The Greatest Showman (Big Play Bone)
Chapter 1941: Strategic error
From "Captain America 2" to "Godzilla" to "X-Men: Reversing the Future", the summer files of 2014 seemed tepid and never completely detonated. Not only did there not appear to have a box office that exceeded 100 million in the premiere weekend For the work, even the trend curve of the subsequent box office seems to be suppressing energy waiting to erupt, and the overall market is slightly dull.
The debut of "Interstellar Crossing" still failed to change the status quo.
But then, the topical effect contained in the name "Len Li-Hall" began to slowly ferment. Although the box office numbers failed to ignite the market, the discussion boom began to spread rapidly on social networks.
For real **** sci-fi enthusiasts, as well as amateur viewers who are ignorant and understand a little bit of fur, they have all begun to launch fierce complaints against the theoretical loopholes in the movie. The former analyzes movies from the perspective of physics and astronomy sincerely, while the latter expresses self-righteous thoughts without knowing how to pretend, trying to prove their existence by criticizing movies, but whether it is the former or the latter, they They worked together to completely detonate the dispute-unintentionally cooperated.
Objectively speaking, all science fiction films and novels and other related artistic creations are more or less flawed. After all, movies are not scientific research papers, and the creators do not have such advanced ability to establish a theoretical framework or discuss a theoretical knowledge. , Otherwise the art creator should be a physicist or an astronomer-even if the preparation work is detailed and serious and true, loopholes are inevitable.
Both "Interstellar" and "Gravity" are both recreated on the basis of theoretical frameworks, and then evolved into a kind of art. For theatrical effect, it is often necessary to create ups and downs of plots, or even not. Practical romantic ideas-
Taking "gravity" as an example, the former astronaut Garrett-Lesman stated from the official standpoint that the overall theoretical framework of the film is true and credible, but the script uses fire extinguishers for space walks without Houston ground support. The plot details such as independent flight, switching aircrafts of different countries, etc. are out of the actual situation. However, the reason why a movie is a movie is to recreate the art on the basis of reality, and then achieve the effect of entertainment and edification. Therefore, Garrett still likes the work of "Gravity" very much.
When "Gravity" was released, it also caused a lot of controversy and refutation, but Garrett's explanation still convinced the audience, which also paved the way for the film's box office explosion.
However, the loopholes in "Interstellar Crossing" are too obvious, and it is extremely difficult to ignore them.
First, it is difficult for large wormholes to exist, and humans cannot pass through the wormhole; second, after entering the black hole, everything is bound to be torn apart and it is impossible to come out alive.
This has also made "Interstellar Crossing" become the object of complaints by countless people on major professional forums and social networks. Compared with the rigorousness of "Gravity", the Nolan Brothers encountered inability to bypass the script setting level. The obvious theoretical loopholes in the past have also caused countless viewers to complain.
Especially those haters who don’t know how to pretend, can’t wait to slam "Interstellar Crossing" on the soles of their feet after a mistake, in order to prove their "professionalism" and a sense of superiority superior to the Nolan brothers , Yelling, "I don't even know this basic common sense and I still write science fiction scripts", proudly showing off his sense of existence.
However, the reason why the dispute is a dispute means that there are supporters on the other side of the opponents.
The space picture presented by "Interstellar Crossing" is undoubtedly a page worth remembering in the history of science fiction movies. Nolan presented the magnificent wormhole and black hole influence on the big screen for the first time-and all models are from Stephen Hawking’s prototype presents all the theoretical knowledge in textbooks and papers on the screen, and the shock is self-evident, and those theoretical loopholes have become a beautifying part of Hollywood movies.
Furthermore, the protagonist still survives intact after entering the black hole. In fact, just like the dramatic effect of "gravity", the impossible task in real life, but through the re-creation of film art, human beings and nature, human beings and The confrontation in space presents a miraculous ending, which finally arouses emotional resonance. The ending in "Interstellar Crossing" is undoubtedly a full explosion of family affection, and it is sublimated through Lan Li's performance.
Supporters believe that this is an acceptable change, "Anyway, we don't need to read the paper."
It can be seen that the supporters did not refute from a theoretical level, but expressed their affirmation from the standpoint of film creation.
Therefore, the opponents and the supporters said different things like this. The views of the two sides were completely out of line. None of the attacks and counterattacks were able to confront each other. As a result, no one could convince anyone. The scene was a bit chaotic and a bit funny—— But in fact, the smell of gunpowder is getting stronger and stronger!
