Chapter 434 was actually choked by the Chinese!

  Watanabe and Ozawa Ryuji stood among the onlookers and watched the advertisement of the negative ion fan.

   "Negative ion hair dryer? What is this? I have never heard of this product before!" Ozawa Ryuji said wrinkly.

   "That's why I said this is a new type of hair dryer!" Watanabe Yuo replied.

   "Ha ha ha, Watanabe-kun, you just laughed, how do the Chinese know how to develop new products! I think this so-called negative ion hair dryer is just a trick!" Ryuji Ozawa said.

"Ozawa-kun, don’t underestimate this puppy electrical appliance. I have dealt with their factory director Li Weidong many times. This is a very difficult guy. When I first met him, the puppy electrical appliance It's just a small factory without even an assembly line! Now their scale of production can have a place even if you look at the entire Asia."

Watanabe paused, and then said: "Moreover, there are so many European businessmen who come to negotiate business. I think this kind of negative ion hair dryer should not be a lie. Otherwise, it would have been seen by the Germans a long time ago. Knowing that the scientific literacy of the Germans is still very high, it is not easy to deceive the Germans."

  Ozawa Ryuji snorted coldly, and deep down in his heart he still looked down on Chinese companies.

  At this moment, a familiar figure appeared in Watanabe's field of vision.

   "Look over there, that's Keizo Inoue of Matsushita Electric!" Watanabe looked serious.

  "It is indeed Inoue Keizo, and he also appeared here. It seems that Matsushita Electric is also very interested in this negative ion hair dryer!" Ozawa Ryuji said.

   "Ozawa-kun, since the people from Matsushita Electric have already arrived, it seems that we should also check out the reality." Watanabe said.

  ……

  Li Weidong sent away Inoue Keizo. Just after taking a breath, he saw Watanabe appear in the booth of Puppy Appliances.

   "Watanabe is also in Cologne!" Li Weidong frowned. Although he was a little tired, he greeted him with vigor.

   "Watanabe-san, long time no see!" Li Weidong said hello.

   "Li Sang, congratulations, for developing a new product!" Watanabe responded with a smile on his face.

  The two exchanged a few words before they began to talk about business.

  Li Weidong took a sample of a negative ion hair dryer and introduced it to Watanabe.

  Watanabe is not a fool, he soon realized the business opportunities behind this negative ion hair dryer.

  Hair dryers have been around for decades, so traditional hair dryers are no longer attractive to customers. At this time, a new type of hair dryer full of gimmicks appeared, which could indeed harvest a wave of markets.

  Consumer products such as home appliances, if there has been no significant innovation, then consumers will use it to break before buying a new one. So if you want home appliances to sell well, tricks are indispensable.

  Add a little new trick to traditional home appliances, or add a new stunt, so that consumers feel that this is a brand new product, and they will pay for it.

   is like a TV. When the TV is in the CRT era, the CRT TV in many people's homes will last for more than ten or twenty years, and will not be replaced as long as it is not broken.

  However, after TVs have entered the LCD era, even the CRT TVs at home can still be used, and consumers are often willing to pay to replace an LCD TV.

   Another example is refrigerators, which are almost the same for decades. Half of them are refrigerated and half are frozen. For consumers, there is no need to replace them.

  This is called product upgrade, or product renewal.

  In the home appliance industry, a product that has been used for ten or eight years is very difficult for consumers to spend money to buy new ones without upgrading the products. If consumers don't buy new ones, wouldn't the store company want to drink Northwestern?

  So with the development of science and technology, the so-called upgrading of home appliances is getting faster and faster. From traditional home appliances to smart home appliances, one wave after another is dizzying.

  A "negative ion" stunt, obviously completed the product upgrade and update of the hair dryer. A single function that eliminates static electricity and makes hair easier to manage can make many beauty-loving ladies spend money to change a negative ion hair dryer.

   "This negative ion hair dryer will definitely have a market. It seems we need to talk to Li Weidong about the foundry."

  Thinking of this, Watanabe said: "Li Sang, we at Nishiki Electric are very interested in this product. What is your quotation?"

  "Watanabe-kun, do you want a quotation for our Puppy Electric products or an OEM offer?" Li Weidong asked.

   "Of course it is the quotation of the foundry, or the old rules. You will produce and finally put the brand of our Nishishiba Electric." Watanabe said.

  Li Weidong immediately quoted the price, and the two parties negotiated again and settled the final price.

   "Li Sang, we can first sign a contract of intent, and after I report to the headquarters, we will sign the formal contract." Watanabe said.

