Revisiting Future Path

Chapter 120: I contain

121 For the Earth

"Road to Survival", some people praised, some people scolded.

However, as a commercial product, "Legend of Survival" is undoubtedly very successful, with the record of 200,000 simultaneous online users on the first day of the public beta.

The only minor flaw is that the first month of the public beta of "Legend to Survive" was inferior to "Ten Kingdoms". "The Spring and Autumn of the Ten Kingdoms" was in the public beta on June 16, 2003, and from June 16 to June 30, the monthly sales amounted to 9,181,800 yuan; "Road to Survival" was in the public beta on September 18, 2004, and arrived on September 18 On September 30, the monthly sales amounted to RMB 6,307,600. Considering the growth rate of the online game market in 2004, the market performance of "Legend of Survival" is lower than that of "Ten Kingdoms".

However, no one blames Chunqiu Network and Chunqiu Software.

Looking back on 2002, a game named "Legend of Blood" dominated the market share of 70%. When the market judges Shanda's performance, no one will compare the new game with "Legend of Blood", requiring it to occupy 70% or 60% of the market to be successful. The legendary road of "Legend of Hot Blood" is the epitome of the times, and the legend of "Legend of Hot Blood" is a legend that cannot be copied. In the same way, China’s first "Spring and Autumn of the Ten Kingdoms" with monthly sales of over 100 million yuan, this phenomenon-level product that smashed the legendary series, is probably also a miracle that cannot be replicated.

"Road to Survival" is weaker than "The Spring and Autumn of the Ten Kingdoms", which is natural to everyone.

The focus of public opinion is more on "Left to Survive" itself, discussing its development potential, and discussing whether its monthly sales can hope to reach 30 million or even more than 100 million.

Compared with "The Spring and Autumn of the Ten Kingdoms", "Left to Survive" has been generally praised or ignored, and it has not reproduced the scene of the collective despise of "The Spring and Autumn of the Ten Kingdoms" by time-paid players. The reason is not that "Legend of Survival" has conquered the time-paying group, but the time-paying group has been unaware of freemium online games, and has no mind or willingness to focus on the Spring and Autumn Network.

In other words, since 2004, the market has followed the trend of Chunqiu.com and launched a number of free value-added online games. Unfortunately, these freemium online games are semi-finished products. Original, that is, I initially wanted to do a timed pay mode game, envied the exaggerated speed of collecting money in "Ten Kingdoms" on the way, and temporarily changed it to a freemium mode. In particular, some agency operators have introduced South Korean time-based online games, embedded them in the system mall, and marketed them as free value-added online games.

The effect of such a semi-finished product can be imagined.

Perhaps the online game operator has made money, but the player’s experience is undoubtedly very bad.

Everyone is worse.

Who is good and who is bad depends on peers.

Seeing that there is no cheating but only the most cheating Senluo Wanxiang, some people have gradually begun to vindicate "Ten Kingdoms".

The perspective returns to the contradiction between Chunqiu and Tencent.

Thanks to the MP3 dance event co-operated by "Dancing in the Forest" and Zhiyu Technology, the capital market is optimistic about Chunteng Games and then optimistic about Tencent. Tencent's stock price rose steadily in September, sprinting to a high of HK$9.4 at the end of the month. However, since Spring Software has decided to beat Tencent, no matter what the future trend of Tencent's equity, it can make a profit. It is determined that Tencent will launch the internal beta of "QQ Hall" on September 28, and Spring and Autumn Software immediately began to sell Tencent's stock on September 27.

On September 27, Chunqiu Software sold 1 million shares at a middle price of HK$9.35, selling high and buying low, realizing HK$9.35 million.

On September 28, Tencent launched the 5,000-person internal test of "QQ Hall". Chunqiu Software sold 5 million shares at a median price of 9.20 Hong Kong dollars, realizing 46 million Hong Kong dollars.

