The Greatest Showman (Big Play Bone)
Chapter 1518: Pay back in an instant
The production cost of the whole work of "Gravity" is only 100 million U.S. dollars. Now that large-scale commercial films are everywhere, this can only be regarded as reaching the lowest threshold; however, in recent years, science fiction movies have generally been in a downturn, and there are only a handful of truly brilliant works. In fact, the investment in each work can be regarded as an adventure.
From the establishment of the film project to the world premiere, there have been fierce debates over and over again between positive and negative views.
Warner Bros. is no exception. Kevin Tsujiwara and Barry Meyer represent two factions. Barry is willing to believe in the powerful appeal of Renley and chooses to give it a go; but Kevin uses Alfonso-Caron. The previous work "Son of Mankind" as an example, expressed concern about the box office prospects.
In 2006, Universal Pictures invested 75 million US dollars to complete the filming of "Son of Humanity". The film was created by Clive-Owen, who had reached its peak in his career, and Julianne Moore and Michael Kane. In the role, Charlie-Hunnam (Charlie-Hunnam), who has just crossed the ocean from England to the United States, also played a small role.
The film selection landed at the Venice Film Festival and entered the main competition unit. It also ushered in a wave of word-of-mouth. The media review reached 84 points and became an important seed player in the first half of the awards season that year. Unfortunately, it ended up at the Oscars. Among the nominations, the works only received three nominations for Best Adapted Screenplay, Best Photography, and Best Film Editing, and none of them were received.
In terms of box office, "Son of Man" chose to be released on Christmas Day, but only received 35 million U.S. dollars in the North American box office; overseas box office data is also a bleak downturn, and the global box office is only 69 million. Not even able to break through the 70 million threshold.
Not to mention profit, Universal Pictures has also invested countless efforts from publicity and distribution to college public relations, which eventually led to a small loss of 30 million, which is disappointing.
After that, on the one hand, it was because Alfonso began to invest in technical exploration and research. In order to shoot "gravity", he spent five years researching related technologies; but on the other hand, it was also because the major film companies still treated Alfonso. Suo has doubts about his box office ability.
This has been the case since "Harry Potter and the Prisoner of Azkaban". Alfonso has always been able to win a round of applause from the media. There is no doubt about his talent and ability, but he has never been able to do so in the box office market. Winning the hearts of ordinary audiences, even the Harry Potter series failed to make him a breakthrough, "Prisoner of Azkaban" even created the series' lowest box office.
What's more, during the filming of "Gravity", Alfonso's dedication and enthusiasm for technology is obvious to all. Everything seems to be copying the historical process of "Son of Man".
In the end, in the battle between Kevin and Barry, the former won the support of Time Warner's parent company.
In fact, after "Gravity" won a 15-minute standing ovation frenzy at the Venice Film Festival, there was a mourning among the senior leaders of Warner Bros., because things were once again developing in the direction of "sons of man", first. Alfonso, and then Lan Li, two artists with outstanding artistic temperament collide together, and the "gravity" becomes more disturbing.
Warner Bros. has also seriously discussed the loss-making potential of "gravity". If the commercial attributes of movies are now changed, and the main artistic attributes start to hit the awards season, will they be able to reduce losses? But considering that the film has invested 100 million US dollars, even more than "Son of Humanity", to recover the cost, they need more box office support and more award season prospects.
Therefore, Warner Bros. chose to release it in October, adhering to a strategy of advancing, retreating, and defensive, and is ready to change the later publicity plan.
This is the difference after Warner Bros. changed its CEO.
Although Barry Meyer is an impatient and impulsive hero, certain decisions do seem to be quick and quick, but on the whole, Barry's adventurous spirit has also rewarded Warner Bros.; and now Kevin- Tsujihara is more sleek, comprehensive, risk assessment, etc., but lacks some enterprising and gambler aspirations.
However, the influence of the helm on the entire company requires long-term observation. It is inevitable to have labor pains in a short period of time.
Now, the box office of the premiere weekend of "Gravity" is out, with US$143.6 million, which easily surpassed the investment cost line and created history with an unbelievable posture. Not surprisingly, With the **** of the excellent reputation in the early stage, Warner Bros. can recover costs next week and enter the profitability stage.
The "gravity" that turned out is not a loss-making project, but a box office bomb comparable to the "Avengers", which really swept away the haze and dullness of the autumn stalls, showing a completely different attitude. It is definitely the most shocking and shocking blockbuster news in 2013!