  "No problem! This is not the first time that we have cooperated. We have a foundation of trust." Li Weidong smiled slightly, and then said; "There is one thing that I need to explain in advance if I don't transition to the border."

   "Li Sang, please speak." Watanabe Yuo said.

  "Regarding the delivery time, it may be delayed by one month." Li Weidong continued; "I have too many orders now, and our production capacity can't keep up!"

   "Understand, one month is not very long." Watanabe Yuo replied.

Li Weidong said sincerely: "Kun Watanabe, you can rest assured that we are a long-term partner. I will definitely complete the order of Nishishi Electric as soon as possible. After I have completed the production of Panasonic and Hitachi's orders, I will produce your orders immediately. , And then ship as soon as possible."

   Watanabe was taken aback for a moment: "What did you say? You still have to produce orders from Panasonic and Hitachi first? We, Nishiki Electric, should be ranked third?"

Li Weidong immediately replied: "Watanabe-san, don’t get me wrong, your Nishiki Electric's shipments are not the third. It is the fifth. Japanese chain home appliance brands, Kojima Electric and Yamada Denki, are the top two. Yes, they do not need OEM, but directly purchase our Puppy Electric products, so the delivery speed will be faster, and it is expected to be two weeks faster than Panasonic and Hitachi!"

  Kojima Electric and Yamada Denki are Japanese home appliance chain stores. In addition to selling electricity, they also sell other goods, such as home appliance parts, electronic products, various wires, non-prescription drugs, and even cosmetics. So it can be regarded as a comprehensive store.

  However, Watanabe Xiu heard Li Weidong's words, but his heart was tight.

"The time for home appliance stores to launch negative ion hair dryers is a month and a half faster than us, and Panasonic and Hitachi are also a month faster than us. If you count this, when our Negative ion hair dryers are launched on the market, other brands have sold them for a month. Now, the day lilies will be cold by then!"

  Japan’s market is so big, and Japanese home appliance brands are also well-known. For Japanese people, buying Panasonic, Sony, or Hitachi is actually very comfortable.

   But for a new type of hair dryer, if other brands take the lead in occupying the market, then Xizhi Electric already wants to catch up, but it will be difficult.

  The Japanese are very stubborn. If a new product is sold first, the Japanese will recognize the brand.

  For example, the Walkman market in Japan. Is Panasonic's Walkman not good? Sharp's Walkman is also very good! However, Sony was the first to launch the Walkman, so it is one step ahead, which means it is leading step by step. Even if other brands launch the same product, it is difficult for Sony to take advantage of it.

Another example is smartphones in later generations. Apple has a 50% market share in the Japanese market. Sharp, Fujitsu, and Kyocera, the three local Japanese brands, have no worse product performance than Apple, but their market share is only half that of Apple's mobile phones. .

  For the Japanese, as long as they are preconceived, even domestic brands will not be able to turn around.

  Watanabe realized this, his expression instantly became a bit ugly. If Panasonic and other brands are allowed to take the lead and sell negative ion hair dryers in the Japanese market, then there will be nothing about Xishishi Electric in this market in the future!

Watanabe's tone also became severe: "Li Sang, what do you mean? We have been cooperating for so many years. We at Xishishi Electric will give you a lot of OEM orders every year! But you have to Put Panasonic and Hitachi ahead of our Xishi Electric!"

  Li Weidong smiled calmly, and then said: "Watanabe-san, as far as I know, Nishiki Electric intends to transfer this year's orders to Southeast Asia!"

   "There is no such thing. We at Xishi Group are looking for several foundries in Southeast Asia, but they are all for the local market in Southeast Asia." Watanabe lied.

"So it seems that I misunderstood it!" Li Weidong deliberately pretended to be amazed, and then said: "Watanabe-san, don't worry, since Xizhi Electric will not reduce my OEM orders, then I can assure you. Priority to complete Xizhi Electric's hair dryer order!"

  ……

  Watanabe left the booth of Puppy Appliances with a depressed look.

  Ozawa Ryuji leaned forward and said, "Watanabe-san, your face is a little unnatural. Are you uncomfortable after you came to Germany? Do you want to take a break?"

Watanabe sighed and said, "Ozawa-kun, we were put up by that Li Weidong again! Remember we discussed before, do you want to transfer the production capacity of the foundry to Southeast Asia? Now it seems, This plan is going to be slowed down."

  "Why?" Ozawa Ryuji asked inexplicably.

   "That Li Weidong, under the threat of delayed delivery, let us continue to place OEM orders to him!" Watanabe said.

   "Why! Our order, we want to give it to whomever we want! He has a foundry, what qualifications to make irresponsible remarks!" Ozawa Ryuji said with arrogance.

