Chapter 163 Protective pads

  C plan is the internal code name of Facebook.

  In the beginning, Xia Jingxing discussed three plans A, B, and C with Yang Niu and Little Dog when the financing was not going well.

  The two sets of plans A and B, namely international expansion and advertising monetization, were implemented, and the venture capital institutions "cannot bear it", and Pidianpidian accepted Facebook's offer of "valuation starting at US$400 million".

  The biggest killer, that is, Plan C was left unused.

  C plan, in fact, Facebook is open to all people, no longer limited to the campus market.

  With this step, the imagination of Facebook's user growth will be much larger, and it will no longer be confined to campus.

  At the same time, the valuation will also rise.

  The specific increase depends on how much Facebook can achieve in the off-campus market after it breaks through the campus market.

   Facebook can actually fundraise after implementing Plan C.

  But Xia Jingxing gave up this idea.

  On the one hand, Axel is very sincere. The pre-investment valuation of 500 million US dollars is basically a sky-high price, and it will not rise much if it rises.

  On the other hand, the fund chain on Facebook's account is already very tight.

  With the launch of the high school version of Facebook and its entry into overseas markets, the money on this account was spent like running water.

  E-commerce business, because in winter, sales of T-shirts are greatly affected, and the sales of other stationery and umbrellas are also limited, and profits are not high.

  Cosmetics, skin care products, and feminine hygiene products launched in cooperation with Procter & Gamble have just been launched on Amazon, and their sales are also very limited.

  The cooperation to divert new users to Amazon has gradually entered a bottleneck period, and revenue has stagnated.

  There are more and more Facebook users, especially the introduction of the picture function, which consumes a huge amount of server resources.

  Gradually, Facebook's revenue and expenditure began to become unbalanced.

  Because the income has not risen much, but the expenditure is getting bigger and bigger.

  Even if the financing is smooth, the cash flow can only be continued.

  If the financing is not smooth, either Xia Jingxing borrows from a small treasury or invests in the company;

  Either it will become the meat on the chopping board, let the venture capital institutions slaughter.

  In addition, Xia Jingxing did not want to implement Plan C too early.

  He is waiting for an opportunity.

  Facebook dominates the campus market, and Diaoyou.com dominates the off-campus market.

  Before Diaoyou.com showed its decline, Facebook rushed out, and it was difficult to achieve any particularly gratifying results.

  It might be embarrassing that few people from the off-campus market came to register on Facebook after the face opened to all people in writing.

  The positive effect has not been achieved, but it has brought negative effects.

  Venture investment institutions will think this way: Facebook is played by children, and adults don’t buy it.

   Facebook’s imagination and valuation will be greatly reduced.

  However, Xia Jingxing remembered that Dating.com would collapse on its own.

  It's just that he can't remember the exact time, only knows that it is between the end of 2003 and the beginning of 2004.

Therefore, the dog was entrusted with the important task of being the CIO (Chief Information Officer) of Facebook. He was responsible for seeing six ways and listening to all directions-monitoring opponents from all walks of life, and collecting all kinds of intelligence on opponents, including the increase and decrease of website traffic. Trends, financing situation, etc.

  Sure enough!

  The little dog did not live up to his expectations and made a great achievement!

  Xia Jingxing looked at the foreign girl, nodded and smiled at the latter: "Okay, just do it!"

  The little dog scratched his head and thought for a while, looked at Xia Jingxing and asked, “Boss, registration is open to all people at this time. Do you want to take over the users who are lost from the dating network?”

  Xia Jingxing nodded, not for this, but for what else?

   "High, really high!"

  The little dog raised his thumb, and the flattering physique was activated again.

  The foreign girl is no stranger to the low-level taste of little dogs. She asked with some worry: "Opening up registration to all people will cause existing student users to resist it?

  The last time we opened registration to high school students, a small group of users protested. "

  Xia Jingxing nodded, glanced at Yang Niu appreciatively, and said with a smile: "You asked this question very well! Will users protest?

  Without even thinking about it, I will definitely protest, and it may cause much more movement than last time.

