Chapter 562 Flowers bloom, the scene under the water

   "China's cosmetics market, Miss Ito, do you know anything about it?" Xu Guangling asked.

Although    asked, but Xu Guangling knew that Ito Matou must know something.

   Just like in Japan before, Ito Shinto introduced him to the state of the Chinese medicine industry in the whole world, that is really, he knows it well. And now, they must have the same understanding of the cosmetics market that their family is involved in.

   What is the reason for it? In a word, he doesn't know Ito Masato, but he understands the opening, and he knows what a person who is born with a big orifice should look like.

   Sure enough, Ito Zhentong said: "Xu Jun, from the perspective of the international market of cosmetics, France, the United States and Japan are three-thirds of the world, similar to the confrontation between Wei, Shu and Wu during the Wei, Jin, Southern and Northern Dynasties of China."

   "Japan, like Wu, occupies a favorable geographical position and sticks to one side. In the Japanese and Asian markets, it has an incomparable advantage in the other two countries."

   "The United States is like Wei, relying on the strongest national strength and comprehensive chemical capabilities, even if the collective is mediocre, it is enough to open up a vast market. In this era of capital and hard power sweeping everything, it is also the most growing."

"France is partly like Shu. On the one hand, with the advantage of being the first mover, it has strong and rich R&D advantages and brand advantages, which is somewhat similar to the country of Shu with Zhuge Liang. On the other hand, with the shift of the global economic center and cultural With the rise of diversity, the French cosmetics market is also facing the market selection rate, and it is facing more and more severe challenges. In the future, it cannot be ruled out that one day, it will become the Shu Kingdom in the post-Zhuge era."

   The so-called post-Zhuge era is the era when Zhuge Liang is no longer there.

   Xu Guangling nodded.

   "China's cosmetics market, from the current point of view, is also the competition of the three kingdoms of Wei, Shu and Wu."

   "L'Oreal in France, Estee Lauder in the United States, Shiseido in Japan, and the Three Kingdoms brands represented by them occupy about 80% of the Chinese market."

   "China's local strength, some well-known brands, occupy about 10% of the market."

   "Under this, about hundreds of small and medium-sized Chinese brands, in the form of thousands of foundries and tens of thousands of workshops, compete for the remaining 10% of the market."

   Hearing this, Zheng Qin was surprised.

   "China's local share is so small?"

   "And those small brands, are they so miserable?"

Ito Masato smiled slightly, "Sister Qin, in fact, they are not miserable. Although the competition between them is fierce from the data, the cosmetics market is the most profitable industry after the health care product market. China is also in a stage of rapid development.”

   "So, overall, it's still profitable."

  Xu Guangling pondered, and after a while, he asked, "Miss Ito, why is the share of local Chinese brands so low?"

"Xu Jun, on the one hand, it's because of the latecomer." Ito Masato said, "Just like the Ito family, it only started to enter the cosmetics market when I was there. Therefore, although the Ito family has strong strength in pharmaceutical research and development, The advantage is that cosmetics are widely praised by users as soon as they are launched, but until last year, they only occupied about 1% of the Japanese market, and Shiseido, for example, occupied almost a quarter.”

   "1% is already quite good." Xu Guangling said.

   How old is Mayu Ito now?

   "I believe that under the leadership of Miss Ito, it will gradually move towards 10% or even more. I absolutely recognize Miss Ito's talent."

"Xu Jun, it's too much of a prize!" Ito Mato bowed lightly and accepted Xu Guangling's compliment with joy and a smile, "But it's really hard to catch up, and Chinese cosmetic brands are also facing in such a predicament.”

   "If those big brands that are deeply rooted in the hearts of the people don't make big mistakes, and if there are no breakthrough technological highlights in the cosmetics industry, the first-mover advantage is too huge to be broken."

"In Japan, Shiseido first brought the concept of 'whitening' into cosmetics, and later, FANCO brought the concept of 'no additives' into cosmetics. The introduction of these two concepts has played a role in their market development. fundamental and decisive role."

   "Just like Herborist, a well-known domestic brand in China, it has always focused on the concept of 'Materia Medica'. Although its popularity in foreign countries cannot be compared with those of big brands, it can be regarded as a brand that can go out of China and be initially recognized by foreign countries."

   "At present, from the perspective of the whole world, 'all natural' is a bright spot, but everyone is playing this card, so the bright spot is not a bright spot."

   "It is difficult to find subsequent conceptual breakthroughs."

   Xu Guangling nodded.

"At present, the two big concepts of nature and health are more and more popular among people, and people start to pay attention to 'beauty from the inside out'. Brands are also focusing on the concept of 'oral cosmetics', such as oral VC, oral collagen, etc., emphasizing the common beautification of the inside and the outside."

   "I'm also trying to tilt the family's cosmetics business in this direction."

   "But this is an emerging field, and it still needs a lot of development and exploration. The prospects are bright and the market is very broad, but at present, it is still in the process of twists and turns."

   Xu Guangling nodded.

   And speaking of this, Ito Mayu stared at Xu Guangling: "Xu Jun, when you say this, you should know what your existence means to the Ito family."

   "If we can get your guidance and support, the Ito family will not be more powerful, but reality will be equipped with wings and fly in the direction of dreams."

  Xu Guangling smiled and said nothing.

   Ito Mato sighed pitifully, frowning slightly.

This is a performance, a performance that Ito Mato tacitly expressed to Xu Guangling, but this performance is a one-off show. Immediately, Ito Mato said: "The disadvantage of being late is one reason. Chinese local makeup brands are struggling. Another reason is the weakness of China's domestic chemical system."

   "Tiger head, leopard waist, snake tail, these three words can be used to describe the strength of China's chemical system at three levels: low, medium and high."

   "The vast majority of raw materials rely on foreign supplies, which is the current status of China's cosmetics industry. The change of this status quo depends on the development of the entire chemical system, which can be ignored in a short period of time."

   Xu Guangling nodded.

   The situation was simpler and more complicated than he had imagined.

   At first, he was just a pity because of the many flowers here, and more and more flowers will be useless in the future. Except for honey bees, he can only let them go to waste, and then Zheng Qin complained on the phone.

  Because it was "too beautiful", I didn't dare to go on the street, and even in the process of commercial performances and advertisements, I encountered some troubles that were not troublesome.

  These troubles are caused by him, including the opinions of the original film.

   So Xu Guangling simply asked her to come over and deal with these "flowers", giving her another choice in life. As for letting Mato Ito come over, it was purely a consultation.

   And this consultation is also right.

   Thinking about the competition in the low-end domestic cosmetics market, although Ito Matou didn't say it, it doesn't really need to be said. ——The chaos and disorder in it can be imagined.

  If Zheng Qin gets involved...

  Xu Guangling pondered, and gradually came up with a general idea.

  ==

  Thanks for the support of the recommendation ticket of "Industrious Small Chinese Medicine".

  Thanks to "Brother Niu" for his monthly ticket support.

   (end of this chapter)