120 I Contain

Tencent's early half-dead game department was merged into Chunteng Games. The newcomers in the game development department that were temporarily recruited and reorganized must need to run in with each other for a certain period of time, and what works can now be produced. Not surprisingly, this new game is full of rich in-depth reference, and even the name is unwilling to change too much.

"QQ Hall"!

An in-depth reference work that is almost a copy of "Bubble Hall".

In the Huaguo casual game market, as of the end of August, "Bubble Hall" ranked first, and "Dancing Forest Cute Lord" ranked second. Chunteng Games has executives dispatched by Tencent, as well as employees who are in the heart of Tencent. After participating in the preparatory work of "Dance Cute", Tencent regards casual games as the pedal for the online game industry. .

In fact, as early as July, Tencent was not annoyed that Spring and Autumn Software would cut 35% of its sales share, and secretly launched the QQ hall project that borrowed deeply from "Baotang". If "Dancing Cute Lord" is not operated by Chunteng Games, and if "Dancing Cute Lord" is not in the public beta, the new game developed by Tencent should be "QQ Dance Forest".

It is meaningless to mock Tencent's deep reference to "Bubble Hall".

At this moment, Chunteng Games should consider how to face Tencent alone. The purpose of establishing Chunteng Games is to realize QQ traffic and speed up money collection. When Tencent learns how to convert QQ users into online game consumers, it will definitely be more willing to support the exclusive "QQ Tang" series of games, and gradually regard Chunteng games as a tasteless one.

If this is the case, Wei Dongsheng would be busy all the time.

How to play the game of Chunteng?

As early as 2002, the Tencent founder team began to discuss whether to enter the field of online games. At that time, Zhang Zhidong clearly expressed opposition. Zeng Liqing was very hesitant. Xu Chenye and Chen Yidan were undecided. Only Ma Huateng insisted that online games are an opportunity not to be missed. After "Triumphal" and the QQ game lobby were frustrated, Ma Huateng continued to persuade everyone to try again, but Zeng Liqing, who had persuaded Zhang Zhidong to agree to operate "Triumphal", said dejectedly: "The game business is a bit far from QQ."

When Wei Dongsheng extended an olive branch to Tencent on behalf of Chunqiu, Zeng Liqing and Zhang Zhidong felt that since Tencent could not realize QQ traffic for the time being, they might step into the online game field indirectly through cooperation with Chunqiu; Xu Chenye and Chen Yidan did not express any opinions; Ma Huateng expressed their opposition and said so The way of cooperation, Chunteng Games will become a vassal of Chunqiu Network, and Tencent will also become a vassal of Chunqiu Network. However, the vassalization of Chunteng games is a possible future prospect, and the current situation is that Tencent is unable to gain a foothold in the network field.

Ma Huateng did not have strong self-confidence in the online game business, and then gave in among the four partners and Wei Dongsheng in the outsourcing folder and agreed to the gambling agreement.

The times are dynamic changes, which means: now and then.

After deeply participating in the preparatory work of "Dancing Cute Lord", the Tencent founder team stripped of the mystery and awe of online games, and a feeling of "it turns out to be nothing more than that" arose. Zeng Liqing and Zhang Zhidong feel that Chunteng games are Chunteng games after all, and Tencent's stock price is flying all the way, Tencent has sufficient cash reserves. If Ma Huateng wants to be original, he should be original. Anyway, the investment can be up to tens of millions of dollars. It doesn't matter if he fails.

The above is the unique background of Tencent's online game strategy.

Ma Huateng has always insisted that Tencent should have its own online games.

Ma Huateng's attitude is very tough.

Chunqiu tried to negotiate with Tencent, but Ma Huateng decisively refused: "Tencent has the freedom to independently develop and operate online games."

Benefits are benefits. Just as Chunqiu refuses to sell "Dancing Cute Lord" at a low price, the Tencent founder team is also unwilling to pin its hopes on Chunteng Games. In the capital market, no one is willing to easily give up their interests to others, and companies that do not value their own interests will sooner or later be eliminated by the market. Wei Dongsheng soon realized that it was impossible for Chunqiu to persuade Tencent to give up its strategic interests.

Wei Dongsheng couldn't help sighing.

At the beginning of 2004, Tencent's game business department was half-dead, and the joint venture to form Chunteng Games was actually helping Tencent in the snow. However, giving charcoal in the snow is not necessarily appreciated. When Tencent feels that online games are nothing more than that, and when Tencent gets stronger and has enough cash, Tencent’s first reaction is not to thank Chunteng Games for its rescue, but to do everything possible to escape the spring. Teng the shackles of the game.

If you want to revitalize the Chunteng game, you can only rely on Chunqiu.

In fact, Wei Dongsheng is not afraid of Tencent.

What's so scary about Tencent?

Tencent now has only one core product, QQ.

Although QQ is powerful, it can't do everything.

Tap tap QQ, Tencent can no longer rely on traffic to rampage.