For the first time, Warner Bros. officially expressed congratulations, as if the previous worries had never existed before, and I was overjoyed and began to publicize and broadcast. The entire social network platform can be seen overwhelmingly with relevant news, just like The movie promotion has just begun.
Regardless of past grievances, Warner Bros. is the biggest winner, but whether Kevin Tsujihara is happy to see it is open to question.
The box office frenzy of "Gravity" suddenly eclipses all other movies of the same period.
Does anyone remember what the other work that premiered this week is?
"Reversal Ace", the work starring Ben Affleck and Justin Timberlake, and this work has completely hit the street, and it only earned 7 million in the box office for three days at the premiere weekend, even if the investment cost is only light. Level 30 million, but this result has basically determined the end of a loss.
Looking back at the "Renley VS Affleck" hyped by the media, this is really ridiculous, because the two sides are not opponents of the same level at all.
Although Affleck has been famous for a long time, thanks to the existence of the "Boston Gang", the contacts in the industry are also deep-rooted. After "Escape from Tehran" successfully counterattacked and won the Oscar for Best Picture, his career has also reached correspondingly. A whole new level; but compared to Lanly’s market appeal, Affleck simply doesn’t look at it enough—
From beginning to end, Affleck was not an actor with box office appeal.
In his entire career, there was only one work "Peerless Tribulation" that appeared in 1998 in the early part of his career. The box office in North America exceeded 200 million. At that time, he was just a supporting role, and the actor was Bruce Wiley. And the "Pearl Harbor", which he starred in, had a box office of 198 million in North America, but it failed to make a profit because of the cost of up to 140 million.
On the contrary, Affleck has always been a strong contender for box office poison, and his career as an actor is really lackluster.
This time the "reversal trump card" has once again verified this truth.
Among the 2013 cinema films, the premiere scale of more than 3,000 cinemas, the final box office results of "Reversal Ace" ranked the bottom three, and the average box office number of each venue was only over two thousand dollars. Such a performance really made Twentieth Century Fox depressed to internal injuries.
Fortunately, the investment cost is only 30 million, even if the loss is really limited, it is not too fatal. What's more, what the 20th Century Fox really seeks is not the "reversal trump card" work, but Affleck's next work, preferably a director's work. With such calculations, they still cannot be regarded as a loss.
On the North American weekend box office rankings in the first week of October, "Gravity" has reached the top and will become a box office spoiler in the next few weeks, but I don't know if it can extend to the Halloween schedule.
As a sequel to an animated cartoon, "Tianxiang Gourmet 2", due to the dislocation of the theme, controlled the decline in the next week by 40% without an avalanche. With a box office data of 20 million, it topped the weekend box office list. second. At present, the cumulative box office has exceeded 60 million US dollars in two weeks, which is not far from the cost of 78 million, but whether it can make a profit, it still depends on the overseas market and the video tape market.
"Reversal Ace" benefited from the deserted autumn file, and the box office data of 7 million US dollars also successfully occupied the third place. From the side, it can be felt that the box office pulling ability of the whole schedule is still insufficient, which also more and more brings out the enchantment of "gravity".
In addition to the top three, many familiar faces appeared this week.
The "Prisoner" who previously won third place at the People's Choice Award at the Toronto Film Festival is now in the third week of the show, and the weekend box office still occupies the fourth place.
This work by Hugh Jackman and Jack Gyllenhaal successfully attracted the attention of the audience~lightnovelpub.net~ In just three weeks, the cumulative box office exceeded 47 million, just over 4 The cost line of 16 million, which means that the film is very hopeful to achieve profitability before the awards season, and the prospects for the awards season are even more promising.
The next fifth place is "Speed Wind/Flow", directed by Ron Howard and starring Chris Hemsworth. This biographical film focusing on two F1 racers in the 1970s is also awarded this year. Seed player of the season. The German and Spanish dual nationality actor Daniel-Bruhl who served as a supporting role was highly recognized.
It is also the work shown at the Toronto Film Festival, and it is also the work of the awards season with rave reviews. The two works "Gravity" and "Speed Wind/Flow" have also attracted a lot of attention. The grievances between Lan Li and Chris are already old stalks. , But people will inevitably pay a little attention, but the endings of the two works are quite different.
At present, the cumulative box office of "Fast Wind/Flow" is only 18 million. This is the normal performance of the awards season series. Compared with the investment cost of 38 million, it is not too bad, but compared to In terms of "gravity", it's a big difference.
It's just that no one will compare Renly and Chris together now. Is this a good thing? Still a bad thing?