  But because of their protest, we gave up the vast off-campus market? This is obviously impossible. "

  Xia Jingxing recalled what happened to Xiao Mazi. The other party announced that Facebook would be open to everyone, which caused a massive boycott by student users.

  How long did the boycott last? Two weeks!

   Then Xiao Mazi withstood the pressure and must break through the circle of Facebook's influence and break through the campus, laying the foundation for the complete defeat of Juyou.com.

  Xia Jingxing also considered how much resistance it would cause users to do.

  The worst plan he made was to lose a small number of users.

  The time is too ripe now.

  I missed it, and gave Juyou a chance to rise. I can only wait for more than two years.

can not wait!

  No one knows what will happen after more than two years because of his sorrow operation.

  When Juyou.com was first born a few months ago, he made two-handed preparations.

  The first hand is to not allow Juyou.com to draw sufficient nutrients from the fallen body of Diaoyou.com.

  The other hand, the time is not yet available, and it cannot be released for the time being.

  Kristina thought for a while, but she was still a little worried, and said anxiously: “What if there is a massive boycott or even loss of users?

  Daren, don’t forget, we are still in the due diligence stage.

  If there are some negatives, Axel stops investing, or tears up the agreement, and asks us to lower the valuation, what should we do? "

  Xia Jingxing nodded, and if he savored the babes, he was all justified in worry.

   "I will answer your first question first. Regardless of high school students, our penetration rate is not high enough.

  Let’s talk about universities. Sixty percent of college students in the United States are our users.

  If they abandon Facebook, the friends they have worked so hard to add will be gone, and they will be completely disconnected.

  Of course, they can also notify one by one: I don’t need Facebook anymore, this is my mobile phone number, email number...

  There are definitely not too many people who can do this.

  In other words, for most people, the cost of replacing the platform is too high.

  Is there a website that can quickly help him restore the relationship chain? The answer is no.

  If we have an opponent in the campus market, even if we are only one-third or one-fourth of our size, I would not do this.

  We will not do this as soon as possible. When we have a competitor in the campus market, then we will be more passive. "

  The little dog smiled and said: “Just our penetration rate in the university is 60%. Who would launch a campus social networking site without a long eye?”

   "Dating Network!"

  Xia Jingxing smiled and said: "We have invaded the territory of Dating.com. Maybe Jonathan will become angry and counterattack us."

  Kristina nodded, "This is very likely."

  Xia Jingxing looked at her, "But the problem of the website crashing of Dating.com has not been solved. You are a college student. Would you abandon Facebook, which has a more fluent access and browsing, and choose a Dating website with a terrible experience?"

  The foreign girl shook her head vigorously, "It certainly won't."

  She hasn't forgotten another worry, "The second problem? User churn, Axel stops investing or depresses our valuation?"

  Xia Jingxing smiled and said, "Don't worry, listen to me slowly."

   "Okay, then you say it."

  Xia Jingxing continued, “According to the answer to the first question I answered, the loss of existing student users is controllable.

  If the number of users we win in the off-campus market far exceeds the number of lost users.

  Do you think Axel is not satisfied? "

   "Then they pretend to be unaware and insist on lowering the price?"

   Christina spread her hands, "Don’t forget, our current financial situation is all exposed to Axel?"

  Xia Jingxing nodded, "If they deliberately mischievous, then tell them to **** off.

  Brayer is a wise man and will not covet these small gains.

  In that situation, I went to Sequoia Capital. The valuation was lower. I believe the old man Moritz would be happy to cooperate with us.

  If it still doesn’t work, we’ll pick up the ad. I still have some money myself..."

   After listening, Christina waved her hand, "Then I have no worries!"

  Xia Jingxing looked at the little dog, who shook his head, "I have no problem, boss, you can be sure of it yourself."

   "Although I am sure, I also prepared for the worst."

  Speaking of this, Xia Jingxing glanced at the two of them, “But we still have to do some work to make the protective pad thicker to withstand the impact!”

   "What kind of protective pad?"

  The little dog and the foreign girl asked in unison.

  (End of this chapter)