The Greatest Showman (Big Play Bone)

Chapter 1940: Market downturn

Since the official opening of the summer vacation in 2014, the performance of the entire market has been lower than expected. Works such as "Captain America 2" and "X-Men: Reversing the Future" have received applause but have not been able to ignite the enthusiasm of the market-the former has accumulated so far At the box office of 250 million, but the box office at the premiere weekend failed to exceed 100 million, and the cumulative box office is not expected to hit 300 million. For the excellent reputation, such a result is far from satisfactory.

This week's "Interstellar" is also the same. It seems that the entire summer file is a little dull; not to mention, there are many works that have suffered disastrously both word of mouth and box office are continuing to pull back.

Johnny Depp's "Transcendental Hacker", rushed to the street, even the media could not bear to continue to fall into trouble. This Warner Bros. investment of 100 million US dollars in the work, the media reputation is a mess, and the cumulative box office in North America is only Twenty-three million, even the global cumulative box office has just exceeded 100 million, even more bleak than "Rio Adventure 2"-the latter at least the North American box office also exceeded 100 million, and it was like eating and drinking water. The average Johnny Depp is now so sad that the media has begun to be kind.

Following "Public Enemy", "Deadly Companion", "Lime Diary", "Dark Shadow", and "Lone Ranger", Johnny has suffered five consecutive defeats in five years-now it has accumulated Six consecutive losses, although the box office performances of "Alice in Wonderland" and "Pirates of the Caribbean 4: Stormy Tides" were pretty good, but for Disney, the profit margins of the two works are very, very small, and Johnny's price/performance ratio is increasing. Lost the trust of Hollywood.

Objectively speaking, this is also the reason why people in the industry have paid special attention to the box office of "Interstellar"——

Johnny Depp's personal appeal is rapidly weakening, and even collapse; Robert Downey Jr.'s box office performance has not improved much since he left "Iron Man".

If even Lan Li failed to turn the tide and the "undefeated halo" officially dissipated, then it is foreseeable that in the future adaptations led by Marvel and DC will gradually become the absolute hegemon of Hollywood, comics, novels, animations and classic remakes, and so on. Wait, that is, the effect of the two tights will become tighter and tighter, which will further weaken the personal strength of the director and the actors, allowing major labels to focus on the adaptation copyright.

In addition to Lan Li's "Interstellar Crossing", there is another work that is also highly anticipated this summer, "The Amazing Spider-Man 2".

Contrary to Lan Li and Johnny, "The Amazing Spider-Man 2" is another position-the position of the adaptation. If this classic comic adaptation can continue its strong box office performance and continue the market appeal of superhero movies, then It will also further increase the confidence of major film companies.

The "Spiderman" series starring Toby Maguire once sounded the first clarion call for the official awakening of superhero movies in the entire North American market.

The "Amazing Spider-Man" series starring Andrew Garfield was also high hopes, but unfortunately, the box office performance of this work was not satisfactory.

failure?

It's not such a description, but it is indeed unsatisfactory.

Although Sony Columbia Pictures did not officially announce the production cost of "The Amazing Spider-Man 2", they mentioned many details in the official publicity: This is the first film to be shot entirely in New York, and it is also a production shot in New York. The most expensive film, because New York is the largest city in the world, the New York City Hall has formulated many rules to restrict the film crew in order to ensure the progress of daily life.

For example, if the film crew exceeds a certain number, then the tax ratio needs to be increased; for example, the production cost must reach a certain level before they can apply for a street closure for shooting; for example, the high tax makes the film crew here every day All are burdened with huge expenditures.

Sony Columbia Pictures made a real effort to shoot "The Amazing Spider-Man 2". According to the first-hand information known by the industry, the production cost should have exceeded 200 million US dollars; in addition, the publicity cost has also exceeded 50 million, and may even be higher.

From the cast of cast to the production lineup behind the scenes, "The Amazing Spider-Man 2" is all completed with the highest treatment, just like "Interstellar", people look forward to high rewards for high paying.

But the actual situation is not satisfactory.

The box office of the premiere was 91 million; the next week dropped by 61%, which was a sharp drop; the third week, the decline was 53%, still not narrowing; the box office at the weekend of the sixth week of the screening has fallen below 2 million US dollars. , The current total cumulative box office is 196 million.

Such box office data, if it comes from the "fault in the stars", then the entire North American market will boil, and all the praise and exclamation will not be exaggerated; but if it is "The Amazing Spider-Man 2", then Sony Columbia Pictures wants If you want to smash the table, the news media will also show great understanding.