Wei Dongsheng has many ways to tap QQ. QQ has been famous for a long time, and the launch of imitation instant messaging tools is not only difficult to compete with it for users, but also hinders Chunqiu's brand building. Wei Dongsheng thought for a while, ready to offer Facebook and Twitter-type social networks to overtake.

To be honest, Wei Dongsheng is actually not interested in Facebook and Twitter, and there is no place for them in future plans. If Tencent is willing to sit down and share the online game market with Chunqiu, Wei Dongsheng will not bother to develop social networking sites, because these products are meaningless to Wei Dongsheng's ideals.

Wei Dongsheng actually understands Tencent's choice. Chunqiu is unwilling to abandon Chunqiu Network. Why should Tencent abandon the development of online games?

However, interest is interest.

Tencent will not give up its own interests, and Wei Dongsheng will not give up its own interests.

Since interest is interest, both parties will fight once in the market.

Tencent's development of its own online games made Chunteng games tasteless, and Chunqiu developed social networking sites to attack QQ.

There are many kinds of social networks, and as of now, there are also two ways to choose from Facebook and Twitter. Well, Facebook was launched on February 4, 2004, and Twitter has no shadow yet. In other words, although Wei Dongsheng does not have the willingness to develop Facebook and Twitter, he clearly understands their value and will not ignore their existence. Wei Dongsheng actually attaches great importance to their energy, and regards them as a preparation plan for emergency rescue. At this moment, Wei Dongsheng can throw a social network bomb to curb Tencent’s lone move.

In order to ensure the effectiveness of the preliminary plan, Wei Dongsheng conducted careful and detailed market research before and found that there is a reason why Twitter has not been born on the Internet. Twitter's way to win is as simple and convenient as a light cavalry. There is so much information on the Internet that it is too messy and messy, so much that it makes people dizzy, so messy that you can't see the information you want, so messy that there is no chronological order, no spatial order, and no close and distant order. Tired of writing a lot of time, tired of reading a lot of time, and the increasing number of users who "too long to watch" is the basis for Twitter's universal acceptance by netizens.

In 2004, especially in China, netizens were not tired of the Internet flood of information. A large number of users are addicted to the Internet, eager to see the excitement that they have not seen before, and not only do not hate long articles, but also like to read them. It is against this background that blogs are popular today.

Waiting for the rapid growth of Internet users in China and waiting for netizens to get tired of messy information will be the era of Twitter.

Now, the Facebook model has hope of success.

In Huaguo Internet products, public opinion often regards Sina Weibo as the Huaguo version of Twitter. So who is Huaguo Facebook? The answer is unsolvable. Regardless of whether Renren.com or Qzone.com has a certain distance from Facebook, especially Renren.com, learning from Facebook has drawn itself into a deep ditch.

If you want to develop the Chinese version of Facebook, the Qzone road will not work, because Qzone relies heavily on QQ; Renren’s road is also not working, and Renren has used its own failure to prove to people that this road is unworkable. Wei Dongsheng wants to develop the Chinese version of Facebook, and he can only find a new path through his own innovation and innovation. After thinking about it, Wei Dongsheng decided to integrate Renren's path to its home with the development history of 51.com, which was once regarded as a major enemy by Tencent, and launched a containment attack on QQ from the two breakthroughs of universities and Internet cafes.

Business is divided into non-exclusive and exclusive.

Non-exclusive players, such as online games in general, do not strictly abide by the winner-killer rule. Both "Legend" and "The Spring and Autumn of the Ten Kingdoms" are special cases of the times. The more the online game market develops, the more tolerant it will become. It is difficult for a certain game to monopolize the global online game market. The U.S. has popular online games in the United States, China has popular online games in China, South Korea has popular online games in South Korea, the number one online game in the United States and the number one game in South Korea. No one can guarantee that they will still be available in China. Number one.

Excluders, such as Google, Facebook and other products, it strictly abides by the law of winners kills. If Google wins the first place, the market share of the second place will get worse and worse; in the future, Baidu in China will also be the same, winning the first place will lead the entire market.

Hearing search engine keywords, netizens instantly think of only a few options from Google and Baidu. When they hear online game keywords, netizens think of online games after another.

This is the difference.

Google and Facebook, each product can form a huge group from point to point, forcing the two to be one, absolutely do more harm than good. If the Chinese version of the social network bomb is thrown, Wei Dongsheng can't put it under the name of Chunqiu, because the exclusive core business of Chunqiu is Chunqiu search.

Wei Dongsheng registered a new company called Quantum Rose to test and operate the Chinese version of Facebook temporarily named Four-dimensional Space.

The development of social networks takes time, which is a long-term strategy to curb QQ; in terms of short-term strategy, Chunqiu decided to start from two points: First, after the official internal test of "Bubble Hall", Chunqiu Software immediately sold its Tencent stock to show its attitude. ; Second, before the internal beta of "Bubble Hall", Chunqiu Network is the first to release "Road to Survival".

On September 18th, "Road to Survival" was open beta.

If you like to re-take the road of the future, please collect it: (lightnovelpub.net) Re-take the road of the future. The literature is updated the fastest.