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In the summer file, the fierce battle is in full swing. Compared with the booming music market, in the midsummer season in North America, the core focus is always on the movie market, which has not changed. The summer files that have just experienced the strong baptism of super-schedules are still countless focuses and hotspots.

In the third week of June, although only two medium-invested works were newly released, the backgrounds were not small.

One is "Dad's Good Son", a comedy film by Adam **** and Andy-Samberg.

For a comedy, the investment cost is 70 million, which is equivalent to the investment of 140 million in commercial films, which can be said to have attracted countless attention. At the same time, the theme of father and son is chosen as the core content, and the theme effect is bound to be released on Father’s Day. Not small.

As a top figure in the industry’s comedy industry, every year, Adam will launch assembly-line comedy works, all of which are filmed and produced by the production company founded by Adam himself. Relying on his personal charm and box office appeal, the North American box office is always in Hovering around US$100 million, coupled with the income from overseas markets and the video tape market, the profits are not small.

However, last year's "Follow the Flow" and "Jack and Jill" two works both failed miserably, and suffered both word-of-mouth and box office losses. This time, "Dad's Good Son" also carried more box office pressure. In the early publicity, Adam worked extremely hard.

The other is the "Rock Age", Tom Cruise, Catherine Zeta Jones, Alec Baldwin and others formed an All-Star lineup.

In the 2011 year-end inventory, in the list of the most anticipated works in the summer this year, the "Rock Age" can be seen everywhere. This is a work adapted from the musical of the same name on Broadway, which has received countless affirmations on Broadway, and the joining of the big stars led by Tom Cruise is even more anticipated.

As a music film, the cost of 75 million yuan is not cheap, and it can be considered quite large among medium-sized investments.

The "Rock Age" is even known as another "Hairspray", and Tom's performance is also known as the most breakthrough and challenging role since "Magnolia". In the early publicity, this work can be said to be a hit, and it can be regarded as one of the most topical works in the summer archive.

In fact, the super schedule appeared because of Tom Cruise who was entrenched in it this week. In addition, Adam **** is also a bigwig in the industry. In the field of comedy, everyone will more or less give Adam some face.

Tom and Adam can coexist peacefully in the same time. This is because the themes, types and styles of the two works are completely different, and the target audience will not overlap; and the scale of investment is almost the same, such as film layout, publicity, theater, etc. All aspects are relatively close, avoiding a strong crush by a dominant one.

As a result, the three works were concentrated on the schedule of the previous week, fighting to the death and death; but in the North American market this week, it was a happy and peaceful place. It seems that everyone is looking forward to "Dad's good son." And the official release of the "Rock Age".

But who could have predicted that after the "Avengers", the market suffered a four-game losing streak, and the entire summer file was in a downturn; and the super-schedule broke out the best single-week box office in film history, detonating all potential energy. At this time, both "Dad's Good Son" and "Rock and Roll Age" had to start worrying. After the powerful outbreak last week, this week's market performance is bound to be affected.

After all, three billion dollars in a single, this is the first time in history.

After experiencing the excitement of the super schedule, the focus of the news media immediately focused on this week's confrontation between the old and the new——

"Renley Hall VS Tom Cruise".

Not malicious competition, but the inheritance of the new and old.

In this year’s summer vacation, the four box office superstars of the baby boom generation made their debut. At the same time, the three shining new stars of the Y generation also launched their attacks one after another, continuing the overall momentum of the past two years. Everyone is discussing it. , The new generation of actors can take over the mantle of their predecessors and gradually grow into the main force in the film market. Naturally, this year's summer vacation is no exception.

Johnny Depp's "Dark Shadow" and Will Smith's "Men in Black 3" have fallen into the sand; on the other hand, Taylor Kitsch's "Super Warship" and Chris Hemsworth "Snow White and the Hunter" also lost the box office before and after, and the overall momentum was in a downturn. It still can only rely on Robert Downey Jr. to support the North American box office market——

But even Robert, in addition to "Iron Man", the box office appeal is still not recognized. This is not good news for the entire North American film market.

"Edge of Tomorrow" ushered in a big explosion on the premiere weekend, and detonated all the energy of the super schedule. The major film companies were all rejoicing; it is against this background that "Edge of Tomorrow" is about to become the "rock age". ", "Dad's good son" has a head-to-head confrontation, which is naturally a good topic for the media.