   "It's different this time!" Watanabe shook his head helplessly: "This kind of negative ion hair dryer, the production capacity is in his hands, and the patent is also in his hands. We can only get the product if we go to him.

  If Puppy Electric specifically targeted us for delayed shipments, then other brands such as Panasonic, Hitachi, Sony, etc., will lead us. At that time, Xizhi Electric will probably lose the entire hair dryer market! "

  Ozawa Ryuji was taken aback for a while, and asked in surprise, "You mean, we were necked by the Chinese?"

  Watanabe nodded with a helpless look: "Yes, I didn't expect that one day, our Xishi Electric was caught by a Chinese foundry!"

  Ozawa Ryuji suddenly showed an absurd expression. He couldn't imagine that those Chinese foundries that can be handled casually like ants will in turn catch their necks!

  ……

  If possible, Li Weidong would rather sell Puppy Electric products directly than continue to do OEM for Japanese brands.

  However, Li Weidong also knows that it is very difficult for foreign home appliance brands to enter the Japanese market.

  In the future Japanese home appliance market, the positions of Panasonic and Hitachi are unshakable. Hon Hai, through the acquisition of Sharp, and Midea, through the acquisition of Toshiba, each occupy 10% of the Japanese market.

  The only one that entered Japan as a foreign brand and can still occupy 10% of the market is Haier. The reason why Haier can have a place in the Japanese home appliance market is also achieved through 30 years of continuous hard work.

   Therefore, it is impossible for Puppy Electric to enter the Japanese market in a short time. This matter is in a hurry and requires a production strategy plan of more than ten years.

   Nowadays, Li Weidong still needs to continue to accumulate capital and technology through foundry, first stabilize the domestic market, and wait for China to join the WTO before starting a large-scale overseas expansion.

  ……

  Big Golden Retriever was waited all morning by various idlers, and looked a little tired.

  Li Weidong took out a sausage, handed it to Da Jin Mao’s mouth, looked at it and said, "This is your salary this morning!"

  The big golden retriever swallowed the sausage in one bite, and then looked at Li Weidong with unfulfilled thoughts.

  The cute look in his eyes made Li Weidong a little unbearable, so he had to tore the sandwich in half in his hand and handed it to the big golden retriever.

  Three seconds later, the cute eyes of the big golden retriever looked at Li Weidong and the remaining half of the sandwich in Li Weidong's hand again.

   "You have to let me take a bite!" Li Weidong said, taking a big bite, and then handing the remaining quarter of the sandwich to the big golden retriever.

  Dajin Maokeng walked away all the sandwiches of Li Weidong, then stood up contentedly, and began to smell it everywhere.

  As a senior **** shovel officer, Li Weidong knew that this guy wanted to find a convenient place.

   "I'll take him out for a stroll!" Li Weidong said, putting a rope on the big golden retriever, and then taking the big golden retriever to stroll outside the stadium.

  However, only ten minutes later, Tang Hao hurriedly searched for it.

   "Mr. Li, there is a customer who wants to buy our negative ion emitter patent, you have to go back and take a look." Tang Hao said.

   "Did you tell him that if you don't want to buy our products directly, we can help him OEM, and the price of our OEM is still very cheap." Li Weidong asked.

   "I said it, but it's useless!" Tang Hao continued, "That's a German. Even if he was told that OEM was several times cheaper, he had to insist on manufacturing in Germany."

Li Weidong nodded: "It's a German, that's not surprising. Germans are very rigid. At the last Cologne Electric Fair, wasn't the Bosch company like that? I have to insist on making in Germany, and then I use orange juice. The patent of the machine, we replaced them with a high-speed motor so that we could get a soymilk machine."

  "This time I want to buy the negative ion patent, it is also a company starting with B." Tang Hao took out a business card, handed it to Li Weidong, and then said, "This is the business card given by the other party."

  "Sebastian, Braun? It's Braun!" Li Weidong was slightly surprised.

   "Brown?" Tang Hao shook his head, saying that he had never heard of it.

  "Braun was established after the First World War, headquartered in Frankfurt, but it has been acquired by the Gillette Group of the United States." Li Weidong replied.

   "The Gillette Group?" Tang Hao still had a blank expression on his face.

  This is not surprising to Li Weidong. In 1994, neither Braun nor Gillette had entered the Chinese market.

   "Gillette mainly makes manual razors, while Braun mainly makes electric razors. In addition, they also make other small appliances."

Li Weidong explained a little bit, then handed the dog rope to Tang Hao, and then said: "You will walk the dog, I will go back and see what price Braun can offer. If you are lucky, he said that he can't get some good things back. !"

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  (End of this chapter)