Start with a Cat and Mouse Game

Chapter 968: On sale

Now after getting the lawyer's affirmative answer, Li Changheng knows that the legal issues involved in TV shopping are not big.

   As for the new troubles that will arise in the future, it depends on the ability of the lawyer team.

   And Li Changheng believes that his team of lawyers is at least not worse than any law firm.

   After a while, everyone walked into the brightly-lit live broadcast room. Although Li Changheng felt that the decoration was a bit earthy, thinking about the decoration style of this era, it was barely acceptable.

   Compared with the broadcast venues displayed on the TV sets of three public TV stations, such as abc, which are oriented to audiences in the United States, it feels a lot stronger.

   drove out the miscellaneous people, and only 5 people who knew about it were left on the scene, plus Randal.

   Then he told Barney to let his guards stare at the live broadcast, and Andre just started the trial broadcast.

   Fifteen minutes later, Li Changheng nodded to Andre in satisfaction.

   There must be a script for the first live broadcast, and it was Li Changheng who wrote the first version himself, and it took shape after Andre and several responsible persons negotiated and revised it together.

   spent a day, finally got the recording and broadcasting.

   After editing, you can make a one-hour show.

  ------

night.

   When everyone had dinner together, Andre hesitated for a while and said to Li Changheng, "Henry, you have seen the recording today, and the effect should be pretty good.

   If it is live broadcast, not only will it be repeated every day, but no matter how hard everyone works, it will eventually be unavoidable to make mistakes.

   Have you ever thought about it, in case the sales data of the previous periods are not good, there is no way to hide the live broadcast.

   By the time I am personally ashamed, it is not a big deal, but it is likely to affect the confidence of investors and home appliance manufacturers. "

   Li Changheng has also thought about this. Once home appliance manufacturers are not optimistic, it will become more difficult to get a lower ex-factory price from them.

The advantage of    TV shopping, except for the convenience of making a phone call and waiting for home delivery.

  The most important thing is that it is cheaper than physical stores.

   Thinking of this, Li Changheng nodded frowning, agreeing with Andre's statement.

   And unless there is a new product, there is really no need to repeat the live broadcast every day, but only sell the same products.

  -----

   On December 23, Li Changheng stood outside the lobby of the operator's office of the TV shopping company, looking through the huge floor-to-ceiling glass window.

   watching the busy people inside, quietly waiting for the time to come to 9 o'clock in the evening.

   The TV sales tape edited half a month ago has been sent to the TV station by a special person, waiting for the show to appear in the sight of New York residents.

  Because of the recording, besides several senior executives of the TV shopping company beside Li Changheng, Andre Rockefeller also appeared on the scene.

   The TV station under the Media Group, because its main business is in paper media, and lack of funds, at this time it is not a TV station for all of the United States.

   Another difficulty is that if you want to become a TV network that broadcasts all over the United States, you can only cancel the charge and change to a free public TV station.

   Not to mention that the shareholders of the media group will not agree, even Li Changheng himself feels that it is not cost-effective and unnecessary.

   Because in the future, no matter what TV station is, it will develop on cable.

   Instead of spending hundreds of millions of dollars to buy the shares of the three major TV stations, and not occupying more than half of the shares, it is better to use these hundreds of millions of dollars to slowly establish a cable TV station yourself.

   Then it annexed local TV stations in various parts of the United States little by little, and finally merged to form a national TV network.

   "Henry, it's on, it's on."

   Li Changheng, who had recovered, glanced at Andre Rockefeller beside him, and saw that this guy's face flushed with excitement, he smiled and looked at the TV set aside.

   Lee Chang-hyung, who has watched the show, has no worries about the effect of the show.

   More than half a month has passed since the first version of the show was filmed.

   There is enough time to discover the problem.

   As for what was not discovered, I can only wait for the show to be released, and adjust it in future recordings and broadcasting based on the opinions of the viewers.

   That’s why Li Changheng’s attention was focused on the ratings and the operator of the telemarketing department.

   No matter how detailed the preparation is, the criterion for success in the end is how many orders can be received in an hour tonight.

   Even the number of enquiry calls is, in a sense, a criterion for success.

   Andre Rockefeller saw that Li Changheng didn't speak, and he didn't know if he took the opportunity to show his merits or if he had other thoughts.

   pointed at the TV, laughed and said to everyone, "Gentlemen, in order to be able to make people believe that I am a member of the Rockefeller family in the show.

   This golden family crest worn on my neck, but I begged my grandfather and father for several days. "

   TV shopping executives, no matter how slander they are, they will not refute at this time with an expression of jealousy or contempt.

   And after everyone said thank you and praise, they couldn't help but put their eyes on Li Changheng.

   And Li Changheng doesn't need to care about Andre's emotions. Anyway, this guy will do his best to make himself famous and have future banknotes.

   "Di Ling Ling, Di Ling Ling."

   A bell rang from the operator's hall, and Li Changheng and the others were quiet at the same time.

   also made the 50 operators in the lobby and 10 team leaders who are specifically responsible for helping the operators except unexpected problems extremely nervous.

   The bell continued to ring a few times, and the leader of the first group was also the supervisor of the operator department.

   Seeing that his subordinates haven't answered the phone yet~lightnovelpub.net~ hurriedly walked to the 1st position.

   looked at the pretty female operator and shouted, "Take a deep breath and follow the training this month."

   "Understood", the female operator nodded, took a deep breath, picked up the phone and talked to the first audience who called.

   Fortunately, these 50 operators are all professional broadcasters.

  Even of the 10 team leaders, 8 were dug by the company from the radio anchor industry. The current owners have broadcast or failed the competition, but all have experienced players.

   Although the order processing work is a little different from the announcer, there are many similarities.

   And these 60 people have been told before today that once the company develops smoothly, everyone will be the head of the branch when the company expands in the United States and even the world in the future.

   Before the first operator and the customer who called, explained the function of the induction cooker, and formally received the order. Soon the phone rang and the whole hall rang.

   "FK, I knew only 50 operators would not be enough."

   Li Changheng was not surprised by Andre’s words, but he was also relieved.

   looked at the 10 team leaders, kept looking at the stopwatch in his hand, and then cut the throat of the subordinates who had timed out to answer the phone, and signaled that they could not agree to the conversation and then hang up the phone according to the negotiated excuse.

   Not to mention that the audience has seen this sales model for the first time. It is the audience who will watch too much in the future. When they call, they will worry about this and that while they are curious.