The controversy has even surpassed the impact of the original brain-burning plot of "Inception". The side also shows that the disadvantage of "Interstellar Crossing" has been completely wiped out. Now the entire North American market already knows this. This work, as for whether the audience is willing to walk into the cinema, that is another matter.
If the "controversy" has no way to reach a conclusion, I am afraid that ordinary audiences still resist going into the cinema: because they don't want to see a movie that is "different from reality", although all Hollywood action movies have been separated from real life, but inertial thinking There will still be a sense of rejection.
In fact, the same was true of "gravity" at that time.
Also as Warner Bros’ publicity works, the company is naturally able to absorb the experience of “gravity”, but different publicity teams have developed different strategies, which also makes the “Interstellar Crossing” response somewhat... It is bad, but it can only be said to be interesting.
The Warner Bros. publicity team produced a behind-the-scenes short film, which included the shooting of the set, the production and special effects of the hypercube, and the interviews with the director and actors. In addition, the famous physical astronomer Kip Thorne was specially invited to the audience. Explains the theoretical framework of wormholes and black holes.
It is not so much a short film as it is a short documentary, which lasts forty-five minutes and shows the audience the behind-the-scenes production process of the film in all directions.
Undoubtedly, this is a very, very pleasing move. The audience always likes to see the behind-the-scenes secrets of the movie. Whether it is the production process or the private images of the actors and directors, this is enough to make people interested; but the problem The reason is that the documentary was filmed too serious and too serious. The presentation of the theoretical knowledge is even more rigid. A large amount of theoretical knowledge was forced into the audience without considering the audience’s thoughts at all. "Reception rate" problem.
The “Gravity” propaganda team cleverly invited Garrett-Lesman and Renly to be a guest on the “Tonight Show” to pass on theoretical knowledge through a talk show, and feel the professionalism amidst the laughter. Even if the audience cannot fully understand the theoretical knowledge, they can still understand a simple truth:
"Expert certification", then there is no need for disputes.
This is the correct way to open up propaganda.
The "Interstellar" propaganda team chose the form of short documentary that reveals the secret behind the scenes. Objectively speaking, this is also a routine operation. In the era of grassroots entertainment when social networks are fully emerging, it is actually popular, but the problem lies in positioning: senior movie fans The needs of the audience and the general public are different-
Senior movie fans are willing to learn more about the behind-the-scenes production of movies. The more professional they are, the more attractive they are; the general public is more inclined to entertain and relax. Knowing some tidbits, understanding some frameworks, and knowing some interesting anecdotes is enough, those so-called Arguing, they just eat melons.
This deviation also caused a slight deviation in the positioning of the "Interstellar" propaganda team: the content of the short film is too professional! The degree of professionalism has even exceeded the understanding of senior movie fans, and then... and that's it, rigidly and rigidly smashing all the theoretical knowledge toward the audience, regardless of whether the audience can accept or understand, it is really dumbfounding. .
In fact, ordinary viewers only need to know one thing: these theoretical frameworks are established after research and discussion by professional physical astronomers, and that is enough.
For the general public, what they are more curious about is the misalignment of time—is it really possible for the strong emotional impact created by the age gap between Cooper and Murphy? If it is true ~lightnovelpub.net~, can such an exaggerated gap be created? Isn't this the dog blood made up by the brain?
This is also the core idea of the whole movie. The conflicts and gaps distorted by time and emotion, homeland and loneliness explode in opposition and harmony, which is enough to touch everyone's inner softness. The profound performance deeply moved every audience.
After wiping tears secretly in the movie theater, the audience was also curious: Is their touch real?
After that, the audience also interpreted the work from their own perspectives and experiences, the mutual entanglement of family love and friendship, the emotional fetters of real life, the mutual support of individuals and society, and the mutual support of individuals and society. My choice, understanding of time... etc., everyone has their own thoughts and opinions.
The practice of Warner Bros.’s announcement of short documentaries unfortunately failed to catch the hot spots in time, and further pushed the discussion boom to a new climax. This can also be regarded as a small error in the propaganda strategy; but at least, Warner Bros. An official answer:
There is no error in the theoretical framework of "Interstellar Crossing". In fact, all the theoretical knowledge in the film has received strong scientific support.