Chapter 583 The man behind the female entrepreneur (seeking a monthly pass)

  Yu Youwei thought about it casually. She did not expect that Xia Jingxing would have the same attitude as her, believing that the hot pot industry could give birth to a Fortune 500 company.

  She was about to speak, and Fu Jixun couldn’t wait to ask, “Mr. Xia, can a top 500 company be born in this hot pot industry? Even if it’s a private top 500 in China, that’s amazing.”

  Xia Jingxing smiled and said: "Listen to these famous sayings: People rely on food for the sky, food, clothing, shelter, and adequate food and clothing...

Food has always been a big consumer category.

  As for hot pot, I think it can become the largest category of Chinese food, why can’t it become the top 500?

  And I have read the report of a consulting company, the income of China's catering industry has been growing for 25 consecutive years, with a compound annual growth rate of more than 20%.

  In other words, this is a sunrise industry. "

Fu Jixun slowly digested the information, and Xia Jingxing asked him to investigate the catering and hot pot industry, and he also went to investigate.

  However, various data show that Chinese food represented by South Beauty has a significantly better development momentum and faster income growth.

  But the boss doesn’t want to vote!

  What he didn’t know was that high-end Chinese food suffered a collapse after 2012, and the reason was naturally the consumption ban on San Gong.

   Therefore, Haidilao, which is positioned at mid-end consumption and serves the urban middle class, will undoubtedly have a broader target market.

  Xia Jingxing looked at Yu Youwei and said, “To be honest, your business plan does not make me particularly satisfied.”

   "Mr. Xia, I can slowly improve."

  Yu Youwei found that Xia Jingxing is not difficult to get along with. She just had a cold face and she should have deliberately scared herself.

  Now the chat is over, and knowing that Xia Jingxing has such a grand plan, she really wants to seize this opportunity.

  Xia Jingxing waved his hand, "Improve slowly, it must be too late."

   "Then I will speed up and improve."

  Yu Youwei immediately answered, with a blazing flame in her eyes.

  Xia Jingxing said lightly: “Your business plan will not be mentioned for the time being, I will let someone make a more complete one and give it to you. I will now talk about my ideas.

  First of all, my ideal chain hot pot has to provide the ultimate in service, or to put it another way, called user experience, so that every diners who come to consume can experience the feeling of "high value-added".

  In other words, it is to make customers feel that the money is worthwhile, and I will come next time.

  In this way, it is also more conducive to brand communication.

  The hot pot is heavy in oil and spicy. After eating, the taste buds can no longer feel the taste of each hot pot.

   Therefore, it is difficult to build a brand by relying on taste to form competitiveness.

  The service is different, more intuitive, more obvious, and more memorable!

  Specifically how to do it, there will be a perfect plan later in your hands. "

  Yu Youwei nodded, feeling that it was reasonable. This is the case with many hot pots in Yuzhou. The taste is good, but it just can’t beat the encirclement.

   Xia Jingxing continued: "Secondly, time, Haidilao hot pot, I wonder if you have heard of it?

  They have been established for 14 years and have more than a dozen branches. They are also a chain hot pot company that emphasizes service.

  If we end, we will form a homogenous competition with them.

  The point of breaking the game lies in who first makes the scale bigger, the reputation bigger, and the service better. "

  Yu Youwei was not particularly understanding, and asked: "Can't you coexist with them?"

  Xia Jingxing shook his head, "Can't save, this track is too narrow, it is destined to live only one.

  You also emphasize service, and I also emphasize service. Users naturally choose companies with better services.

  In addition, above the scale, whoever expands the scale first can eat the big fish and eat the small fish. "

  Yu Youwei frowned. She has more than a dozen stores, and they have been in operation for more than ten years. It is a big step ahead of them. This puts her under a lot of pressure.

  Xia Jingxing looked at Yu Youwei whose brows were frowned, and said with a smile: "But don't be discouraged, and don't feel too pressured. We are richer than them.

  But in this industry, you cannot do whatever you want with money.

  You have to open the first store for me first, then open the second, third...