In the history of the North American film market, the first real box office star was Harrison Ford. The "Planet Array" series and the "Indiana Jones" series created a brand new commercial film market with unparalleled strength. Times; but from a historical perspective, Harrison is a hero made by the times. The success of the two series of works laid the glorious foundation and then made Harrison.

After this, the North American film market has gradually formed a scale, has a climate, a hundred flowers blossom, a hundred schools of thought contend, and the average box office of all films has reached a higher level.

Tom Cruise was born under this background. He became the first brand to be built with business model and business rules. From personal image to role image, even business operation and publicity model, everything A formal system has been formed, gradually getting rid of the shackles of the work, and using the actor's personal charm to create box office appeal-audiences spontaneously walk into the cinema because of this actor, and do not care about the film itself.

Then, to create idols and heroes, this has become an assembly line industrialization job. The industry has gradually matured.

If anyone is curious, why Tom Cruise is still playing an idol role after more than half a hundred years, still has a lot of appointments, and still attracts the attention of the audience. This is the reason, he is the first successful product in the assembly line industry.

Now, after Johnny and Will have suffered heavy blows, can Tom continue his glory? More importantly, in the face of Tom Cruise and Adam Sandler, two top superstars with strong market appeal, can "Edge of Tomorrow" deliver a beautiful decline answer? Or another way of saying that in the confrontation with Tom and Adam, can Ren Li get the upper hand, and will the audience abandon Tom and Adam and choose Ren Li?

The confrontation between old and new is not exciting and sparkling, but rather exciting.

However, this is not so pleasant news for the two actors Tom and Adam—they have no plans to retire at all, let alone to obey the old. What is the "alternation of the new and the old", and what is the "linking of the past and the next"? Did they hear that "the back wave of the Yangtze River pushed the front wave, and the front wave died on the beach", do they still respond happily?

Especially Tom, it was an insult to him.

Although there are less than seventeen days, Tom will officially be 50 years old-his birthday is on July 3; but Tom is still an idol, still a dream lover worshipped by countless women, and still in the movie. Zhongda kills the heroes of the Quartet.

He will not take pictures of midlife crisis, nor will he play the role of a father whose sons and daughters have entered puberty, nor will he show his oldness in movies. This is absolutely impossible for him.

Therefore, at the premiere of the "Rock Age", when the reporter asked about the "New and Old Showdown", Tom gracefully avoided the topic, only expressing that there is a chance in the future and he hopes to cooperate with Lan Li; but about age, Regarding the transition between the new and the old, he refused to answer all of them.

After the premiere, on the media that Warner Bros. had acquainted with, the reports of the "New and Old Showdown" were all placed on the remote page, and even the version was withdrawn directly, giving up any form of discussion and rendering; just so, "the edge of tomorrow" And "Rock Age" both came from the production and distribution of Warner Bros., so related topics did not cause more waves~lightnovelpub.net~ However, there are still rumors in the industry that the premiere of "Rock Age" After that, Tom was furious at the celebration party. He was very angry at the reporter's questions and criticized his own public relations. His publicist was his own biological sister, and the two began to scold him directly. The scene was a bit embarrassing.

Then there was a rumor that "Edge of Tomorrow" had considered Brad Pitt and Tom Cruise, because the top leaders of Warner Bros. still tend to invite top big names to play; unfortunately, it didn't make the trip, Lan Li The first step is to get the role of William Cage.

Immediately, Tom fell into an awkward position.

However, the rumors are only rumors, and there is no way to confirm it. Warner Bros.'s internal narrative was rigorous and never confirmed any speculations. In the end, it was spread word-of-mouth among industry insiders. After only a short period of lively, there was no sign of it.

Amidst the hustle and bustle, the premieres of "Rock Age" and "Dad's Good Son" came to an end, and word-of-mouth was the first to come out, but for the two works, it was a series of bad news.

"Dad’s good son" encountered media verbal criticism. The media review only had a terrible 31 points, and the Rotten Tomatoes Freshness Index was only 20% of the terrible. The most terrifying thing is the popcorn index percentage. The fifty-first, this almost pronounced the death penalty for a comedy movie.

The "Rock and Roll Age" is also the same, with 47 points in the media review, 41% of Rotten Tomatoes Freshness Index, and 55% of Popcorn Index. It's a mess, and there is no hope at all. What's worse, for Tom Cruise's performance, film critics have made vicious complaints——

"This is the worst, scariest, most self-righteous, and most boring performance I have ever seen! This is truly a disaster."