Number One Game Designer

Chapter 298: "Song of Frostfire"

There is another game that went online quietly with Assassin’s Creed:

"Song of Frost and Fire" was developed by Lu Qiu with reference to the third-class game of sword handed by Fang Xi.

This is a game that focuses on dressing up and making friends. Although there is not much publicity on the game, before that, the official blog of Frostfire Song has been interacting frequently, and the news of cooperation with two well-known clothing brands in China has been set.

So although there is no impact in the game circle, but for some girls who care about clothing, this game has been squatting for a long time.

Lu Qiu didn't care much about the announcement. Fang Xi said in the draft that Fang Xi handed him earlier. Don’t expect this kind of game to be useful for publicity. You must prepare for the long-term operation for more than ten years. During this period, work hard to operate the game’s official persona. Do a good job of control on the social system, and ultimately let the small group of target players form a good word-of-mouth effect, attracting people to the pit.

If the target user is broad, it will be publicized, and if the target user group is small, it will be word of mouth. This is the basic propaganda tone set by Fang Xi.

Because small groups are often difficult to form a circle, and the formed circle is relatively strong, and as long as the game can get up, it can replace the role of this circle and win the victory.

At this point, the social dress-up game for women is obviously not rushing to the taste of the public.

In the end, the number of registrations on the first day of "Song of Frostfire" was only two million, but Lu Qiu was already satisfied. She has read a lot about Fang Xi's insights on female **** workers, and already has unique insights: Since it is for word-of-mouth, the previous index is not so important, just concentrate on the long-term.

Fang Xi also praised Lu Qiu's report.

In fact, as the game industry continues to develop, additional industries in the game will continue to be developed. For example, the promotion of racing games to the automotive industry, and women-oriented dress-up games will naturally be targeted by the apparel industry sooner or later. , Moving the clothes designed in the game to reality, or transplanting the explosive clothing in reality to the game, these are things that will happen sooner or later. Fang Xi does not want Hongyi to transcend this era, but can be faster than his friends. Just one step.

Therefore, what is most needed in this situation is Lu Qiu's mentality of not being arrogant or impetuous, and making arrangements gradually. For this reason, Fang Xi also approved Lu Qiu's salary and bonus adjustments for the "Frostfire Song" project team. .

To put it simply, time is added to the salary of the project team in this game, and time is added to the salary calculation in this project team. That is to say, the longer you spend in the project team, the longer The higher the year-end awards, the higher the stability of the project team.

This is also proposed by Lu Qiu-if a project is going to be a long-term project, then the main creative department must first be prepared for the long-term project, and now there are many profitable projects in Hongyi, most of which come in Hongyi with good technology. The meaning of transfer is that although Hongyi’s current salary level is significantly higher than that on the market, there is still a big gap in salary between different project teams. After all, no one will refuse to have a higher salary.

Inspired by Lu Qiu, Fang Xi sent comments to other senior executives. If Fang Xi saw it, this is a good method: adjust the salary calculation method according to the characteristics and structure of his department: such as Shuanghuoge. For long-term players, you have to add in the year, and if a project is urgent, you may as well directly raise the salary to attract social recruitment and other departments in the company to attract transfers.

After returning to China, the only interesting thing Fang Xi felt was probably an interview with an anchor of Funny Fish.

Because the entry threshold of the anchor is relatively low, so many times in the mainstream media, there is an impression of low academic qualifications in the anchor industry. In this case, the female anchor Lili can be regarded as fresh and refined: graduated from the Chinese Department of Linjing University. Appropriate high-achieving students, and it is reported that they have recently prepared for graduate school, the most important thing is that they have a good understanding of live broadcast skills. It's hard to think about it or not if you work hard and add the platform to support it.

After Fang Xi returned to China, Liu Hai received a lot of propaganda for Fang Xi, including an interview with Douyu, and the anchor that Douyu presented in each interview was also Lili.

Different from other TV stations or weekly magazines, various reminder cards are given in advance, and it is not live broadcast. After the program, it can also be revised and edited in various ways. Douyu here is more of an online meeting than an interview. According to the agreement, Fang Xi and Lili are in a live broadcast room. Then Lili asks some questions, and then Fang Xi chooses a part of the answers based on the barrage questions.

The advantage is that it is close to the people, but the disadvantage is that it is inevitable to face some silly problems, but in the Internet age...Fang Xi has long been used to it.

I really met Lili Fang Xi and found that this anchor is still pretty, not fair and beautiful, but as a top university, and the live broadcast has been working for so long, he has a temperament in him, which is very attractive.

Fang Xi smiled, and then smiled after shaking hands and saluting:

"Then we just start the live broadcast?"

Lili looked at her watch: "Ten minutes before two o'clock, Fang always doesn't prepare?"

Fang Xi laughed: "On the live broadcast of the meeting, the focus is on sincerity, don't worry, even if it is broadcast now, I will wait until half past two, and I won't count the extra money."

With an awkward smile, Lili went to debug the equipment.

Taking advantage of this time, Fang Xi also took a look at the house. The place where Tiaoyu sent him was a small villa, divided into two floors. The place he was staying now looked like the old living room, with thick curtains on the windows and corners. Put a computer, in the invisible place next to the computer, dressing table, equipment cabinet, small refrigerator, etc. are all available, and at the same time there are large and small lighting boards and other things upright.

It seems that Lili has slightly modified this place into a standard studio dedicated to live broadcasting. And it can be seen that she is also serious about live broadcasting, and many things for work are placed outside the camera for easy access at any time.

The water friends who squatted in Lili’s live broadcast room soon received today’s first little surprise: Although it is not yet the time for the preview, at this time Fang Xi and Lili appeared on the screen together, causing a surprise. Rows of barrage of "Fang is always good".

Fang Xi smiled. He has long been aware of being a public figure, and the most important thing is that Fang Xi is very popular and has few black fans. Now the fans are all his cutes.

After enthusiastically greeted the fans, Fang Xi directly took the initiative of the live broadcast room and spoke actively:

"There are still eight minutes before the live broadcast. Let's make a simple warm-up."

"Well... Someone asked me how much Lili paid to invite me over."

"Haha, she didn't spend any money, I'm a Lili fan, the kind who gave her a card when she was in college."

"Is there a lucky draw for today's interview event?"

"Of course I smoke, I smoke games, I also smoke hands, I'll show it later, don't you just go to the village and do what you like."

"What do you think of the recent problems in Kowloon?"

"Brother, do you **** me? If I really say, I can only say: No comment."