Chapter 271 Business District Selection (Subscribe)

   Once again, I came to the prefabricated building of the sales office of Xuefu Wenyuan. The situation was completely different from the previous visits. There were many people who came to inquire about the purchase of the house. The sales staff, including Liu Jie, were basically not idle.

  The real estate of the university town is linked to the famous school, which directly activates the real estate market.

   In order not to bother the second master, Lu Dong and Song Na waited for a while. After receiving a customer, Liu Jie came over quickly.

   "It looks like you are very busy?" Lu Dong said with a smile, "Is this month's performance going to explode?"

  Liu Jie pulled out the chair and sat opposite the two of them, and said, "It can't compare to you, you are the big boss now."

   They eat and live here, and the two shops at the intersection often go there, so they know how good the business is.

  Song Na was very polite and took the initiative to answer: "Sister Liu, we are here to trouble you again."

   "What trouble is not troublesome." Liu Jie, a salesman, spoke very nicely: "You are taking care of me."

   she asked: "Are you going to buy a house again?"

  Song Na said, "I want to buy a house."

   Lu Dong added: "Sister Liu, take care of the price."

"No problem, the lowest price inside." The old acquaintances on both sides, Liu Jie said something in front: "Lu Dong, you are doing business in this area, you should know the sales situation of the community, this internal price is not just after the end of the year. array."

  Song Na smiled: "We understand."

  Liu Jie nodded lightly and asked, "What are the specific requirements?"

  Song Na thought for a moment: "It's closer to the first phase of the shop on the west side. It's convenient to get in and out. It doesn't need to be too big. A smaller two-bedroom and one-hall will suffice."

  Liu Jie said: "I see, how many sets I have here, let's go and have a look together?"

  Song Na and Lu Dong followed Liu Jie, walked out of the prefab house and headed north, came to a building that was somewhat close to the north gate of the community, looked at the third and fourth floors, and finally came to the first floor.

   These houses are all of the same type, with a construction area of ​​about 90 square meters, and the actual usable area can also reach 80 square meters.

  The first floor also has a yard, which is very convenient to put something.

  Song Na asked Lu Dong's opinion: "Which one do you think is better?"

   Lu Dong said directly: "The first floor."

  Song Na was somewhat influenced by Lu Dong's words, and asked, "Didn't you say that the first floor is dirty, the second floor is messy, and the third floor and the fourth floor live in high places?"

"This is a different person." Lu Dong said, "The first floor is easy to get in and out. Uncle and aunt don't need to climb stairs to get in and out. Now they have no problem climbing stairs. How about when they are older? Go out to buy some food and then climb the third floor. Fourth floor, how much energy do you have to waste?"

   In the current social environment, she thinks that the first floor is not good and worthless. Song Na will inevitably be affected. Hearing these words from Lu Dong, she agrees: "Yes."

   Her parents' waist and legs are not very good at first. This kind of physical wear and tear caused by year-round labor is not fatal but it can't be cured. It will only get worse with age.

   In the face of Lu Dong and Song Na's acquaintances, Liu Jie didn't do any promotions and let them make their own choices.

   Based on her knowledge of the two, since she came here, she would definitely buy it.

   Lu Dong looked at each room. The layout was exactly the same as his set, but the area was much smaller.

   Buying a house for the elderly is completely different from buying a house for young people.

   Not to mention anything else, in the last few years, in old-fashioned multi-storey houses without elevators, the first and second floors are the most valuable and the most convenient, and the second floor goes up one level directly.

  The fifth and sixth floors are not well attended.

  Lu Dong found Song Na in the master bedroom and asked, "Is there enough money?"

  Song Na smiled: "Enough."

   He was very familiar with the houses in this community, so he didn't hesitate too much and went out to ask, "Sister Liu, can I still take a loan?"

  Liu Jie said: "Yes, it's the same as before."

  Song Na looked at the living room of the rough house again, and said, "Let's go back and pay the deposit. I'll call someone over tomorrow to go through the loan procedures together."

   Lu Dong didn't interrupt, this loan was nothing to Song Na.

  After finishing the formalities, the sky turned a little dark, Song Na said, "Let's go to the school cafeteria?"

   Just as Lu Dong was about to come down, Du Xiaobing called and asked him to go back to the company and have something to discuss.

   "The company's business is important." Song Na said, "You hurry up and tell my parents, they don't know yet."

   Lu Dong said: "Black egg, you are cutting first and then playing."

The two walked north together, and Song Na said as she walked, "My parents won't let me buy a house here if they don't say anything. They think the second floor of the shop will be able to live soon. It was so cold last winter. It's going to be that cold this year, and there's no way to turn on the stove on the second floor, so people won't be frozen."

   Lu Dong said: "When your house is renovated, install the heating directly."

  There is no central heating in Qingzhao at present. Even a newly built community has to use its own stove for heating.

  Song Na replied, "Yes, put on the heating! It's more convenient this way, and it will be warm in any room of the house."

   went to the Wenxin warehouse, Song Na went to the store, and Lu Dong returned to the company.

   As soon as he entered the door of the company, he saw Xu Man talking beside Lao Du, who drooped his eyelids and said nothing.

   Xu Man saw Lu Dong coming in and immediately walked away.

  Du Xiaobing followed Lu Dong into the office and said, "My sister just left here and brought me a document, you can take a look."

   He gave Lu Dong a thick portfolio: "Some of them were collected by people we hired, and some of them were collected by someone I hired for help. Basically, they can reflect the situation in several regions."