  After proving that the correct expansion method is found, I will be able to invest a second amount of money for you. "

Yu Youwei has basically understood it, and replied: "Mr. Xia, I know, what you mean is to let me open the first store in the shortest time, and through this store, we will change our service model and business model. Find out and confirm it.

  Then, using the form of large capital bets, we will accelerate the expansion of our store until it completely overwhelms Haidilao and wins this victory.

   is like this, right? "

  Xia Jingxing finally showed a satisfied smile, "You are very smart, that's what I meant."

  Yu Youwei was silent for a moment, and said slowly: "Mr. Xia, I have another question. Are you sure that Haidilao must be on the right path?

  Let’s copy... against them, won’t you follow them and run the wrong way? "

  Fu Jixun didn't expect Yu Youwei to come out so suddenly, she winked quickly to signal the latter not to be so reckless.

  Xia Jingxing is not so stingy and can't accept any doubt.

  What's more, he prefers this kind of true partner.

   "I can only guarantee 80%, and the remaining 20% ​​can only be verified by you at work."

  Yu Youwei nodded, "Okay, I will continue to verify and correct existing problems in the course of business operations."

  Xia Jingxing smiled and said: "Then let's talk about investment now, how much can you invest?"

  Yu Youwei was stunned, “Isn’t it said on the Internet that all venture capital companies invest money to entrepreneurs? Haven’t heard of entrepreneurs investing money on their own?”

  Xia Jingxing smiled, "Have you checked it online?"

  Yu Youwei realized that she had missed her mouth, so she simply spoke out what she had learned about venture capital.

   "You are talking about venture capital in the conventional sense."

  Xia Jingxing smiled and said, “The entrepreneur has a good business plan, or already has a formed product or store, but you don’t have anything now.”

  "My business plan..."

  Yu Youwei defended in a low voice, but in the end, the voice gradually weakened.

   "Your business plan is very problematic. If you follow it, it is almost impossible to succeed."

  Xia Jingxing didn't really want to bully the little girl, so she explained patiently.

  "I can provide a more complete business plan, the funds needed for starting a business, and even the various resources needed on the way to starting a business.

  In other words, the hot pot restaurant project is not a venture capital project in the standard sense. "

  Yu Youwei wondered, "Then Mr. Xia, what do you mean..."

   "We two have a partnership, a partnership, we each have a portion of the shares, and I will count you as your contribution to the business plan.

  Next, the entrepreneurship and management of the hot pot restaurant will also be led by you, and you will count as your success.

  Together, you can get a share of the hot pot restaurant without paying a cent. "

  Yu Youwei understood, and said without hesitation: "No problem, how many people can't ask for a partnership with Mr. Xia."

  Xia Jingxing smiled playfully, "Don't you ask me how many shares I give you?"

   "Don't ask, 5% is enough."

  Yu Youwei seemed very calm and refreshing.

   "That's too little!"

  Xia Jingxing smiled and said: "How to say, you are also a top student of Yuzhou University, I will give you a monthly salary of 10,000, which is 360,000 in three years.

  You work in a hot pot restaurant and do not receive a salary for three years. You will be converted into 360,000 investment into the total equity.

  The first hot pot restaurant, I plan to invest 5 million yuan, and your 360,000 investment will have about 7% of the shares.

  In terms of business plan and management, let me count 13% of the shares for you.

  In this way, you have 20% of the shares. "

  Yu Youwei was already very satisfied with the result, and said with a smile: "I have no objection, I just don't receive salary for three years, this..."

"Any questions?"

  Xia Jingxing smiled like an old capitalist. If she doesn’t lock this girl for three years, is she motivated to start a business?

  The most difficult thing about starting a business is from zero to one. He wants to make Yu Youwei feel pressure from time to time.

  Three years of youth is her share capital.

  Pay nothing, and the equity won will not be cherished.

  Yu Youwei shook her head, “No problem, I have saved some savings from a part-time job in college, and it should be able to support one or two years of life. If it’s not enough, I can still speak to my parents.”

it is good!

  Xia Jingxing nodded and smiled, he likes this kind of refreshing person.