The daily trading volume of Tencent's stock is usually maintained at a scale of several million shares to more than 10 million shares. For example, on September 24, the trading volume was about 4.38 million shares; on September 23, the trading volume was about 1.61 million shares; on September 16 , The trading volume is about 12.6 million shares. Spring and Autumn Software sold Tencent's stock to show its attitude rather than a complete break with Tencent. On September 27, the high-sell and low-sell method weakened the impact to a certain extent and did not have much impact on the stock price of the day. It was different on September 28. Chunqiu Software had a more determined attitude, and 5 million shares were after all 5 million shares, which made all investors feel the cold winter wind.

When the media interviewed why Chunqiu Software sold Tencent, Chunqiu Software replied, "Chunqiu Software needs cash."

On September 30, Spring and Autumn Software sold 5 million shares again.

Similar to September 28, Tencent and MIH repurchased these stocks in a timely manner to ease stock price fluctuations. The 500 shares of Spring Software were realized at a median price of HK$9.0 million for HK$45 million.

Chunqiu holds a total of 15% of Tencent's equity, of which 9.6% is locked by the gambling agreement and cannot be transferred and realized, which means that Chunqiu sells up to 5.4% of the equity. With the background of MIH and its confidence in Tencent, it is very likely that there will be a picture of how much MIH is being sold by Spring and Autumn Software.

How can Wei Dongsheng allow Tencent to repurchase 5.4% of its shares at a cost of 8 to 9 Hong Kong dollars.

It reopened on October 4, and Spring and Autumn Software sold 19 million shares at one time.

MIH and Tencent just absorbed the average price of 8.5 Hong Kong dollars, and Spring and Autumn Software suddenly held a temporary press conference. At the press conference, Spring and Autumn Software summarized the operating data of the three games "Spring and Autumn of the Ten Kingdoms", "Moe Lord of Dancing Forest" and "Road to Survival". The monthly sales of "Spring and Autumn of Ten Kingdoms" in September were 16272 million; Monthly sales of 17.136 million yuan per month; "Road to Survive" monthly sales of 6.3076 million yuan in September. The monthly sales of "Dancing Sprouts" surged from 12.168 million yuan in August to 17.136 million yuan. It was originally very good news, and Tencent's stock price may lead to a new round of rise. However, after Spring and Autumn Software highlighted the red "Ten Kingdoms Spring and Autumn" and "Road to Survival", it simply commented on "Dancing Cute Lord": "Due to certain factors, "Dancing Cute Lord" is lower than expected earnings. The software is actively solving the problem."

The monthly sales of "Dancing Cute Lord" clearly increased by 40%, but Spring and Autumn Software said it was lower than expected revenue; the monthly sales of "Ten Kingdoms" was 16272 million, and Spring and Autumn could get 30% of the sales share. How could it be short of money? Sell ​​Tencent's stock. Moreover, even if you really want to realize it, you should announce the good news of "Dancing Cute Lord" before you realize it.

Obviously, Chunqiu and Tencent had a conflict.

The media asked urgently, and the spokesperson of Chunqiu said: "Chunqiu is optimistic about the cooperation with Tencent."

Everyone knows that the so-called optimistic attitude means that we are not optimistic now.

At noon that day, an urgent news spread quickly on the Internet: "The cooperation between Chunqiu and Tencent is breaking down, where will Chunteng Games go?"

Consider that Shanda has already stated that it will sue "QQ Hall" for plagiarizing "Bubble Hall". This means that Tencent's journey in the online game field has just offended the first-ranked Chunqiu and the second-ranked Shanda. The QQ game hall has become full of vitality after a major change in the Chunteng game, and "Dance of the Forest" is a work of Chunqiu Software. "Bubble Hall" operated by Shanda has been surpassed by "Dancing Cute Lord". How big is the heart to believe that "QQ Hall", which Tencent borrowed deeply, can take the lead?

Tencent's share price fell sharply, falling sharply to 7.3 Hong Kong dollars, barely struggling for a few days, and then broke through the 7 Hong Kong dollar defense line.