   Lu Dong opened the file bag and took out the files inside. The files were divided into four parts according to the corresponding survey areas, namely: Quannan Pedestrian Street, Daguanyuan Business Circle, People's Shopping Mall Business Circle and Provincial Great Garden Square Business Circle.

   These are the four preferred areas for Lu's Catering Company to enter the Quannan market. According to Lu Dong's idea, the first store will choose one of the four.

  The preliminary market research of entering the Quannan market was basically done by Du Xiaobing. With his family relationship, many things are also convenient to do.

  Although Lu Dong has memories of the past, he used to be in a mess all day during this time period, and he didn't know the details of Quannan's side at all.

  Preliminary market research is very necessary.

   The information just obtained mainly reflects the rent and public security environment of the four business districts, the composition of people flow and age, the agglomeration effect of surrounding businesses, and so on.

   Another point, not reflected in the data, but relying on Lu Dong's memory - the future prospects of the business district.

   Entering the Quannan market, if the first step fails, all subsequent plans will be in vain, and the most optimistic situation will be delayed for a long time.

   Therefore, Lu Dong had to decide where to place the first step.

  Quannan Pedestrian Street, the central point of the provincial capital, has a large enough flow of people to radiate the surrounding Wulongtan, Daming Lake, Baotu Spring and even Heihu Spring. In addition to a large number of locals, there are also a large number of tourist groups.

  The first spring in the world and Xia Yuhe by Daming Lake are famous enough.

The disadvantages of    are obvious. It is difficult to find a large shop, and the rent is extremely expensive. There are KFC and McDonald's not too far away.

The traffic flow of the Daguanyuan business district is no less than that of the pedestrian street, which is full of various special snacks, such as oil spinners and pot stickers in Quannan, as well as the fast food restaurant Milinai recognized as the highest grade in Quannan, the famous Daguan Cinema, and the Daguan under construction. shopping mall.

The disadvantage of    is also that the rent is expensive, and Milina's position in this fast food industry cannot be shaken.

  Lv Dong took it from Du Xiaobing last time. During this period, Mi Li sold everything from Chinese-style steamed buns to fried chicken and burgers to Western-style fried chicken and burgers. The business was so good that KFC Springs flagship store couldn’t compare.

   Another key point is that the Grand View Garden belongs to the yellow flower of tomorrow.

  People's Shopping Mall is right between Pedestrian Street and Daguan Garden. After the department store is finished, it belongs to the state-owned shopping mall in Quannan. To the north is Weijiazhuang, where many residents gather, and to the south are the Provincial Experimental Center, Quannan Middle School, Yuying Middle School and many other schools.

   The situation here is similar to that of the Grand View Garden. The decline rate is a little slower, but like many state-owned shopping malls, it will play itself to death, and rent a house from a public unit. If it is suddenly restructured during the period, the trouble is not too big.

   There is no reason to drive you away. After all, it is not a ramen.

   In the business circle of Dahuayuan Square in the province, Lu Dong just read the information and automatically chose to give up.

   This business district is formed by a large number of provincial college students. At present, various departments of the provincial university are constantly moving out, and the number of students has plummeted. In the short term, the flow of people will be a problem.

   Lu Dong was the first to eliminate the People's Mall and the Provincial Business Circle, followed by the Grand View Garden and the Pedestrian Street.

   Personally, he prefers pedestrian streets.

   The choice of store address is closely related to the target customer group. Different business types in the catering industry often have different consumer groups, even in the opposite direction.

  Some shops are better off in the downtown area than in remote places, such as the Braised Rou Juewei shop in Lujia Village, which is more suitable for going deep into residential areas, rather than in bustling commercial areas.

   There are also upscale hotels, which are also not suitable for downtown areas.

  These stores are located in bustling business districts, it is better to go to a more remote specific area.

  The three businesses of Burger King, Mala Tang and Hot Pot Restaurant are all aimed at the general public, even young consumers and home users. Therefore, when choosing a store location, we must choose a place with a lot of people.

   Young people and families with children often visit, the neighborhood is suitable for this group of people to play, and they can go shopping and so on.

   There is no doubt that Quannan Pedestrian Street is the most suitable.

   There is another advantage. When this kind of store is opened, it is best to keep it unchanged for 20 years.

   Compared with the lonely Grand View Garden and the People's Shopping Mall in the later period, Quannan Pedestrian Street can be called a long-lasting prosperity.

   Lu Dong read the information and asked, "Lao Du, let you choose where you should choose?"

  Du Xiaobing said directly: "Pedestrian Street!" His reason was different from Lu Dong's: "If we don't want to open, we must go to the most prosperous place in the city to open a store!"

   Lu Dong nodded slightly: "Which day is free in the past two days, let's go to the pedestrian street again? I remember that the commercial building in Ximen is about to get up."

  Du Xiaobing thought for a while and said, "I'll ask my dad if I can contact the developer of that commercial building in advance."

   Lu Dong's relationship in Quannan, without using his father's comrades in arms, is far worse than Lao Du, and immediately said: "Okay!"

   After discussing for a while, Lu Dong and Du Xiaobing went downstairs to find a place to eat, and continued to discuss the matter of entering new markets while eating.

   is not only the first step plan, but also the later store opening plan.

  Lv Dong has already considered it for a long time. Promising commercial streets and business districts, new college districts, and residential districts are the areas to be considered for location selection.

   The demolition area in the next few years, the aging business circle, etc., are places that are resolutely not touched.

   (end of this chapter)