phone, but this good reputation cannot be easily achieved by relying on the identity of domestic products. What is more necessary is the unremitting efforts of our company from top to bottom.

   However, there is no contradiction between not playing patriotic marketing cards and giving Wisdom Fruit a little color.

  Wisdom Fruit has not yet apologized to 1.3 billion people. Now that they want to come in and make money, there is no such thing as such a good thing. They must first learn to bow and bow their heads.

   does not deny that some Chinese people are relatively low in principle, but our country has never lacked people with backbone.

   In the case of better alternatives, why should you praise it as a stinky foot that insults Chinese enterprises. "

   Hearing this, Zhou Guangping and Qian Chen looked overjoyed. This is the Boss Xia they are familiar with. Jail will report, every opponent is worth fighting to the death!

  Lin Bing showed an expression of hesitating to speak, tangled for a while, and finally decided to persuade a few words, so as not to cause trouble again.

   "Mr. Xia, let's do this, Unicom over there..."

  Xia Jingxing smiled, "Who said it was "we" who did it? It's not good for people to be innocent without any evidence."

   Lin Bing sighed and said with a wry smile: "Mr. Xia, based on the inference that whoever profits is the mastermind behind the scenes, this account will still be charged to us.

  The people of Unicom are not fools. If this incident affects the cooperation between our two companies, it will not be worth the loss! "

   "Aren't they holding the thick legs of Wisdom Fruit now? It's a big deal to end the cooperation with us! Let's just hurt each other."

  Lin Bing only felt that he was overwhelmed for a while, Mr. Xia, the biggest disadvantage is that he clearly knows the art of compromise, but sometimes he chooses to be tough.

   If you do this, you don't know how much right and wrong it will cause.

   (end of this chapter)