  "I’ll tell you another good news. I will also set up a ten-year betting agreement. The specific evaluation indicators are how many stores will be opened each year and how much revenue growth must be achieved each year..."

  Xia Jingxing read a few key indicators, and smiled: "If you achieve all of them, you can still get 20% options.

  In addition, the equity that I personally holds will be split into two parts, one is held by individuals, and the other is held by Vision Capital.

  If you achieve all your gambling goals, you can become the largest single shareholder of this top 500 Chinese company. "

  Yu Youwei did not expect such a good thing to happen, so she smiled and asked, "Really?"

  Xia Jingxing shrugged, "Of course!"

  "Then can we sign the agreement today?"

  Xia Jingxing was stunned for a moment, and said with a smile: "Don't you think about it?"

   "There is nothing to consider, fools don't sign."

  Xia Jingxing turned to Fu Jixun's mouth and motioned to the latter to bring pen and ink, ready to sign and draw.

  Yu Youwei was very cautious. After seeing the thick stack of agreements, she did not sign it recklessly, but read it word by word.

  Xia Jingxing disliked the slow speed, so he brought in legal counsel to help Yu Youwei to review the agreement together.

  Leaving Yu Youwei and Legal Affairs in the meeting room, Xia Jingxing and Fu Jixun came to the meeting room next door.

   "Mr. Xia, if you do this, our total shareholding has reached 80% or 60%, which is a bit out of compliance!"

  Fu Jixun reminded, “Although there is no regulation that investors cannot start a business, once you start a business, it will always have a little impact, especially if you are active in the front line of venture capital.

  If you are only the boss behind a venture capital institution and you start a business, that’s okay.

  Both venture capital and entrepreneurship are active, and I am afraid that someone will use this to discredit you. "

   "When I am not afraid of the shadow leaning, I am afraid of discrediting!"

  Xia Jingxing smiled and said, “It’s a big deal to stop investing in the hot pot industry, or even the catering industry.

  I’m running a hot pot restaurant. Can’t a certain software company think that I’m going to compete with them and shut me out? "

   "The truth is such a truth, but there is always a little hidden danger!"

  Fujixun also said: “If you let Bailu Fund acquire a hot pot restaurant, that’s okay, because the PE fund format inherently includes mergers and acquisitions and holding investment.

  But this is always different from starting a business!

  Does the outside world think that this is a signal that you want to return to the entrepreneurial circle? "

   "No matter what they think, I have run a mobile phone company, and I still care about a hot pot restaurant in the mere district."

  Xia Jingxing smiled and said: "In this world, as long as your fists are big, then you are right what you do.

Besides, the shares of the hot pot restaurant can be divided into several parts. Several funds under I, Vision Capital, and even Axel can be called to jointly hold the shares. From the angel round to the listing, we are all contracted and accounted for a little more. Is there a problem? "

  Xia Jingxing is very clear about the dividing line between entrepreneurs and venture capitalists, which is very vague.

  Lei Jun has Shunwei Capital, Jack Ma has Yunfeng Capital, and Kangaroo King has Dragon Ball Capital.

  As long as the shareholders of the company under your control do not object, you will be fine with any fund.

  After all, it’s still a matter of interest. If Shen Beipeng + Bonima are combined, the big guy may have opinions. You are going to smash the pot of two industries!

  Small fights, small scenes, no one will say anything.

  Even if you really say something strange, it will not affect the overall situation.

  Fu Jixun nodded, "Well, since Mr. Xia has something in your heart, then I won't talk too much."

  The two chatted for a while. At night, Yu Youwei finally finished reviewing the agreement and signed her name.

   "Mr. Xia, happy cooperation!"

  Perhaps she became a partner, and she felt that she was getting closer. Yu Youwei resumed her usual laughing and joking, and she took the initiative to shake hands with Xia Jingxing.

  Xia Jingxing shook hands with him, smiled and said: "Come on! I hope you become a new generation of hot pot queen."

  Yu Youwei knew the title of Niu Break, smiled and raised her fist, "I will work hard!"

  (End of this chapter)