Of course, superhero movies always have overseas markets that can recoup profits-plus peripheral revenue outside the box office, film production companies can always pay back. In the end, "The Amazing Spider-Man 2" has a global box office. At 709 million, in terms of box office dividends alone, Sony Columbia Pictures has managed to make a profit... a mere US$10 million. If you add peripheral revenue, the number can be even higher.

However, this is not the number expected by Sony Columbia Pictures. The revenue ratio is too low and too low. They are unwilling to give up the copyright development of superheroes, but they must find a scapegoat. Finally, after going around for nearly two years, they canceled The shooting plan of "The Amazing Spider-Man 3" was announced, and the director Marc-Webb (Marc-Webb) and the actor Andrew Garfield were fired, and the new "Spider-Man" series was relaunched.

From "Transcendental Hacker" to "Interstellar" to "The Amazing Spider-Man 2", the summer files of 2014 are full of many variables. Just like the rapid rise of streaming media Netflix, now the entire Hollywood traditional film production industry is also undergoing With drastic changes, the film companies headed by Disney and Warner Bros. are constantly adjusting their future plans. The box office and revenue of each movie will become the cornerstone of the subsequent plan.

This also makes the box office trend of "Interstellar Crossing" attract more attention.

Following the thrilling outbreak of the premiere weekend, all eyes were once again projected toward the North American weekend box office rankings, because everyone knows that the next week's box office drop is the real test.

The best case, "Avatar", was only 77 million during its premiere weekend, which is not worth mentioning in the long river of history. However, the box office dropped only 1.8% the next week and won another 7,500. In the end, the North American box office exceeded 700 million. The box office for the premiere of "Titanic" was only 28 million. The next week's box office also ushered in a counterattack with a rise in the box office, and in the end it also wrote a box office miracle.

A comparative case, "Harry Potter and the Holy Grail of Death (Part 2, 169 million during the premiere weekend, broke the record of the highest box office weekend box office for "Batman: The Dark Knight" when it was released in 2011. But the next week’s box office dropped as much as 72%. In the end, the North American box office was only 380 million, and it did not even break the 400 million threshold-while the North American box office of the "Dark Knight" was 530 million.

It can be seen that the box office at the premiere weekend is certainly important, which is an initial impression; but the subsequent impact of word-of-mouth and feedback, that is, the decline in the next week, is the measure of the final box office ceiling of the movie. Next, "Interstellar Crossing" will usher in a real word-of-mouth test.

After the premiere weekend, "Interstellar" and "Fault in the Star Fortune" have become hot topics of discussion on social networks. Especially the former.

In the beginning, it was only the aura of "Ren Li-Hall" that created the attraction, coupled with the emergence of the "fault in the stars" turned out to create an unexpected situation, which also made the young audience curious. , Have walked into the movie theater; but gradually, as time progressed, those who watched the movie began to post their thoughts and opinions on social networks, so the discussion slowly tilted toward the movie.

The social network is a unique platform. The faces concealed behind each "nickname" have all evolved into a virtual network symbol, which also allows everyone to release their private unknown side, unscrupulously Unobstructed expressing his truest point of view.

Naturally the same is true for movies.

Like it, hate it, hate it, pursue it. All emotions have been magnified ten or twenty times and then presented, disturbing the entire network. Even the words of praise seem to be irrational. There should be hundreds of comments like "masterpieces" every year. More than once, but no one takes it seriously-if the masterpiece is so easy and so many ~lightnovelpub.net~ then it is not called a "masterpiece".

What's more, "Interstellar Crossing" is not a simple popcorn work, and the controversy is naturally even more lively.

As Lan Li said in the Q&A session of the premiere, this is a work that impresses the audience with emotions-this is also the biggest difference from "Inception", the audience can feel different emotional impacts. It may be a good thing or a bad thing, but what is certain is that the feelings must be different. Only when you really appreciate it, can you understand what the impact means.

For film critics and senior movie fans, this emotional impact is too superficial, too sensational, and too cheap. Instead, it loses what Nolan is best at, and then loses the philosophical room for the film to become a science fiction classic. It is also the main reason why they hesitate about the movie.

But they also admit that this may be a good thing for the general public.

After the premiere weekend, the audiences really started to think about the emotional impact of this movie after only a box office of 75 million with a burst of enthusiasm:

This also detonated the enthusiasm of the North American market for the first time.