On November 2, Spring and Autumn Software re-released a press conference to continue to summarize the operating data of the three games "Spring and Autumn of the Ten Kingdoms", "Dance of the Forest" and "Road to Survival". Monthly sales of "Spring and Autumn of the Ten Kingdoms" in October was 1703.0 million. The monthly sales of "Dancing Cute Lord" in October were 24.790 million yuan; the monthly sales of "Leave to Survive" were 19.152 million yuan in October. Compared with the sales of 17.136 million yuan in September, sales in October continued to soar by 44%, not only officially dominating the casual online game market, but also embarrassing Yiping's role-playing online games by monthly sales. It is a pity that such good news collapsed in Chunqiu Software's sentence "or will consider ending cooperation with Tencent".

The crisis facing Tencent does not stop there.

In September 2004, Xiong Minghua established the MSN Huaguo R&D Center in Shenhai and Luo Chuan established the MSN Huaguo Market Center in Yanjing, officially announcing the arrival of MSN.

In October 2004, China Telecom announced that it would launch the carrier-grade Internet instant messaging software VIM in November, allowing users to connect to fixed phones, PHS, and mobile phones without barriers.

MSN is the enemy of QQ, and China Telecom wants to break Tencent's roots.

This is not all.

In October 2004, China Mobile requested to renegotiate the proportion of "161 Mobile Chat" and SMS revenue, especially the latter. Tencent originally took 85% and China Mobile took 15%. After adjustment, Tencent and China Mobile each received 50%. Mobile and telecommunications value-added services are Tencent's lifeblood. In the third quarter financial statements of Tencent in 2004, the total quarterly revenue was 300 million yuan, and the mobile and telecommunications value-added services revenue was 173 million, accounting for 57.6%. Just look at how much Tencent relies on mobile value-added services, and you should understand how painful it is.

Although he said that he didn't manage money, Wei Dongsheng took advantage of his illness to beat Tencent so badly that he always owed some sense of morality. However, Wei Dongsheng would rather be scolded by the world to see profit and forget the righteousness, he would not abandon the game of Chunteng, and would not condone Tencent to go to the house and pull the ladder to abolish the game of Chunteng.

the reason is simple.

The online game sector is the foundation of Wei Dongsheng's business. Chunqiu Search needs its cash flow, and Zhiyu series companies need its investment. Without the continuous cash flow provided by the online game sector, there is no way to talk about quantum fluctuation circles. Now that benevolence and righteousness retreat, who will defend the earth in the future?

To defend the online game sector is to defend the quantum wave circle, and to defend the quantum wave circle is to defend the earth.

It is not shameful for Wei Dongsheng to kill Tencent for the sake of the earth.

Although it was just a game of chess at first, when Tencent began to threaten Chunqiu's interests, Wei Dongsheng immediately hit the killer without hesitation.

A number of bad news were deliberately stacked together, and Tencent's stock price plunged immediately, falling to about 4 Hong Kong dollars in just a few days. Because of the bearish market value of Tencent, when Forbes released the ranking of China's richest people on November 4, it valued Wei Dongsheng's 9% stake in Tencent at an average price of HK$5 to 756 million. However, since Chunqiu Network has tried to launch a listing plan in the United States, Forbes vaguely knows Wei Dongsheng's influence on Chunqiu Software and Chunqiu Network, and has actually valued Wei Dongsheng at $300 million.

In the 2004 Forbes China Rich List, Wei Dongsheng ranked 26th with Liu Hanyuan and Huang Maoru with a net worth of US$300 million. Specific to the Internet field, Chen Tianqiao ranked third with 1.276 billion US dollars, Ding Lei ranked sixth with 668 million US dollars, and Wei Dongsheng with 300 million US dollars was next.

The 26th in the China Rich List, and the third in the China Internet Rich List, visually portray Wei Dongsheng's influence in China's Internet field.

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